Gunalan G Entrepreneurship Pro 1

1|Page 2022-23
PROJECT ON FAYOL’S PRINCIPLES OF

MANAGEMENT
ENTERENEURSHIP
MARKET SURVEY
UNDER THE GUIDANCE OF: SUBMITTED BY:

MRS. S.VIJAYALAKSHMI S.SANCHANA
SHRISHTI VIDYASHRAM SR. SEC. SCHOOL VELLORE

– 14
BATCH 2022-23
SHRISHTI VIDYASHRAM SR. SEC. SCHOOL

VELLORE – 14
2
BONAFIDE CERTIFICATE
This it to certify that G.GUNALAN has

successfully carried out the project titled
“MARKET SURVEY” in partial
fulfillment of her investigatory project
in ENTREPRENEURSHIP during the
year 2022-23.
Internal teacher's signature External teacher's signature
principal signature
3
Contents
S.NO TOPIC Page no.
1 Acknowledgment
2 Introduction
3 Product Chosen for Market
Survey
4 Market Survey
Questionnaire
5 Analysis of Market Survey
6 Findings of Market survey
7 Bibliography
8 Appendix
Acknowledgment
4
Every project, big or small, is successful largely due to the effort of a

number of wonderful people, who have always given their valuable
advice or lent a helping hand. I sincerely appreciate and lam thankful
for the inspiration, support and guidance of all those people, who have
been instrumental in making this project a success.
I would start by expressing my profound gratitude to those who
support me with their exemplary guidance, monitoring and constant
encouragement throughout the course of this thesis. Also, this
opportunity given by them helped me come face-to-face with my
hidden talents.
I would also take this opportunity to express my deep regards to my
subject teacher Mr/Mrs ..................................for his/her cordial
support, valuable information and guidance which helped me in
completing this project through various stages.
Lastly, I thank my family and friends for their constant
encouragement and unending patience without which this assignment
would not be completed within the limited time frame.
Introduction
Market Survey
5
A market survey is a tool used to gather information about existing or

potential customers in a certain market or a segment of the population.
Researchers select a sample of customers from the population. The
information from the survey is then used to assess attitudes and
beliefs, and in turn, predict market behaviour, such as buying
intentions.
The following methods can be used while conducting a survey:
i. Personal interview/Direct personal investigation This

method is used when the surveyor has access to all the
members.
ii. Mailing questionnaire Under this method, the data in a

survey are collected by mail.
iii. Telephone interview In this method, the investigator asks

questions over the telephone.
This project has adopted the personal interview method while

conducting the survey.
Product Chosen for Market Survey

Product: Fitness Equipment
6
Industry: Health and Fitness
Brand name: Pull-On Fitness Equipment Tag line Stay Fit, Stay
Healthy
Nature of the product: Consumer Durable
Competing brands: Cosco and Fitness World
Types of equipment: Treadmill, Elliptical Bikes and Multi-gym
Innovation offered: A trainer will be provided free of cost for 15

days help a customer devise a fitness plan suited to his way of life
Reason, why personal trainer will be helpful are
 They will teach their trainees new things
 They push your limits
 They make you stick to a schedule.
And no doubt, that they are definitely eye-candy!
Social message "A healthy India is a productive India"
The Difference Exercise Makes

Only about 20% of American adults meet their recommended amount
of exercise, but skimping regular sweat sessions has some pretty
profound effects. Here are a few of the major differences between an
7
average, 40-year-old exerciser and someone getting little to no
physical activity
Market Survey on Fitness Equipment

Purpose of Survey
To collect primary data for the preparation of class XII

entrepreneurship Market Survey Report the product being researched
8
is Fitness Equipment. The idea of providing a bee trainer for 15 days
to help a customer familiarise with the equipment and devise his own
fitness regime is also being researched here.
General Instructions
1. Filling personal details is optional.
2. All the questions are compulsory.
3. Only one or more alternative (where specified) to be choosen.
4. Answer by ticking the most appropriate option.
Disclaimer
All information provided will be treated as confidential
Market Survey Questionnaire Personal Details
Name: ________________________ age:________ Gender:______________
1. Are you and your family health conscious?

Yes No
9
2. What type of gymming do you prefer?
Home gymming Professional gymming
Neither
3. If the respondent's response to the above questions indicates preference

towards gymming, then which equipment does he use?
Tread mill Multi gym Elliptical
Others Bikes
4 Which brand do you prefer?

