goldilocks biography

karylle may a. panugaling

history
On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita
Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks
store on a 70 m2 (750 sq ft) space on the ground floor of a three-story building along
Pasong Tamo Street in Makati and started with only 10 employees.

In 1976, Goldilocks opened its first store in the United States in Los Angeles.
In 1991, Goldilocks launched a franchising program which led to the opening of
hundreds of Goldilocks' store in Metro Manila.

Other stores were later set up in other parts of California such as San
Francisco, San Jose and in Las Vegas, Nevada.
 Pancake House International planned to acquire Goldilocks Bakeshop, but
negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered to
acquire Goldilocks for ₱2 billion.

Branch locations
In 2015, it was reported that there are at least 400 full-service stores in the
Philippines, 12 in California, United States, and three in Vancouver, British
Columbia, Canada.

Brand image
Goldilocks was named after Goldilocks, a character from the fairy tale
Goldilocks and the Three Bears to make the name of the chain easier to remember
by children and their mothers. The name also suggests the words "gold" and "luck"
which was viewed to be auspicious by the founders. The naming was suggested by
the founders' sister Maria Flor. Goldilocks was named after Goldilocks, a character
from the fairy tale Goldilocks and the Three Bears to make the name of the chain
easier to remember by children and their mothers. The name also suggests the
words "gold" and "luck" which was viewed to be auspicious by the founders. The
naming was suggested by the founders' sister Maria Flor.

See also
 List of Bakeries

Le Pain Quotidien – global chain of bakery-cafés operating in many countries

around the world. It sells organic bread and cakes in a homey, rustic style.

Muffin Break – independent company which operates small coffee shops

throughout the UK, Australia and New Zealand and India.
Type: Private
Founded: May 15, 1966; 56 years ago in Makati, Philippines
Founders: Milagros Leelin Yee Clarita Leelin Go Doris Wilson Leelin
Headquarters: Mandaluyong, Philippines
Number of locations: 415+ (2015)
Key people: Richard L. Yee (President)
Products: Fast food, bakery
Number of employees: 2,000 (2013)
Parent: SM Investments Corporation (74%)
Website: www.goldilocks.com.ph
 the story
Their continued success promoted the decision to open as a coffee shop (a
novel concept then) one year later. On 4 tables and a handful of chairs. Goldilocks
customers were served “short orders” of sotanghon and pancit palabok, arroz caldo,
fresh lumpia, ham sandwich, and halo-halo. 2 years later, a 2nd store was opened in
Mandaluyong and on the same year, the first commissary was set up beside the 3rd
branch. It was also in 1969 that Goldilocks began its catering business, companies
like Philippine Airlines, Air Manila, Filipinas Orient and Monte de Piedad were the
first to avail of this service. This eventually led to numerous catering opportunities for
Malacañang functions that included the 1981 visit of Pope John Paul II for the
beatification of Saint Lorenzo Ruiz. In the 1970s the first Goldilocks store in the U.S.
opened in Artesia, CA. The store was a great success in bringing the Filipinos’
favorite goodies to the community that more stores quickly opened in the Bay Area,
San Diego, and Nevada. The 80’s began with Goldilocks ready to take on industrial
requirements. Shortly after, Goldilocks became a direct supplier to topnotch food
conglomerates like McDonalds Philippines. Bread buns, puff pastries, muffins, french
bread, and sandwich breads were developed to fulfill the demands of a growing
clientele. Goldilocks reached other milestones when in 1984, they opened their 2nd
branch in Vancouver, Canada in 1986, they established their first mall branch at SM
City North Edsa.

Following the success of this branch, the company opened stores in various
locations within Metro Manila. Today, it’s hard to imagine a major mall without a
Goldilocks Store. The succeeding decade was distinctly eventful for Goldilocks
President and now Chairman, Mr. Freddie Go Sr. began in 1993, opening the doors
for Filipino entrepreneurs to share in the growth of the brand. In 1995, the Cebu
commissary was established to serve the Southern Region. Its 100th store was
opened in 1999. Within the first 10 years of the new millenium, Goldilocks had
several noteworthy achievements in terms of national and global expansion. The
Goldilocks store in Davao kicked off its Mindanao operations in 2002. Two years
later, a 17th US outlet opened in Las Vegas, Nevada. During the company’s 40th
year anniversary in 2006, Goldilocks marked the year by opening its 200th store in
the Philippines. In 2015, Goldilocks opened new stores in the Los Angeles Area. In
March 2016, another store located in Carson, CA started serving the Filipino and
growing mainstream followers of the Filipino cuisine. In the year 2017, Goldilocks
opened its doors to the Daly City residents when it opened its new South San
Francisco location. This store caters to the highly popular city for Filipinos which is
the largest city in the San Mateo County. After more than five decades of being part
of Pinoy culture, Goldilocks again modernizes its look and enhances its brand
identity – ensuring that the country’s number one bakeshop remains fresh and
relevant for generations to come. In 2016, to commemorate its 50 Golden years,
Goldilocks stores have opened in Asia and North America. Now with more than 600
stores in the Philippines, Bangkok, Thailand, Canada, and the U.S. comprising of
outlets in Northern and Southern California and Las Vegas, Nevada.