CORONA

SUNSETS
SESSIONS
Marketing Analysis Report
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H2O Beach
2022
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Loyal Every season comes with a new challenge.

Community 2022 was about "surviving", literary, as a

business and as an entity in people's hearts.

One Big Thanks to our community that turned into a

Family
family, 2022 was a summer of loyalty. Of
change. Of adaption. Of improvement.
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As heard in the media this summer, everybody was

Constant complaining about the lack of tourists in Mamaia

Changing and the many businesses being closed due to that.

We focused on our customers' needs and adapted

Active as many times as it was required in order to keep

the highest level of satisfaction and attraction.

Listening And here we are, at the end of the season, still one
of the most appreciated beaches in the northside of
Mamaia.
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Official Marketing
Channels

Website Facebook Instagram

www.plajah2o.ro www.facebook.com/plajah2o www.instagram.com/plajah2o

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Corona Branding

On The Beach Events

- Main Entrance Corona Sunset Session
- Beach "Tents" & Beach Furniture
- Bar Area: Tables, Chairs, Fridges
- DJ Booth

Advertising
- Flyers & Posters
- Guerrilla Radio
- Social Media Channels
- TV news
Brand performance online
Corona was visible on all our social media channels,
Facebook and Instagram through posts, events and
interactions with the audience.

Brand performance offline

All the tents and furniture have the Corona logo
and the event flyers were displayed on spot. The DJ
booth and the entrance sign were Corona marked.
 Facebook

Traffic Analysis
www.facebook.com/plajah2o
Data Range: 17th of June-4th of September

Facebook is one of our social

media channels with the biggest
exposure and visibility. Even
though at the moment Instagram is
the platform with the biggest
engagement, our oldest fans are
still here.
 Facebook
Corona Sunsets Sessions
This summer we had a
total of 7 "Corona
Sunsets Sessions"
parties.
We kept the same cosy
and familiar vibe as
always, which is also the
main reason people kept
coming back every
weekend.
 Facebook

- Total Number of Followers:15,449

As we can see in the graphic, we
had a constant growth throughout
the whole summer season.

The movement was always

happening because we were always
adding new photos from our
weekends.
 Facebook

Facebook Total Reach

Facebook Post Reach

Facebook
Facebook Audience
 Instagram
GROWTH:

+13.5% in followers: 3,379 vs

2,814 last year.
(+565 followers in the past
months).

The main focus on Instagram was

to be constantly present with
stories and posts and to adapt to
Insta trends.
 Instagram
2022 2021
AUDIENCE:
Highest percentage per age:

46,4% Men aged 35-44

44,9% Women aged 25-34

There's a small percentage increase

in the younger age categories, 0,4% in
13-17 and 1,3% in 18-24.

LOCATION:
Main audience is from Bucharest.
Adapting from Even though summer of 2022
Challenges started on time, it was a slow start.
If during the pandemic years
people had no choice but to spend
time in Romania, now situation was
different.

All beaches around us were empty

and facing a big crisis. We added
some improvements to the bar area
and the parties started.
A New Algorithm for H2O
We can't say that we didn't notice a difference from last years, and for us that was
during the week. If the past summers many people were working from home and the
word "remote" was the new average, this year they went back to the office.
With this change, also the vibe changed.
Why? Because the weekend was now
weekend again and people were taking
advantage of it.

We started partying like before, with early

starts and long nights, with the midnight
drunkenness and the day after hangover.
A New Algorithm for H2O
As usual, our weekends were crowded, animated, full with the people we love and we
can't wait to see. This years' contests were next level, with many participants and big
prizes. We had the kite contest, Sandstyle, the Stand-up Paddling contest, SUP Open
2022, and the surfing contest, Romanian Surf Open 2022.

Also, the volleyball championship became a

thing and it was the main weekend activity
(besides chilling and partying, of course).
Everybody was training hard for the
Saturday game leading into the finals.
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What are people saying about
H2O brand
Overall, summer of 2022 at H2O
Beach was: fun, short, intense,
relaxed, warm, friendly
...sprinkled with the best VIBE

And we can definitely say

that the Corona bucket was
the all summer's favourite
pick (even more popular
than the bucket of sand for
kids :D).
 Thank You
&
See You Next Year
Yours (beach) Truly,
H2O