YES No
5. Are you satisfied with the quality of the equipment that you are using?
Yes No
6 What is are the problems which you faced while using the equipment?
Not aware of the proper usage of the equipment
Not familiar with a function of equipment
Constant breakdown Other
7. Would you consider changing your brand, if you are provided with a free
personal trainer for 15 days?
Yes No
8. If the answer to the above question is in negative, then what are your reasons
for brand loyalty?
10
Good quality Adequate customer support
Others (Please specify)
9. if you are currently not using any home gym equipment, then what are your
reasons for not using it?
Lack of professional support
Equipment too expensive
Lack of space
Other
10. If you are provided with a free personal trainer for 15 days, then would you
start using home gym equipment?
Yes No
Name: ________________________ age:________ Gender:______________

Yes No

11
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?

12
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

13
Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
14
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

15
Others Bikes

YES No
Yes No
Yes No
for brand loyalty?

16
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

17
YES No
Yes No
Yes No
for brand loyalty?
Lack of space
Other
18
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
19
Yes No
Yes No
for brand loyalty?
Lack of space
Other
20
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
21
Yes No
for brand loyalty?
Lack of space
Other
Yes No
22
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
23
Yes No
for brand loyalty?
Lack of space
Other
Yes No
24
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
25
Yes No
for brand loyalty?
Lack of space
Other
Yes No
26
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No

27
Yes No
for brand loyalty?
Lack of space
Other
Yes No

28
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
29
Yes No
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

30
Yes No
Neither

Others Bikes

YES No
Yes No
Yes No
31
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
32
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
33
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No

34
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?

35
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither
36

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
37
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

38
Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
39
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes
40
YES No
Yes No
Yes No
for brand loyalty?
Lack of space
41
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
42
Yes No
Yes No
for brand loyalty?
Lack of space
Other
43
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
44
Yes No
for brand loyalty?
Lack of space
Other
Yes No
45
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
46
Yes No
for brand loyalty?
Lack of space
Other
Yes No
47
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
48
Yes No
for brand loyalty?
Lack of space
Other
Yes No
49
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No

50
Yes No
for brand loyalty?
Lack of space
Other
Yes No

51
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
52
Yes No
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

53
Yes No
Neither

Others Bikes

YES No
Yes No
Yes No
54
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
55
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
56
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No

57
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?

58
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither
59

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
60
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

61
Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
62
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes
63
YES No
Yes No
Yes No
for brand loyalty?
Lack of space
64
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
65
Yes No
Yes No
for brand loyalty?
Lack of space
Other
66
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
67
Yes No
for brand loyalty?
Lack of space
Other
Yes No
68
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
69
Yes No
for brand loyalty?
Lack of space
Other
Yes No
70
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
71
Yes No
for brand loyalty?
Lack of space
Other
Yes No
72
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No

73
Yes No
for brand loyalty?
Lack of space
Other
Yes No

74
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
75
Yes No
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

76
Yes No
Neither

Others Bikes

YES No
Yes No
Yes No
77
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
78
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
79
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No

80
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?

81
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither
82

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
83
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

84
Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
85
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes
86
YES No
Yes No
Yes No
for brand loyalty?
Lack of space
87
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
88
Yes No
Yes No
for brand loyalty?
Lack of space
Other
89
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
90
Yes No
for brand loyalty?
Lack of space
Other
Yes No
91
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
92
Yes No
for brand loyalty?
Lack of space
Other
Yes No
93
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
94
Yes No
for brand loyalty?
Lack of space
Other
Yes No
95
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No

96
Yes No
for brand loyalty?
Lack of space
Other
Yes No

97
Name: ________________________ age:________ Gender:______________

Yes No
Neither

Others Bikes

YES No
Yes No
98
Yes No
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

99
Yes No
Neither

Others Bikes

YES No
Yes No
Yes No
100
for brand loyalty?
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
101
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
102
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No

103
Neither

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?

104
Lack of space
Other
Yes No
Name: ________________________ age:________ Gender:______________

Yes No
Neither
105

Others Bikes

YES No
Yes No
Yes No
for brand loyalty?
106
Lack of space
Other
Yes No
Analysis of Market Survey

107
YES
NO
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
108
2. Would you prefer home gym or pro-

fessional gym?
NEITHER
PROFESSIONAL GYMMING
HOME GYMMING
0 5 10 15 20 25 30 35 40 45
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
109
3. Which equipment does the respondent

use?
OTHERS
MUTLI GYM
BIKES
elliptical
TREAD MILL
0 5 10 15 20 25 30 35
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
110
4. Brand preferred by the respondents.
Cosco
Fitness World
OTHER
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
111
5. Are you satisfied with the quality of the

equipments that you are using?
35
30
25
20
15
10
0
YES NO
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
112
6. What is/are the problem(s) faced by the

respondents while using the equipment?
not aware of the proper usage

not familiar with the functions
constant breakdown
OTHER
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
113
7. Would you consider changing your brand,

if you are provided with a personal trainer
for 15 days?
YES
NO
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
114
8. Reasons for brand loyalty, if respondent

