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DOA Board August 3, 2022 Agenda Packet
DOA Board August 3, 2022 Agenda Packet
2. Introductions
4. Approval of the minutes of the May 4, and March 2, 2022 meetings Action Item
8. Other
10. Adjournment
BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular
meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of
the agenda are available from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with
disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting
________________________________________________________________________________________________
Present: Deborah Boyer, Ruth Simon(V), Sara de la Riva, Nicole Price(V), Michelle Nash(V), Don
Rogers,(V) Yvette McCoy(V), Chris Kwei(V), Allison Davis(V), Greg Pasquali(V), Mike
Guerra, Tanicia Jackson, Jamie Flaherty-Evans, Carmen Benjamin, Durell Coleman,
Tamira Twilie, Mark Morell, Michelle Lane, Terry Wood, Kim Bardakian
(11 in person 9 virtual)
Absent: Matt Klimerman, Tori Decker, Jamie Choy, Tederal Glover, Alisa Orris, Courtney
Belanger, Adam Chall, Simon Gibson, Felicia Scruggs, Ke Norman, Ramsey Wright
Staff: Steve Snider, Andrew Jones, Tamiko Garner, Charles Taylor, Mauton Akran
DOA
Assessment income and prior year carry forward
YTD actuals is $1,375,206.84 Versus budget of
$2,152,091.15 leaving us with a YTD unfavorable
variance of ($776,884.31) as our January
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unhouse with obtaining services they need. He
works to build the connection to their family and
friends.
Marketing and Branding Updates • Activations of Frank H. Ogawa Plaza is
underway with a vision to build a robust
vendor incubation with The Market at
Pablo’s Alley series starting May 3 through
the end of July. Developing a great
partnership with Sara de la Riva with the
Rubicon team has been instrumental in
developing these activations.
o July 23 African American music
event regarding the history of
African American music
Other
Next Meeting Date August 3, 2022
Adjournment The meeting was adjourned at 11:00 am.
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Downtown Oakland Association Board of Directors Meeting
Wednesday, March 2, 2022 – 11:00 a.m.
Virtual via Zoom
Minutes
Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner, Mauton Akran,
Charles Taylor
Approval of the minutes of the The minutes of the December 1, 2021, Board Meeting Tanicia Jackson moved,
December 1, 2021, meeting were presented for review. and Mike Guerra
seconded the motion to
approve the minutes of
the December 1, 2021
meeting as presented.
The motion was
approved unanimously.
Financial Report: Operations The financial report was presented to the board for Courtney Belanger
Director review. moved, and Greg
Pasquali seconded the
Assessment income YTD actuals is $1,375,206.84 motion to approve DOA
Versus budget of $1,304,982.35 leaving us with a financial report. The
favorable YTD variance of $70,224.49 as the January motion was approved
disbursement came in greater than budget. unanimously.
Less our budgeted Reserve of $120,000 we have a YTD
total cash available of $1,255,206.84.
Discussion and approval of Per City Council Resolution 87323 dated July 24, Mike Guerra moved,
Joint Board recommendation to 2018 and the DCBD and LCBD Management and Jamie seconded the
include a 5% annual District Plans provide that the Board of Directors motion to approve Joint
assessment increase, as has the option to increase assessments annually Board recommendation
allowable in both District up to 5% from the previous year’s assessment. We to include a 5% annual
Management Plans, in the need to first agree that we want to trigger the assessment increase
Annual Report to the City increase and then notify affected stakeholders of allowable in both
that intention along with offering the ability to District management
participate in a public meeting to discuss, before Plans in the Annual
we include the intent to increase in the Annual Report to the City. The
Report due on March 15th. That opportunity for motion was approved
public comment would occur at our March 2nd unanimously. Adam
board meetings, The request for this increase, if Chall abstained.
approved, will be included in the 2019 Annual
Report and Budget to the City. This increase
requires the approval of the City Council. This was
discussed and recommended for approval by the
Executive Committee at our January 12 Joint ORG
meeting.
Clean and Safe Updates • Ambassador program is going well, good
retention, met contracted hours of 1016 hours
per week.
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• Events are starting come back. Black Joy
Parade paid for extra ambassador services to
clean up after the parade.
• The landscaping team is in place for the annual
install of hanging planters and other spring
beautification activities.
o A quarter of a million dollars invested
in 128 hanging plants, 5k linear feet of
medians and 50 street level planters
• Staff is getting ready for the reopening of
public spaces and hosting weekly special
events
• Safe City Video network is growing
• Staff is looking to install new public restrooms
Marketing and Branding • Staff presented the Season of Events
Updates sponsorship deck:
o Crime prevention through
environmental design.
o Tuesday at lunch and weekends -
Pablo’s Alley
o AMP Oakland will pull funds from the
Marketing budget
o Visit Oakland will work to get the ice
rink back during the winter holiday
season
• Bandaloop – the districts will provide some
maintenance and security for the events in
April
• Partnering with Red Bull for the Dance Your
Style May 6 at Frank H. Ogawa Plaza
• Art & Soul partnership for a music
retrospective on July 23, 2022
• StoryWindows documentary was released on
Friday, February 25
• Staff applying for the IDA Downtown
Achievement Award
Next Meeting Date May 4, 2022
Adjournment The meeting was adjourned at 12:12p.m.
