Conducting Tours

THE GREAT PLEBEIAN COLLEGE
Alaminos City, Pangasinan
TOUR GUIDING SERVICES

MODULE 5
Prepared by:
Frences Marah J. Cardenas, MBA
TOUR GUIDING SERVICES Page 1


MODULE 5
TABLE OF CONTENTS:
Core competencies 3
Lesson 1 – Conducting Tours 3

Learning Objectives 3
Pre-Test 3
Discussion: General Tour Procedures 3

Modes of Transportation 7
Types of Tours 9
Lesson 2 – Professional Ethics in Guiding 10

Learning Objectives 10
Discussion: Meaning of Ethics 10

Code of Ethics for Tour Guides 15
` Post-Test 17
Rubrics 18
References 18
PERFORMANCE TASK 19


MODULE 5
CORE COMPETENCIES
1. Research information relevant to tour itinerary

2. Manage Arrangements for Visitors
3. Accompany and guide visitors in accordance with the tour itinerary
LESSON 1 – CONDUCTING TOURS

Learning Objectives
At the end of this chapter, you are expected to:
1. Explain the factors that can change the quality of a tour
2. Describe the general tour procedures
3. Discuss how walking tours are conducted
4. Become familiar with the guidelines for motor coach tours
5. Explain the advantages and disadvantages of driver-guiding
6. Describe the unique features of the different kinds of tours
PRE-TEST:
Instruction: Discuss the question below in an essay form. Write your
answers in a yellow pad paper.
1. Give the importance of tour guiding to following:

a. Tourists
b. Travel agencies
c. Companies
d. Government
e. Tourist Destinations
DISCUSSION 1: GENERAL TOUR PROCEDURES

1. Pre Tour Planning
- During this time, the tour manager must develop an itinerary and price
structure based on the number of participants, group interests and availability.
- In addition, the tour manager must contact, negotiate and make bookings
with hotels, restaurants and attractions included in the tour.


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- Some companies book and send contracts one year in advance. Others book
and confirm guides when their clients pay their first instalments.
2. Paperwork
- For shorter tours, companies send the paperwork two days to one week before
the start of the tour.
- For longer tours, the paperwork is sent one week or two weeks prior the tour.
- Typical items for shorter tours include passenger lists, detailed itineraries,
confirmation letters from restaurants, hotels, and attractions on the tour,
checks and vouchers for payment, accounting sheets for expenses, telephone
numbers for vendors and tour operator representatives, rooming lists, luggage
tags, and forms for documenting emergencies or problems.
3. The First Day of the Tour

- Before leaving for a tour, it is advisable for the guide to confirm the arrival
time of the group.
- The guide should check the weather reports for the day in which the group is
traveling.
- Guides need to bring the itineraries, passenger list, checks and cash,
vouchers, and other paperwork the company has provided and other things
that the company requires.
- The attire of guides varies among companies. Some companies provide
complete uniforms. Others have uniform colors or styles or company
trademarks such as badges, name tags and scarves.
4. Arriving at the Tour Site

- Guides should arrive at the tour site at least 20 minutes.
- When meeting a group out of town, some companies require guides to report
thirty minutes to one hour ahead of the expected arrival time of the group.
- There are several reasons why guides should arrive early at the tour site. It
gives guides time to relax so that they appear at ease and ready when the
group arrives. It allows the guides to have casual conversation with the first
people who arrive.
- If the place of arrival is an airport, the first task of a guide is to check the
arrival terminal to confirm the actual arrival time and arrival gate.


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5. Meeting the Group

- Travellers like to meet a guide who is cheerful, confident, enthusiastic, caring
and professional.
- Majority of guides agree that the first meeting with the group is the most
difficult and stressful part of the tour. Usually a guide will meet the group
alone, introduce himself or herself to the members of the group and begin the
tour. In some cases, the person who hired the guide will introduce the group
leader and group members to the guide.
- The guide is given the names of the people in the group and the person in
charge.
- When meeting at an airport or train station, a guide should introduce himself
or herself briefly, give a friendly greeting, inquire about their trip, and give
short but clear instructions about the immediate procedures. Since it is
difficult to speak to groups at busy airports and train stations, it is advisable to
minimize group instructions and introductions until the group is situated
elsewhere.
Example:
The guide might say, “Mr. Santos, I understand you are the leader of the group.
Do you think we should go straight to the hotel or do you wish to see a little of
the area first?"
6. Checking-in and Checking-out in the Hotels

- Guides who conduct tours more than one day are usually responsible for
checking groups in and out of hotels.
- A tour guide is responsible for the group's checking-in and out of the hotel.
- As soon as the group arrives at a hotel, the guide usually instructs the group
to remain in the bus while he or she checks the group in. This allows the hotel
and guide to conduct a more orderly check-in and enables the guide to
accomplish all related tasks.
- Some hotels prefer to have someone from the sales and marketing staff to
greet the group personally and inform them about the hotel's facilities while the
guide checks them in.


