Product: ED

Geo: AU
Type: Celeb
Pop culture: Sports, rugby world cup – its happening right now.

Celeb: Michael Cheika

Is he in the news? Yes: https://www.theguardian.com/sport/2019/oct/22/wallabies-refuse-to-
blame-michael-cheika-for-rugby-world-cup-flop

Story:
The Real Reason Michael Cheikato quit after this world cup because of his blockbuster new
investment.
He was a ground floor investor in a secret pill for men that is now destroying viagra and big
Pharma.
All it takes is 1 pill a night and your ED is cured. You’ll feel like 18 again and your engorged
penis will never feel so powerful.
And he’s giving away the first 1000 for free to his fans!!
Elemental tick off for story:
Proactive – Well he quit his career for this new project, so this is impulsive and he’s taking
control
Toward – 3 clear goals: “power, pussy, giant cock.
External – By us targeting his fans on facebook, we will be using his influence. More
importantly, he is indeed in the news, and we will use social proof in the form of loyal fans
becoming rock hard. “Owen gives this to test to 1,000 loyal fans, and the results are in; he
doesn’t just score on the field!” Heh heh.
Procedures – “Owen shows us his step by step to be powerful in bed and destroy ED for ever. ” ,
and at the end, have a list of actions the user needs to take to get access.
Difference – I think bridge page is a good idea.
Words to use: Freedom, take control, take action, POWER, you are in control, owen says so, it
works, achieve, engorged member. Rock hard. All night. She cried.

Potential targeting: dudes

this format works pretty well. Could insert basically any similar celeb with same thing.

Example Framework For Story Angle:

Product: ED
Geo: AU
Type: Story
Cultural Dynamic: feminism ruining everything
Story:
Celeb surfer (local surfer)    is sued cause his “package” is too threatening!!!
Women don’t trust themselves in his presence.
“I took double the recommend dose of these miracles pills. I had no idea the results would be so
fast and hard!”
But there is an upside, he’s has thousands of Facebook messages from young women who want
to take a closer look :)
Elemental tick off for story:
Proactive –    take double dose - get double size!!
Toward – 3 clear goals:    size - power - pussy
External – social proof - surfer - all the girls who love him and hate him.
Procedures –    just 1 pill a day is enough!!! Trust me !!! Be careful or you might get sued lol!!!
Difference – this new miracle ingredient is too powerful - cuz’s ugly feminist to Hate you - but
young sexy party girls love u.
Potential targeting: dudes

Example Framework For Story Angle:

Product: ED
Geo: AU
Type: Story
Cultural Dynamic: #metoo
Story:
Overdoses of this “celebrity sex-pill” turning elderly VIP men into sexual monsters.
“I just couldn’t help myself. My penis had never been so large and hard. I had to have her.”
Could throw some celebs in here as examples.
“I took triple    the recommenced dose and fucked my wife for 8 hours. Now she has a restraining
order. But my new 21 year old GF seems to like it :) “
“Please - just take one a day. Trust us, that’s all you need.”
Elemental tick off for story:
Proactive –    take double dose - get double size!!
Toward – 3 clear goals:    size - power - pussy
External – social proof - celebs
Procedures –    just 1 pill a day is enough!!! Trust me !!! Be careful or you might get #metoo’d
Difference – this new miracle ingredient is too powerful - cuz’s ugly feminist to Hate you - but
young sexy party girls love u.
Potential targeting: dudes