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Management and Leadership in The Contemporary University
Management and Leadership in The Contemporary University
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This paper proposes a model of leadership within tertiary education based on research into
expertise and institutional distinctiveness. It builds on two contrasting styles of institutional
development. Firstly, in the traditional university (higher education) sector, promotion to senior
management positions has tended to be based on academic prowess, largely relating to research
capability. The result is senior academic leaders who may not be well suited to line or operational
management. By contrast, in the traditional polytechnic (vocational education and training) sector,
promotion to leadership positions has tended to be based more on perceived managerial qualities,
and the resultant leaders may be more inclined to be good managers without displaying overt
academic leadership.
A model of shared academic management and leadership focused on departmental/school level,
based on research into the nature of professional expertise, is therefore proposed which brings
together the strengths of both of the above styles. This model develops the responsibilities of both
the academic leader and the operational manager and explores their symbiotic relationship. The
performance of associated administrative functions is also considered in regards to the overlap
between the administration occurring in these roles and that of designated of®ce administrators.
The implications of this model on organisation structure and culture and on staff promotion and
career development are also addressed.
The application of this model to contemporary tertiary institutions that focus on vocational and
professional education as a point of distinctiveness in a competitive tertiary education market is also
explored. In particular, the potential advantages of this model for dual sector institutions which
bring together the strengths of the higher education and the vocational education and training
sectors are discussed.
Introduction
The management and leadership of tertiary education institutions have been the
subject of increasing uncertainty as institutions have grappled with the profound
external changes that in¯uence the way they function (Meek & Wood, 1997; OECD,
1998) The collegial approach of the traditional post-war university has given way to
the corporate management in¯uences of the last twenty years. Advocates of the former
decry the in¯uence of the latter, and vice versa. This article examines some of the
¼ it remains a fact that in nearly all countries universities are suffering something of an
identity crisis under pressures of rapid increases in student numbers, falling unit costs,
increasing government control, and some evidence of rising public disenchantment.
(Shattock, 1995, p. 157)
There are several important interrelated consequences for the future of higher
education in these trends, all having their origins in the move to mass higher
education. First, as participation in higher education increased over the last forty
years, so did the size of the government's ®nancial contribution. This has promoted an
increase in the requirement for institutional accountability and related central
bureaucratic intervention. These effects are interpreted by many as major impedi-
ments to academic freedom, which still remains a central tenet of the traditional
university raison d'eÃtre.
Secondly, mass education has promoted a progressive loss of distinctiveness
amongst universities. As enrolments increase, and at the same time unit funding falls,
the disposable income of universities decreases, creating fewer resources to commit to
institutional identity. Major stakeholders such as students and funding agencies may
then be less able to readily distinguish one institution from another and, perhaps
worse, tend to attribute the faults of one institution to them all. Unfortunately the
same does not tend to be true when an individual institution is regarded as
outstanding.
This loss of distinctiveness has been accentuated by the ideological drive by many
Western governments to increase the ef®ciency of institutions (and therefore reduce
the costs to government), through the promotion of a competitive market environ-
ment. This competitive market was designed to encourage diversity and student
choice. In reality, the reverse has happened in many countries, with market-driven
funding systems actually breeding conformity rather than diversity, as individual
institutions all react in the same way to funding system changes.
Thirdly, the value of a quali®cation has tended to diminish as it loses its
exclusiveness. Before higher education became so accessible, an undergraduate
degree was highly valued, and its recipient had considerable status in society. Today,
when such degrees are commonplace, the status of the graduate is lowered, and the
value of the degree is diminished in the eyes of employers. As a result, more students
are looking to postgraduate quali®cations to re-establish their status and employment
edge. Work-related quali®cations in particular, have been raised in academic level,
and in the process, institutions offering professional quali®cations have assumed more
and more of the characteristics of a university. The rapid expansion of non-university
institutions which offer degrees has been a major contributor to this trend.
The consequential drive for these non-university degree-offering institutions (such
as the Australian colleges of advanced education and the polytechnics of the United
Kingdom and New Zealand) to seek university status has therefore been in part
promoted by the trend of ``quali®cations creep'' at an institutional level. It has become
an issue of parity of esteem for these institutions and their non-university degrees,
relative to the established universities, and the most obvious means of eliminating this
problem is for these institutions to become universities.
318 J. Yielder and A. Codling
The new world of information technology has also had a profound effect on the
university. It has reduced the university's monopoly on information and knowledge.
The post-war university still retained a virtual monopoly on knowledge creation and
preservation, and maintained its self-proclaimed position as the keeper of the nation's
culture and identity. Research was the unquestioned responsibility of the university,
and new knowledge was created, tested and passed on by university staff who were
intellectual in their approach, set their own curricula and regarded their academic
freedom as an unchallengeable right. This has not been sustained in the contemporary
university. In the face of large increases in student participation, knowledge is
arguably becoming commodi®ed and regulated, curricula standardised, and academic
freedom has been reduced. The self-contained intellectual has become the faculty
academic, balancing personal research and teaching objectives with those of the
institution, and conforming to externally driven expectations about the quality of his
or her performance.
These trends have had a profound in¯uence on the way institutions are managed.
Central to these changes is the signi®cant shift from collegial to managerial structures.
De Boer (1996) and others such as Miller (1994) and Dearlove (1995), note that the
collegiate decision processes of the ``old'' universities no longer meet the needs of a
modern institution, and are being replaced by a more corporate management model.
