Lovely Professional University, Punjab

Course Code Course Title Course Planner

MKT305 RETAIL MARKETING 14615::Rajeev Gupta

Course Outcomes :Through this course students should be able to

CO1 :: understand how retailing works and the factors that influence its success
CO2 :: apply the principles, practices, and concepts used in retail marketing management
CO3 :: describe the complex nature and environment of retail marketing together with the buying and selling of goods and services to the final consumer
CO4 :: understand the key elements in planning, managing, and executing the retail marketing mix as they relate to the product, price, distribution, and promotion

TextBooks ( T )
Sr No Title Author Publisher Name
T-1 RETAIL MARKETING DAVID GILBERT PEARSON
MANAGEMENT
Reference Books ( R )
Sr No Title Author Publisher Name
R-1 RETAILING MANAGEMENT MICHAEL LEVY MC GRAW HILL
BARTON WEITZ AJAY
PANDIT
Other Reading ( OR )

Sr No Journals articles as Compulsary reading (specific articles, complete reference)

OR-1 https://www2.deloitte.com/us/en/pages/consumer-business/articles/retail-distribution-industry-outlook.html ,
OR-2 https://retail.economictimes.indiatimes.com/news/industry/5-trends-that-will-shape-offline-retail-in-2020/73249360 ,
OR-3 https://home.kpmg/xx/en/home/insights/2020/05/global-retail-trends-2020-preparing-for-new-reality.html ,
OR-4 https://www.indianretailer.com/article/technology/back-end/how-ar-vr-is-the-future-of-retail.a6656/ ,
OR-5 https://www.indianretailer.com/article/technology/back-end/how-to-select-right-contactless-payment-enabler-for-retail-business.a6655/ ,
OR-6 https://retail.economictimes.indiatimes.com/re-tales/the-new-normals-for-consumer-retail-relationship-short-term-and-long-term/4369 ,
OR-7 https://retail.economictimes.indiatimes.com/re-tales/post-covid-19-scenario-for-grocery/4348 ,
OR-8 https://retail.economictimes.indiatimes.com/re-tales/why-going-touchless-should-be-the-priority-for-retail-post-covid-19-pandemic/4260 ,

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
 OR-9 https://retail.economictimes.indiatimes.com/news/industry/work-from-home-fallout-people-are-spending-on-furniture-gadgets-top-wear/77148141 ,
OR-10 https://retail.economictimes.indiatimes.com/re-tales/going-digital-the-only-option-for-indian-luxury-market/4211 ,
OR-11 https://retail.economictimes.indiatimes.com/re-tales/will-india-s-retail-industry-survive-the-covid-19-lockdown/4141 ,
OR-12 https://retail.economictimes.indiatimes.com/re-tales/the-instant-generation-changing-trends/4090 ,
OR-13 https://retail.economictimes.indiatimes.com/re-tales/luxury-brand-s-tryst-with-online-retail/4067 ,
OR-14 https://retail.economictimes.indiatimes.com/re-tales/the-journey-of-deals-and-discounts/4049 ,
OR-15 https://retail.economictimes.indiatimes.com/re-tales/traffic-congestion-the-retail-opportunity/4045 ,
OR-16 https://www.indianretailer.com/article/technology/in-store/how-long-lines-at-supermarkets-will-be-thing-of-past-soon-let-s-shed-light-on-innovation-done-by-this-
grocery-start-up.a6652/ ,
OR-17 https://www.indianretailer.com/article/whats-hot/trends/inorbit-mall-cyberabad-introduces-video-shopping-and-curb-side-pick-ups-to-enable-hassle-free-shopping-
for-consumers.a6648/ ,
OR-18 https://www.indianretailer.com/article/sector-watch/fashion/40-of-consumers-are-planning-to-increase-online-spend-on-apparel-facebook-bcg-report.a6647/ ,

Relevant Websites ( RW )
Sr No (Web address) (only if relevant to the course) Salient Features
RW-1 http://Indiaretailing.com Abreast with latest articles in retail

RW-2 http://retaildive.com Provide information on latest happening in the retail industry

RW-3 www.etretail.com The website from Economic Times contains all the latest update from the
Indian retail industry

