St. Wilfred’s Sr.Sec.

School,Jaipur
Half Yearly Examination 2022-23
Class-XII
Subject- Entrepreneurship
Set-A

Duration-3Hours
MN-70

General Instructions
1. This paper comprises three sections. There are total 33 questions in all. All
questions are compulsory.
2. Q. No. 1 to 16 are objective type questions, carrying 1 mark each.
3. Q. No. 17to 23 and are short answer type-| questions, carrying 2 marks each.
4. Q. No. 24-26 are short answer type-Il questions, carrying 3 marks each.
5. Q. No.27-30 are long answer type-l questions, carrying 4 marks each.
6. Q. No. 31-33 are long answer type-Il questions, carrying 5 marks each.

SECTION-A
Q1.The PESTEL MODEL relates to:-
A) internal environmen
B) micro environmen
C) macro environment
D) None of these
Q2. Suvansh is a new age entrepreneur. He is always on the look out of new trends. For this, he
reads the publications of leading publishers, business magazines, major newspapers, niche
bloggers etc. He spot trends through
A) reading
B) talking
C) watching
D) thinking
Q3............... is the most important element of product mix.
(a) Branding
(b) Labelling
(c) Packaging
(d) Logo
OR
What does 'M' stands for in the acronym S.M.A.R.T?
(a) Materiatistic
(b) Monetary
(c) Measurable
(d) Maximum
Q4. Under this model of franchising, the manufacturer grants a store owner the authority to
distribute goods
manufactured under their brand name.
(a) Product franchise business opportunity
(b) Business franchise opportunity venture
(c) Manufacturing franchise opportunity
(d) Business format franchise opportunity
Q5.

a) creativity
b) Innovation
c) Trend spotting
d) Implementation
Q6.A decided to open the retail stores in the urban areas. The environmental factor which he
should consider before taking the decision is ..........…
OR
Amit and Rahul got jobs in IT sector and were based in Hyderabad. Amit was from Gurugram
and Rahul wasfrom Pune. Both were missing home food. The canteen food was highly
unappetising. They checked out several tiffin services but did not find them satisfactory.
The food was not apt for their taste buds. So, they decided to quit their jobs and start a
professionally managed tiffin service by the name of 'Ghar ka Chulha. They not only gave
chapatis and North Indian curries, but also started with Marathi thali', Rajasthani thali' as
regional meals. The source of perceiving the basic idea was ....……
Q7. Sensing entrepreneurial opportunities is a process of converting an idea into an......... and
then into an enterprise.
Q8........ is the seeding stage of the creative process where the new idea grows.
Q9. A ........... goal is like a magnet, pulling resources towards it and facilitating its achievement.
Q10. ............. is a sign that says when a customer walks by.
Q11. What is a business opportunity?
Q12. An activity can be an economic activity in one situation and non-economic in another
situation. State true or false.
Q13. Profit/Volume Ratio = Contribution/Sales.True or False
OR
Break-even Point :
Fixed Cost/P/V ratio.State true or false.
Q14.Multiple Choice Questions
In the drive to make the world 'plastic free',
Aru designed a machine to convert single-use plastic into very small granules that could be
used for making low cost roads. Her machine worked with the help of solar energy. She put her
idea before the venture capitalists by making an
entertaining slide show and oral narration.
She also presented the executive summary
of her proposed venture and a few key graphs. The format of business plan used by
Aru is:
(a) Elevator pitch
(b) A pitch deck with oral narrativ
(c) A written presentation for external
stakeholders
(d) An internal operational plan
Q14. The 'marketing strategy' and 'action plan
comprise of decisions pertaining to which of
the following:
(a) Potential hazards present in the competitive environment
(b) Product, place, price, promotion
(c) Customer's characteristics
(d) Quantifying goals of the organisation
Q15. Which of the following is not a component
of product mix:
(a) Branding
(b) Packaging
(c) Labelling
(d) Promotion
Q16. Harjot is planning to set up a unit for manufacturing biodegradable bags of
different sizes by processing the sugarcane bagasse. She also plans to be fully relieved
of the problem of distribution and thus decides to hand over her entire output to
the selling agents. The channel of distribution used by Harjot is:
(a) Zero level
(b) One level
(c) Two level
(d) Three level
SECTION-B

