C A S E S T U DY : M V M T

How a Fashion & Accessories

Ecommerce Brand used GRIN
to Get Organized

WHO IS MVMT?
MVMT is a Los Angeles-based retail brand selling high-quality, affordable watches, jewelry and accessories for men
and women. Founded in 2013 and backed by an overwhelmingly successful crowdfunding campaign, the company
began their journey selling sophisticated, minimalist watches in a Shopify store.

Since their inception, MVMT has become a global brand with more than 1.5 million MVMT product owners worldwide.
Their target customer is drawn to their modern, minimalist aesthetic and independent attitude. The brand’s modern
vision and ethos comes through in everything they do.

7X 98% 100,000 39,000

INFLUENCER INFLUENCER ACCEPTED AFFILIATE & DISCOUNT I N F L U ENCER
GROWTH C A M P A I G N B RI E F S CODE CONVERSIONS C O N T E N T CREATED

ABOUT MVMT’S INFLUENCER MARKETING PROGRAM

Long before Instagram dominated the social media landscape, MVMT’s team instinctively knew that working with talented
Instagram photographers could be an effective content-sourcing strategy. Years before influencer marketing became an
everyday buzz phrase, the brand’s young, hip identity made working with influencers a natural fit.

The method was simple. They found instagrammers posting striking images that reflected the qualities of the MVMT
brand. If they had followings of 30,000 to 500,000, the team reached out. Their approach to make contact with
influencers was to say “We love your work. I’d love to send you some watches in exchange for some content,” said Senior
Influencer Marketing Manager Ethan Frame “And from there, that’s how we started sourcing beautiful imagery from
around the world, which no one had seen before, or done on social media.”

The results were positive--the content was getting attention. That’s when the MVMT team realized the potential of
leveraging influencer partnerships not only for content creation, but as an extremely cost-effective way to drive sales.
 THE CHALLENGE

“
“
I was spending more time fixing the spreadsheets than I was actually
being able to scale the program and think big.

As the influencer marketing program grew, the team knew they needed to track more key metrics to
accurately determine its ROI. The MVMT team also needed to analyze the details of each campaign.
What was working? What was not? How much was the company spending on influencers?

The program also began to include content creators using different platforms like YouTube and Snapchat.
Between monitoring different influencers on several platforms and synthesizing the information being
collected by MVMT’s growing marketing team, the simple spreadsheet was no longer working. With five
team members and a significant number of influencers, it was clear they needed a better solution.

Ethan set out to find a tool that would meet their growing list of needs. He searched the internet
for influencer marketing software or CRM and found a few options. But after looking into them and
experiencing a few demos, it was obvious that none of these software programs were what he needed.

Ethan felt that the options he found were no different than a typical CRM tool with a few influencer
marketing labels added on top. And the software creators didn’t seem to understand the ins-and-outs of
influencer marketing, like the KPIs that meant the most.

In addition, many of the platforms did not integrate with Shopify. As a result, the team had to frequently
jump between social media platforms, email, Shopify and a spreadsheet. It was a cumbersome and time-
consuming way to manage what was otherwise a productive marketing strategy.
 THE SOLUTION

The MVMT team was sure they needed a robust system that would help them take control of their growing
influencer program. They needed a solution that could help them:

• Conduct mass outreach to potential partners • Have a high-level view of new content
their influencers published
• Track influencer communications and
relationships • Get clear reports on ROI

• Act as a CRM system • Streamline the team’s workflow by

centralizing everything in one place
• Organize their brand assets and existing
influencer content

Finally, they found a solution when they discovered GRIN. The

GRIN software offered all of the capabilities MVMT needed to
scale their influencer marketing efforts and keep their brand’s
online presence growing strong.

The most important feature GRIN offered was Shopify

integration. For MVMT, it was vital for a software solution
to work seamlessly with their ecommerce platform. GRIN’s
store integration made it easy to create unique promo links
for each influencer and send products to people from within
the platform. It also tracks and aggregates data reflecting the
revenue brought in by each influencer, giving a crystal-clear
view of what partnerships are most profitable.

GRIN also helped MVMT organize their growing roster of

influencers and easily collaborate with marketing department
members. Everyone could use the software to build individual
profiles for each partner as well as find fresh talent using the
powerful search feature. And all updates are synced for easy
recordkeeping and sharing.

MVMT first reached out to Instagrammers in 2013 to get

low-cost, on-brand content. Now, GRIN’s Google Vision
feature helps organize and categorize content visually. This
way, all of the digital assets are easy to find. It’s also easier
to see potential collaborations by easily comparing different
content—especially content created on different platforms.
 THE RESULTS

MVMT’s influencer marketing team now has access to a massive database of over 32 million influencer profiles.
Having easy access to this number of potential partners allows them to “do things 10 times faster, 10 times more
efficient and make it so you can actually have less resources doing more work.”

Today, the influencer team spends around 85-90 percent of their time using GRIN. They still occasionally open
individual platforms, but GRIN is a comprehensive tool that puts email outreach, fulfilling products, creating
discount codes and affiliate links, reporting and analysis all in one place.

“ I can honestly say GRIN has been my saving grace. I literally was nose deep
in spreadsheets, fixing things for the majority of my day and now I don’t have
to do that. I can think big. I can think about how we want this program to grow
“
and how we want to change it. At a macro level and without GRIN I wouldn’t
have been able to do that.
-Ethan Frame, Senior Influencer Marketing Manager

WHY CHOOSE GRIN?

Finding GRIN has allowed MVMT to keep up with the rapid growth of their influencer program. GRIN has become
an indispensable tool in their workflow. If you have questions about how GRIN can help your ecommerce brand
grow, contact us today to schedule a demo.

“ Anytime I’m talking to a fellow e-commerce brand about, you know, giving
advice on influencer marketing and the tools I use and whatnot, I always bring
“
up GRIN just because it’s been such a huge component of how we’ve been
able to scale.