LTP week distribution: (LTP Weeks)

Weeks before MTE 7
Weeks After MTE 7
Spill Over (Lecture) 7

Detailed Plan For Lectures

Week Lecture Broad Topic(Sub Topic) Chapters/Sections of Other Readings, Lecture Description Learning Outcomes Pedagogical Tool Live Examples
Number Number Text/reference Relevant Websites, Demonstration/
books Audio Visual Aids, Case Study /
software and Virtual Images /
Labs animation / ppt
etc. Planned

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 1 Introduction to retailing and R-1 OR-3 In Zero Students will be able Discussion with
types of retailing formats RW-1 lecture,Discussion will to understand the due the help of articles
(meaning and definition of happen importance of the
retailing) on the LTP of the course and the scope
course, the text book to of the retail industry
be used,the resources especially in India
that will be referred on a where organized
regular basis for better retail is still
understanding of the extremely small in
course , CA components size.
and their relevance in
the overall learning of
the course also will be
discussed. Finally the
meaning and
significance of retail
will also be discussed in
the second half of the
lecture
Lecture 2 Introduction to retailing and T-1 OR-1 Discussion will Ability to identify Discussion with
types of retailing formats(the R-1 RW-3 be about the various various opportunities the help of articles
retail environment) opportunities available available in retail
in retail industry and its industry as well as
overview get an overview of
retail industry
Introduction to retailing and T-1 OR-11 Discussion will Ability to identify Discussion with
types of retailing formats(the R-1 be about the various various opportunities the help of articles
growing importance of the opportunities available available in retail
retail industry) in retail industry and its industry as well as
overview get an overview of
retail industry
Lecture 3 Introduction to retailing and R-1 OR-7 Describe the variety of Students will be Discussion with Walmart can be
types of retailing formats RW-2 retail formats available able to get a clear the help of articles introduced as
(food retailing) in understanding of the US's largest and
retail various the world's
retail formats second largest
company by
revenue to
explain the
scope of the
industry
globally

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 3 Introduction to retailing and R-1 OR-7 Describe the variety of Students will be Discussion with Walmart can be
types of retailing formats RW-2 retail formats available able to get a clear the help of articles introduced as
(general merchandise in understanding of the US's largest and
retailing) retail various the world's
retail formats second largest
company by
revenue to
explain the
scope of the
industry
globally
Week 2 Lecture 4 Introduction to retailing and R-1 OR-7 Describe the variety of Students will be Discussion with Walmart can be
types of retailing formats RW-2 retail formats available able to get a clear the help of articles introduced as
(general merchandise in understanding of the US's largest and
retailing) retail various the world's
retail formats second largest
company by
revenue to
explain the
scope of the
industry
globally
Lecture 5 Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(retailing and of marketing and its the concept of the help of an
marketing) definition, marketing marketing and its article
orientation orientation
Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(definitions and of marketing and its the concept of the help of an
concept of marketing) definition, marketing marketing and its article
orientation orientation
Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(the adoption of of marketing and its the concept of the help of an
marketing) definition, marketing marketing and its article
orientation orientation
Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(marketing of marketing and its the concept of the help of an
orientation) definition, marketing marketing and its article
orientation orientation
Lecture 6 Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(retailing and of marketing and its the concept of the help of an
marketing) definition, marketing marketing and its article
orientation orientation
Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(definitions and of marketing and its the concept of the help of an
concept of marketing) definition, marketing marketing and its article
orientation orientation