Signi®cantly, de Boer notes that this change has not been necessary for the ``new''
universities (the former polytechnics), which already have a governance structure that
could be described as `managerial' (Dearlove, 1998). This view is supported by
Fulton (1997) who suggests that these universities, as former polytechnics, are, by
virtue of their history, marked by their strong managerial institutional cultures. This
will become a central issue in the development of a leadership model for a dual sector
institution.
According to Neave and Van Vught (1991), the growth of ``managerialism'' in
higher education institutions is characterised by three key features:
d the increasing in¯uence of external stakeholders, particularly those that exercise
in¯uence over institutional income, such as government;
d a strong emphasis on strategic planning at an institutional level; and
Management and Leadership in the Contemporary University 319
holder may in fact lack the knowledge presumed by the of®ce. According to Kleinig,
this is often concealed by the institutionalised procedures for producing and
identifying them. For example, consider the following extract from research
conducted by Anderson et al. (2003, p. 52):
In a University, there are 3 major players: staff, students and management. The staff
assesses students' performance, and the students assess staff performance. The
management assesses staff performance, but neither the students nor staff gets to assess
management performance.
and will be called on to make academic as well as management decisions. This raises
issues about decisions on future academic directions of institutions, and also about
the future of the academic profession'' (Harman, 2002, p. 69). In addition, ``social
relations in faculties and departments seem likely to change, with increased gulfs
developing between deans and heads on the one hand, and their colleagues on the
other'' (Harman, 2002, p. 69.). Anderson et al. (2003), in their research into changes
in academic work roles in Australian universities, also draw attention to the decline of
collegiality which goes with the emergence of corporatisation or bureaucratic control
of universities.
The emphasis and status placed on either managerial or academic leadership
present a genuine dilemma for many modern comprehensive or dual-sector tertiary
institutions, such as the authors' own institution, Unitec Institute of Technology in
Auckland, New Zealand. While Unitec functions essentially as a university, it has its
historical roots ®rmly in the polytechnic sector. Unitec's organisational history is
generally regarded as distinctly managerial, but, with its growth into undergraduate
and postgraduate degrees over the last ten years, there has come an increasing
recognition of the need for overt academic leadership. The challenge to Unitec, and
similar ``modern'' tertiary institutions therefore, is to develop a leadership model
which values both management and academic leadership equally and fosters
situations for academic leaders, managers and administrators to work effectively as
teams. In most institutions this will require conscious behaviour, attitudinal and
organisational change.
Table 2. Principles and requirements for a model of shared leadership in tertiary education
PRINCIPLES REQUIREMENTS
1. The roles and functions of academic d Parallel career paths for academic leaders
leadership and managerial leadership must and managers
be equally valued by the institution. d Remuneration parity
institution. Its historical roots are as a trade-based technical institute, and later as a
polytechnic. It has been offering degrees for a little less than half of its 27-year history.
At Unitec, the academic programme (which generally equates to a quali®cation
such as a bachelor degree), is the central element of the institution around which
the academic structure has been developed. Currently each programme has a
designated ``programme leader'' who has become responsible for a very wide
range of academic, managerial and administrative activities that support the
programme. It is widely recognised by the institution that academic leadership,
management and administration have become intertwined in this role to the
extent that this critical position is no longer an attractive one for those best able
to perform it. This has meant that staff less quali®ed to ®ll the role with
distinction are being appointed, and little support has been provided for their
Management and Leadership in the Contemporary University 325
professional development. The role complexity has also meant that individual
staff have developed the position to suit their own attributes and limitations. In
some cases this has resulted in overt management with no academic leadership,
or a focus on administration without either of the former.
A further dysfunction occurs because the traditional management functions of
budgeting, staff performance management and resource management are gener-
ally the domain of a designated manager, generally with the title of Head of
School (or department) or Associate Head of School. Programme leaders, while
carrying a high level of responsibility for the academic quality and credibility of
the programme for which they are responsible, tend to be left out of relevant
decision-making committees comprising these managers. Thus a status hierarchy
is established, and decisions are therefore made on ``managerial'' grounds rather
than on a balanced managerial and academic basis.
Applying the principles of a model of shared academic and managerial leadership at
a departmental/school level to correct these dysfunctions would result in the
following:
Conclusions
This article has focussed on leadership and management at the level of the school or
department in a tertiary education institution. Arguably it is in this context that the
confusion between academic leadership and management is most prevalent. The
broader application of this study to other aspects of university leadership, manage-
ment and governance is a matter for future development.
In summary, the article has outlined the need for a shared model of academic and
managerial leadership within tertiary institutions. The model proposed will be re®ned
within the context of Unitec during the restructuring and reorganisation process
currently being undertaken. Central to this is the commitment to quality in both
academic and managerial domains within the institution, and to the equal valuing of
both. There is also a commitment to being open to searching for a new way of
combining the strengths of the modes of leadership emerging from both traditional
and conventional universities and polytechnics and reducing current dysfunctions. A
shared leadership approach provides a challenge and a new focus for the institution. In
the words of Gardner:
To exercise leadership today, leaders must institutionalize their leadership. The issues are
too technical and the pace of change too swift to expect that a leader, no matter how
gifted, will be able to solve personally the major problems facing the system over which he
or she presides. So we design an institutional system ¼ The institutional arrangements
generally include a leadership team ¼ No individual has all the skills ± and certainly not
the time ± to carry out all the complex tasks of contemporary leadership. And the team
must be chosen for excellence in performance. (Gardner, 2000, p. 12)
Management and Leadership in the Contemporary University 327
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