The Art of Video Mapping and its Applications

Spatial augmented reality

applied research
Al-zaytoonah university buildings
Prof. Dr. Adel Mohamed Omar.
Graphic Design Dep.
Al-Zaytoonah University of Jordan
dradel@zuj.edu.jo

Dr. ALaa Hassan El-share

Graphic Design Dep.
Al-Zaytoonah University of Jordan
alaashari@zuj.edu.jo

. Dr. Fuad Ali Al- Qarem

Multimedia Technology Dep.
Al-Zaytoonah University of Jordan
fouad.q@zuj.edu.jo

Abstract
The study examines the latest uses of audio-visual technology, which include light projections, celebrations, tourist, cultural,
and artistic events, among others. This technology has found its way into advertising via the application of projection mapping
technology [PJM] or projection technology, and the indicators point to its success in attaining advertising goals. The study will
examine the technology's evolution, applicability, future possibilities, and impact on the marketing process in general.

It also tries to define the productive aspect of this technology in terms of the tools and talents required to enhance the al
Zaytoonah University's structures. As a result of simultaneous digital effects and animations on various surfaces, equipment, and
objects, projection technology [PJM] is a cutting-edge marketing approach.

This technology should be studied in graphics and multimedia studies since it is closely related to many design processes and
approaches. The study recommends this because ideal circumstances exist for this technology to spread, grow, and improve in the
commercial, cultural, and entertainment industries, where it will be needed in the near future.

Keywords— projection, video, mapping, , advertisement, pjm, graphic

I.

II. INTRODUCTION We can project light and graphics practically everywhere.

To produce an overflowing experience by employing light to
generate a sensation of calm and harmony and govern our
perceptual system.
In this scenario, the video is projected onto a moving surface.
This technology's potential has opened the door to other
applications that will be studied in the future. Video projection
requires that light waves be projected onto specified surfaces to
produce a visible image [PJM]. Its nature will restrict video
projection uses.
Surface, form, or object may become a painting or video
projection. Affecting the surface's identity. As a consequence,
the dynamic visual projection may be used.
The flat white screen may be utilised to resuscitate buildings
and objects, as well as create exciting environments. It may also
be used interactively. Various methods may be utilised to
achieve the desired look, but they all need innovative thinking

