Target Market

EnviroPrints and Customs has chosen to focus on the small business market segment as its
primary customer base because these customers usually have the lowest switching costs and
do not have long-term relationships with other printing companies and are the most aggressive
in searching for low-cost printing services. Furthermore, EnviroPrints and Customs ability to
route jobs of various sizes to printers temporarily. The excess capacity matches well with these
companies, who usually desire smaller print runs.jobs than the larger companies do. As stated
previously, EnviroPrints and Customs will also focus on large businesses. The advantage is The
thing about this market segment is that each job usually offers a higher margin than compared
with the small business segment. Finally, the company will also address individual needs. This is
potentially the largest. However, there is a relatively high churn rate in this segment that will
require more extensive marketing efforts to attract new customers. This, in turn, lowers the
marginal and makes this segment the least attractive.
As you can see, this is the graphical form of the demand of printing press business in the
Philippines. The past years, the sales of printing press business are in demand and there are
some reasons of its demand. Here as follows:

1. Students- These are one of those people who will be needing our kind of business. For
example, school events like intramurals, College shirt and etc. Every year level or base
on their team they will be needed a shirt for uniformity. As of now there are 15 Colleges
and Universities in General Santos City. The estimated student per year each school is
3,000. This number of students will be the estimated customer to our business.

STUDENTS
COLLOGES
4%
PRIVATE
15%

PUBLIC
81%

PUBLIC PRIVATE COLLOGES

GENERAL SANTOS CITY - Around 180,000 learners trooped to various public and private
schools here on Monday morning for the formal opening of classes for the school year
2019-2020. Mario Bermudez, assistant superintendent of the Department of Education
(Dep Ed) city division, said these comprise around 153,000 students from public elementary,
junior and senior hig652h schools and 27,000 from selected private schools.
 INSTITUTION

UNIVERSITIES
13%

COLLEGES
UNIVERSITIES

COLLEGES
88%

Universities and Colleges in General Santos City

There are 14 Colleges and 2 Universities in General Santos City as of now, here are the list of
Colleges and Universities as follows:

 AMA Computer College - General Santos Campus

 Ramon Magsaysay Memorial Colleges
 Holy Trinity Colleges
 Brokenshire College Socsargen
 Gensan College of Technology
 Dona Lourdes Institute of Technology
 Mindanao Polytechnic College
 STI College- General Santos
 General Santos Doctors' Medical School Foundation Inc.
 Golden State College
 Villamor College of Business and Arts General Santos City
 Southpoint College of Art and Technology Inc.
 Gensantos Foundation Inc.
 Stratford International School
  Notre Dame of Dadiangas University
 Mindanao State University

SCHOOLS

Public School
28%

Private School
72%

Private School Public School

We have total 65 schools in General Santos City,with 39 Private Schools and 26 Public school
here in according to my research.
Here is the list of Public School in General Santos City.

 A.G. Busano, Sr. HS

  Banisil NHS 
 Bawing NHS
  Buayan NHS
 Buayan NHS - Baluan HS Annex
 Bula NSF
  Dadiangas North High School
 Elias Buscano HS (A.G. Buscano, Sr. HS Annex)
  Engracia L. Valdomar NHS
 Fatima NHS
 Gen. Santos City HS (Main)
  Gen. Santos City HS - Lanton HS Annex
  GSC Nat'l. Sec. Sch. Of Arts & Trades
 GSC SPED Integrated School
  Ireneo Santiago NHS of Metro Dadiangas (Main)
  Ireneo Santiago NHS of Metro Dadiangas - Datu B. Balunto HS Annex
   Johnny Ang NHS
 Labangal NHS (Main)
  Labangal NHS - Ligaya HS Annex
  Labangal NHS - Pao-Pao HS Annex
  Labangal NHS - Upper Labay HS Annex
 Lagao NHS (Main)
 Lagao NHS Annex
 New Society NHS
  Samboang-Ngilay High School
  Tinagacan NHS (A.G. Busano, Sr. HS - Tinagacan HS Annex)

Here is the list of Private school in General Santos City.

