Htugo iU Mkhoaity?

Hay Mkhoaity iU Htugo???

THE BRIEF
Quantity of Samples to be Distributed

Expected: 350,000 pax

Regional Breakouts/Distribution Requirements:

6 key cities: HCM, HN, HP, CT, DN, NT HCM+HN= 150,000 pax (F2F) HP+CT+DN+NT= 200,000 pax (D2D)
The Timing:
APR MAY JUN JUL

10/5 The Budget: <

7.5 Wks

30/6

VND 2 billion

THE BRIEF
Key Performance Indicators (KPIs):

Right target Right time Right place

Sampling effectiveness

Sample management & checking. Location negotiation Manpower.

Management efficiency

THE TARGET
1st Priority:

Vietnamese youth, M/F, age 18-30, Class ABC, living/working in urban & semi-urban areas.
Dynamic, modern, independent, smart. See a world of possibilities. Willing to take challenges, passion for winning and want to prove myself to the world (stand with the world). I choose to be busy. I don't want to miss any chance to advance in life (study/career/romance...). Want to live with success, not sacrify my life for success.
Secondary target:

Vietnamese F/M, age 30 - 40, class ABC, living/working in urban & semi-urban areas. Sophisticated, busy and smart.

THE OBJECTIVES
Generate trial 75% resulting in incremental purchase. 30% sales increase at MT with dry and wet sampling activation. Deliver the new news "first time ever consumers can enjoy special noodle with combination of rice noodle & potato noodle. Build up premium image as "the most delicious instant noodle" and set the foundation to be trendsetter in convenience foods, a new variant of Omachi - Omachi 2 in 1.

THE PRODUCT

THE CONCEPT

THE EXECUTION

2Promoters

THE EXECUTION

Nickname: Siu ngi mu Mkhoai y

2Promoters

THE EXECUTION

2Promoters

Like looking

Trendy & Busy

THE EXECUTION
Nickname: Bp trng Ht

ugo

Nickname: Bp trng Mkhoai y

2Chefs

THE EXECUTION
Nickname: Ht

ugo

Nickname: Mkhoai y

2Noodles

THE EXECUTION

2Accessories

THE EXECUTION

2Tools

THE EXECUTION

Keychains for game winning

Boxed sample.

2Gifts

THE EXECUTION

2 Booth

THE EXECUTION
Free Photo taking & Photoframe
for couple trying wet samples and win product quick quiz.

Product & Love (not just couple love) flash quick quiz.

2Activities

THE OVERVIEW

THE CHANNELS

THE TIMELINE
Particulars
1st Proposals presentation. Revised Proposals submission. Awarded Proposals submission. Pre-Production Meeting. Production, Dealing & Recruitment. Project Launched. Project Running & Report . Meeting & PostMortem Report.

APR

MAY

JUN

*30/3
2 wks wk

17/4

wk

23/4

*2 wk
*
10/5

THE ILLUSTRATIONS

THE ILLUSTRATIONS

THE ILLUSTRATIONS

THE ILLUSTRATIONS

NOW TIME FOR DISCUSSION