Module Handbook for Understanding the World of Tourism

Academic year 2021/22

Module code: MGBBT0UWT

Level of study: choose from 0

Number of credits: 20

Programme/s the module belongs to: BSc (Hons) Business & Tourism Management

Faculty: GBS/CCCU

Academic calendar: September 2021

Semester/Trimester of delivery: Semester 1

Start date of the module: 31st Jan 2022

Location of study: Manchester – Birmingham - London

Study hours for the module: 200 overall for a 20-credit module Divide into:

• Number of contact hours and pattern of delivery: 45 hours Scheduled contact (9 hours per
week x 5 weeks: lectures, seminars and tutorials)
• Number of hours when students are expected to study independently or amongst peers, with
no direct academic contact: 155 hours Guided independent learning

• Professional accreditation status and requirements: as per CCCU guidelines

Module leader name: Dr (Lisa) Chun Liu

Module leader contact details: cliu@globalbanking.ac.uk

How to access tutorials and other module support: Office hours are: Mon to Friday 9 a.m.
– 5pm. If you have academic queries regarding this module or level 0 studies please
contact me on rajani@globalbanking.ac.uk

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Who is the module for? This module introduces students to key features of the tourism industry and
builds a sound foundation for students to gain an understanding of tourism concepts and the key
relationships between tourists, tourism businesses and communities.

Module aims:

1 Provide core knowledge of tourism focussing on its evolution, development and relevant key
concepts

2 Develop in students a sound understanding of the economic, socio-cultural and environmental

impacts of tourism.

3 Provide a sound understanding of relationships between tourists, tourism businesses and different
types of communities.

Brief module description/summary: This Foundation Year module concerning understanding of the
world of tourism introduces students to key features of the tourism industry and builds a sound
foundation for students to gain an understanding of tourism concepts and the key relationships
between tourists, tourism businesses and communities.

Module learning outcomes:

1 Demonstrate an understanding of the evolution and development of contemporary tourism

2 Define and understand key tourism related concepts, including different types of tourist groups
and their requirements

3 Identify and understand relationships between tourism, the environment, society, culture and the
economy

Overview of learning and teaching activities on the module: FY students will be supported in
their learning, to achieve the above outcomes, through a combination of formal lectures, seminars
and ‘flipped classrooms’ (15 x one-hour lectures and 15 x two-hour seminars weeks). Lectures will
focus on enhancing students’ understanding of key concepts, especially in the context of tourism
evolution and recent developments. Seminars will capture the application of these concepts through
a series of mini video case studies, prepared mini research activities and group exercises including in-
class student presentations. Students will be encouraged to actively participate, especially on a
subject such as this, where ideas and views are exchanged and students from diverse backgrounds are
able to share their own experience. Therefore, preparation for the lectures and seminars is key. The
module VLE site will support students with a range of lecture notes, podcasts, reading and
presentation materials and the VLE will also direct learners to additional reading lists with guidance
and external links.

Equipment you need to bring to class: Laptops

Assessments: taken from approved module descriptor for columns 1, 2 and 5

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 Summative % weighting Deadline for Date for return of Minimum pass
assessment submission of work mark/grade and mark for
Type and where feedback and assessment
assignment should be where they will task(s)
submitted: be returned
1. Essay 50% 1500-word individual 15 working days 40%
essay to be submitted after the deadline
no later than 2pm, on submission
28th Feb 2022
2. Group poster 50% To be submitted no 15 working days 40%
later than 2pm, on 4th after the deadline
March 2022 submission

• Further information about the assessment can be found at the end of this handbook, in the
“assessment brief” section.

Indicative schedule of delivery:

23 31-Jan-22 1 Block 4 - Week 1 5 6

24 07-Feb-22 2 Block 4 - Week 2 12 13
25 14-Feb-22 3 Block 4 - Week 3 19 20
26 21-Feb-22 4 Block 4 - Week 4 26 27
27 28-Feb-22 5 (ADW) Block 4 - Week 5 (Assessment) 5 6

SESSION INDICATIVE CONTENT INDEPENDENT STUDY

ACTIVITIES
1 – W1 1) Module introduction, Development of
31/01/2022 contemporary tourism
2) Session 2 – Development of contemporary tourism
2 – W2 3) Session 3-Identify and understand key
07/02/2022 relationships between tourism, economy,
environment, society and culture
4) Session 4: Identify and understand key
relationships between tourism, economy,
environment, society and culture
3 – W3 5) Session 5 – Define and understand key tourism
14/02/2022 related concepts, including different types of tourist
groups and their requirements
6) Session 6 – Define and understand key tourism
related concepts, including different types of tourist
groups and their requirements
4 – W4 7) Session 7 – Assignment focus
21/02/2022 8) Module recap
5 – W5 Assignment Submission
28/02/2022

Guidance on how to use independent study time: e.g. “complete the set reading and answer the
questions on the Blackboard Discussion Board”

Referencing system: If the same system is used at programme level, refer to the Student Handbook
where this would have been noted

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Learning Materials/Resources: (the sections below should be shared with library services and the
Bookshop) this may be broken down as you see fit, e.g. weekly sources. You may provide resources
other than books or journal articles. You may want to stress where other information is available on
Blackboard, ReCap lectures, etc.

