ELITE STAINS

PR TEAM 17
Table of Contents
CASE SUMMARY:................................................................................................................... 1

DEFENCE STRATEGIES: ....................................................................................................... 1

1. It wasn’t a lipstick stain, it was a design. ........................................................................ 1

2. It was a strategy used by the rivals to bring them down. ................................................ 1

3. It was a prank done by the Ragdale group as a part of ‘funny vines’. ............................ 1

REVIVAL STRATEGIES ......................................................................................................... 1

1. Ragdale group has been awarded the best chain of resorts. ............................................ 1

2. They are renowned as a wonderful vacation destination ................................................ 1

3. Ragdale group of resorts are popular known for their podcast. ...................................... 2
CASE SUMMARY:
Ragdale Hall Spa is one of the resorts known for having an exotic getaway spot and excellent
service in the nation. until a number of factors started to such allegations have been made
against various resorts across the country. A young bureaucrat seeking to have fun at their
Melton Mowbray resort filed the first complaint. Seeing a lipstick smear on her wine glass, her
drink leaped up in fear. When grievances were made the same week began to arrive regarding
additional glasses and lipstick smears, it was evident that the exclusive Ragdale Hall Spa had
a significant hygiene issue.

DEFENCE STRATEGIES:
1. It wasn’t a lipstick stain, it was a design.
The glasses were made in a way that makes it look like a lipstick stain as part of creative work.
Its appearance, which resulted from the use of grape extract and food coloring, caused a
misunderstanding.

2. It was a strategy used by the rivals to bring them down.

By bribing the Ragdale Hall Spa personnel and forcing them to do it, the rival of Ragdale Hall
Spa pulled off a nasty trick that went too far.

3. It was a prank done by the Ragdale group as a part of ‘funny vines’.

Ragdale intended to use the lipstick stain in a series of humorous pranks where they would
trick some of the consumers as part of promotions.

REVIVAL STRATEGIES:

1. Ragdale group has been awarded the best chain of resorts.

Ragdale Group has been given the top spot in terms of the best resorts, which included the best
overall service and fantastically hygienic surroundings.

2. They are renowned as a wonderful vacation destination.

Be it any family from any background, they are known to provide facilities to people from all
classes and backgrounds.

1
3. Ragdale group of resorts are popular known for their podcast.
This popular group not only is successful in the hospitality industry but they also have their
unique way to interact with people by podcasts where they talk about the type of customers
and beautiful and wholesome moments that they see.