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 2 Lecture 6 Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(the adoption of of marketing and its the concept of the help of an
marketing) definition, marketing marketing and its article
orientation orientation
Introduction to retail T-1 OR-3 Discussion on concept Ability to understand Discussion with
marketing(marketing of marketing and its the concept of the help of an
orientation) definition, marketing marketing and its article
orientation orientation
Week 3 Lecture 7 Understanding consumer T-1 OR-6 Discussing the Ability to distinguish Discussion with
behavior and retail R-1 consumer behavior in between behaviorist the help of articles
operations(consumer retail context, doing a and cognitivist
behavior in the retail comparison between approached
context) behaviorist and
cognitivist approaches
Understanding consumer T-1 OR-6 Discussing the Ability to distinguish Discussion with
behavior and retail R-1 consumer behavior in between behaviorist the help of articles
operations(comparison of retail context, doing a and cognitivist
behaviorist and cognitivist comparison between approached
approaches) behaviorist and
cognitivist approaches
Lecture 8 Understanding consumer T-1 OR-12 Discussing the process Ability get a Discussion with
behavior and retail that customer go clear understanding the help of articles
operations(the buying through on
decision process and the when choosing retail the consumer buying
implication for retail outlets and buying process
management) merchandise.Describing
various
buying
decisions.Discussing
factors that
affect the buying
process
Lecture 9 Understanding consumer T-1 Discussion on Ability to understand Discussion with
behavior and retail R-1 demographics and socio- various social and the help of an
operations(demographic economic factors that demographic factors article
factors and socio-economic affect the buying while dealing with
categories) process retail customers
Understanding consumer T-1 Discussion on Ability to understand Discussion with
behavior and retail R-1 demographics and socio- various social and the help of an
operations(family and social economic factors that demographic factors article
influence) affect the buying while dealing with
process retail customers
Week 4 Lecture 10 The management of service T-1 OR-5 Discussing the service- Students will be able Discussion with
and quality in retailing(the product concept along to get a clear the help of an
service product concept) with classification of understanding of article
service and quality service-product
concept along with
classification of
service and quality
An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 10 The management of service T-1 OR-5 Discussing the service- Students will be able Discussion with
and quality in retailing(a product concept along to get a clear the help of an
classification of service and with classification of understanding of article
quality) service and quality service-product
concept along with
classification of
service and quality
Lecture 11 The management of service T-1 Discussing the Ability to utilize Discussion
and quality in retailing characteristics of quality characteristic of
(implementation of service along with quality while
management) implementation of implementing service
service management management in
retailing
The management of service T-1 Discussing the Ability to utilize Discussion
and quality in retailing characteristics of quality characteristic of
(characteristics of quality) along with quality while
implementation of implementing service
service management management in
retailing
Lecture 12 The retail marketing mix T-1 OR-8 Discussion on marketing Ability to implement Discussion with
and retail product(the mix for services along marketing mix for help of an article
marketing mix for services) with target market services in retail and
get an understanding
of target market
The retail marketing mix T-1 OR-8 Discussion on marketing Ability to implement Discussion with
and retail product(target mix for services along marketing mix for help of an article
markets) with target market services in retail and
get an understanding
of target market
Week 5 Lecture 13 The retail marketing mix T-1 OR-2 Discussion on retail Students should get a Discussion
and retail product(the retail product and a break clear understanding
product) down of retailing as a on the retail product
product and breakdown of
retailing as a product
The retail marketing mix T-1 OR-2 Discussion on retail Students should get a Discussion
and retail product(a product and a break clear understanding
breakdown of retailing as a down of retailing as a on the retail product
product) product and breakdown of
retailing as a product
Lecture 14 Merchandise management T-1 Discussion on meaning Students should get a Discussion
and retail pricing(meaning of merchandise clear understanding
of merchandise management and on merchandise
management) methods of planning and management and
calculating inventory methods of planning
levels and calculating
inventory levels

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 14 Merchandise management T-1 Discussion on meaning Students should get a Discussion
and retail pricing(methods of of merchandise clear understanding
planning and calculating management and on merchandise
inventory levels) methods of planning and management and
calculating inventory methods of planning
levels and calculating
inventory levels
Lecture 15 Merchandise management T-1 Describing category Students will get a Discussion
and retail pricing(category management and clear understanding
management) merchandise assortment of category
and support management and
merchandise
assortment
Merchandise management T-1 Describing category Students will get a Discussion
and retail pricing management and clear understanding
(merchandise assortment merchandise assortment of category
and support) and support management and
merchandise
assortment
Week 6 Lecture 16 Merchandise management T-1 Describing category Students will get a Discussion
and retail pricing(category management and clear understanding
management) merchandise assortment of category
and support management and
merchandise
assortment
Merchandise management T-1 Describing category Students will get a Discussion
and retail pricing management and clear understanding
(merchandise assortment merchandise assortment of category
and support) and support management and
merchandise
assortment
Lecture 17 Merchandise management T-1 Addresses the question Students will be Discussion
and retail pricing of how retailers set the able
(understanding price as a pricing to do pricing for a
concept) strategies.Discussing retail
how retailers store
adjust prices for the
merchandise and service
they offer
Merchandise management T-1 Addresses the question Students will be Discussion
and retail pricing(factors of how retailers set the able
influencing pricing) pricing to do pricing for a
strategies.Discussing retail
how retailers store
adjust prices for the
merchandise and service
they offer

