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A Textile Today Initiative l Published with Volume 15, Issue 09 l Pages 61 to 78

Unveiling industry best practices Apparel accessories & fashion

September 2022

Unveiling industry best practices


September 2022
Apparel accessories & fashion
Apparel value-addition RMG sector growing Sustainable
depreciated due to high big keeping garments are the
raw material price, sustainability at the only way forward
energy crisis forefront for our planet

HEMP REEL®
NATURAL CULTIVATION
ANTI BACTERIAL
LINEN
UV PROTECTION RESPONSIBLE ENVIRONMENT
ABSORBENT FIBRES ENHANCED LIVELIHOOD

www.kingdom-hemp.com www.kingdom-china.com
®

HEMP
KING OF
NATURAL FIBRE
PRODUCT RANGE:
■ Hemp fibre
■ Hemp yarn
■ Organic hemp yarn
■ Hemp blend yarn
■ Hemp fabrics

www.kingdom-hemp.com
®
LINEN
HEMP

REEL ®
LINEN
RESPONSIBLE ENVIRONMENT
ENHANCED LIVELIHOOD
PRODUCT RANGE:
■ Flax fibre
■ Linen yarn
■ Organic linen yarn
■ Linen blend yarn
■ Linen fabrics
Represented in Bangladesh By
TEXMINE RESOURCES LTD.
Brijesh Yadav Prosanta Halder
 Brijesh@texmine.com  support@texmine.com
 +919821041704  +8801634682540

KINGDOM HOLDINGS LTD.


Henggang Village, Baibu Town, Haiyan County
Zhejiang Province, China
www.kingdom-china.com
Experts Views

RMG sector growing big keeping


sustainability at the forefront
Faruque Hassan, President, BGMEA

After facing so many challenges, and in its corporate identity for global economy.
the readymade garments (RMG) even greater success.
What they represent
sector is now an industry with $42
While we were redesigning our new
billion in annual export turnover. We have designed the nine dots in
logo and revisiting our vision, our
a way that when decoded the first
The robust growth in the RMG first and foremost priority was to
dot means, people come first.
sector, which helped Bangladesh preserve the heritage of BGMEA.
attain both international Our motto is to forever work for
This organization has provided
competence and domestic the wellbeing of the people of
the much-needed direction to the
success, did not come by chance. Bangladesh and humankind at large,
highest export earning sector of
inside and outside the industry.
It has been possible mainly due to Bangladesh through prudent and
modernization and technological successive leaderships in our legacy. Here the underlying principle is
upgradation of factories over to improve conditions for the
In the past decade, the industry
the past 40 years as well as country’s approximately 4 million
has made remarkable progress in
developments in workplace safety, garment workers, contribute to the
social and economic fronts and
environmental sustainability and national economy and improve the
has been successfully transformed
compliance issues. fate of the common people.
as a responsible undertaking.
We are living in such a The second dot centers on
complex world where the risks, inclusivity, which is already one
challenges, and prosperities are We are living in such a of the hallmarks of Bangladesh’s
interconnected. The principles complex world where RMG industry.
and visions of global businesses the risks, challenges, Being the country’s largest formal
are periodically revised with and prosperities sector employer, with around 60%
highlighting on sustainability. are interconnected. of our employees being women,
The principles and we want to listen and to be amenable.
Now, Bangladesh is one of the
visions of global
safest and environment friendly We are open to involving people
businesses are
RMG manufacturing countries in the from across socio-economic
periodically revised
world which is acclaimed globally. spectrum, without any form of
with highlighting on
We have the highest number of sustainability. discrimination.
green factories certified by USGBC. The third dot is about
We are also a front-runner in terms transparency. Now Bangladesh
of transparency, which adds unique is a frontrunner in transparency
Successive leaders have directed
ethical values to our products. regarding factory safety and value-
this organization through thick
Since the Bangladesh RMG sector chain responsibility.
and thin in that process. That is
aspires to become a leader in what we wanted to keep intact Accountability and access to
sustainable manufacturing, the and unchanged. Therefore, information are central to building
industry is preparing itself for the the fundamental color pallet a trustworthy, flexible and resilient
next growth phase. of the new logo has been kept organization.
Therefore, being the apex unchanged. The fourth dot is about
association of RMG industry The difference is that now we have infrastructure. In the last decade
of Bangladesh, the BGMEA a story behind the colour and we have made tremendous
has realigned its vision with symbols of the logo. Thus, BGMEA progress in making our factories
environment, sustainability, and is emerging with the new logo, safe, environment-friendly and
governance (ESG) priorities. which is coded as “nine-dots.” employee-friendly.
Our beloved association, BGMEA, The dots will connect the positive As a result, workplace mishaps
which has been serving as a forces and stakeholders toward have become a thing of the past in
beacon for the industry for the common global goals to the RMG sector. But we cannot let
decades, needs to adopt changes realign our business strategy with our guard down.
in its philosophy, vision, missions, the changing landscape of the