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- One hour before departure, the guide should request a final bill. Usually
hotels will not release a final bill until all participants have settled their
individual accounts. Once this is done, the guide can pay or sign the hotel bill
depending on the arrangements made with the tour operator.
7. Visiting Attractions and Restaurants

- The group can enter all together public buildings, memorials, parks that do
not charge admission fees.
- Guides should establish good relationship with the employees of restaurants
and attractions so that when they bring groups to these establishments they
will be treated well.
8. Changing Itineraries
- Itineraries may be altered because of unavoidable events such as traffic,
weather, long queues, a late or sick passenger and bus break downs may cause
delays.
- Sometimes a delay may prevent a group from participating in a planned
event. Most people will accept unforeseen or unavoidable events. However,
when the omission is the result of poor planning or negligence of the tour
operator or guide, people will often demand substitutions or refunds
9. Evening Activities
- Tour managers are always included in the group’s evening activities.
- When a guide is hired to be with the group and a meal is included in their
evening activity, the guide joins the group for dinner.
- Sometimes affinity groups or corporations will request a private meal but will
want to schedule sightseeing afterwards. In this case the company usually
provides a meal or a meal allowance for the guide.
- Some tour operators strongly suggest that guides do not socialize with the
tour participants during non-tour activities. Their reasons are:
a. First, guides who socialize with one or few people on the tour might be
suspected as "playing favorites."


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b. Second, guides have a full schedule already. After one touring day and
before the start of the next, the guide is required to do paperwork and
planning.
c. Third, guides should give themselves time for rest after the difficulty of
leading and interpreting a large group.
Information Required for a Guide

1. The location of medical facilities and local emergency procedures
2. Availability of Banks
3. Currency and Exchange Rates
4. Telephone and Postal Service Information
5. Information on buying tickets for transportation including airline, ships and
local buses
6. Current theatre and movie information
7. Information in getting taxis including fare
8. Shopping Information
9. Restaurant recommendation including cuisine, location and price ranges
10. Tipping customs
11. Safety Tips
12. Unusual customs or helpful suggestions about an area
DISCUSSION 2: MODES OF TRANSPORTATION

1. Walking Tours
- Walking tours enable people use all their senses and give them opportunities
for close contact.
- Guides should encourage visitors to experience places on foot except when
tourists have limited mobility or when walking in a particular place would place
them in danger. When a tour involves heavy or moderate walking, a guide
should encourage the group to wear their most comfortable shoes. The guide
should also regularly update travelers about local weather report.
-


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2. Motor Coach Tours

- The motor coach is the most common mode of transportation for guided
tours.
- It is the most economical and efficient since forty-five people can be
accommodated.
- The term motor coach or coach has been used in the tour industry to
differentiate larger, heavier, restroom- equipped vehicles from school or city
buses. Motor coaches vary in size, style and amenities.
- Drivers and guides are teammates. Fostering professional, amicable
relationships with drivers is one of the most important aspects of a guide's
work. The relationship between the driver and guide is synergistic - each
makes the other's work easier, less stressful and more rewarding.
- A microphone is a necessary piece of equipment for a guide on a motor coach.
Since a microphone is usually installed near the driver and has a cord of
limited length a guide's movement is often limited to the first two seats when
speaking on a motor coach
3. Driver-Guiding
- Hiring driver guides is more economical for tour companies and they provide
a more personalized service.
4. Van and Automobile Tours

-Family Tours and small group tours with less than ten participants are
becoming very popular nowadays.
- Individual travellers or groups of family or friends prefer convenience, comfort
and intimacy of having a guide in their car or van.
5. Limousine Tours
- Limousine tours provide efficiency and convenience especially in urban areas.
- Many people hire limousines for the “VIP” treatment.


