PURPOSIVE COMMUNICATION

PRELIMS

COMMUNICATION
➔ Mutual exchange of information, ideas,
and understanding by any effective
★ WHAT IS COMMUNICATION? means.

A process of sharing and conveying messages ➔ A process in which people send

or information from one person to another messages or exchange ideas or
within and across channels, contexts, media, thoughts with one another in a verbal
and cultures (McCornack, 2014) and non - verbal manner

★ CONTEXT

May include the physical or actual setting, the
value positions of a speaker listener and the
relevance or appropriateness of a message
conveyed.
Communication may be classified :
ELEMENTS OF COMMUNICATION
ELEMENTS OF COMMUNICATION
★ Sender / Encoder - decides on the
message to be sent. All of these are
done bearing the receiver in mind. Job
to conceptualize.

1. Communication mode ★ Medium - Immediate form which a

2. Context message takes.
3. Purpose and style
★ Channel - Is responsible for the
delivery of the message form.
Types of communication according to MODE :

★ Receiver / Decoder - Is responsible for

1. Verbal extracting meaning from the message.
2. Non - Verbal Also responsible for providing
3. Visual feedback to the sender. Job to
interpret.

★ Feedback - Is important as its

THE COMMUNICATION PROCESSES
determined whether or not the
decoder grasped the intended
★ meaning whether communication is
➔ Communication is derived from the successful.
latin word “common” which means “
belonging to many ” and
communication to confer with others.

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PURPOSIVE COMMUNICATION
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★ Context - The context of any
communication act is the environment
surroundings this includes, among the
other things, place, time event and
attitude of the sender / receiver.
★ Noise -Any factor that inhibits the
transmission of a message. Anything
that gets in the way of the message
being accurately received, interpreted
and responded to Noise may be
internal or external.
★ Message - It is considered as the most
vital element of communication. The
heart of communication. Being sent
and received.
PRINCIPLES AND CHARACTERISTICS OF
COMMUNICATION
★ Schemata Driven - Pertains to an
individual background knowledge
★ An Interpretative Act - The receiver's
role is to interpret the message.
★ Does not guarantee direct or
automatic link between two minds -
Knowledge only becomes meaningful
when you initiate to communicate
them to others.
★ Active, powerful and forceful -
Active : Engages both the speaker and
listener
Powerful / Forceful : Elicits different
meanings and reactions.
★ Symbolic - Signs, marks, letters, words,
sentences, images all of which contain
messages. Non - verbal - represents
symbolic communication
★ Always result into something - It refers
to two or more persons participate in
any communicative act. The first
expresses, sends a message ; the
second responds or reacts to the
message.
★ Irreversible - There’s no turning back.
★ Contextual - Depends on its place,
time, topic, occasion, purpose and
manner of communication.
★ Developmental or Progressive -
Achieving communication competence
is not one at a time learning
experience
★ Process - Takes place is several stages
/ stimulus
★ Ethical - a communication event is
governed by rules, morals, values, and
beliefs agreed upon by the society
★ Influenced by media and technology
VERBAL LANGUAGE
➔ Consist of symbols, such as letters,
words, and other marks that you need
to subject to language or grammar
rules for organized means of
understanding or expressing ideas.
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PURPOSIVE COMMUNICATION
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NON - VERBAL LANGUAGE SYMBOLS
★ Body Movements / Kinesics - Big and
small gestures, facial expression,
posture and eye behavior express
meaning.
★ Paralanguage - Extra sounds that go
with your spoken words (pitch,
volume, duration, intonation and
quality).
★ Time / Chronemics - Is the term that
refers to your act of studying the
impact or effect of time on your
behavior.
★ Distance / Proxemics - A space or
distance symbolizes or represents your
thoughts or feelings about your words.
★ Physical Appearance / Object
language - By dressing styles, body
types, body appearance like size or
shape.
CULTURE AND GLOBALIZATION
★ Culture
➔ Was derived from a Latin word
“coleve”, which means to tend to the
earth and grow, or cultivation and
nurture ( Zimmermann, 2017 )
➔ It encompasses religion, food, clothes,
language, marriage, music, beliefs,
behavior, etiquette and a million other
things. ( De Rossi, 2017 )
★ Culture Globalization
➔ Involves the formation of shared norms
and knowledge with which people
associate their individual and
collective cultural identities.
➔ Globalization brings increasing
interconnectedness among different
populations and cultures.
Individual and Social Benefits of Culture
★ Intrinsic Benefits - culture brings
people together (leisure,
entertainment, information, shared
experiences)
★ Improved learning and valuable skills
- Education and lifelong learning.
★ Better health and well being -
Creativity and cultural engagement
improve mental and physical health
★ Vibrant Communities - Social
solidarity cohesion, social inclusion,
community empowerment, civic pride,
tolerance.
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PURPOSIVE COMMUNICATION
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★ Gender Attribution - How a society