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Downtown Oakland Association
YTD Cash Summary - July 2022
Administrative (ORG) $195,955.71 $224,595.44 $28,639.73 Favorable TV - includes percentage of projected end of
year bonus in monthly allocation in staffing line items.
Clean and Safe $903,075.74 $962,523.66 $59,447.92 Favorable TV - due to strategic projects, such as Latham
Square management pending implementation. Includes
percentage of projected end of year bonus in monthly
allocation in staffing line items.
Total Expenses $1,207,668.72 $1,310,627.95 $102,959.23 See comments above and expense detail attached.
Cash Remaining $971,918.99 $807,144.05 $164,774.94
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10:27 AM Downtown Oakland Association
07/30/2022
Cash Basis July 2022 Expenses
TOTAL EXPENSE 1,207,668.72 1,310,627.95 102,959.23 8% Favorable TV in overall category - see notes above.
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Thank you for your invaluable contribution as representatives on the LMU or DOA Board! One
of the obligations of board representation is participation on one of our standing committees:
Clean & Safe, Marketing & Branding, and Joint Organization (Executive). If you are not
currently participating on the committee level, we ask that you choose one that is of interest to
you. Joint Organization Committee participation by officers of the board counts towards that
requirement.
Marketing & Branding (Committee Chair: Kim Bardakian) - promote the identity of the
districts, encourage economic development, and create a vibrant downtown through public
relations, marketing, and special events.
Clean & Safe (Committee Chair: Mike Guerra) - responsible for all beautification projects, as
well as the implementation of our Clean and Safe program. With the help of the Program
Director, this committee oversees all service providers and employees involved in the
maintenance and improvement of the public rights of way.
We understand and acknowledge that participation and engagement outside of meetings can be
just as or even more impactful than attending standing committee meetings and we thank those
of you that work with staff to advance and support critical district initiatives. Staff will be reaching
out to each of you individually to continue this conversation and make recommendations, as to
which committee would be the best fit, based on skill set and need. We look forward to ending
2022 strong and with deeper engagement and connection with all of you.
Upcoming Meetings:
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Operations Report
June 2022
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June 2022 Staff Highlights
June Star Award Winning Ambassadors
Perfect Attendance:
Cory consistently comes to work on time for every shift. He does his work as well as assisting ambassadors anytime
he is needed. Cory’s communications always end with the words ‘putting the team first’.
Savuth continues to perform her job with an eye to detail. She is willing to help out in any areas when needed.
Eddie always completes his assigned work orders as well as addressing any graffiti he sees along his planned route.
As a new painter and graffiti ambassador Eddie is a great example of dedication and ehthusiasm.
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Contracted Hours - June 2022
Contracted Hours Update
Year to Date Hours Recap:
In June actual hours worked were down due to the Juneteenth Holiday.
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June 2022 Special Projects and Highlights
June Special Projects - Highlights
- Pablo's Market Lunch & Listen Tuesday in May (28 hours)
- 6/16: Port a Potty fence removal (4 hours) Pablo's Market Happy Hour
The 2022 Queer Pub Crawl returned on 6/12. Warriors' Watch Party
On 6/16 Pablo's Alley hosted a Watch Party for the Warriors and Celtic
game. We're sure that the enthusiasm of the crowd had something to
do with the Warriors’ 103 to 90 victory!
The Friday Farmers Market was alive with music and shoppers in June.
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Overall Cleaning Stats - June 2022
January 2022 through June 2022
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
ATLV - Bags of Trash '22 284 276 250 242 270 258 -- -- -- -- -- -- 1580
Bags - Big Belly '22 198 206 162 146 174 149 -- -- -- -- -- -- 1035
Bags - Non Big Belly '22 633 849 1275 1258 1414 1445 -- -- -- -- -- -- 6874
Broken Auto Glass - Reported '22 330 350 417 481 433 429 -- -- -- -- -- -- 2440
Hazardous Waste Clean Up '22 6478 5068 5275 4599 5070 5131 -- -- -- -- -- -- 31621
Illegal Dumping '22 328 352 470 464 409 431 -- -- -- -- -- -- 2454
Power Washing '22 1009 1596 1219 963 1054 1752 -- -- -- -- -- -- 7593
Power Washing: Overnight and Day Shift Combined: June = 1,752: 18.8 hours per 24 hour period (estimated time
20 minutes per
$837 per day x 30 = $25,941 per month
Hazardous Waste Clean-up: June = 5,131 incidences: 13.8 hours a day or 428 hours per month (estimated
clean/sanitize time 5 minutes per
$549 per day x 30 = $17,026 per month
Graffiti: June = 7,886: 42.4 hours a day or 1,314 hours per month (estimated time average 10 minutes)
$1,688 per day x 30 = $52,337 per month
Accomplishments
1. Over 57,075 pounds of trash (just under 1 ton per day) were removed from the District in June. This is the 5th
MOM increase (average daily pounds). Increased trash removal was driven by event cleanup, special projects and
increased activity in the District.
