ENTREPRENEURSHIP

QUARTER 1
WEEK 4 - PERF. TASK ACT. 4
Terrence John F. Gabion Sir. Medina
Gr. 12 - Generosity Sept. 23, 2022

ACTIVITY 4: Customer Profiling

Customer Characteristics and Behavior Usage Preferences Dislikes

Traits Pattern

New - Very New New New Lack of

Customers curious customers customers customers attention
- Slightly always have usually don’t like to be from
anxious few try a printing accompanied customer
- opinionated questions shops always when support.
but asks unique entering
seldom. services like printing shop.
photoshoot
or editing
files so they
always ask
for a print
only.

Impluse - Lack of They tend to Impulse They prefer Lack of

Customers self-control contact customers the printing attention
- Enjoy new customer buys a shop to have from
experiences support product a short customer
- Riskier than centers to immediately on-brand support.
other ask about when it script in
customers. the products catches their place.
or services eye.
present in
the
business.

Angry - Emotional Angry They like to Fast service Slow

Customers - Aggressive customers ask first so or read-made business
- Short tend to ask they’re very products. service
patience aggressively crucial for procedure.
and have a the details of
high the
possibility to product/servi
call the ce to be
owner. introduced.

Insistent - Have a Before they One they Polite and There’s not
Customers sense of go to the enter the accommodati enough
uniqueness printing shop, they ng customer proof of
- Likes to shop, they already know services. solving
explore do a what to do their issue.
- Uses all research and what to
kinds of first so that buy.
unique they are
services in well-informe
the d of the
business product/serv
- Very ice present.
 efficient

Loyal - They If there’s an The Proactive Changes to

Customers advocate issue from products/ser customer the
the the vices they support. business’
business product/serv get is very product,
- They buy to ice, promos constant and services,
the or discounts they seldom and sense
business for can be a ask help of
everything solution to from the identificatio
- Full trust is calm customer n.
given to the themselves. service.
business