Bangladesh Textile Today | September 2022 63


A Textile Today Initiative l Published with Volume 15, Issue 09 l Pages 61 to 78
Unveiling industry best practices Apparel accessories & fashion

Unveiling industry best practices Apparel accessories & fashion


September 2022

September 2022
On the Cover
An initiative of Textile Today
Kingdom Holdings Limited is one of the world’s
Apparel value-addition
depreciated due to high
RMG sector growing
big keeping
Sustainable
garments are the
largest manufacture of Linen yarn and Hemp yarn, key
backbone enterprise in China’s flax industry. Kingdom
raw material price, sustainability at the only way forward
energy crisis forefront for our planet

HEMP
The Team
REEL®
NATURAL CULTIVATION
ANTI BACTERIAL
UV PROTECTION
LINEN
RESPONSIBLE ENVIRONMENT
has been committed to becoming an exemplar
ABSORBENT FIBRES ENHANCED LIVELIHOOD

www.kingdom-hemp.com www.kingdom-china.com

worldwide related to sustainable development.

Tareq Amin
Founder & CEO 63-65 Experts Views 73-75 Buyers' Views
RMG sector growing big
keeping sustainability at
Amzad Hossain Monir the forefront
Head of Business Development

65 Exports
Updates

Arif Saleh Tasin 350 320

Rahbar Hossain
300
250
200
246
210

153.3
Sustainable garments are the
150

Shohel Ahmed 100


50
0
China India Vietnam Bangladesh
only way forward for our planet
Business Development
Bangladesh’s kidswear
export to USA witnesses 76 Trade & Biz
20% jump in H1 ’22
SN Abdullah
Nurunnahar Tania
Research & Development 66 News &
Analysis

Sanjoy Kumar Saha


Engagement & Communication 54.50% $42.61 bn UK to continue duty-free
Bangladesh RMG RMG exports earning
value addition in
FY2021-22
while $19.43 bn raw
material imported
market access to Bangladesh
after LDC graduation
Apparel value-retention
Yeasin Mia depreciated due to high raw
Graphic Design material price, energy crisis

68 Exports
Updates
Zakir Hossain
Knitwear & woven export earnings in
Jr. Executive, Web & IT July-Aug FY2022-23 ($ bn)
Jul-Aug, 22

4.0
3.91 Global apparel market share
3.5 3.19
3.0
2.5 of Bangladesh to reach 10%
2.0
1.5
1.0
0.5
in 2025
Ashraful Alam
0.0
Knit Woven

Umeduzzaman Khan Ucchas


RMG export earnings jump 77 Trade & Biz
Cinematographer
26% in July-August FY2022

Md. Ariful Islam 70-72 Product


Md. Masudur Rahman Diversification
Abir Basak
Intimate wear export
Editorial Contributions
scopes for Bangladesh
Container handling
charge jumps to 25%
Inquiry:
M. +88 01775 99748
E. monir@textiletoday.com.bd
W. www.textiletoday.com.bd
Exports Updates Experts Views

shifting from a linear system to a The connection continues when


This nine dots circular system. we look at the nine dots in rows.
logo is the matrix Manufacturers, buyers and The first three dots emphasize
of BGMEA’s scope recyclers are making concerted reach, second three dots
of work and efforts to collect and reuse textile emphasize transformation,
influence. waste in Bangladesh. and the third three emphasize
sustainability.
The seventh dot is about
strengthening our global network. These are nine dots and together
This underlying theme of the they represent BGMEA’s new identity.
logo will continue to inspire us to It will motivate us to strive to
build safe, sustainable and green be ahead in the world through In the last 40 years, we have come
factories having modern safety innovation, pivots and flexible a long distance and still some distance
and security apparatus. adaptations. to go, but the rewards are great.

