Liceo de Cagayan University

Senior High School Department – Main Campus

RNP Boulevard, Kauswagan, Cagayan de Oro
City S.Y. 2020-2021

Submitted by:
Group 4

Submitted to:
Ms. Maria Joy B. Madiloso, LPT

ENTREPRENEURSHIP

2021-2022
 TABLE OF CONTENTS

I. INTRODUCTION

A. Proposed name of the business

B. Address of the business
C. Name of the owner or owners
D. Description of the business
E. Description of the product
F. Location of the business
G. Funding requirement and source

II. EXECUTIVE SUMMARY

A. Vision, Mission, Goals and Objectives

B. Business Model
C. Consumer Analysis
1. Market Segmentation
2. Market Targeting
3. Market Positioning
4. Marketing Strategy

III. PRODUCTION PLAN

A. Production Schedule
B. Production Process
C. Materials / Equipment Required
D. Raw Materials
E. Waste Disposal System
F. Quality Control System
G. Plant Factory Location
H. Floor Plan and Stall Designing
I. Estimated Production Cost

IV. MARKETING PLAN

1. MarketingMix
a) Product and Packaging
b) Price
c) Place
d) Promotion
1) Project Sales
2) Marketing/Selling Expenses

V. APPENDIX
I. INTRODUCTION

Name of the Business (Proposed Business Names)

1.) Bubblelicious Tea
2.) Boba Tea N Cookies
3.) EterniTea & Bites
A. Address of the business

The business venture will be established within Grand Central, the

entrepreneurs believe it would be the perfect place for the business owners to
sell in one of the commercial spaces located in Hayes St., Divisoria, Cagayan
de Oro City. This address will serve as the main location for the entrepreneurs
considering that it is known as the place where our target costumers hangout.
The target area would be exceptionally accessible for the target market.

B. Name of the owner or owners

Janille Rose T. Trases

General Manager
18yrs old.
Zone 8, Scared Heart Village Zayas
Carmen CDOC

Kis

Brng
John Lloyd R. Baylosis Justin Jay Bation
Customer Service Rep. Marketing Manager
18yrs old. 18yrs old.
Zone 5 Brngy. Bugo CDOC Blk. 12 Lot 45 Villa Angela Balulang,
CDOC