Electronic copy available at: https://ssrn.com/abstract=4117342

and meticulous aesthetic planning. The content is generally
distinguished by computer animation and 2D and 3D effects.
. It is used in advertising, live music, theatre, gaming,
computing, and décor. PJM tech Placing photos on a 3D graphic
representation of a building. When projected onto a building,
they seem to be painted on or part of its construction. Like AR
and VR, this method overwhelms and immerses the spectator.
Virtual reality and interactive media, such as video games,
employ a different projection technology. Video games induce
mental absorption tests when a player meets challenges
proportional with their aptitude, including non-participatory
media. Those who try it will be hooked and want more
(challenge-based immersion) Projection Technique [PJM]
requires the listener to feel strongly while accepting the storey
as real (narrative throwing). With a huge screen and loud sound,
[PJM] technology may overwhelm the audience. A [1]
This technique is used to display virtual clothes onto models,
shoes, or cars to imitate colour changes and touch. This
technology is expected to be used in advertisements because to
its versatility in terms of display size. Thanks to [PJM]
technology, big and small events can coexist. Attention,
interest, desire, and persuasion are all purposes of advertising.
As a visual medium, [PJM] has the capacity to startle and
astound. We have an opportunity to inspire and entertain huge
numbers of people even from afar.
The significance of the study arises from the significant
influence that advertising plays in our lives, both economically
and culturally, as well as aesthetically, as one of the design
professions.
How technical advancement has aided the development of new
technologies in the fields of image, sound, and design
The need of anticipating and forecasting the future of these
technologies is a given.
A. Paper Problem
It was discovered that there were knowledge gaps in video
projection technology [PJM] or video mapping that led to the
research difficulty. Despite the fact that this technology has a
significant influence, it is not being used in the advertising area.
Despite the fact that this technology is important and has the
potential to play a part in the marketing, teaching, and
entertainment processes, it has not yet been accepted at art
schools on an academic level.
B. Paper purpose
Projections technology or video maps [PJM] are being
investigated to see if they can expand and provide genuine
results in the advertising area, as well as whether there is a need
to teach designers and graduate experts in this subject from art
schools.
By doing qualitative descriptive research and conducting
experiments, it will be possible to validate the function of this
technology in the marketing and advertising process.
Electronic copy available at: https://ssrn.com/abstract=4117342
C. Paper Objective
Using the following questions, we attempted to explore
projection technology [PJM] as a new advertising medium in
this study:
What are your thoughts on the usage of [PJM] technology in
advertising and if it has a big effect on the marketing aspect?
Can advertising topic matter projected in the physical world by
[PJM] technology be more remembered as a result of this?
Is projection technology (PJM) regarded a kind of foster reality,
a virtual reality, or a hybrid of both?
Is there any potential for this technology to be expanded and
developed in the future?
What is the difference between this technology and other media
and advertising strategies, and what is the distinction between
this technology and other forms of advertising?
According on the answers to these questions and the existing
research, we hypothesise the following:
Because of its potential, [PJM] technology is expected to be one
of the future advertising mediums that will have an impact on
the advertising process.
It is likely that the receiver of an advertising that uses projection
technology [PJM] will have a positive recall of the event.
As more affordable and powerful software and projection tools
are developed, as well as updated academic curriculum in
design disciplines and multimedia that enable graduation of
creative cadres in this sector, projection technology [PJM] will
become more widely used in the future.
III. LITERATURE REVIEW
Publicity and projection techniques (PJM)
Art was traditionally considered as a tangible product made by
a human being before the digital era. What if we didn't need
paintbrushes or chisels to create paintings or carve shapes
anymore? New technologies are changing how art is created
and how people interact in it. It allows fresh creative ideas from
artists who think beyond the box of the art business to grow.
With PJM, thin walls become instant artworks, while
maintaining high levels of flexibility and environmental
sensitivity. It attracts attention with dazzling lights and
shimmering colours. In the new format, however, regular
architectural engineering is akin to the wonderful advertising.
Whether promoting an event, presenting new items, or raising
the level of a product, advertising efforts must be done to reach
a big audience. Creating a custom campaign for Light
Projection Advertising (PJM) is feasible. We can boost the
impact of advertising by converting buildings into digital
billboards that support trademarks and other experience
components in high-traffic areas where few eyes can escape
advertising. So illuminating the night with a brand message is
an efficient way to communicate an unmistakable statement.
This kind of advertising has a surprise element, which is highly
regarded by marketing standards. Because it is impossible to
carry out such an advertising approach without being spotted, it
has a longer lasting impact than a stunning billboard. It is
mostly employed for short-term and cross-platform audiences,
such as trade exhibitions, sporting events, film premieres,
product launches, and political rallies. Some Projection
Advertisements [PJM] incorporate interactive elements that
allow viewers to engage with the projected image and even
become a part of it. figure1 figure 2 figure3
Projection-based Advertising: Uses
Projection-Mapping Planning is a specific kind of reality- The most successful advertising attracts new customers while
reinforcing action in [PJM]. It is made by computer processing boosting sales. Media projection, unlike traditional advertising
that interacts with a non-flat region or shows images that flow strategies like television, radio, print, and other kinds of
over the object's surface. Surface mapping is the process of external media projection, is a relatively recent phenomena.
projecting information onto a surface, whereas projection is the The overall efficacy of projection ads has not yet been studied
technique. Surface mapping divides a surface into simpler using the same metrics as other kinds of advertising. The
geometric shapes that may be interacted with. [PJM] ( The advantages of projecting a picture, logo, or message on any
observer's perception improves with provided knowledge that surface, regardless of size or form, are highly valued.
adds and introduces both observed and existent elements. 3.Selecting renewable materials that are nontoxic,
Reality may be enhanced by using numerous media, such as biodegradable, and easily recycled;
cellphones, earphones, sensors, video cameras, or, in the case 4.Designing an indoor environment that provides
occupants with a comfortable temperature, good air quality,
of "projection mapping," a projector ([2]).
lighting, and acoustics (Haji Mohd. & Norhazarina , 2012).
Projection advertising [PJM] includes static images, video
portions in full motion, and live image slides. In an interactive
PJM] Car Mapping Car Ads
experiment, projection advertising helps create a range of
With [PJMhelp, ]'s new car models are exhibited, laying the
visuals and fixed designs, as well as injecting movement in real
groundwork for the auto sector. Nothing beats 3D Video
time using cutting-edge technology. To target young people,
Mapping [PJM] in properly reproducing new vehicle
rich people, shoppers, event goers, and other categories. Using
capabilities and appeal. The show's viewers may feel like they
[PJM] technology allows you to leave a lasting impact on your
are driving a new car and observe how it performs in various
audience. Situations when you should not use your phone
weather conditions. This year's 3D transitions and visual effects
include large sporting events, traffic jams, parking lots, etc.
are sure to be exciting! Thousands of online spectators were
"Projection Mapping" [PJM] is a current art, technology, and
treated to visual projections of every conceivable vehicle
visual design trend. "[PJM]" transforms every surface into a
component, colour, and feature.
dynamic projection, transforming architecture into a new
Among the major global trade brands involved were Range
communication medium.
Rover, Audi, Volkswagen, and Formula 1. On stage, a stunning
Animations, videos, and light effects may communicate a
PJM video mapping display of two Ferrari automobiles awed
message or information. They may also depict a scene or a
the audience.
storey. The result is a constant stream of images that lure the
viewer into each scene or action. [3)]