chooses to stay with his brand.
7
0
YES NO
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
115
9. Reasons for not using any gymming

equipment.
a lack of professional support

lack of space
expensive
OTHER
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
116
10. If provided with a personal trainer, would

you start using home gymming equipment?
yes
no
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
117
Findings of Market Survey
The findings of the market survey conducted are summarised below:
i. The market for this product is in its formative years due to lack of health
consciousness among people.
ii. The quality of the products of our competitors is not up to the mark.
Because of this, brand loyalty is low. This can be a positive sign for us
iii. Majority of the respondents agreed that the innovation offered by us is a
great motivator for them to start gymming
iv. Price is not a determining factor in this segment, with only 2 respondents
saying that they not use home gymming equipment because it was too
expensive did
v. The findings are in general indicative that there is plenty of scope for our
products in this segment.
So, what are we waiting for? Let’s get ahead with our venture.
118
Bibliography
 Market Your Way to Growth By Kotler, Kotler (Times Group Books)
 Entrepreneurship in Action By Mary Coulter /PHI Learning
 The Journal of Private Enterprise/What Business Ethics can Learn from

Entrepreneurship: By Stephen, RC Hicks, Rockford College Illinois.
 Entrepreneurship Class XII. By CBSE
 Entrepreneurship New Venture Creation By Holt (EEE)
 http://en.wikipedia.org/
119
Appendix
Important Defined Terms
Population
It is defined as the sum total of all the units under consideration.
Sample
It is defined as a part of population, selected with a view to represent the
population in all It characteristics
Consumer Durable Product

These products are bought by consumers for the act of final consumption and
are usable for a number of years.
Primary Data
This data is collected for the very first time by the enumerator for a pre-
specified purpose.
Market Survey Evaluation Proforma (For teacher's use)
Student's name:_______________________
Roll no:_________________
Class:_____________
Section:___________
120
Teacher's Assessment
Basis Maximum Marks
marks obtained
1. Initiative, cooperativeness and participation
2. Creativity in presentation
3. Content, observation and research work

4. Analysis of situation
Overall
Remarks___________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Internal teacher's signature External teacher's signature
Date: Date:
121

Gunalan G Entrepreneurship Pro 1

Uploaded by

Copyright:

Available Formats

You might also like

Gunalan G Entrepreneurship Pro 1

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Gunalan G Entrepreneurship Pro 1

Uploaded by

Copyright:

Available Formats

1|Page 2022-23

PROJECT ON FAYOL’S PRINCIPLES OF

UNDER THE GUIDANCE OF: SUBMITTED BY:

SHRISHTI VIDYASHRAM SR. SEC. SCHOOL VELLORE

SHRISHTI VIDYASHRAM SR. SEC. SCHOOL

This it to certify that G.GUNALAN has

Internal teacher's signature External teacher's signature

Every project, big or small, is successful largely due to the effort of a

A market survey is a tool used to gather information about existing or

i. Personal interview/Direct personal investigation This

ii. Mailing questionnaire Under this method, the data in a

iii. Telephone interview In this method, the investigator asks

This project has adopted the personal interview method while

Product Chosen for Market Survey

Nature of the product: Consumer Durable

Competing brands: Cosco and Fitness World

Types of equipment: Treadmill, Elliptical Bikes and Multi-gym

Innovation offered: A trainer will be provided free of cost for 15

The Difference Exercise Makes

Market Survey on Fitness Equipment

To collect primary data for the preparation of class XII

Market Survey Questionnaire Personal Details

Name: ________________________ age:________ Gender:______________

1. Are you and your family health conscious?

Home gymming Professional gymming

3. If the respondent's response to the above questions indicates preference

4 Which brand do you prefer?

Constant breakdown Other

Others (Please specify)

Equipment too expensive

Market Survey Questionnaire Personal Details

Name: ________________________ age:________ Gender:______________

1. Are you and your family health conscious?

2. What type of gymming do you prefer?

Home gymming Professional gymming

3. If the respondent's response to the above questions indicates preference

4 Which brand do you prefer?

Constant breakdown Other

Good quality Adequate customer support

Others (Please specify)

Equipment too expensive

Market Survey Questionnaire Personal Details

Name: ________________________ age:________ Gender:______________

1. Are you and your family health conscious?

2. What type of gymming do you prefer?

Home gymming Professional gymming

3. If the respondent's response to the above questions indicates preference

4 Which brand do you prefer?

Constant breakdown Other

Good quality Adequate customer support

Others (Please specify)

Equipment too expensive

Market Survey Questionnaire Personal Details

Name: ________________________ age:________ Gender:______________

1. Are you and your family health conscious?

2. What type of gymming do you prefer?

Home gymming Professional gymming

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender:

Name: __________ age: Gender: