Downtown Oakland Association & Lake Merritt Uptown Board of Directors Meeting

Wednesday, May 4, 2022 – 10:00 a.m.

300 Frank H. Ogawa Plaza
Agenda

1. Call to order, Tanicia Jackson and Deborah Boyer

2. Introductions

3. Public comment and announcements

4. Minutes of the March 2, 2022 meetings (for informational purposes only, will be approved at next
meetings).

5. Financial reports (for informational purposes only, will be approved at next meetings).
6. Clean and Safe Updates
7. Marketing and Branding Updates

8. Other

9. Next meeting date: August 3, 2022

10. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular
meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of
the agenda are available from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with
disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting

________________________________________________________________________________________________

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
 Downtown Oakland Association Board of Directors Meeting
Wednesday, March 2, 2022 – 11:00 a.m.
Virtual via Zoom
Minutes

Present: Courtney Belanger, Greg Pasquali, Mike Guerra, Matt Klimerman,

Tanicia Jackson, Jamie Flaherty-Evans, Carmen Benjamin, Durell Coleman,
Adam Chall, Simon Gibson, Tamira Twilie, Mark Morell

Absent: Michelle Lane, Felicia Scruggs

Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner, Mauton Akran,
Charles Taylor

General Counsel: Daniel Schacht

Guests: Robert Chan (Franklin 88), Fuad Sweiss (property owner)

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to order The meeting was called to order at 11:02a.m.
Introductions • Wine Noir, a wine shop, is opening in the Atlas
building.
• Fivetran is back in the office at 1221 Broadway
• Twitter is starting the build out at 1330
Broadway for a fall move in.

Approval of the minutes of the
December 1, 2021, meeting
Financial Report: Operations
Director
The minutes of the December 1, 2021, Board Meeting Tanicia Jackson moved,
were presented for review. and Mike Guerra
seconded the motion to
approve the minutes of
the December 1, 2021
meeting as presented.
The motion was
approved unanimously.
The financial report was presented to the board for Courtney Belanger
review. moved, and Greg
Pasquali seconded the
Assessment income YTD actuals is $1,375,206.84 motion to approve DOA
Versus budget of $1,304,982.35 leaving us with a financial report. The
favorable YTD variance of $70,224.49 as the January motion was approved
disbursement came in greater than budget. unanimously.
Less our budgeted Reserve of $120,000 we have a YTD
total cash available of $1,255,206.84.

DOWNTOWN OAKLAND ASSOCIATION

388 19th Street  Oakland, California 94612

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Phone 510.238.1122  Fax 510.452.4530  info@downtownoakland.org  www.downtownoakland.org
 YTD actual Marketing & Branding expenses total
$12,151.19 versus budget of $35,288.25 leaving a
significant and Favorable YTD variance of $23,137.06
as a result of strategic projects such as public space
activation pending implementation. Includes
sponsorship of Bike to Work Day and Black Joy
Parade.
YTD actual administrative expenses total $56.461.58
versus budget of $67,092.64, leaving a Favorable YTD
variance of $10,631.06 includes percentage projected
end of year bonus in monthly allocation for staffing
line items.
YTD actual Clean & Safe expenses total $236,453.72
versus budget of $275,006.74 leaving a Favorable YTD
variance of $36,553.02 due to strategic projects, such
as Latham Square management. Includes percentage
of projected end of year bonuses included in monthly
allocation for staff related line items.
Total expenses total $307,066.49 versus budget of
$377,387.63 leaving us with a sizable and Favorable
YTD variance of $70,321.14, and cash remaining of
$948,140.35.
We currently have $22,230.81 of available non-
assessment funds.
The variance report is included on page 8 for
reference.

Discussion and approval of
Joint Board recommendation to
include a 5% annual
assessment increase, as
allowable in both District
Management Plans, in the
Annual Report to the City
Clean and Safe Updates
Per City Council Resolution 87323 dated July 24, Mike Guerra moved,
2018 and the DCBD and LCBD Management and Jamie seconded the
District Plans provide that the Board of Directors motion to approve Joint
has the option to increase assessments annually Board recommendation
up to 5% from the previous year’s assessment. We to include a 5% annual
need to first agree that we want to trigger the assessment increase
increase and then notify affected stakeholders of allowable in both
that intention along with offering the ability to District management
participate in a public meeting to discuss, before Plans in the Annual
we include the intent to increase in the Annual Report to the City. The
Report due on March 15th. That opportunity for motion was approved
public comment would occur at our March 2nd unanimously. Adam
board meetings, The request for this increase, if Chall abstained.
approved, will be included in the 2019 Annual
Report and Budget to the City. This increase
requires the approval of the City Council. This was
discussed and recommended for approval by the
Executive Committee at our January 12 Joint ORG
meeting.
• Ambassador program is going well, good
retention, met contracted hours of 1016 hours
per week.