1. A fashion body mapping is a fashion body mapping.

2. The 3D Projection Body Mapping [PJM] technology
allows outfits to be changed in seconds since the Figure 4 Figure 5 figure 6
design is projected onto the garments, models, and
platforms for a high-tech fashion show. Models may
be utilised as a plate for bright and intriguing digital
creations using a high-accuracy video projection
technology. Projection technology may now be used
on fashion show platforms to display images onto
moving objects, allowing for future garment imaging. Figure 7
A three-dimensional object may move in reaction to
View of a projector in action (PJM).
changes in the scene's position or shape. Aside from One of the highlights of the display at the Lufthansa A380
changing visuals on models walking on the platform, hangar at Frankfurt Airport is the projection mapping of a
technology has also been employed on models Boeing 747-800. The preparation team said the aircraft's limited
ground time was the hardest obstacle, with designs finished in
themselves. In addition, it allows individuals to less than ten hours.
engage in a new degree of interactive exploration.
Restaurants and video mapping spring to mind.

Electronic copy available at: https://ssrn.com/abstract=4117342

To present guests with a fresh and enjoyable experience, In sports, projection mapping (PJM) technology is used to
restaurant tables use projection technology [PJM] (Le Petit represent changes on the field of play. In soccer, for example,
Chef) projection may emphasise a player's change in position or
This film is about a young cartoon chef who is projected onto movement with the ball. It has the potential to be a creative way
dinner plates and "prepares" his food in front of the audience. to engage the audience while also revealing trainer techniques.
[PJM] A novel approach to visual projection is offered.
Initially, the tables' maps centred on the main meal.
This idea gained traction quickly after being extensively
circulated on the internet, YouTube, and other social media
platforms.
It's not accurate that the 3D effect in the movie is a 3D image
Figure 13 Figure12
or a 3D projection.
In actuality, it's simply a conventional projection, but it's an
Projection mapping (PJM) is used during award shows to
optical illusion caused by seeing a 2d image from the
enhance the occasion. For example, during Film Awards, movie
appropriate viewpoint.
parts may be presented in 3D in front of the audience to give
characters a feeling of life. Projection maps may also be used to
promote products or services.

Figure 8 Figure 9 Figure 10

This notion shows that large-scale [PJM] video projection
attracts large crowds, and that small screens do too.
As a consequence of the strong impact this notion has on
customers and the enduring impression it left, high-end
restaurants and hotels worldwide have been urged to create
movies for their enterprises. Because this idea has developed
from a single dish to a whole supper including appetisers and
desserts.
In order to achieve great image and show quality at low cost,
they are installed and projected using projectors with 4800
lumens of brightness, a 1:10,000 variance ratio, and a picture
resolution of 1200 to 1920 pixels.
Unlike large performances where the viewer is far away from
the act, the projection is close to the viewer.
Depending on the idea and topic, this might take one to two
months.
Children's books
were created using the same technology as miniature indoor
displays, where stories and historical tales were projected more
dynamically, making the experience more engaging and
successful at instilling information via play and pleasure.
Figure 15 Figure 14
[PJM] Opening Ceremonies
Projective Mapping (PJM) was employed during the Olympic
Opening Ceremonies. Video projection teams worked together
with designers to create captivating pictures for both the live
audience and those watching on television across the world. In
2018, technology combined virtual and real features to generate
amazing results.
Figure 17 Figure 16
PyeongChang 2018 Opening Ceremony | PyeongChang 2018
Replays
Conferences[PJM)
PJM systems are utilised for conferences and other events all
over the world. The results may be projected onto the top of a
3D photo conference room, allowing stakeholders to test and
learn more about a new product or service.