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DISCUSSION 3: TYPES OF TOURS

1. Familiarization Tours - Familiarization (FAM) tours are promotional
programs intended to inform clients of the available services and facilities
in the area by offering first-hand experience of the area on a group tour.
- FAM tours are conducted by public sector organizations such as convention
and visitors bureaus, regional promotional offices, government travel
bureaus or privately-run organizations like travel agencies, tour operators,
attractions, or airlines.
- Companies that are relocating sometimes treat their employees to
familiarization tours. In these tours the emphasis is on everyday amenities
rather than on tourist attractions and facilities.
2. Incentive Tours - Since the aim of incentive travel is to reward the

participants, the emphasis is no longer on sightseeing but on parties,
special events and unstructured activities.
- Seeing that every incentive tour is unique, there are few standard procedures
for guides. The important procedures are: guides should be prepared to take
direction from trip directors; to make several changes in plans and to be
examined more intensely than usual.
3. Meeting and Convention Tours - Meeting and convention tours are

classified into two categories: pre and post-meeting tours and brief tours.
- Pre and post-meeting tours last from day one to one week while brief tours
are three to eight hours in length.
- These tours are provided as options for the delegates and their guests. Like
incentive tours, tours for meeting and convention are closely supervised by
destination management companies and tour operators and guides operate
under stricter supervision and more detailed instruction than on sightseeing
tour. Guides get instruction from on-site supervisors.
4. Step-On Tours - Step-On tours are tours in which a guide conducts only a
small portion of a larger tour.
- These tours are usually conducted by a tour manager or tour leader who
remains with the group throughout the tour.


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- Guides join the tour and give commentary only during their stay in a
particular place. Since step-on tours are short, they are usually expected to
be general overviews of a place. Guides who join the tour take direction from
the tour manager.
5. Public Tours - Public tours are tours that are open to the public.
- Public tours often attract individuals who do not know each other or have
particular affinity with each other. One of the challenges of public tours is to
create a cohesive environment among individuals with diverse backgrounds
and interests.
LESSON 2: PROFESSIONAL ETHICS IN GUIDING

Learning Objectives
At the end of this chapter, you are expected to:
1. Explain the meaning of Ethics
2. Explain the meaning and importance of code of ethics
3. Explain the relationships of guides with their fellow guides
4. Discuss the relationships of guides with their employees
5. Describe the relationships of guides with their colleagues
6. Describe the relationships of guides with travelers
7. Explain the responsibilities of guides to the local regions and to society
8. Discuss the code of ethics for tour guides
DISCUSSION 1: MEANING OF ETHICS

Albert Schweitzer, a theologian, philosopher and Nobel Peace Prize
recipient defined ethics as: “Ethics is the name we give to our concern for good
behavior. We feel an obligation to consider not only our own personal well-
being but also that of others and of society as a whole."
L. Kohlberg identified three distinct stages of development by which

human beings arrive at a sound standard of ethics or moral maturity. In the
first stage, children become aware that an act is wrong if they are punished for
it. The second stage is characterized by a desire to maintain positive


MODULE 5
relationships with others. In this stage, people measure their own conduct
against that of others to determine proper behavior. In the third stage of moral
maturity a person arrives at his or her own ethical standards based on virtue
and a sense of what is good for the world. Unfortunately, Kohlberg believes that
most people remain in the second stage of ethical development.
Blanchard and Peale in their book, The Power of Ethical Management suggest
that in evaluating whether or not a behavior is ethical, a person should ask
these three questions: (1) Is it legal? (2) Is it balanced? (3) How will it make me
feel about myself?
A person's sense of ethics can be regarded as recognition of

responsibilities in relationships. For guides who interact with different kinds of
people, the following are the people to whom they are responsible to some
degree: their employers, their travelers, and the local population.
Relationships with Fellow Guides

One of the signs of professionalism is excellent relay with one's own
colleagues. Those who promote beneficial relationships with their peers are
highly respected.
Relationships with Employers

Like all employees, guides have responsibilities to their employers. The
following factors can enhance a guide's relationship with employers:
1. Always appear neat and clean with proper uniform and badge.
2. Maintain a business-like and socially acceptable demeanor. Avoid foul

language and excessive drinking. Most companies prohibit drinking before or
during any tour.
3. Never share a company's trade secrets or internal problems with clients or

with employees of another company.


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4. Follow and complete the tour itinerary. When this becomes difficult because
of inclement weather, queues, accidents during the tour, contact the employer
immediately.
5. Never solicit work for oneself or another company through a company's

clients. Since guides work very closely with clients and often develop close
relationships with them, clients often ask if they could contact the guide
directly. When asked for a business card, the proper response is for the guide
to provide the business card of the company that hired him or her.
Relationship with Other Colleagues

In addition to other guides, a guide's colleagues include others within the
travel industry such as travel agents, visitor information personnel, hotel and
restaurant employees and all those who work at the sites and attractions that
travelers visit.
The following are guidelines for fostering better relationships with

industry colleagues:
1. Attempt to learn more about other aspects of the industry. By understanding
the demands of a hotel front clerk or airline ticket agent, guides will be able to
work more empathetically, cooperatively and effectively with them.
2. Always acknowledge a colleague's excellent service by telling it to the
individual concerned, the individual's supervisor or the travelers who have
benefited from it.
3. If a problem arises, discuss it privately, without being heard by clients. A
private conversation between the guide and the colleague can help promote a
spirit of cooperation rather than confrontation. 4. Avoid gossip about
colleagues.
Relationships to Travelers
The following are the guidelines for the treatment of travelers:


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1. Guides must treat all tour members with equal time, attention and dignity.
Every customer is a “Very Important Person" who deserves equal respect
regardless of his or her social standing or the amount of money that he or she
has.
2.Guides should give accurate and interesting information and strive to learn
more. This includes learning about the visitors since it enhances the
effectiveness of a guide's interpretation and promotes goodwill.
3. Guides should try to be very objective and diplomatic. They should avoid
discussions about sex, politics and religion because they can never be sure
about the affiliations, beliefs or points of view of all their passengers. They
should avoid controversial issues.
4. Guides should keep their guests comfortable and safe. They should know
the basic first-aid procedures.
5. Guides should never look down on a region's customs or consider them

strange or weird just because they are different from their own.
6. Guides should never solicit tips. Asking for tips is humiliating to the tour
company, the guides themselves, the travelers, and to the professional
reputation of guides.
Responsibilities to Local Regions and to Society

Ethical tourism has become a popular subject nowadays. In spite of its
cultural economic benefits, tourism can be extremely damaging to host
communities. There are many examples throughout the world about the
insensitive attitude which travelers have shown to the local population
particularly in developing countries. Several regions of the world are being
exploited to the extent that only foreign corporations and their employees are
benefited. The local people gain nothing but intrusion on their lives and the
depletion of their natural resources.


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Guides can play a powerful role in promoting socially responsible

behavior among visitors. Many travelers seek help from their guides in
interacting with a local region and its people.
The following are suggestions for guides in promoting responsible, ethical

tourism:
1. Encourage visitors to meet local people. If an area is not safe at night, the
guide should explain this to visitors and offer alternatives such as walking in a
group in another area or taking a taxi to a nearby place.
2. Explain local customs to visitors when they differ from the customs of the
group.
3. Remind visitors to help maintain the region's clean and safe environment.
Inform visitors of the regulations in national parks and recreation areas. For
example, visitors are not allowed to pick flowers or plants in national parks.
4. Exercise caution and respect for local people when passing through areas in
which poverty, crime and environmental damage are prevalent.
5. Always travel with dignity and respect and remind visitors to do the same
especially in sacred places, privatehomes and sites with valuable artifacts.
At present, there are several organizations that document unethical

tourism practices. The Center for Responsible Tourism also monitors unethical
tourism practices. The Ecumenical Coalition on Third World Tourism (ECTWT)
produced a "Code of Ethics for Tourists” which has been distributed worldwide.
The following are the provisions of the code:

1. Travel in a spirit of humility and with a genuine desire to learn more about
the people of your host country. Be sensitive to the feelings of other people,
thus preventing what might be offensive behavior on your part. This applies
very much to photography.
2. Cultivate the habit of listening and observing, rather than merely hearing
and seeing.


MODULE 5
3. Realize that the people in the country you visit often have time concepts and
thought patterns different from your own. This does not make them inferior,
only different.
4. Instead of looking for that “beach paradise," discover the enrichment of

seeing a different way of life, through other's eyes.
5. Acquaint yourself with local customs. What is courteous in one country may
be the opposite in another-people will be happy to help you.
6. Instead of the Western practice of “knowing all the answers," cultivate the
habit of asking questions.
7. Remember that you are only one of thousands of tourists visiting this
country and do not expect special privileges.
8. If you really want your experience to be a “home away from home," it is

foolish to waste money on traveling.
9. When you shop, remember that the “bargain” you obtained was possible
only because of the low wages paid to the maker.
10. Do not make promises to people in your host country unless you can
carry them through.
11. Spend time reflecting on your daily experience in an attempt to deepen

your understanding. It has been said that "what enriches you may rob and
violate others."
DISCUSSION 2: CODE OF ETHICS FOR TOUR GUIDES

The development of a code of ethics is often stimulated by pressures
outside a profession such as consumer complaints about poor or inconsistent
behavior. Eventually, it is the practitioners themselves, through professional
associations, who evaluate issues and attempt to establish guidelines and


MODULE 5
standards for members of their profession. Several companies as well as local

and national associations have issued codes of ethics that their members agree
to uphold. One of the earliest and most comprehensive codes of ethics for
guides was produced by the Guild of Professional Tour Guides of Washington,
D.C. The standards prescribed by that document are applicable to guides,
particularly freelance guides.
The following are the standards set by the code:

1. A professional guide provides skilled presentation of knowledge, interprets
and highlights surroundings, informs and maintains objectivity, and
enthusiasm in an engaging manner.
2. A professional guide is prepared for each tour when the itinerary is
furnished in advance. A professional guide assumes responsibility for reporting
on time, and for meeting appointments and all schedules within the guide's
control. A professional guide is sensitive to the interests and values of the tour
group and does not share his or her personal views on controversial subjects
such as religion and politics.
5. A professional guide has a wide range of knowledge of the city including its
history and architecture, its cultural and political life and the local folklore. A
professional guide keeps current on new exhibits, seasonal events and other
changes throughout the city. A professional guide does not knowingly give out
misinformation.
6. A professional guide knows and follows the policies of the company for
whom the guide is working at the time. A professional guide does not accept or
solicit a job from a client met through a company hired by that client without
the consent of the company Personal business cards will not be given to any
tour participant met through the company only.
7. A professional guide does not initiate patronization of souvenir shops and

other places that practice “kickback" payments to the guide and or drivers; or
abuse complimentary meal privilege offered by food establishments.


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8. A professional guide is knowledgeable about the best routes for all tours.
This includes familiarity with the traffic laws. A professional guide informs the
driver of the route in a calm, polite and timely fashion.
9. A professional guide dresses appropriately for the type of tour being

conducted.
10. A professional guide accepts each tour as a serious commitment and

cancels only when absolutely necessary and provides advance notice.
11. A professional guide does not solicit tips.
12. A professional guide cooperates with other tour groups and maintains
ethical and professional conduct at all times, cultivating a positive
relationships with all colleagues.
POST-TEST: Discussion Questions

Instruction: Discuss the question below in an essay form. Write your
answers in a yellow pad paper.
1. Describe the unique features of the different kinds of tours.

2. Explain the factors that can change the quality of a tour.
3. Describe the general tour procedures.


MODULE 5
RUBRICS
Criteria 24-30 Points 13-23 Points 1-12 Points
Content The student was The student is The student is able to

able to fully able to discuss discuss relevant
discuss relevant relevant points on points on his/her
points on his/her answer answer and able to
his/her answer and able to give give good output.
and able to give better output.
outstanding
output.
Organization Details are in Details are in Some details are not

logical order. logical order. in logical or accepted
Order keeps the Order keeps the order. Reader is
reader reader less distracted
interesting interesting
Mechanics and No errors in One to two Three or more

Grammar punctuation, punctuation, punctuation,
capitalization capitalization and capitalization and
and spelling spelling errors spelling errors
Legibility Readable writing Marginally Writing is not

readable readable in places
REFERENCES:
Principles and Ethics of Tour Guiding

Published By: Rex Bookstor Inc.
Copyright 2014


MODULE 5
PERFORMANCE TASKS: ITINERARY and BROCHURE MAKING
DIRECTIONS:
Brochure (50 points)
1. You have to make a brochure of the assigned Province to you,
2. Use the format below.
3. To be Submitted on April 9, 2021
Itinerary (50 points)

1. Make a 2 days and 1 night itinerary for 2 persons.
2. Departure time and Arrival Time
3. Accommodation (check-in at 2 PM)
4. Transfers/Transportation
5. Tourist Destination: Alaminos City
6. Tourist Spots: Choose among the following; Hundred Islands, E-Kawayan
Center, Mangrove Park, Bolo Beach, Bagbag Beach, St. Joseph
Cathedral, Alaminos City Hall, Andress Bonifacio Monument, Lucap
Wharf
7. Inclusive and Exclusive Fees
8. Pictures and descriptions
9. Detailed Time and Activities
10. Due on April 9, 2021
FORMAT Tri-Fold Brochure

FRONT
a. Province
- Background
- Picture of a Famous Tourist Destination
- Famous Symbol
-


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INSIDE PAGES
Pictures and descriptions of the following found in Province
a. Tourist Destinations
b. Delicacies
c. Events
d. Culture
BACK PAGES
a. Amenities
b. Map of the Province
c. Name, Logo and Contact Details of Travel Agency


MODULE 5
ITINERARY
Sample Itineraries


MODULE 5
RUBRICS:
Criteria 40-50 Points 21-40 Points 10-20 Points
All parts are Many parts are Some parts are
Display clearly labelled clearly labeled clearly labeled
There are minor There are no
There are several mistakes in mistakes in
Mechanics
mistkes in mechanics and/or mechanics and/or
and
Mechanics spelling that do not spelling
Spelling
and/or Spelling detract from the
presentation
Layout is organized. Layout is well
Layout is
Most components organized. There is
confusing.
are consistent consistency in its
Layout Components are
within the components that
incostent and
publication. allows the reader to
information is
Information can be easily locate
missing
located information

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THE GREAT PLEBEIAN COLLEGE

Alaminos City, Pangasinan

TOUR GUIDING SERVICES

Frences Marah J. Cardenas, MBA

TOUR GUIDING SERVICES Page 1

TOUR GUIDING SERVICES

Lesson 1 – Conducting Tours 3

Discussion: General Tour Procedures 3

Lesson 2 – Professional Ethics in Guiding 10

Discussion: Meaning of Ethics 10

TOUR GUIDING SERVICES Page 2

TOUR GUIDING SERVICES

1. Research information relevant to tour itinerary

LESSON 1 – CONDUCTING TOURS

1. Give the importance of tour guiding to following:

DISCUSSION 1: GENERAL TOUR PROCEDURES

TOUR GUIDING SERVICES Page 3

TOUR GUIDING SERVICES

3. The First Day of the Tour

4. Arriving at the Tour Site

TOUR GUIDING SERVICES Page 4

TOUR GUIDING SERVICES

5. Meeting the Group

6. Checking-in and Checking-out in the Hotels

TOUR GUIDING SERVICES Page 5

TOUR GUIDING SERVICES

7. Visiting Attractions and Restaurants

TOUR GUIDING SERVICES Page 6

TOUR GUIDING SERVICES

Information Required for a Guide

DISCUSSION 2: MODES OF TRANSPORTATION

TOUR GUIDING SERVICES Page 7

TOUR GUIDING SERVICES

2. Motor Coach Tours

4. Van and Automobile Tours

TOUR GUIDING SERVICES Page 8

TOUR GUIDING SERVICES

DISCUSSION 3: TYPES OF TOURS

2. Incentive Tours - Since the aim of incentive travel is to reward the

3. Meeting and Convention Tours - Meeting and convention tours are

TOUR GUIDING SERVICES Page 9

TOUR GUIDING SERVICES

LESSON 2: PROFESSIONAL ETHICS IN GUIDING

DISCUSSION 1: MEANING OF ETHICS

L. Kohlberg identified three distinct stages of development by which

TOUR GUIDING SERVICES Page 10

TOUR GUIDING SERVICES

A person's sense of ethics can be regarded as recognition of

Relationships with Fellow Guides

Relationships with Employers

2. Maintain a business-like and socially acceptable demeanor. Avoid foul

3. Never share a company's trade secrets or internal problems with clients or

TOUR GUIDING SERVICES Page 11

TOUR GUIDING SERVICES

5. Never solicit work for oneself or another company through a company's

Relationship with Other Colleagues

The following are guidelines for fostering better relationships with

TOUR GUIDING SERVICES Page 12

TOUR GUIDING SERVICES

5. Guides should never look down on a region's customs or consider them

Responsibilities to Local Regions and to Society

TOUR GUIDING SERVICES Page 13

TOUR GUIDING SERVICES