The fifth dot indicates innovation, Branding Bangladesh is the focus So far the progress we have made
to encourage us to innovate, which of the eighth dot of BGMEA’s new puts us in a favorable position in
is crucial to our survival. logo. the global market.

The fourth industrial revolution Its aim is to convey what BGMEA In the coming days, we need
(4IR) has accelerated the process represents and the vital role it to keep this momentum and
of automation and virtual prototyping. plays in representing and branding ongoing efforts in the area of
Bangladesh to the world. diversification, innovation, value
In order to keep up with the global addition and 4IR.
trend, significant investment in skill And the ninth and final dot
development and R&D is already represents protecting the The day is not far away when we will
taking place in factories. environment. be able to set an annual export target
of $100 billion from this vital sector.
While individual factories are It is a symbol of the respect
working on their own to innovate BGMEA has for nature and its
and design high-end products dedication to preserving the Author
for exports, BGMEA has set-up a natural ecosystem.
“Centre for Innovation, Efficiency This nine dots logo is the matrix
and OSH” which will cater to the of BGMEA’s scope of work and
industry’s quest for innovation and influence.
perfection.
Symbolic
The sixth dot is about circularity,
We have arranged the dots in
which is very important for the
columns sequentially to portray
conservation of our natural
our journey from micro to macro,
ecosystem. Faruque Hassan
from action to impact, and from
As an eco-conscious industry local to global. Managing Director at Giant Group
we are increasingly focusing on and also President BGMEA.
It is an organic transformation.

Bangladesh’s kidswear export to USA witnesses 20% jump in H1 ’22


Textile Today Report

Bangladesh’s kidswear export to USA has reached The kidswear exports from Bangladesh have been
$153.30 million in the first half (H1) of 2022. Notching on growth course of late and USA being one of the
a 20% jump in H1 2022. largest export destination has given drive to this growth.
As per the latest data released by OTEXA, USA
Top 4 kidswear exporting countries to USA in H1 ’22
imported $1.40 billion worth in the period. US has
(In $mn)
witnessed 26.54% Y-o-Y growth in its kidswear
350 320
sourcing.
300
246
250 210 Among other top kidswear sourcing countries China,
200 153.3 India, and Vietnam has increased greatly. China
150
exported $320 million worth of kidswear to the USA.
100
50 India exported $246 million worth of kids clothing to
0 the USA. While Vietnam’s kidswear export reached
China India Vietnam Bangladesh
$210 million in H1 ’22, growing by around 27.30%.