Figure 18
Corporates [PJM]
Figure 11
Visitors to the region will have a pleasant first impression due
to the employment of projection mapping (PJM) technology at
Sports [PJM]

Electronic copy available at: https://ssrn.com/abstract=4117342

business events to highlight beautiful architectural components.
Projection maps may also be used to improve a space's
aesthetics. Projections of colour and brand logos on walls and
other architectural elements may assist create a more attractive
ambience.
Figure 20 Figure 19
Concerts are planned.
Projection technology [PJM] changes the way concertgoers are
enchanted by their favourite performers. The most prominent
example of this is in large musical performance halls where
music is combined with projection technology to change
graphics on the walls and ceilings in time with the music. As a
consequence, the audience has an exciting, interesting, and
engaging experience, which may improve future musical
performance revenue.
Figure 22 Figure 21
PROJECTION TECH
The relationship between science and art has long been a
philosophical puzzle. Some believe in the basic link between
the two, while others think they must be separated. Modern
approaches address them as a single compound, owing to
technological breakthroughs that have changed the nature of the
problem.
False: projection mapping is not a niche technique reserved
for commercial or sporting events. It is not a novel idea that can
be quickly replaced with public standards. Thanks
to a clever ** Projection Map designer [PJM], this technology
may provide very beautiful results while maximising value.
Professional equipment for projection technology [PJM]
include huge computers with sophisticated graphics cards and
projectors that project light onto surfaces. The brightness of a
monitor or projector is an essential factor to consider. Power is
measured in lumens or ANSI lumens. Lumens are tally The
brightness of a projector's light source. [4]
© 2021 Projector Reviews
Figure 24 Figure 23
Electronic copy available at: https://ssrn.com/abstract=4117342
Small rooms may use projectors with up to 4,000 lumens of
brightness. Up to 5,000-lumen projectors may be utilised in
medium-sized events, while more than 5,000-lumen projectors
can be used in larger venues. Projectors for large halls start at
7,000 lumens, while large venues need 25,000 lumens or more
to accommodate the crowd. Some industry experts recommend
projectors with up to 75,000 lumens for huge displays or
architectural surfaces. As a result, installing a single projector
is simpler than installing and customising multiple to fulfil
individual needs.
Technologies that can make practically every surface a dynamic
surface The designer's own version of augmented reality (AR),
For Maniello, video mapping is "a unique form of augmented
reality (AR) or reality that the designer creates." [5]. Spatial
augmented reality is a subset of computer science that studies
the virtual-real world interaction.
It is a rapidly expanding sector that involves everyone engaged
in the arts and media. [6]
Unlike other types of virtual reality, projection mapping uses
projected light to enhance 3D surfaces directly, rather than
through monitors or headphones. The advantage of projected
augmented reality is that it may add digital information layers
directly to physical things or situations, allowing many people
to see them without a separate screen or equipment. [7) \
An event's target audience and environment must be considered
while designing 3D projection mapping. The technology
operator must align the edges of beams from several projectors
while formatting the content such that it appears as a single, full
image to the viewer. Idealistic representations are one of the
most challenging to align in projection alignment technologies.
Everything is OK as long as the real world and virtual images
are in sync [8].
Both 3D and 2D technology have benefits and drawbacks. To
make a retail wall more attractive to consumers, technology
may project an animated picture on the wall for company
advertising, while 3D systems show material on 3D objects.
This technology can create visual illusions that deceive the
human sight and mind. When choosing a projection method, the
whole project cost must be considered. Notably, 3D technology
is more costly than 2D due to the quantity of pre-production
work and the expense of the 3D equipment itself.
Projection alignment is a relatively recent lighting technology
discovery with many potential uses and future development.
Projective mapping works like movie technology: images
projected from a silver screen are mirrored on three-
dimensional objects after being aligned. The surface on which
the reflection will occur must be identified exactly. "Reflection
surfaces may be classified as continuous, discontinuous, or
partial," says Atiker. The formal arrangement and structure of
the interior space typically governs these surfaces. ([9)])
1-
2- Projective mapping works like movie technology:
images projected from a silver screen are mirrored
 on three-dimensional objects after being aligned.
The surface on which the reflection will occur must
be identified exactly. "Reflection surfaces may be
classified as continuous, discontinuous, or partial,"
says Atiker. The formal arrangement and structure
of the interior space typically governs these
surfaces. ([9)])
 The maximum size for projection advertising is
simply determined by the advertisement's kind
and size. Advertising pictures will range in size
from 10 x 15 feet (3 x 4.5 metres) to 200 x 300
feet (3 x 4.5 metres) (approximately 61 x 91
meters). The brightness, clarity, and visibility of
the projected picture are determined by
ambient lighting, projection surface texture,
and projector power. Situational images may
seem static or moving.

 Projection software
 In addition to the well-known basic graphics
software, projection technology has uses. Some
are better for live events, while others are
better for scheduling or interactive projections.
It has powerful media server software that can
support many projectors connected to a single
PC. It's designed for live visual shows [10].

 MadMapper is a live video mapping projection
tool. MadMapper was built with one objective
in mind: projection mapping (from A to Z). It
provides all the tools needed to create a live
performance. One of its primary selling factors
is the 3D spatial scanner. To scan anything and
transform it into a 3D scene. It also allows for
editing, effects development, and controlling
pixel groups or lighting systems. It is a complex
projection mapping programme [11].

 HeavyMs
 It is a tool that facilitates content creation. It is
regarded as one of the best live video mapping
software programmes. It allows you to
personalise any location. It allows easy
development of different shapes and adapting
Electronic copy available at: https://ssrn.com/abstract=4117342
the output to the projector. It has a library of
effects. There are animations that may be used
and altered using built-in audio analysis and
pixel-perfect mapping capabilities. Make a
schedule and a show. [12]


 Mapio2.
 On-going installations, stage performances, and
video productions are all possible with Mapio2.
It is not suited for real usage. [13]

 Millumin, a comprehensive video mapping
programme, users may easily adapt media to
their requirements by using display surfaces,
masks, and effects and we can use more
projectors [14].

 Adobe After Effects
 is a 2.5D animation software used for animation,
visual effects, and motion picture compositing. After
Effects is used in film, TV, and web video creation.
 This software is used in the post-production phase,
and has hundreds of effects that can be used to
manipulate imagery. This allows you to combine
layers of video and images into the same scene.
https://www.schoolofmotion.com/blog/what-is-
adobe-after-effects By .Ryan blommer 12/2021

 Cinema 4D and Mapping Matter
 Are two software products that enable
practitioners to calculate the number of
projectors necessary depending on the quantity
of light output, pixel size, accuracy, and
concentration constraints. It might save time
while improving map accuracy. They may now
be used to speed up the process when no such
programmes or tools existed before. "What
used to take ten minutes to set up may now be
done in seconds," adds the author.

 Projections mapping Costs
 Dessins on non-screen surfaces have been
presented since 1969, when the first recorded
example of this was shown at Disneyland. The
attractiveness of this technology has risen in
 recent years as technology has advanced and
prices have decreased. [15]
 To achieve the desired effect, a combination of
creative thinking and aesthetic preparation is
required. The content is commonly
differentiated by computer animation, 2D, and
3D effects.
 This technology's potential is boundless since it
can alter reality. Crowds react with
astonishment and adoration, as well as flooding.
The only limitations are one's own creativity and
budgetary constraints. The idea is the first and
most important step.
 Using a narrative-based approach in trade
brand advertising helps reach a wider audience.
This process shapes the public's impression of
the trade brand while promoting new products
and services. Because projection maps may
touch the public in ways few other technology
can, Choosing the best storey may also help you
reap the rewards. Thinking outside the box and
concentrating on smaller-scale applications may
help you save money on your project.

 According to On Services, 3D video projection
mapping costs $10,000 per minute. Additional
costs for development time and equipment
rental will be added. Because it is affordable to
do beautiful, dazzled for the general audience,
the return on investment is likely to be large
[16].

