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  • ABM Infographic

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    Emissary
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    Follow these 4 steps to develop an effective ABM strategy: 1) Select the optimal audience by finding accounts where you have an advantage and the right connections; 2) Design effective campaigns and programs tailored to each sales stage that deliver the right message through the appropriate media channels; 3) Use omni-channel outreach such as personalized emails, display ads, and mailers; 4) Execute the strategy by providing support for new opportunities, re-engaging active prospects, and expanding success through post-sales activities.

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    Supercharge your ABM strategy with these tips.

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    Follow these 4 steps to develop an effective ABM strategy: 1) Select the optimal audience by finding accounts where you have an advantage and the right connections; 2) Design effective campaigns and programs tailored to each sales stage that deliver the right message through the appropriate media channels; 3) Use omni-channel outreach such as personalized emails, display ads, and mailers; 4) Execute the strategy by providing support for new opportunities, re-engaging active prospects, and expanding success through post-sales activities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views1 page

    ABM Infographic

    Uploaded by

    Emissary
    Follow these 4 steps to develop an effective ABM strategy: 1) Select the optimal audience by finding accounts where you have an advantage and the right connections; 2) Design effective campaigns and programs tailored to each sales stage that deliver the right message through the appropriate media channels; 3) Use omni-channel outreach such as personalized emails, display ads, and mailers; 4) Execute the strategy by providing support for new opportunities, re-engaging active prospects, and expanding success through post-sales activities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Follow these 4 essential steps to developing an

    effective ABM strategy

    01.
    Selecting your Audience
    Determine optimal scope for ABM
    resources
    Select accounts where you have the
    edge
    Find the right connections fast

    Set the priority – account expansion or


    net new?

    02. Campaign / Program Design


    Develop effective assets for each sales
    stage
    Deliver the right message to the right
    target
    Ensure your message lands via the right
    media channels

    03.
    Omni-Channel Outreach
    Craft emails that sail through the noise

    Aim display ads at account leadership


    Tailor paid social ads for your prospect’s
    niche
    Give physical mailers a personal touch

    04. Execution
    Find resources that provide air cover for
    net-new opportunities
    Get active prospects back on track
    Turn one success into many with post-
    sales ABM
    About Emissary
    Emissary is a human intelligence network. We connect enterprise sales and
    marketing professionals directly to our community of over 10,000 talented
    senior and C-level executives with recent experience in your most important
    accounts. We help sellers and marketers shorten sales cycles, close more
    deals, and build positive long-lasting relationships with clients and prospects.
    To accelerate your ABM programs, visit us at https://emissary.io/account-
    based-marketing

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