Bangladesh Textile Today | September 2022 65


News & Analysis

Apparel value-retention depreciated due


to high raw material price, energy crisis
Sayed Abdullah

The just ended fiscal year


(FY) 2021-22 has witnessed a
depreciation in Bangladesh’s
readymade garment (RMG) –
54.50% $42.61 bn
Bangladesh RMG RMG exports earning
the backbone of the country’s value addition in while $19.43 bn raw
economy as it contributes around FY2021-22 material imported
84% of total export earning –
export value addition.
(minimum 10% to 15% increase) trend. As the global fashion market
In FY 2021-22, Bangladesh’s RMG due to China’s zero COVID policy saw a hike in demand coming
exports earned $42.61 billion. – as most of our raw materials are out of the pandemic – our RMG
While according to Bangladesh imported from China –prices were shipment grew in parallel.”
Bank data, the textile and apparel high,” said Shovon Islam.
“Thanks to the apparel
industry imported $19.43 billion
“We manufacturers have to bear entrepreneurs' resilience. We
worth raw materials in the period.
the higher transportation charge bounced back from the pandemic
Thus, Bangladesh’s net RMG
of raw materials. While the buyers woes and surpassed the pre-
export stood at $23.22 billion in
paid the increased cost per COVID level growth trend.”
FY 2021-22, presenting a 54.50%
garment's FoB value. Bangladeshi
value addition. “Yes, our apparel value-addition
RMG makers got the increased
percentage decreased. Normally
Faruque Hassan, President, cost from buyers and we did not
our raw material import cost is
BGMEA said, “Last year after have to pay it.”
around 60% and we add 35% to
coming out of COVID – global
“So, if we deduct the 10% to 15% 40% value. This time around, it is
freight charges has gone up
cost increase from our $42.61 bit more due to overall import cost
abnormally. Coupled with higher
billion RMG exports earning, $4 to increase has surpassed the RMG
prices of other raw materials.
$6 billion will be eaten up. Our net value-addition.”
Which led to a decrease in our
RMG (in per unit garment) export
apparel value addition.” “Another critical aspect is the
earning is around $38 billion.
overall transformation of fashion
Shovon Islam, Chairman, Press and Which we have been highlighting
taste of among the global
Publicity, BGMEA and Managing from the beginning.”
consumers. As fashion consumers
Director, Sparrow Group said to
“If we see the last 5-6 years are not anymore into plain cotton-
Textile Today, “First of all, there is
apparel export trend, we will see made garments. Rather, they are
no doubt that our apparel export
that every year Bangladesh’s preferring a more cotton blend
volume has increased. Also, our
annual apparel export – like lycra/poly-based knit fabric.
export FoB value per garment has
continuously grew by 10% to While bottoms are completely into
improved.”
15% even after adjusting the raw blend. And Bangladesh's backward
“On the contrary, the export per material import cost. Overall, linkage industry does not produce
garments FoB value increase has our RMG shipment growth has and manufacturers needed to import
not improved in the actual increase not grown steeply. Rather it at higher prices. This is another
of apparel value-addition – be it in maintained the pre-COVID growth reason for decreased value-addition.”
costing, CM, or in the wash.”
“The cost increase happened RMG value addition (%) trend
globally due to higher raw
80
material price like textile dyes 70 61.78 60.94 64.32
and chemicals, yarn-fabric, 56.49 59.13
60 54.5
petrochemicals and freight cost 50
jumped significantly. At the 40
same time, cotton prices soared 30
ominously. Especially, from 20
January to June the raw material 10
0
costs have gone up significantly FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022

66 Bangladesh Textile Today | September 2022


Exports Updates

RMG export earnings jump


26% in July-August FY2022
Sayed Abdullah

Bangladesh’s readymade garment (RMG) export They also think that the current order decline is a short-
earnings have once again shown tremendous term problem, and the recession will not last long.
resilience growth in July-August of the current
Entrepreneurs are not yet seeing any negative
financial year (FY) FY2022-23. According to Export
impact on orders in this sector. Rather, they have
Promotion Bureau (EPB) data, in July-August of the
plenty of orders in hand. Several orders are coming
current FY FY2022-23, Bangladesh’s RMG export
to Bangladesh, especially from Pakistan. They are
earnings reached $7.11 billion – increasing by 26.1%
expecting more orders because of the flood, an
compared to the same period of the previous year
industry leader said.
which was $5.64 billion in FY 2021-22.
Textile and apparel sub-sector export earning scenario
Among the RMG exports, two main products i.e.
Knitwear and woven sector earnings reached $3.91 Home textile also has a significant contribution to
billion and $3.19 billion respectively. In the July- Bangladesh's export after RMG. According to EPB,
August period, Knitwear product export registered home textile exports were worth $268.5 million in
a 20.15% growth. While the woven garments export two months, which is 53.39 percent higher than the
achieved an astonishing 34.23% growth. same period of the previous financial year.