 A & B Shalom Children's Casa

 Bula Christian School of Gensan, Inc.
  Calumpang Central SDA ES
  Canon Migliaccio School, Inc.
  Christ the King High School of Labu, Inc.
  City Alliance Church Nursery-Kindergarten School
  Czar Learning Center
  Dadiangas Learning Center, Inc. (form. UCCP Learning Center)
  Divine Institute, Inc.
  Emmanuel College
  Gen. Santos City SDA Elem. School
  Gen. Santos First Step Learning Center, Inc.
 General Santos Hope Christian School
  Gensan Christ Life Academy, Inc.
  Holy Trinity College of General Santos City
  Junior Cultural Academy
  Labu SDA Elementary School
  Lagao Alliance School
  Marlins Smartkids Schoolhouse, Inc.
  Montessori School of General Santos City, Inc.
 Moralde Speed Learning School 
 New Era University, General Santos City Br.
  Notre Dame of Dad. College - Espina Campus
  Notre Dame of Dadiangas College - IBED, Lagao
  Notre Dame of General Santos City
  Passionist Sisters' School, Inc. (form. Frescobaldi School)
  PMCC Maranatha Christian School (4th Watch), Inc.
  Quantum Learning Center, Inc.
  Ramon Magsaysay Memorial College
  Saint Salvador Del Mundo Montessori School
  Sampaguita Academy of Fatima
  Sampaguita Children's Learning Center
  Shalom Crest Wizard Academy, Inc.
  Shiloh Christian Learning Center, Inc.
  Stratford International School
  The Heritage Academy of the Philippines
  The Lamb of God SPED Academy
  UCCP - Pag-Ibig Chrisitan School of Lagao, Inc.
  Upper Calumpang Seventh Day Adventist ES, Inc.
 Victoria Child Montessori, Inc.
  Wamy Academy, Inc.
 2. General Santos City Residents: (Celebrating Fiestas, Reunion, Birthdays, etc.): We
Filipinos love to get together and gatherings like those events mentioned above. So for
that, to have uniformity and to look organized as well they will need our products for
souvenirs that’s very affordable, ecofriendly and also they can also create their own
designs to align it with their tastes, edges, and creativity. As of now, there are 144,340
households in General Santos City, we assume that there are hundreds or thousands
families who are celebrating reunion per year. This number of families who are
celebrating Reunion is our Target Market.

Fiesta in every Barangay

San Isidro Bula Apopong City Heihts Fatima

Calumpang Labangal Lagao Baluan Batomelong
Buayan Conel Dadiangas East Dadiangas West Dadiangas South
Dadiangas North Katangawan Lagao Ligaya Mabuhay
Olympog San Jose Siguel Sinawal Tinagacan
Tambler

The General Santos City is politically subdivided into 26 barangays.

These are the total population of each barangays and they are also celebrating their Birthdays
every year.
 3. Eco Warriors: There are certain organizations, institutions, and individuals who are likely
to participate in saving the deteriorating Earth. They will become the very target market
of EnviroPrints and Customs as our company serves the same cause.

Eco Warriors

Socsargen Bloggers
34%

CENRO
66%

Socsargen Bloggers CENRO

On my last check, SOCCSKSARGEN BLOGGERS now has 83 members, mostly from

General Santos and South Cotabato. Also there is 158 Members of City Environment and
Natural Resources office (CENRO).

4. Organizations in General Santos City: This Organization will also help our business to be
more well-known and help the to grow our sales.
 Oragnizati ons in G.S.C.
NGO (Non-gov-
ernment organi-
sation in General
Santos City)
10%

Government
Organisation in
General Santos
City
90%

NGO (Non-government organisation in General Santos City)

Government Organisation in General Santos City

12 Non-Government Organizations (NGOs), People’s Organizations (POs), and Private Sector

Organizations, were accredited by the Sangguniang Panlungsod through
Resolution No.461 which was approved during its 19th Regular Session.
There have 107 City Government Organizations here in Generals Santos City.