 The typical cost depends on the projection's content
and quality. Most agencies charge between
$180,000 and $300,000 for a medium-sized building
and 10-minute artwork. The bulk of the cost rise is
due to leasing high-quality projectors. Large
businesses that use these projectors need a media
technician, which raises rental costs. Because of this,
video mapping rates vary based on the customer's needs. Also,
some businesses charge $200 for a second of 3D animation.
[17]
A smaller surface area, such as a column or a single wall, may
also help keep costs down. To maximise audience participation,
keep the project surface in a high-traffic area. In spite of the
high expense of the above-mentioned projection planning, there
are various ways to provide the audience with a 3D visual
Electronic copy available at: https://ssrn.com/abstract=4117342
experience. Excellent outcomes cost more, regardless matter
how simple or complex they are.
According to Fior Market, the global projection maps market
would reach $7.78 billion by 2026, signifying new marketing
activities. Individuals are interested and pleased as they
experience and feel the magnificent experiment. [18] The size
of the material's surface area is the most critical cost factor in
projection. Larger and more complex faces will need additional
technology and projection systems.
Enable at least two months for idea development, design, and
implementation to allow technical staff and teams to cooperate
and complete the project effectively. As a consequence, you
will get the most value for money. (Data visualisation helps
designers create more accurate maps.) After dealing with maps
as applied research, we will understand the deep linkages
between representation, thinking, technology, culture, and
practises.) [19]
The study found that using projection maps for promotional
offers may significantly enhance social media involvement and
site traffic. This investment is expected to result in a significant
increase in digital follow-up, therefore growing organisations
should consider allocating a part of their budget to projection
services. Historically, projection map fixtures were developed
to either examine the technological possibilities of such fixtures
or the aesthetic importance of novel visual representations. 3D
projection mapping is a popular choice for promotional and
advertising efforts because of its aesthetic appeal. But little
study has been done on the psychological effects of 3D
projection mapping and how to engage an audience. [20]
Experience and knowledge
The idea is this:
Making an advertising projection for Al-Zaytoonah University
(Table.5). Questioner survey responses of the east classroom
in Jordan using PJM and historical designs. Queen Alia
International Airport Road is in Amman.
The university tower, 25 metres high and 3 metres broad,
dominates the landscape.
Besides a few buildings overlooking the roadway,
Include a logo and the year the institution was founded. Include
information regarding community involvement, student
preparedness, and basic guidelines like social distance and
wearing the Mask for national and religious events.
Utilizing appropriate fixed and moving photos with variable
visual effects relative to the projection area, together with text
writings of various sorts and sizes according to the theme, while
maintaining image correctness and brightness.
Three 5,000 ANSI Lumen LCD Laser Projectors (WUXGA
1920 x 1200 Resolution) Projectors might be used. Madmapper,
hefty, and Ae. were used.
Two of the most major challenges found during implementation
are transferring data between control and projection devices and
merging three devices into one image. Distance between control
and projection devices Configure your solutions utilising the
transmitter, receiver, and UTP connections.
The expense of utilising a gadget to combine photographs SMP
2310 cayin with Internet connectivity was too high. (a) (b)

Three projectors at $2600 each equals $7,800.

$1000 software
The entire cost of the tools and salary is $1500.
The total, including other items, was $15,000.
It is expected to be done without technicians or design fees.
There are over 50 advertising exhibits, conferences, and
festivals to select from.
Its normal cost is $2,500, or $125,000.
The influence and acquisition of recipient focus and attention
to visual exposure from visitors on the airport road and other
areas is a monetary value generated by projection displays
[PJM]. The creative part of the company must thrive, dazzle,
and achieve the desired outcomes in attracting the audience,
raising their ideas through the broadcasted state in an unusual
environment.
When compared to the desired return, expenses are considered
uncomplicated; nevertheless, costs might rise if the instruments
to support the creative production process for the promotional
campaign focusing on projection mapping [PJM] are not
completely developed. The event may include numerous
phases, such as: imagination, planning, and execution Many
Figure 26
projection mapping [PJM] projects involve equipment, on-site
teams, programming, audio, and other elements similar to film
or television productions, requiring extensive planning and
preparation. The fundamental aims of projection technology The 25-meter-high and 3-meter-wide University Tower, which
[PJM] from production constraints are to overwhelm viewers overlooks the Queen Alia International Airport road directly, is
with amazing content. Specialized businesses have finished a landmark in the city.
VJs' visual work. They know what is best for the public. A lot In addition to a few structures that overlook the highway,
of their 3D show-pointing content is available for use in shows. The projection distance is 25 metres, and the projection angle is
Ultimately, this saves time and money. from the bottom to the top/eye ant's viewpoint.
(1) University Tower
5,000 ANSI Lumens Brightness, Type and Power of the
projectors are both 5,000 Lumens. WUXGA 1920 x 1200 LCD
Laser Projector/ LCD Laser Projector
(a) (b) (c) Every two sides of the building were covered by a single device,
which was utilised largely to cover the full area without the
need to zoom in and lose some brightness.
The ability to work with typefaces, colour, and media in a
seamless and uncomplicated manner distinguishes HeavyM
from other programmes.