However, Apparel sector entrepreneurs opined Among the sub-products of Home textile, bed and
reservations regarding apparel growth. As of August kitchen toilet lines exported $96.97 million in July-
of FY 2021-22, exports were relatively low due to August of FY2022-23. While terry towel earned $7.42
COVID restrictions. As a result, the y-o-y export million. Observed a 17.97% growth.
growth rate is seen higher. But if m-o-m (month-on- Specialized textiles export earned $39.31 million in
month) calculations are made, then RMG exports July-August of FY2022-23. Observing a mammoth
have declined compared to July last year. 73.17% growth. Among the sub-products of
After the COVID crisis, demand increased in specialized textiles export – Special woven fabric
Bangladesh's main export destination countries, so earnings reached $5.08 million with a 29.92% growth
people started placing large orders. But the US and rate. Knitted fabrics earnings reached $21.82 million
EU are facing record high inflation as the Ukraine- with a staggering 98.72% growth rate in the first two
Russia war rages. Consumers cut back on purchases months of FY2022-23.
again. As a result, orders are falling and its reflection Cotton and cotton products (yarn, waste, fabrics,
will be seen in the next two to three months, an etc.) products earned $48 million in July-August of
industry leader opined. FY2022-23. Witnessing a 71.74% growth.
However, a section of RMG entrepreneurs and Jute and jute goods
economists think that since Bangladesh produces
Jute and jute goods export earned $156.61 million
more basic items of clothing and some buyers from
in the first two months of FY2022-23. Witnessing a
China are coming to Bangladesh for various reasons,
22.67% growth.
there may not be any major negative impact on orders
in the coming months. According to the industry Leather and leather products
people, it is mainly due to the increased price of raw Leather and leather products export earnings
materials, increases in the cost of freight transportation reached $223.23 million in the July-August period.
and some orders from China shifted to Bangladesh. Observing a 27.77% growth.

Knitwear & woven export earnings in Home textile & specialized textiles product export
July-Aug FY2022-23 ($ bn) earnings in July-Aug FY2022-23 (in $mn)
Jul-Aug, 22
3.91 300 268.5 July-Aug 22-23
4.0 250
3.5 3.19 200
3.0
150
2.5
2.0 100
48
1.5 50 39.31 21.82
5.08
1.0 0
0.5 Home Specialized Special Knitted Cotton and
textile textiles woven fabric fabrics cotton product
0.0 (yarn, waste,
Knit Woven fabrics, etc.)

68 Bangladesh Textile Today | September 2022


DUSTER LTD to inaugurate the
industrial digital printing solution
with AEOON TECHNOLOGIES
Over the past 11 years, aeoon Technologies has made a name for itself as the manufacturer of the
fastest and most efficient industrial digital printers in the world. Based in Austria, aeoon has been
putting its main focus into building machines that are practical, cost-efficient, robust and have a
long work-life. CEO and founder Angelo Schiestl, an engineer and former screen-printing expert,
puts high value on the accuracy and durability of the machines. With an excellent service and
support system, low ink cost and the possibility to integrate every machine into an automated
workflow, aeoon printers are the perfect addition for every forward-thinking print company.
With aeoon DTG systems, customers are able to achieve a Print-On-Demand (POD) process. This
significantly reduces the consumption of natural resources, energy, transport and logistics, as well
as textile waste. Additionally, to that, aeoon supplies customers not only with printers but also with
all the other machines needed to build a workflow that’s best-suited for each customer’s business.
DUSTER LIMITED is the leading distributor of world-renowned brands like “Tennant”, “Klenco”,
“i-Team” and “Hoover” – DUSTER first introduced their high-quality products, such as Industrial
Scrubber Drier, Industrial Sweeper, City Sweeper, Outdoor Sweeper, High Pressure Washer, Industrial
Vacuum Cleaner and Household Cleaning Equipment in Bangladesh, eight years ago. DUSTER has
a strong presence in most of the major industries, such as electronics, food, chemical, apparel,
agriculture, ceramics, pharmaceuticals, hospitality and healthcare. Since 2014, DUSTER has gone
through a remarkable growth story, fuelled by our unrelenting pursuit of success, a pioneering
vision and an unyielding promise of service excellence. These qualities are what make us DUSTER –
a brand name to be reckoned by providing exceptional excellent customer service.
Now, DUSTER LIMITED has decided to inaugurate the Digital Printing business with aeoon
Technologies GmbH to make the RMG sector more professional and cost efficient than ever before.
We are looking forward to the growth of the DTG sector in Bangladesh.

