Key Partners Key Value Customer Customer

Activities Propositions Relationships Segments

 Who are our Key  What type of relationship  For whom are we
Partners?  What Key  What value do does each of our Customer creating value?
Activities do our we deliver to the Segments expect us to  Who are our most
 Who are our key establish and maintain with
Value Propositions customer? important customers?
suppliers? require? them?
 Which one of
 Which Key Resources  Our Distribution our customer’s  Which ones have we
are we acquiring from Channels? problems are we established?
partners?  Customer helping to  How are they integrated with
 Which Key Activities Relationships? solve? the rest of our business
do partners Revenue streams  What bundles of model?
perform? products and  How costly are they?
services are we
offering to each

Key Customer
Segment? Channels
Resources  Which customer
needs are we  For whom are we creating
satisfying? value?
 What Key  Who are our most important
Resources do our customers?
Value Propositions  What type of relationship
require? does each of our Customer
 Our Distribution Segments expect us to
Channels? establish and maintain with
 Customer them?
Relationships?  Which ones have we
Revenue Streams established?
 Are they integrated with the
rest of our business model?
 How costly are they?

Cost Structure Revenue Streams

 What are the most important costs inherent in our business  For what value are our customers really willing to pay?
model?  For what do they currently pay?
 Which Key Resources are most expensive?  How are they currently paying?
 Which Key Activities are most expensive  How would they prefer to pay?
 How much does each Revenue Stream contribute to overall
revenue

BUSINESS CANVAS MODEL