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 6 Lecture 18 Merchandise management T-1 OR-14 Describing various Students will be Discussion with
and retail pricing pricing techniques for able the help of an
(approaches to pricing the increasing sales and to use article
retail product) profits. pricing techniques
for increasing sales
and
profits.
Merchandise management T-1 OR-14 Describing various Students will be Discussion with
and retail pricing(markdown pricing techniques for able the help of an
policy consideration for increasing sales and to use article
retailers) profits. pricing techniques
for increasing sales
and
profits.
Week 7 Lecture 19 Merchandise management T-1 OR-14 Describing various Students will be Discussion with
and retail pricing pricing techniques for able the help of an
(approaches to pricing the increasing sales and to use article
retail product) profits. pricing techniques
for increasing sales
and
profits.
Merchandise management T-1 OR-14 Describing various Students will be Discussion with
and retail pricing(markdown pricing techniques for able the help of an
policy consideration for increasing sales and to use article
retailers) profits. pricing techniques
for increasing sales
and
profits.

SPILL OVER
Week 7 Lecture 20 Spill Over
Lecture 21 Spill Over

MID-TERM
Week 8 Lecture 22 Retail communication and T-1 Describing how to set Ability to set retail Discussion
promotion(setting objectives objectives for retail communication
and communication effects) communication and objectives along with
managing it managing
communication effects communication
effects
Lecture 23 Retail communication and T-1 OR-15 Discussion on Ability to design a Discussion with
promotion(advertising and communication program communication the help of an
sales promotion) of a retail store program using article
including all promotion mix tools
components of
promotion mix

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 8 Lecture 24 Retail communication and T-1 Describing relationship Ability to develop Discussion
promotion(relationship marketing and customer relationship
marketing and loyalty loyalty scheme marketing and
schemes) customer loyalty
scheme for a retail
store
Week 9 Lecture 25 Retail communication and T-1 OR-17 Discussion on Ability to design a Discussion with
promotion(personal selling communication program communication the help of an
and public relations) of a retail store program using example
including components promotion mix
of promotion mix like elements
personal selling and
public relations
Retail communication and T-1 OR-17 Discussion on Ability to design a Discussion with
promotion(characteristics of communication program communication the help of an
promotions) of a retail store program using example
including components promotion mix
of promotion mix like elements
personal selling and
public relations
Lecture 26 Retail distribution and T-1 Discussion on retail Students should get a Discussion
supply chain management distribution channels clear understanding
(channels and channel and how to manage of retail distribution
flows) growth of channel channels flow and
relationship and how to manage
partnership growth of channel
relationship and
partnership
Retail distribution and T-1 Discussion on retail Students should get a Discussion
supply chain management distribution channels clear understanding
(growth of channel and how to manage of retail distribution
relationships and growth of channel channels flow and
partnerships) relationship and how to manage
partnership growth of channel
relationship and
partnership
Lecture 27 Retail distribution and T-1 OR-13 Describing retail Ability to manage Discussion with
supply chain management logistics, stock control retail logistics and the help of an
(distribution logistics and and corporate stock control along article
stock control) replenishment policies with it getting an
understanding of
corporate
replenishment
policies