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 • Events are starting come back. Black Joy
Parade paid for extra ambassador services to
clean up after the parade.
• The landscaping team is in place for the annual
install of hanging planters and other spring
beautification activities.
o A quarter of a million dollars invested
in 128 hanging plants, 5k linear feet of
medians and 50 street level planters
• Staff is getting ready for the reopening of
public spaces and hosting weekly special
events
• Safe City Video network is growing
• Staff is looking to install new public restrooms
Marketing and Branding • Staff presented the Season of Events
Updates sponsorship deck:
o Crime prevention through
environmental design.
o Tuesday at lunch and weekends -
Pablo’s Alley
o AMP Oakland will pull funds from the
Marketing budget
o Visit Oakland will work to get the ice
rink back during the winter holiday
season
• Bandaloop – the districts will provide some
maintenance and security for the events in
April
• Partnering with Red Bull for the Dance Your
Style May 6 at Frank H. Ogawa Plaza
• Art & Soul partnership for a music
retrospective on July 23, 2022
• StoryWindows documentary was released on
Friday, February 25
• Staff applying for the IDA Downtown
Achievement Award
Next Meeting Date May 4, 2022
Adjournment The meeting was adjourned at 12:12p.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

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Downtown Oakland Association
YTD Cash Summary - April 2022

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income and Prior Year Carry Forward $1,375,206.84 $2,152,091.15 ($776,884.31) Unfavorable TV - January disbursement came in greater
than budget, but April disbursement has yet to be
Less Reserve $120,000.00 $120,000.00 $0.00 received.reflects 5% of budgeted income.
Reserve

Total Cash Available $1,255,206.84 $2,032,091.15 ($776,884.31) See comment above

Expenses
Marketing and Branding $12,151.19 $35,288.25 $23,137.06 Favorable TV, as a result of strategic projects such as
public space activation pending implementation. Includes
sponsorship of Bike to Work Day and Black Joy Parade.
Administrative (ORG) $56,461.58 $67,092.64 $10,631.06 Favorable TV - includes percentage of projected end of
year bonus in monthly allocation in staffing line items.
Clean and Safe $238,453.72 $275,006.74 $36,553.02 Favorable TV - due to strategic projects, such as Latham
Square management pending implementation. Includes
percentage of projected end of year bonus in monthly
allocation in staffing line items.

Total Expenses $307,066.49 $377,387.63 $70,321.14 See comments above and expense detail attached.
Cash Remaining $948,140.35 $1,654,703.52 ($706,563.17)

Non-Assessment Funds - Contracted Services Current Current District Profit to Notes

Contract Amount Date
Amount Invoiced
Staff is in the process of renegotiating this contract in
1111 Broadway $118,572.33 $9,904.49 $311.55 light of the increase to ambassador wages in 2022.
Staff is in the process of renegotiating this contract in
EBALDC $39,266.86 $2,810.95 $59.85 light of the increase to ambassador wages in 2022.
Total Available Non-Assessment Funds as of 4/30/2022 $17,331.20
*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.

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 10:27 AM Downtown Oakland Association
11/30/2021
Cash Basis April 2022 Expenses

DOA YTD Variance Report - April 2022

*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments
Operating Expenses Variance - 10% and $10,000 - Summary Line Items

Marketing and Economic

Enhancements
Marketing and Branding
Marketing & Communications 4,483.40 15,000.00 10,516.60 70% Favorable TV, as a result of strategic projects such as social media consultation and
marketing collateral creation and production pending implementation.
Digital Media Coordinator 13,876.60 14,507.52 630.92 4%
Public Space Programming 20,789.97 41,068.97 20,279.00 49% Favorable TV, as a result of strategic projects such as public space activation, including AMP
Oakland reboot, pending implementation. Includes sponsorship of Bike to Work Day and Black
Joy Parade.
Total Marketing and Branding 39,149.97 70,576.49 31,426.52 45% Favorable TV in overall category - please see notes above.
Administrative Expenses
Accounting Expenses 0.00 1,333.36 1,333.36 100% Tax filing to occur in May.
Computer Service & Support 111.59 1,000.00 888.41 89%
Consulting & Legal Expenses 0.00 500.00 500.00 100%
Fees & Permits 495.02 1,666.64 1,171.62 70%
Insurance
Directors & Officers 600.00 700.08 100.08 14%
General Liability 2,555.00 3,391.44 836.44 25% Favorable PV - due to adjustments made to annual premium.
Misc. 2,109.34 1,666.64 -442.70 -27%
Rent 22,778.97 23,666.64 887.67 4%
Office Furniture & Equipment 943.76 3,333.36 2,389.60 72%
Postage, Shipping & Delivery 174.15 333.36 159.21 48%

Printing & Copying 1,373.47 1,000.00 -373.47 -37%

Supplies 459.81 1,000.00 540.19 54%
Telephone & Telecommunications 873.55 1,000.00 126.45 13%
Annual Stakeholder Event 0.00 1,750.00 1,750.00 100%

Staff Personnel 78,405.28 85,085.60 6,680.32 8%

Staff and Board Development 610.12 2,666.64 2,056.52 77%
Total Marketing and Administrative 150,640.03 200,670.25 50,030.22 25% Favorable TV in overall category - see notes above.
Expenses
Clean and Safe Enhancements
Clean and Safe 439,518.44 443,019.04 3,500.60 1%
Misc. 1,588.92 1,666.64 77.72 5%
Program Director 25,010.16 27,850.16 2,840.00 10%
Program Coordinator 19,294.08 20,798.79 1,504.71 7%
PROW Maintenance 13,462.16 56,678.85 43,216.69 76% Favorable TV- as a result of strategic projects, such as Latham Square Management, CCTV
expansion, and ongoing median and landscaping maintenance pending implementation.

Total Clean and Safe 498,873.76 550,013.48 51,139.72 9%

TOTAL EXPENSE 649,513.79 750,683.73 101,169.94 13% Favorable TV in overall category - see notes above.