ECONOMIC BENEFITS OF CULTURE
culture identifies a person based on
that society’s view of gender role
ECONOMIC BENEFITS OF CULTURE without knowing the person
★ Contribution to job creation - from identification
industrial to creative economy.

CULTURAL APPRECIATION
★ Contribution to tourism

★ Cultural Planning - involves broad ➔ Is when elements of a culture are used

community engagement. while honoring the source they came
from. It is important to take note that
appreciation involves respect and
value.
CULTURAL SENSITIVITY

CULTURAL APPROPRIATION
➔ An attitude and way of behaving in
which you are aware of and
acknowledge cultural differences : It’s ➔ Is taking intellectual property,
crucial for such global goals as world traditional knowledge, cultural
peace and economic growth as well as expressions, or artifacts from someone
for effective interpersonal else’s culture without permission. This
communication. (Franklin & MIzel, can include unauthorized use of
1995) another culture’s dance, dress, music,
language, folklore, cuisine, traditional
medicine, religious symbols, etc.

GENDER SENSITIVITY

★ Gender Assignment - Gender from

birth biological classification

★ Gender Role - Defined by society and

its view on what a male or female
should be

★ Gender Identity - How a person

identifies and sees himself / herself

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PURPOSIVE COMMUNICATION
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LANGUAGE VARIETIES
LANGUAGE VARIETIES
★ PIDGIN - a new language which
develops in situations where speakers
of different languages need to
communicate but don’t share a
common language. The vocabulary of
pidgin comes mainly from one
particular language called ‘lexifier’
★ CREOLE - a pidgin that has become a
native language of a community.
★ REGIONAL DIALECT - not a distinct
language but a variety of a language
spoken in a particular area of a
country.
★ MINORITY DIALECT - a variety of
language used by minority ethnic
group which they use as a maker of
identity, usually alongside a standard
variety.
★ INDIGENIZED VARIETY - spoken
mainly as second languages in
ex-colonies with multilingual
populations.
LANGUAGE REGISTERS
LANGUAGE REGISTERS
★ Static Register / Frozen Register -
style of communications that rarely or
never changes and does not require
feedback.
● Ex. : Pledge of allegiance,
poetries, songs, wedding
vows, prayers
★ Formal Register - Language used in
formal settings and usually follows a
commonly accepted format.
● Ex.: Essays, Research paper,
speech
★ Consultative Register - A professional
discourse which is formal and the
users are accompanied by social
expectations.
Ex.
● Teacher - Student,
● Doctor - Patient,
● Lawyer - Client
★ Casual Register - Informal language
used by peers and friends. (slangs,
vulgarities, colloquialisms)
● Ex.: Family, Friends, team
mates, group mates, chats
★ Intimate Register - Used in private
communication and reserved for close
family members or intimate people.
● Ex.: Husband - Wife
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REACTION PAPER 3 PARTS OF REACTION PAPER

➔ Is an analysis and an evaluation of a 1. Introduction

material presented.
➔ It is more than just a summary of the ● Introduce general information
material : title, author, presenter for a
or documentary, director (if it
is a movie)
May take the following forms :
● Give an overview of the
material but give emphasis on
the main topic or issue you
1. Comparing the work to other related want to discuss
materials. ● Write a thesis statement
2. Coming up with ways to improve the
work.
3. Concur with the work or argue against 2. Body ( Your reaction to the work )
it.
● What is the problem or issue
being addressed?
Consider the following : ● What is the central claim,
argument or point?
● What are the strengths and
1. Are the ideas clear and suitable? weaknesses?
2. How was it similar or different from ● What are the possible
other material? Which did you enjoy counterarguments?
more? What makes it enjoyable? ● How does the material relate
3. What are the facts that are included in to another text or talk or
the material? documentary?
4. Did you like the material? Why? Why
not? 3. Conclusion (Restatement of the thesis)
5. What is its purpose?
6. Is it valuable? Is it entertaining?
Accurate, informative?