Angelo Schiestl Md. Saidul Islam


CEO Managing Director
aeoon Technologies GmbH, Austria Duster Limited, Bangladesh
www.aeoon.com www.dusterbd.com
Product Diversification

Intimate wear export


scopes for Bangladesh
Textile Today Analysis

Intimate sector is one of the most


lucrative segments of fashion. $518 mn $113bn
Over the time its fashion appeal is in 2021 within 2027
growing more and more. In 2021,
Bangladesh's lingerie global lingerie
global lingerie market size was $72
export amount in On average market size (98.8%)
billion, which is expected to reach
2021 (1.2% in global lingerie margin
approximately $113 billion within
market share) is 20% to 25%
2022-to-2027-year period. $42 bn
According to the USA-based Leading lingerie making countries women's lingerie
research institute Zion Market China, Vietnam and Sri Lanka market size in 2021
Research, last year the global
underwear market was worth
about $38 billion. It will reach $59 machinery in factories. Planet Knitwears, Zaber & Zubair,
billion in 2024. It is also possible to produce men’s Mahdeen Group, etc., are some
underwear (underwear and vest) amongst those.
Industry experts believe that
lingerie manufacturing holds with this type of machinery. As a In the early 1990s, the Swedish
tremendous opportunity for the result, lingerie products include company HopLun Apparel Bd Ltd
country to diversify and increasing women's and men’s bra, panty, set up an undergarment factory in
the export amount. As lingerie brief, camisole, etc. At present, the Dhaka Export Processing Zone
margins on average is 20% to 25%, swimwear and rompers are (EPZ). Later in 1999, Apex Lingerie
compared to 10% for T-shirts. included in lingerie products. came into this business. And they
Currently precise figures of lingerie are one of the leading lingerie
It is not surprising thing is to
exports from Bangladesh are not manufacturers in the country. Their
see that the foreign companies
known as many types of products factories produce 1.8 to 2 million
one after another are investing
are included in the segment. pieces of bras, panties, rompers and
in underwear or bra, panty,
However, as per the BGMEA data in swimwear for girls every month.
brief, camisole factories. But the
country’s domestic renowned or the fiscal year 2017-18, Bangladesh While Pran-RFL Group has set up
new entrepreneurs are not getting exported women's lingerie worth an intimate wear manufacturing
into it yet. $115 million, which was 7.84 percent factory called Charka Textile Ltd. –
higher than the 2016-17 FY. where it targets to export intimate
Apparel sector entrepreneurs
For this, entrepreneurs need wear worth $70 million in the
agree that there is a big scope
to look at underwear. As the current financial year.
for Bangladesh to capture the
intimate wear market. As the underwear factories increase in the Ananta Apparels invested Tk
country is already a hub for country, the confidence of foreign 2.5 billion in a state-of-the-
the world's biggest brands and buyers will also increase. Then the art intimate wear factory in
retailers’ to produce different purchase order will also increase. Chittagong. Through this, it
types of clothes. Present intimate wear production created 4500 employment there.
scenario Ananta Apparels is planning to
As a result, if Bangladesh invests in
set up a synthetic fabric plant
this sector, it is not difficult to find At present, around 50 factories in Mirsrai Economic Zone with
buyers. But for this, entrepreneurs are currently in production, most an investment of Tk 4 billion to
have to come forward and develop of which have been around for manufacture fabrics and laces
skilled manpower and other four to five years. Leading lingerie for its intimate wear unit. Ananta
necessary logistics. Lingerie usually makers in Bangladesh are Apex Apparels currently manufactures
refers to women's undergarments Lingerie, Charka Textile Ltd., 24 million bras and 12 million
(bras, panties, and nightgowns). Ananta Apparels, SQ Birichina panties annually.
Manufacturing lingerie requires some Ltd., Four H Group, Partex Group,
special type of sewing machines and Mondol Group Hop Lun BD, Blue In 2008, the country's SQ

