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PDF La Historia Del Marketing - Compress
PDF La Historia Del Marketing - Compress
Jstn quojrj ajhor quj `ds jfprjsds tojkjk quj dafokostrdr rjhursns jshdsns pdrd
rjd`ozdr jlohojktjfjktj su prnhjsn aj prnauhhoøk, pnr j``n sj nrbdkozdk jk
ajpdrtdfjktns hnfn5
Lokdkzds5 Dquæ
jfprjsd sok sj cushd
hdpotd` nptofozdr
lokdkhojrn j` rjhursn
kn pujaj lokdkhojrn
rjd`ozdr su tdrjdn hnrrjhtdfjktj.
aokjrn, pnrquj ukd
Xjræd d prokhopons aj` sob`n ]], hnkhrjtdfjktj jk j` dôn 4?73, hudkan j` prnljsnr
Enkjs aj `d Zkovjrsoada aj Fohmobdk uto`ozø pnr profjrd vjz j` tïrfokn. Wnhns
dôns fäs tdraj, `d aoshop`okd luj hrjhojkan mdstd d`hdkzdr su dutnknfæd j
okajpjkajkhod jk j` dôn 4?44. Wnhn ajspuïs, jk 4?41, @jwos Rj`a sdhø d `d `uz
`d profjrd okvjstobdhoøk hojktælohd sncrj j` fdrijtokb. Qdk sn`n uk dôn fäs tdraj
sj jaotdræd j` profjr `ocrn aj fdrijtokb aj `d fdkn aj Drhm Ro`ioksnk Xmdw.
ajsjfpjôdrnk fjenr
rjhursn lokdkhojrn. aurdktj
@ujbn pdsnjsj tojfpn lujrnk
j` prnhjsn `dsyquj
rjhjsovn dafokostrdrnk
`ds jfprjsds fjenr yd
jktnkhjs j`
sdcædk prnauhor y tjkædk aokjrn, jktnkhjs sj hdfcon `d pnsohoøk aj `d nljrtd y `d
ajfdkad aj fjrhdan, dmnrd mdcæd fäs nljrtd aj prnauhtns sofo`drjs jk hd`oadajs
y prjhons9 jk rj`dhoøk hnk `d ajfdkad aj fjrhdan.
Nljrtd Fdynr Tuj Ajfdkad
Hnfn kns adfns hujktd mdstd jstj puktn kn jxostj fdrijtokb, pnrquj
prähtohdfjktj `ds jfprjsds jstäk nc`obdkan d quj j` hnksufoanr sj dadptj d`
hnfjrhodr5 vjkajr
jvn`uhonk aj` fäs. Ntrd hujstoøk aostoktd js `d jstrdtjbod quj usdcdk. jtdpds
fdrijtokb
Hjktrïfnkns dmnrd jk `ds jtdpds aj` fdrijtokb. Js knrfd` quj ajsaj sus
profjrns dôns mdstd mny j` fjrhdajn mdyd pdsdan pnr vdrods jtdpds.
4. Jtdpd aj `d dutnsulohojkhod jhnkøfohd
Jk `ns hnfojkzns aj `d mufdkoada hdad ldfo`od tjkæd quj sjr dutnsulohojktj pnr `n
quj pnajfns hnksoajrdr quj jk jstj tojfpn duk kn jxostæd j` fjrhdajn. D
fjaoad quj j` sjr mufdkn sj luj ajsdrrn``dkan y jxpdkaojkan, j` okstoktn aj
supjrvovjkhod y supjrdhoøk mdhj quj pnhn d pnhn vdyd kdhojkan `d
hnfjrhod`ozdhoøk.
Dukquj jk dquj``d
dquj``d ïpnhd
ïpnhd j` trujq
trujquj
uj luj u
ukd
kd dutïktohd
dutïktohd rjvn`uhoøk
rjvn`uhoøk `n hojrtn js quj
jrd uk sostjfd cdstdktj hnfp`jen. Kn sn`n mdcæd quj jkhnktrdr d ukd pjrsnkd quj
tuvojrd j` prnauhtn quj sj cushdcd, sokn quj jsd pjrsnkd dajfäs jstuvojrd
oktjrjsdad jk d`bukn aj `ns prnauhtns quj sj `j nlrjhædk. \dfns, jrd ukd
dutïktohd naosjd. @d dpdrohoøk aj `d fnkjad aj `d fdkn aj `ns brojbns d``ä pnr j`
sob`n \OO luj uk dhnktjhofojktn mostørohn jk j` fukan aj` fjrhdajn. Brdhods d
jstn, `ns hnfjrhodktjs vjk sd`vdads fuhmds aj `ds aolohu`tdajs quj sulrædk d `d
mnrd aj mdhjr kjbnhon y sj ldho`otd j` hnfjrhon kdhonkd` j oktjrkdhonkd`. Mdhj ukns
jshdsns 4=7 dôns sj ad ukn aj `ns dvdkhjs fäs ofpnrtdktjs jk `d mostnrod aj`
fdrijtokb5 `d ofprjsoøk aj `ds profjrds rjvostds y `ocrns hnfn fjaons aj
hnfukohdhoøk. Jstn sj hnksobuj brdhods d ukoøk aj ans okvjktns5 `d ofprjsoøk
`otnbrälohd (@uos Xjkjlj`jr) y `d fäquokd hdpdz aj ldcrohdr pdpj` aj lnrfd fdsovd
(@uos Sncjrt).
Jk 42<7 ``jbd ntrn brdk dvdkhj. Edfjs Rdtt okvjktd `d fäquokd aj vdpnr `d hud`
eubdræd uk
uk pdpj` lukadfjk
lukadfjktd`
td` jk j
j`` hnfjrho
hnfjrhon.
n. Js j` nrobjk
nrobjk aj`
aj` fjrhdajn
fjrhdajn fnajrkn.
fnajrkn.
dktjs vostd. @d sjbukad brdk rjvn`uhoøk `d prnauhj d`bn quj yd js fuhmn fäs
dhtud`5 `d dpdrohoøk aj `ns profjrns nrajkdanrjs. Js `d ``jbdad aj Oktjrkjt y j`
fukan hdfcod hnk ï`5 kujvds lnrfds aj hnfukohdrkns, aj hnfprdr y aj jktjkajr
j` fukan. Js j` õ`tofn pdsn aj `d jvn`uhoøk aj` fdrijtokb trdaohonkd` d` fdrijtokb
fnajrkn5 aobotd` y pjrsnkd`ozdan.
Xok auad y sus profjrns hdpætu`ns yd mdk soan jshrotns. Høfn ajhædfns d`
prokhopon j` lnhn aj høfn hnksjbuor dufjktdr `ds vjktds md vdrodan hnk j` pdsn
aj` tojfpn. Dmnrd tnan bord jk tnrkn d` h`ojktj. @d jfprjsd y j` prnauhtn snk pnr y
pdrd j` hnksufoanr. _ jstn kn `n ajhofns sn`n knsntrns, sokn tdfcoïk j` prnpon
Wmo`op Int`jr. Wdrd Int`jr j` prjsjktj y j` luturn aj` fdrijtokb pdrd pnr d`bukd aj
jstds oajds5
@ds jfprjsds okvotdrdk d sus h`ojktjs d quj pdrtohopjk, hdad vjz hnk fäs
lrjhujkhod, jk `d hrjdhoøk aj sus prnauhtns. Hdad vjz fäs jfprjsds rjqujroräk d`
hrnwasnurhokb5 pjaor npokoøk d tjrhjrns pdrd hnksjbuor oajds. Jstn sj mdrä tdktn
pdrd `d hrjdhoøk aj kujvns prnauhtns hnfn pdrd `ds hdfpdôds aj puc`ohoada. Xj
tojkaj d `d dutnfdtozdhoøk aj` fdrijtokb, pjrn sojfprj fdktjkojkan ukd
pjrsnkd`ozdhoøk aj `d nljrtd. Kn mdy quj n`voadr `n quj aoeofns dktjs, vdfns
aorjhtns d` fdrijtokb aj `d pjrsnkd.