Figure 25

Figure 26

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 The kind of device and its power

LCD Laser Projector with 5,000 ANSI Lumens of brightness

and a WUXGA resolution of 1920 x 1200
Figure 29 figure 28 figure 27
To cover the sides of visible buildings that could be seen from
a distance, three devices were utilised, each of which covered
one side of the visible structures with a suitable and adequate
Presidency brightness and clarity. The devices were laid out horizontally to
The structure is 12 metres in height and 28 metres in width. cover the whole region, which was 35 * 15 metres in length.

The projection distance is 25 metres, and the projection angle is

from the bottom to the top/eye ant's viewpoint.

The number of projectors available is one.

Device Specifications and Power / 5,000 ANSI Lumens

Brightness LCD Laser Projector/ WUXGA 1920 x 1200
Resolution Figure31
A single device was utilised to project images onto the Visual treatments ( processors) for architecture and
structure. Although two devices were intended to be utilised,
engineering building to ensure clarity, brightness and color
the outcome with only one device was good and sufficient in
terms of brightness and colour on the building, as well as the
ability to use the device horizontally to cover the full surface
area.

Programs / MadMapper / for its superior surface treatment

capabilities as well as its extensive collection of effects and
tools
Obviously, the evaluator will notice that the item or media that
emerges from a video mapping projection will be different from Figure 32
the real thing, and that various kinds of optics will be used. [21]

(3) College of Architecture and Design and College

Perceptual responsiveness, also known as perceptual
of Engineering immersion, is the sensation of being surrounded by a virtual
environment while viewing some Jordanian antiquities from
Karak Castle. Through the use of projection elements and the
creation of appropriate visual effects, along with sound, music,
and commentary, the viewer can deepen their sense of place and
living through different visual experiments. [22]Vertically
aligned devices were employed to cover the whole region,
which measured 35 * 15 metres horizontally.

Figure 30

Utilizing projection technology [PJM] in national festivals by

including creative pieces that symbolise various parts of the
country's history and culture
15 metres in height and 25 metres in breadth, this is the corner
of the College of Architecture and Design and the College of
Engineering buildings.
Figure 33
Distance between the projectors / 20 metres It is 2 metres above
ground level that the projection angle is set.
Transforming two corners of an engineering building into
There are three projectors in total.