2. Hazardous Waste Clean-up was up 1% MOM. Increased activity by businesses (nightlife), residents and the
unsheltered continued the 2022 trend of bustle in the District.
3. Power Washing was up slightly with a 66% increase over June. New power washing ambassadors along with
better maintenance request management are the main reasons for the increased performance.
4. Illegal Dumping was up again after a slight decline in May. Our attention to recording illegal dumping is most
likely cause as opposed to an actual increase in incidents.
5. Graffiti Removal was up by 16% MOM, on top of the large increase in June. A rotation in ambassadors
performing the removal along with better maintenance request management account for most of the improved
performance.
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Cleaning Ambassador Maps Stats - June 2022
149 Bags - Big Belly 1445 Bags - Non Big Belly 5131 Hazardous Waste Clean Up
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Cleaning Highlights - Before and After 1
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Cleaning Highlights - Before and After 2
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Cleaning Highlights - Before and After 3
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Safety Ambassador Highlights - June 2022
Accomplishments & Challenges
1. The Safety team led by Team Lead Mactar Dia helped in the apprehension of a suspect starting multiple fires.
The team was able to follow and report to OPD the suspects description and location as he moved through the
district. The surveillance also prevented the suspect from starting more trash can fires.
2. Safety Ambassadors were dedicated to Pablo’s Market Lunch & Listen and Happy Hour each Tuesday afternoon
and Thursday evening. They provided 28 hours of service for the events in June.
3. Safety Ambassadors provided service to three VIP Tours for the district’s property owner. Their presence helped
ensure a positive perception of the Uptown Downtown CBD organization and the overall safety of the district.
4. Ambassadors performed 6,766 Business Contact and Hospitality Engagement in June. Down from May due to
employee illness and separation.
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Safety Ambassador Stats - June 2022
January 2022 through June 2022
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
1300 Block Loitering Count '22 201 224 226 202 273 160 -- -- -- -- -- -- 1286
Business Contact '22 3097 3290 4082 3083 3046 2990 -- -- -- -- -- -- 19588
F.O.P. Loitering Count '22 1286 1215 1593 1314 1632 1688 -- -- -- -- -- -- 8728
Hospitality Engagement '22 3606 3730 4640 4125 4030 3776 -- -- -- -- -- -- 23907
1. There was 3 reported Shootings in June. An increase over May but less that the year high in April of 5
shootings.
2. Illegal Parking had a dramatic decrease from May to June. An increase in ‘reasonable’ illegal parking due to
construction and workers led to a decrease in reporting. Illegal Parking continues to be highest around the 13th
Street Commons, 15th Street and F.O.P. Ambassadors are reporting these incidents to the appropriate city
officials.
3. Actual Auto Break Ins were back down in June, from the YTD high in April. Broken Auto Glass was down slightly
as well. This is the third month in a row that the two measures correlate directionally. Note that Broken Auto
Glass reported is generally after the fact and represents presumed Auto Break Ins while Auto Break Ins are
confirmed and often involve an engagement with the vehicle owner.
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Safety Ambassador Maps Stats - June 2022
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All Statistics for June 2022
January 2022 through June 2022
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
1300 Block Loitering Count '22 201 224 226 202 273 160 -- -- -- -- -- -- 1286
ATLV - Bags of Trash '22 284 276 250 242 270 258 -- -- -- -- -- -- 1580
Bags - Big Belly '22 198 206 162 146 174 149 -- -- -- -- -- -- 1035
Bags - Non Big Belly '22 633 849 1275 1258 1414 1445 -- -- -- -- -- -- 6874
Broken Auto Glass - Reported '22 330 350 417 481 433 429 -- -- -- -- -- -- 2440
Business Contact '22 3097 3290 4082 3083 3046 2990 -- -- -- -- -- -- 19588
F.O.P. Loitering Count '22 1286 1215 1593 1314 1632 1688 -- -- -- -- -- -- 8728
Hazardous Waste Clean Up '22 6478 5068 5275 4599 5070 5131 -- -- -- -- -- -- 31621
Hospitality Engagement '22 3606 3730 4640 4125 4030 3776 -- -- -- -- -- -- 23907
Illegal Dumping '22 328 352 470 464 409 431 -- -- -- -- -- -- 2454
Power Washing '22 1009 1596 1219 963 1054 1752 -- -- -- -- -- -- 7593
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