70 Bangladesh Textile Today | September 2022


Product Diversification

Around 50 apparel factories Foreign investment in BD lingerie


are making lingerie Vanessa Enterprise Ltd.
Leading lingerie makers in BD invested $41.77mn to
Apex Lingerie Partex Group produce 299.52mn bra cups
Charka Textile Ltd. Mondol Group & PU foam

Ananta Apparels
Kiaxi Fashion Bangladesh MAS Sumantra invested
SQ Birichina Ltd.
Ltd invested $6 mn to $7.18mn to produce
Four H Group produce 24mn pieces 2.85mn

Group’s SQ Birichina Ltd. started Bangladeshi nationals. supplying lingerie to the global
manufacturing intimate wear in market. However, Bangladesh is
Singapore-Sri Lanka owned
a joint venture with Quantum gradually moving away from the
company MAS Sumantra will set
Clothing Group, a leading UK production of these products. The
up an intimate wear factory with
lingerie company, to export lingerie business is moving away
an investment of $7.18 million in
lingerie from Bangladesh. Earlier from China for various reasons.
Chittagong EPZ. The company will
the company used to export
manufacture 2.85 million pieces of On the other hand, intimate wear
sweaters. In 2010, the group
intimate wear, especially briefs and consumption has been increasing
bought shares in Quantum
bras annually. globally. As the impact of the
Clothing. Currently they have 5
pandemic is decreasing, the
production units. Investment challenges
demand of consumers to buy
Bangladesh has a bright future However, setting up a lingerie lingerie and intimates have also
after China in this sector. A strong manufacturing factory requires increased around the world.
design and development team is 5 times more investment than a
As a result, local apparel
needed to produce such apparel normal apparel factory. At the
manufacturers are also increasing
and high-end products. Also same time workforce need to be
their investment in lingerie and
workers need to be more efficient. trained up for making this high
intimates sector in recent years
Sourcing of raw materials is a value-added item.
– as part of their plans to expand
major challenge for this sector. RMG entrepreneurs say the up-market globally. Amid growing
Foreign investment in BD lingerie manufacturing process of lingerie global demand, at least 50 apparel
sector items, especially bras, is very entrepreneurs have either set up
complex. It requires 25 types of new underwear units or ventured
China's M/s Kiaxi Fashion
accessories and sophisticated into the underwear business. They
Bangladesh Limited is going to
knowledge to make it. As a are also moving forward to set
set up a garment factory in Dhaka
result, they have invested in up a link in synthetic fabrics to
Export Processing Zone (EPZ)
training workers to produce these meet domestic demand for raw
by investing around $6 million.
products. materials to break away from
As a result of this investment, the
Industry experts say that to import dependence.
women's lingerie manufacturing
factory will provide employment make this sector profitable, the The country's exporters are hoping
to about 2031 Bangladeshi citizens efficiency of workers should be to create a strong position in the
and produce 24 million pieces of brought to at least 60 percent. global lingerie market like China,
lingerie annually. New manufacturers are counting Vietnam and Sri Lanka.
losses as they spend a lot of
Recently, Chinese firm Vanessa Bangladesh Textile Mills
money on training workers. Sector
Enterprise Ltd. has signed an Association President Mohammad
leaders feels that the government
agreement with Bangladesh Ali Khokon is planning to set up
should encourage this promising
Export Processing Zone Authority a factory to manufacture lace.
sector.
(BEPZA) to set up a women's Lace is an essential accessory for
lingerie accessories manufacturing Why Bangladesh’s lingerie’s making underwear.
industry at Ishwardi EPZ with making has a big scope
Mohammad Ali Khokon said, “If we
an investment of $41.77 million. China is by far the major producer can capture a share of the global
Where it will make 299.52 million of lingerie and intimates. While underwear market, our exports will
bra cups and PU foam annually. Vietnam and Sri Lanka are also increase by at least several billion
The factory will employ 4028 way ahead of Bangladesh in US dollars."