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 9 Lecture 27 Retail distribution and T-1 OR-13 Describing retail Ability to manage Discussion with
supply chain management logistics, stock control retail logistics and the help of an
(retail logistics) and corporate stock control along article
replenishment policies with it getting an
understanding of
corporate
replenishment
policies
Retail distribution and T-1 OR-13 Describing retail Ability to manage Discussion with
supply chain management logistics, stock control retail logistics and the help of an
(corporate replenishment and corporate stock control along article
policies) replenishment policies with it getting an
understanding of
corporate
replenishment
policies
Week 10 Lecture 28 Retail distribution and T-1 OR-13 Describing retail Ability to manage Discussion with
supply chain management logistics, stock control retail logistics and the help of an
(distribution logistics and and corporate stock control along article
stock control) replenishment policies with it getting an
understanding of
corporate
replenishment
policies
Retail distribution and T-1 OR-13 Describing retail Ability to manage Discussion with
supply chain management logistics, stock control retail logistics and the help of an
(retail logistics) and corporate stock control along article
replenishment policies with it getting an
understanding of
corporate
replenishment
policies
Retail distribution and T-1 OR-13 Describing retail Ability to manage Discussion with
supply chain management logistics, stock control retail logistics and the help of an
(corporate replenishment and corporate stock control along article
policies) replenishment policies with it getting an
understanding of
corporate
replenishment
policies
Lecture 29 Methods and approaches to T-1 Discussion on the Ability to design the Discussion
retail strategy and marketing purpose of marketing marketing plan for a
planning(the purpose of a plan along with retail organization
marketing plan) corporate mission and
goals for a retail
organization

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 29 Methods and approaches to T-1 Discussion on the Ability to design the Discussion
retail strategy and marketing purpose of marketing marketing plan for a
planning(the corporate plan along with retail organization
mission and goals) corporate mission and
goals for a retail
organization
Lecture 30 Methods and approaches to T-1 OR-16 Discussion on the forces Students should get a Discussion with
retail strategy and marketing of industry competition clear understanding the help of an
planning(understanding the and how to provide an on the forces of article
forces of industry effective marketing mix industry competition
competition) strategy and able to provide
an effective
marketing mix
strategy to a retail
organization
Methods and approaches to T-1 OR-16 Discussion on the forces Students should get a Discussion with
retail strategy and marketing of industry competition clear understanding the help of an
planning(providing an and how to provide an on the forces of article
effective marketing mix effective marketing mix industry competition
strategy) strategy and able to provide
an effective
marketing mix
strategy to a retail
organization
Week 11 Lecture 31 Methods and approaches to T-1 OR-16 Discussion on the forces Students should get a Discussion with
retail strategy and marketing of industry competition clear understanding the help of an
planning(understanding the and how to provide an on the forces of article
forces of industry effective marketing mix industry competition
competition) strategy and able to provide
an effective
marketing mix
strategy to a retail
organization
Methods and approaches to T-1 OR-16 Discussion on the forces Students should get a Discussion with
retail strategy and marketing of industry competition clear understanding the help of an
planning(providing an and how to provide an on the forces of article
effective marketing mix effective marketing mix industry competition
strategy) strategy and able to provide
an effective
marketing mix
strategy to a retail
organization

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 11 Lecture 32 Retail location strategies and T-1 Discussing various types Students will come Discussion
decisions(geographic of retail to know various types
location decisions) locations.Discussing of retail
opportunities locations.Students
available in opting for will be
retail locations able
to analyse and grab
opportunities
available
in opting for retail
locations
Retail location strategies and T-1 Discussing various types Students will come Discussion
decisions(location sites and of retail to know various types
types of retail development) locations.Discussing of retail
opportunities locations.Students
available in opting for will be
retail locations able
to analyse and grab
opportunities
available
in opting for retail
locations
Lecture 33 Retail location strategies and T-1 Discussion on Ability to figure out Discussion
decisions(catchment area catchment area analysis primary, secondary
analysis) and leasing of a retail and tertiary
outlet catchment area for a
retail store and ways
of leasing out a retail
outlet.
Retail location strategies and T-1 Discussion on Ability to figure out Discussion
decisions(the leasing of a catchment area analysis primary, secondary
retail outlet) and leasing of a retail and tertiary
outlet catchment area for a
retail store and ways
of leasing out a retail
outlet.
Week 12 Lecture 34 The management of a retail T-1 OR-10 Discussion on managing Ability to manage the Discussion with
brand(definition and role of the role of a retail brand role of a retail brand the help of an
brand) while taking into article
consideration
positioning and
personality of a brand
The management of a retail T-1 OR-10 Discussion on managing Ability to manage the Discussion with
brand(positioning and the role of a retail brand role of a retail brand the help of an
personality of a brand) while taking into article
consideration
positioning and
personality of a brand

