CHAPTER 2: PRESENTATION STYLE & TIPS
Architectural Visual Techniques 3 | ARVT3 (Advance Lecture)
BS Architecture | 1st Semester | 2nd Year| Sept. 26, 2022
ARCHITECTURAL DESIGN
PRESENTATION:
● An architectural presentation can
be described as an illustrated story
of your design and it needs to have
a uniform language of expression
to connect with the audience. A
presentation is always more
coherent when its uniformity is
through the presentation style; it
should be present in the text, color,
and images.
[https://www.re-thinkingthefuture.com/
architectural-community/a3214-10-wa
ys-to-make-your-architectural-present
ation-standout/]
WAYS TO MAKE PRESENTATION
● CONVEYING THE DESIGN
STORY
○ When a client or a peer is
exhibited with a well thought
out story, it makes the design
relatable and disseminates it to
the audience in a more natural
manner.
● IMPORTANCE OF ITERATIONS
○ ITERATIONS: The action or a
process of iterating or
repeating: such as. : a
procedure in which repetition
of a sequence of operations
yields results successively
closer to a desired result.
○ The journey is never complete
without the various measures
that led to the final point.
○ The various iterations that you
might have developed in the
process must be presented but
not in detail but, a mention
that takes the audience to the
finale is how a great story is
displayed.
● UNIFORMITY
○ it should be present in the
text, color, and images. The
uniformity also provides a
clear sense of vision for the
designer as well as design.
● VISUAL HIERARCHY
○ A hierarchy is an imperative
element to include to highlight
your strong point throughout
the presentation; this may be
the final drawing or a
conceptual sketch that depicts
that strong point of your
design that binds the whole
concept together.
● IMPORTANCE OF IMAGES
○ image is more powerful
because it engages and
communicates more in the
constricted time but, a
carefully crafted sentence or
even a few highlighted words
mentioning the details of the
project can elevate that image
to a different level.
● TEXTURES AND MATERIALS
○ It is important to include
textures and highlight
materials in your presentation
to create a connection between
the virtual image and the
design that will be built.
● NEGATIVE SPACES
○ A centerpiece will engage
more with the audience and
help communicate more data
than a hoard of data that is
difficult to navigate.
● DISSEMINATION
○ The exhibition depends on
two main factors: relevance
and accessibility. The project
should be presented, in a
manner that is understandable
by both your peers and the
clients. The presentation style
is highly influenced by the
relevant audience. If you
create something entirely
technical for a client then it
renders the presentation moot
because the client cannot
connect with it, but if you just
create something flashy with
no actual technical detailing it
1
CHAPTER 2: PRESENTATION STYLE & TIPS
Architectural Visual Techniques 3 | ARVT3 (Advance Lecture)
BS Architecture | 1st Semester | 2nd Year| Sept. 26, 2022
again fails its function to
provide appropriate
information.
[https://www.re-thinkingthefuture.com/archite
ctural-community/a3214-10-ways-to-make-yo
ur-architectural-presentation-standout/]
IMPORTANCE OF GOOD DESIGN
In a competitive market, a strong
presentation conveying the message of
an architect's designs can be the
difference between winning or losing a
new client. The successful architect has
the ability to understand the client's
values and communicate it through her
designs.
PRESENTATION STYLE & TIPS
● SIZE AND ORIENTATION
○ the relative extent of
something; a thing's overall
dimensions or magnitude;
how big something is. ; the act
or process of orienting or of
being oriented These
materials are for the
orientation of new employees.
b : the state of being oriented
the orientation of the main
altar of the church broadly :
arrangement, alignment the
orientation of molecules.
○ Page size refers to the area of
your publication. Paper, or
sheet, size is the size of the
paper used for printing.
Orientation refers to the
portrait (vertical) or landscape
(horizontal) layout.
○ IMPORTANCE: An effective
layout not only looks
attractive, but also helps the
viewer understand the
message the design is
conveying. In other words,
understanding layout is key
when it comes to creating
user-friendly, engaging
designs, particularly in the
realms of web design and
advertising.
● LAYOUT
○ the way in which the parts of
something are arranged or
laid out.
○ Layout design is important for
any project that conveys a
message through eye-catching
visuals, like magazine layouts,
website design, and
advertisements. Good layout
design is both dynamic and
clear, creating visual points of
interest that guide the reader
through a piece of content
without overshadowing its
message
● COMPONENTS
○ a part or element of a larger
whole.
○ The elements of design are the
fundamental aspects of any
visual design which include
shape, color, space, form, line,
value, and texture.
● PLACEMENT AND ZONING
○ Zoning is a mechanism for
assigning overall management
objectives and priorities to
different areas (zones) within
the site or protected area.
● BACKGROUND
○ Background textures and
colors create depth and
contrast, allowing graphics to
stand out and get noticed.
Well-composed background
images can help create space
for you to overlay text.
Backgrounds can give design
more context, providing
supporting visual elements.
● COLORS
○ The importance of color
design stems from the
significance of color to the
human mind. Color creates
ideas, expresses messages,
spark interest, and generate
certain emotions. Some colors
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CHAPTER 2: PRESENTATION STYLE & TIPS
Architectural Visual Techniques 3 | ARVT3 (Advance Lecture)
BS Architecture | 1st Semester | 2nd Year| Sept. 26, 2022

hold a universal significance-

for example, it is commonly
understood that red is a color
for warning and green is
means go.

● VISUAL HIERARCHY
○ Visual hierarchy is important
in design because it defines
the importance and sequence
of elements within a
composition. It influences the
order in which your audience
views your content. Order can
significantly impact
comprehension, impact, and
value
● FONTS
○ Good typography adds value
to the content of a page.
Selecting appropriate fonts
and creating a strong
typography hierarchy makes
text easier to consume and
understand

AXONOMETRIC STYLE

An axonometric perspective, also called

parallel projection or axonometry, is an
orthographic projection on an oblique
plane as a means of representing
three-dimensional objects.

There are three types of axonometric

projections: Isometric – all dimensions
are the same scale. Dimetric – di=2; 2
axes/dimensions foreshortened.
Trimetric – tri=3; 3 axes/dimensions
foreshortened

What is the purpose of axonometric?

Axonometric drawings are a powerful
tool for visually communicating complex
spatial arrangements. Their unique
viewpoint allows for highly descriptive
drawings that represent
three-dimensional space on a
two-dimensional surface.