Electronic copy available at: https://ssrn.com/abstract=4117342

an ancient castle through projection, where high contrast and
brightness are used to create immersion, which can
put the audience into a trance-like state and focus their attention
on the awareness state of the performed storey and event, as
well as accepting the storey as true.
It has been debated in relation to this problem the importance
of utilising the PJM to convey information about cultural
heritage locations all across the globe, and how it may be used
to do so. Japanese officials issued guidelines in 2018 to improve
PJM implementation for "the purpose of regional development,
tourism promotion, or enhancing community development,
science promotion, culture and sports, or promotion of
international mutual understanding." The guidelines also
include provisions for "environmental preservation, sound
youth development, and other public interests," according to the
Ministry of Land, Infrastructure, Transport and Tourism. [23]
gymnasium at Al-Zaytoonah University
(4)
Figure 34
[1] An indoor experiment was conducted at the indoor
gymnasium at Al-Zaytoonah University, which has a
surface area of about 60 meters by 30 metres by 15 metres
and a length and breadth of 30 metres by 15 metres
Distance between the projectors / 25 metres 3 LCD Laser
Projectors were used to cover the entire hall area, which is
approximately 900 square metres. The projection angle is 1
metre above ground level, and there are 3 projectors in total.
The device fuel type is WUXGA 1920 x 1200, with 5,000 ANSI
Lumens brightness, and there are 3 projectors in total.
Figure 35
Visual processing in the gym is accomplished via the use of
video files and effects.
Video mapping [PJM] is a kind of audiovisual communication
medium that includes narrative or non-narrative components,
visual elements, and sound aspects. It is used in films and other
Electronic copy available at: https://ssrn.com/abstract=4117342
audiovisual communication mediums. However, whether or not
a video mapping tale with projection technology assistance on
an item may induce immersion is still up in the air. [24]
Results:
1-The trial verified the efficiency of the technology, as well as
its potential for growth
and expansion in the advertising and marketing industry.
2-The technique's capacity to capture the attention of the
spectator, interest him, and
immerse him completely in the material.
3- To get the desired effects with this approach, which is
employed in large
performances, it is necessary to spend a lot of money.
4- The trial demonstrated the feasibility of using this technology
into smaller projects
and events, which will be as striking and noteworthy.
5-The success of this technology in completing its function and
responsibilities is
restricted to two key factors: the amount of material
produced and the level of
originality shown in the conception and execution of the
idea.
6- Because of its adaptability to a variety of surfaces and sizes,
the technology of the.
future is accessible to widespread adoption and development
7- Although this technique is not new, it has profited from
technical advancements in
projection equipment, and it is the result of this progress.
8- Besides advertising, this technology may be used in a variety
of industries such as
tourism, education and entertainment to name a few
examples.
9- This technique's significance in the marketing process and
with consumers is
discussed in detail in Chapter.
10- Due of the variety of ways it is used, it is both compelling
and motivating
Recommendations
1- One of the findings of the study is that design colleges
should include this method into their curriculum and
that scientific information should be prepared in
advance.
2- Allowing design students to experiment and create in
this method is a good idea.
3- Advertising organisations must begin using this
technology and preparing trained cadres in order to
stay up with the rapidly changing industry.
4- This technology must be used by a variety of public
and private firms and organisations in their marketing
 and promotional efforts, both nationally and
internationally.
5- To profit from this technology throughout the whole
educational process.
6- Develop this technology in order to take advantage of
the advancement of projection devices.
References
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Conference: ISPR: The 15th International Conference
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Thinking © 2017 Taylor & Francis
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Figure References:

Figure 1. https://prototipadolab.com/2017/07/17/textilesconductores/
Figure 2. https://mymodernmet.com/franck-sorbier-haute-couture-fall-winter-2012-2013/
Figure 3. https://weandthecolor.com/photographic-project-mads-perch/46060
Figure 4. https://www.borovka.cz/en/exclusive-show-prague/car-mapping-5.html
Figure 5. https://www.behance.net/gallery/15913537/3D-Car-Mapping-Projection-
Figure 6. https://www.pinterest.com/pin/477311260477838479/
Figure 7. https://www.alamy.com/stock-photo/zhukovsky-region-international-aviation-space.html?page=11
Figure 8. https://lepetitchef.com/
Figure 9. https://lepetitchef.com/conradetihadtowers2
Figure 10. https://lepetitchef.com/cairo-fourseasons-lpc1
Figure 11. https://igraroom.ru/
Figure 12. https://www.christiedigital.com/solutions/projection-mapping/playing-surface-mapping/
Figure 13. https://www.youtube.com/watch?v=BBFUTlLPSbA
Figure 14. https://www.nowplayingutah.com/venue/hale-centre-theatre-young-living-centre-stage/
Figure 15. https://mona.net.au/museum/exhibitions/past-exhibitions/gilbert-george-the-art-exhibition
Figure 16. https://www.businessinsider.com/best-moments-pyeongchang-winter-olympics-opening-ceremony-2018-2
Figure 17. https://www.businessinsider.com/best-moments-pyeongchang-winter-olympics-opening-ceremony-2018-2
Figure 18. https://johnmurray.com/events-industry-work/
Figure 19. https://www.artstation.com/artwork/PorA1B
Figure 20. https://www.pinterest.com/pin/371054456784711722/
Figure 21. https://www.pinterest.com/pin/504473595753071701/
Figure 22. https://www.youtube.com/watch?v=1-iZENHW-7o
Figure 23. https://www.benq.com/en-us/knowledge-center/knowledge/ansi-light-source-and-led-lumens-how-led-projectors-with-
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Electronic copy available at: https://ssrn.com/abstract=4117342