Meeting of the Marketing & Branding Committee Thursday,

May 19, 2022 – 11:00 am

Virtual Meeting via Zoom
https://us06web.zoom.us/j/4159385345?
pwd=c1NpVVl2ZzBNbmIxR2R5R2I0WmJldz09
Agenda

1. Call to order

2. Public comment and announcements

3. Approval of minutes of the February 24, 2022 meeting Action Item

4. Projects and Initiatives

a. Social media stats
b. Pablo’s Alley
c. StoryWindows PR
d. Upcoming sponsored events in the District
i. Bike to Work, May 20
ii. Oaklash, May 28

5. Other

6. Next Meeting Date: August 25, 2022

7. Adjournment

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 Marketing & Branding Committee Meeting
February 24, 2022 – 11:00 a.m.
Via Zoom Conference

Present: Kim Bardakian, Durell Coleman, Ke Norman, Carmen Benjamin, Michelle Nash

Absent: Ruth Simon, Jamie Flaherty-Evans

Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner,

Mauton Akran

General Counsel:

Guest:

Discussions held and decisions made by the Marketing & Branding Committee
Subject Discussion Action
Call to order The meeting was called to order at 11:02 a.m.
Public comments and ● District/Oakland Central participation in the upcoming Black
announcements Joy Parade
● Staff is applying for an IDA Award by submitting our
StoryWindows project for consideration
● Uptown Station at 20th & Broadway is planning a similar
StoryWindows type project for their Broadway-facing
windows.
Approval of minutes of the May The minutes of the November 18, 2021, meeting were presented to Durrell Coleman moved, and
20, 2021, meeting. the committee for review Kim Bardakian seconded the
motion to approve the minutes
of the November 18, 2021,
meeting as presented. The
motion was approved
unanimously.
Budget Review Marketing & Branding YTD Actuals:
Marketing and Communications:
DOA: $152.84 LMUDA: $0.00
Favorable TV - due to event promotion and
marketing collateral creation that hasn't
occurred due to ongoing but is underway

Digital Media Coordinator:

DOA: $6,938.30 LMUDA: $6,938.30
Favorable TV - due to the percentage of the
projected end of year bonus included in
monthly allocation.

Projects and Initiatives
Public Space Programming:
DOA: $1,310.05 LMUDA: $0.00
Favorable TV - due to pending activations, such as Frank Ogawa Plaza,
13th Street reboot, Franklin Square relaunch, and AMP programming
Presented Season of Events Sponsorship 2022 Deck

Review Oaklash Sponsorship Request

A weeklong festival of drag and other queer performances with over
350 local and international performers and artists.
Event dates: May 23 – May 29, 2022
Location: 9th Street between Washington and Broadway

Upcoming events/projects
● Black Joy Parade
● Release of StoryWindows documentary video on Friday,
February 25 at 4pm. Social media posts created to generate
buzz for the documentary.
● Staff is applying for IDA Award by submitting our
StoryWindows project for consideration.
● Staff is working with Board member Michelle Nash at
Uptown Station on 20th & Broadway for another
StoryWindows type project.
Other
Next Meeting Date May 19, 2022
Adjournment The meeting was adjourned at 11:50 a.m.

Minutes taken by: Tamiko M. Garner, Marketing and Administrative Coordinator

DOA/LMUDA
YTD Marketing Branding Budget Snapshot - May 2022

DOA YTD DOA YTD DOA YTD LMUDA YTD LMUDA YTD LMUDA YTD
Marketing & Branding Actual Budget Variance Actual Budget Variance Perm/Temp Variance Comments
Marketing and Communications $8,207.13 $18,750.00 $10,542.87 $6,275.25 $18,750.00 $12,474.75 Favorable TV - due to event promotion and
marketing collateral creation that has not
occurred, but is underway.

Digital Media Coordinator $17,345.75 $18,134.40 $788.65 $17,345.75 $18,134.40 $788.65 Favorable TV - due to the percentage of the
projected end of year bonus included in
monthly allocation.
Public Space Programming $27,160.17 $51,336.21 $24,176.04 $8,065.95 $25,416.69 $17,350.74 Favorable TV - due to pending activations,
such as Frank Ogawa Plaza, 13th Street
reboot, Franklin Square relaunch, and AMP
programming.

Total M & B $52,713.05 $88,220.61 $35,507.56 $31,686.95 $62,301.09 $30,614.14