• Essential Resources:
- Cook, R. A. Hsu, C.H.C. and Taylor, L. L. (2018) Tourism: The Business of Hospitality and
Travel, 6th edn. London: Pearson.
- Fletcher, J. Fyall, A. Gilbert, D. and Wanhill, S. (2018) Tourism: Principles and Practice. 6th
edn. Harlow: Pearson
- Sharma, S. (2021). Introduction to Tourism. 1st edn. New Delhi: SAGE Publications.
• Recommended Resources:
- Sports ETZ. (2019). Sports Tourism the State of the Industry 2019. Available at:
https://www.eventhosts.org/resource/sport-tourism-state-of-the-industry-report-2019/
(Accessed: 10 August 2021).
- TIES. (2021). Eco Tourism Factsheet. Available at: https://ecotourism.org/ties-overview/
(Accessed: 10 August 2021).
- UNWTO. (2021). Global Report on Adventure Tourism. Available at: https://skift.com/wp-
content/uploads/2014/11/unwto-global-report-on-adventure-tourism.pdf (Accessed: 10
August 2021).
- UNESCO. (2021). UNESCO Tourism Program. Available at:
https://whc.unesco.org/uploads/activities/documents/activity-669-7.pdf (Accessed: 10
August 2021).
- WTTC. (2021). Global Economic Impacts and Trends. Available at:
https://wttc.org/Portals/0/Documents/Reports/2021/Global%20Economic%20Impact%20an
d%20Trends%202021.pdf?ver=2021-07-01-114957-177 (Accessed: 10 August 2021).
- Crompton, J. (1979) ‘Motivations for Pleasure Vacation’. Annals of Tourism Research 6(4),
pp. 408-424
- Page, S. and Connell, J. (2009). Tourism A modern synthesis. Nashville: South-Western.
- UNWTO. (2019). International Tourism Highlights 2019 Edition. Available at: https://www.e-
unwto.org/doi/pdf/10.18111/9789284421152 (Accessed: 15 October 2021).
- UNWTO. (2021). UNWTO Tourism Data Dashboard. Available at:
https://www.unwto.org/unwto-tourism-dashboard. (Accessed: 12 July 2021).
- Visit Britain. (2019). 2019 Snapshot. Available at: https://www.visitbritain.org/2019-
snapshot. (Accessed: 12 July 2021).
- UNWTO. (2021). UNWTO Tourism Data Dashboard. Available at:
https://www.unwto.org/unwto-tourism-dashboard. (Accessed: 12 July 2021).
- Visit Britain. (2021). Official Statistics. Available at: https://www.visitbritain.org/official-
statistics. (Accessed: 12 July 2021).
- WTTC. (2021). World Travel & Tourism Council (WTTC) Represents the Travel & Tourism
Sector Globally. Available at: https://wttc.org/. (Accessed: 15 October 2021).
- Leiper, N. (1979). ‘The Framework of Tourism: Towards a Definition of Tourism, Tourist, and
the Tourist Industry’. Annals of Tourism Research, 6(4), pp. 390-407
- Lickorish, L (1997). An Introduction to Tourism. Guildford: Reed.
- Miller, Richard K. and Washington Kelli (2019). Travel and Tourism Market Research
Handbook 2019-2020. 16th edn. Miramar: Richard K. Miller & Associates.

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• Other (Websites):

United Nations World Tourism Organization - www.unwto.org

The World Travel & Tourism Council - wttc.org

VisitBritain - www.visitbritain.com

The Financial Times

Reassessment information: the text below is for ALL handbooks

Some students may be required to take reassessment for the module, following a decision from a
Board of Examiner. Do check the Your Guide to Assessment and Award Processes and seek advice
from your Personal Academic Tutor if this is the case for you. Support from the module team will be
available in preparation for the reassessments.

Should you be required to take reassessment, the nature of the reassessment will be:

Original assessment Reassessment type Deadline for submission of

reassessment, and where it
should be submitted
Essay (50%) Essay (50%) 28th Jan 2022
Poster (50%) Poster (50%) 4th Feb 2022

This handbook should be read in conjunction with other sources:

• Student Handbook: for programme academic information applying to all modules
• Current Student Webpages: for generic student experience information

Assessment brief:
Assessment will be through both formative and summative approaches. Formative assessment will
take place each on the first four weeks of the 5 weeks of teaching of the module. Each week an aspect
or component of the summative assessment will be given as formative assessment to students.
Formative assessment will provide students both with feedback on their work and feedforward to
preparing for the summative assessment of the module. Feedback to students on the summative
module assessment will provide feedforward for the formative and summative assessment of the next
and subsequent modules.

The module will be assessed through a 1500-word Poster , for example, of a tourism type (50%), and
a 1500-word essay (50%) on the development of contemporary tourism and the impacts of tourism.
Both types of assessment will enable students to demonstrate their knowledge and understanding of
the world of tourism. It introduces students to key features of the tourism industry and builds a sound
foundation for students to gain an understanding of tourism concepts and the key relationships
between tourists, tourism businesses and communities.

Date and validity October 2021, valid for academic year 2021 - 2022