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 12 Lecture 35 The management of a retail T-1 OR-9 Discussion on managing Ability to manage Discussion with
brand(managing brands over brands over their life brands over their life the help of an
their life cycles) cycles and types of cycles in retail article
brand extensions organizations and get
a clear understanding
on types of brand
extensions
The management of a retail T-1 OR-9 Discussion on managing Ability to manage Discussion with
brand(types of brand brands over their life brands over their life the help of an
extension) cycles and types of cycles in retail article
brand extensions organizations and get
a clear understanding
on types of brand
extensions
Lecture 36 The application of T-1 Discussion on growing Students will get a Discussion
information technology to role of information clear understanding
retail marketing(the growing technology in retailing on growing role of
role of information and its competitive information
technology in retailing) advantage technology in
retailing and its
competitive
advantage
The application of T-1 Discussion on growing Students will get a Discussion
information technology to role of information clear understanding
retail marketing(information technology in retailing on growing role of
technology for competitive and its competitive information
advantage) advantage technology in
retailing and its
competitive
advantage
Week 13 Lecture 37 The application of T-1 OR-18 Describing in brief data Students will come to Discussion with
information technology to mining,data base know about data the help of an
retail marketing(database marketing and business mining, data base article
marketing, data mining and intelligence along with marketing and
business intelligence) electronic retailing business intelligence
along with electronic
retailing
Lecture 38 The application of T-1 OR-18 Describing in brief data Students will come to Discussion with
information technology to mining,data base know about data the help of an
retail marketing(electronic marketing and business mining, data base article
retailing) intelligence along with marketing and
electronic retailing business intelligence
along with electronic
retailing

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 13 Lecture 39 The future of retailing T-1 Discussion on retail Students will get a Discussion
(improved understanding of brands, image and clear understanding
the key changes) positioning along with on developing brand
key changes in retail image in retailing
industry along with
positioning.
The future of retailing(more T-1 Discussion on retail Students will get a Discussion
emphasis placed upon the brands, image and clear understanding
brand, image and positioning along with on developing brand
positioning) key changes in retail image in retailing
industry along with
positioning.
Week 14 Lecture 40 The future of retailing T-1 OR-4 Discussion on emerging Students will come to Discussion with
(physical aspect of retailing) trends in IT that will know about various the help of an
lead to disruption in trends that are article
retail industry emerging in IT that
will lead to disruption
in retail industry
The future of retailing T-1 OR-4 Discussion on emerging Students will come to Discussion with
(emerging trends in trends in IT that will know about various the help of an
information technology) lead to disruption in trends that are article
retail industry emerging in IT that
will lead to disruption
in retail industry

SPILL OVER
Week 14 Lecture 41 Spill Over
Lecture 42 Spill Over
Week 15 Lecture 43 Spill Over
Lecture 44 Spill Over
Lecture 45 Spill Over

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)

Tutorial No. Lecture Topic Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business game etc)

Tutorial1 Overview of retail industry- https://www.ibef.org/industry/retail- Article based discussion

india.aspx
Tutorial2 Briefing on assignment 1 case-based group discussion Briefing on assignment 1
Tutorial3 Case based group discussion assignment 1 Case Analysis

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Tutorial4 Case based group discussion assignment 1 Case Analysis
Tutorial5 Case based group discussion assignment 1 Case Analysis
Tutorial6 Case based group discussion assignment 1 Case Analysis
Tutorial7 Doubt clearing session before MTE Problem Solving
After Mid-Term
Tutorial8 Case based group discussion assignment 1 Case Analysis
Tutorial9 Briefing on assignment 2 Briefing on assignment 2
Tutorial10 Case study: Build-a-Bear workshop Reference book pg 671 Case Analysis
Tutorial11 Case study: Abercombie and Fitch and American Eagle compete for 18 to Case Analysis
22 years old Reference book pg 687
Tutorial12 Case study: Choosing a store location for a boutique Reference book pg Case Analysis
693
Tutorial13 Case study: Nordstrom rewards its customers Case Analysis
Tutorial14 Doubt clearing session Problem Solving

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.