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Pricing 170529171929
Pricing 170529171929
Tankertanker Design
Pricing
By – Nagendra Dewangan
Tankertanker Design
Tankertanker Design
What is Price ?
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Conti. ...
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What is Pricing ?
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Pricing Objective
• Return on Investment.
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4
Leader pricing
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Types :-
• Rapid Skimming Pricing - High price with high
promotional activity expenditure.
• Slow Skimming Pricing - High price with low
promotional activity expenditure.
Tankertanker Design
Tankertanker Design
in the market.
– Capture the large share of the market in the early
stages .
Types :-
• Rapid Penetration pricing - High price with high
promotional activity expenditure.
• Slow Penetration Pricing - High price with low
promotional activity expenditure.
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• Target Costing :
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• Leader pricing
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• Internal Factors
• External Factors
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Internal Factors
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1. Cost:
• While fixing the prices of a product, the firm
should consider the cost involved in producing
the product.
• This cost includes both the variable and fixed
costs.
• Thus, while fixing the prices, the firm must be
able to recover both the variable and fixed costs.
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2. The predetermined objectives:
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3. Image of the firm:
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4. Product life cycle:
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5. Credit period offered:
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6. Promotional activity:
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External Factors:
1. Competition:
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2. Consumers:
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3. Government control:
• Government rules and regulation must be
considered while fixing the prices.
• In certain products, government may
announce administered prices, and therefore
the marketer has to consider such regulation
while fixing the prices.
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4. Economic conditions:
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5. Channel intermediaries:
• The marketer must consider a number of
channel intermediaries and their
expectations.
• The longer the chain of intermediaries, the
higher would be the prices of the goods.
Tankertanker Design