Q17. Raghav sells an air purifier for & 2,100. If the purchase price of the product is 80% of its
selling price, the profit earned by Raghav is??
Q18. What is meant by environment scanning? Why does an entrepreneur need to scan the
environment?
Q19. Descriptions off business venture is an important component of a business plan. Physical
infrastructure is one of the key element covered under this. State about a utilities and production
process as a part of the physical infrastructure.
Q20.Sukrit is a green entrepreneur who has launched a new water conserving apparatus for
urban houses by the name of JALASHAY'. This apparatus is a compac system to be installed on
the roof of the houses to harvest rainwater. The uniqueness of the system is that it has an inbuilt
water treatment mechanism that makes the water ready for use as soon as it is collected.Sukrit
has set up laboratories to test the water quality with the established standards. By doing so, he
is paying specific attention to one of the important elements of the operational plan.
Identify the element and explain one more element of this plan.
Q21. while selecting a distribution channel, the interviewer has to take into consideration various
factors relating to product, market, company and government. Explain any two market related
factors.
Q22. barley Agro Ltd is a famous name for bottle beverages like cold coffee, flavoured milk, ice
tea. Now the company is planning to introduce a range of fresh fruit smoothies giving
competition to big multinational and Indian brands. The company has a very effective marketing
department. Create a tagline and an individual brand name for the upcoming product range of
barley Agro Ltd.
Q23. understanding lifestyle changes and attitude towards work and leisure, Filson India Ltd
started an online shopping portal offering same-day delivery to its customer without any extra
charge, on orders above Rs.500. The company also installed an online payment security
system where there is end to end encryption of the banking details of the customer. Identify and
state the two environmental factors discussed above.
SECTION-C
Q24. A bookshop sells pen 30,000 quantity per year. Demand is uniform. Purchase cost is Rs.6
per pen. Holding cost per annum is 20% of purchase cost. Ordering cost is Rs.500 per order.
What should be the EOQ for the shopkeeper.
Q25. three varieties of balls. From the following information, calculate breakeven for the three
varieties of Wlfrd the company in units.

Particular LED BULB(0 watt) LED BULB(10 watts) LED BULB(20 watts)

SP 80 45 60

VC 40 15 20

SALES MIX 50% 20% 30%

Fixed costs:-₹76000.
Q26. illustrate how an entrepreneur assess the working capital requirement of an enterprise
taking into consideration the operating cycle?
SECTION-D
Q27.From the following information, calculate the return on investment.
Net profit (After tax) ratio - 12%;
Tax rate - 50%
Revenue from operations - ₹10,00,000
15% long-term borrowings - ₹ 4,00,000
Equity share capital - ₹1,50,000
Reserves and surplus - ₹1,50,000
20% preference share capital - ₹50,000
Q28.Moderm Cameras Ltd, are the manufacturers of security cameras. Their research team
came up with a new idea of manufacturing drones with security cameras that will give a
360°view of entire building. They needed huge finance for the same. The company came to
know about a consortium of venture capitalists who were ready to invest in new ideas. The
managing director got an appointment with them and started the preparation of a business plan
to be presented to them. The plan was a make an informative PowerPoint presentation showing
the key graphics of financial trends. It was meant to trigger discussion and interest among the
members of the consortium through reading the written presentation. Which of the
following formats of the business plan is being used by the company?
Q29.. The following information is available.
Sales-100000
Direct labour cost- 10,000
Direct Material cost-25000
Direct expense-5000
Fixed cost-30,000
Find out
A) Variable cost per unit
B) Total cost
C) Break evenPoint
Q30. Explain in detail SMART goals.
Q31. Calculate return on investment and return on equity on the basis of the given information.
You have newly started beauty parlour business, you spent Rs.1,50,000 to open the business of
which you invested 70,000 of your own. Interest rate per annum is 7% sales revenue per month
is 80,000 cost of goods sold is Rs.30,000 per month fixed expense is Rs.30,000(salary 20,000,
rent and utility 10,000) Depreciationrs.3000 and tax at the rate 14%.
Q32. VIPUL did his agriculture diploma and started organic farming. The plan was in the form of
an entertaining slideshow complemented with an oral narrative. When he showed his business
plan to the bank officials, they were very excited about the project and discussed various details.
The business plan also had an executive summary an important graph showing financial trends.
A)State and explain type of business plan has been presented by VIPUL?
B)Explain two more formats of business plan.
Q33.Difference between ATL and BTL.