72 Bangladesh Textile Today | September 2022


Buyers' Views

End consumers will be pushing


brands and retailers to become
more sustainable. No doubt that
this pressure will keep growing
with new generations being so
much more aware of our global
environment. At present, 60% of
cotton-made apparel of Centro’s
are sustainably sourced and 35%
of polyester garments are made
from recycled polyester.
Centro Tex Limited started its
journey in 2006 with only 13
employees. Within a decade, it
is now a top apparel sourcing
and manufacturing company
in Bangladesh. Centro has
a broad customer portfolio
from Australia, New Zealand
to Europe, the UK and South
America.
Henrik Bruun, COO, Centro has
a vast role in a lot of what goes

Sustainable
on in Centro, be it customer
meetings, HR, logistics, admin,
merchandisers, design as well

garments are the


as QC/QA and test lab. From
the beginning of Centro’s
journey –Tahsin Uddin Khan,

only way forward


Chairman of the company has
been phenomenal in making the
company a successful sourcing

for our planet


and manufacturing company.
Recently team Textile Today
met with Henrik Bruun to
hear from him. Here is the
highlighting part for the - Henrik Bruun, COO, Centro Tex Limited
readers.

BTT Interview

Textile Today: Centro is now one of the leading In Centro’s journey, we have witnessed rapid but
sourcing companies in Bangladesh. Please share the importantly, sustainable growth in terms of business.
success story and recent updates of Centro Tex. From the kickstart of our journey – Centro has
Henrik Bruun: Centro Tex started its journey in onboarded leading global brands & retailers which
2006. How Centro Tex come to its current position has acted as a critical ingredient in our success. We
as a leading apparel sourcing and manufacturing have emerged as a holistic service provider rather
company is due to the company’s Chairman Tahsin than acting only as a buying house.
Uddin Khan’s determination, desire and passionate Textile Today: Product development and R&D are
leadership, getting the best performance from our always important for growth. Please share Centro’s
employees strengths in these areas.

Bangladesh Textile Today | September 2022 73


Buyers' Views

Henrik Bruun: Tahsin Khan saw quickly that design, point out their findings for the factories in terms of
product development and R&D would play a paramount sustainability, working condition, minimum wage, etc.
role – that is why in 2015– when he moved to the UK, So everybody has the chance to be on top of it, to
he opened Centro’s office there, which is a design and secure the audits pass.
marketing office supporting the UK and European
Our Sustainability Manager updates us all the time,
customers. Also, we have a full in-house design, product
on what’s new and needed in this sector, so we are
development and R&D team in Bangladesh.
prepared and can offer our customers updated
This gives us the strength to give all types of support information on fabrics, etc.
to any global fashion brands, retailers and factory
Textile Today: What are the main challenges right
partners in Bangladesh. It is a huge part of Centro’s
now in RMG sourcing business?
business to provide this service, otherwise, we will
not be able to sustain it. Henrik Bruun: Well I think we can say that we all
have had our share of challenges in the last 2 years
Speaking of product design & development and R&D
or more, being it Covid, Climate changes, the Russia-
– the Bangladesh apparel industry has come far in
Ukraine war, energy crises and high prices on gas,
terms of creating this extra mileage and at present
electricity, food etc etc… This situation will not end
any international brands or retailers can come and
any day soon, unfortunately, BUT it also require us
choose or create their products which are locally
all in RMG sector to find alternative ways to work,
designed and developed.
be more efficient, organized and develop our selves.
Textile Today: How do you maintain buyers’ End of the day, the consumers are not prepared to,
requirements regarding sustainability and or can not pay more due to the global inflation, so
compliance? brand’s/retailers & our whole RMG sector must think
in different ways.
Henrik Bruun: Sustainability and compliance are
very important in today’s RMG sector and will be Certainly, these challenges are not impossible to
even more going forward, being it from customers overcome –The key is to find ways to overcome them
or our own Centro point of view. We have a very and keep pushing to do better.
experienced Compliance Team and a Sustainability
Textile Today: We all know that Centro has a good
Manager that are handling these things. The
working environment. How does it facilitate its
Compliance Team has developed and maintains
employees?
our Centro level of compliance. This means our
merchandisers can not place any order in any Henrik Bruun: It is no secret that Centro’s employees
apparel factory if they are not up to the Centro are the key to our success. Without dedicated
level of compliance furthermore we strictly follow and good employees, there is little to do for an
any customer compliance level, where third-party organization. That’s why Centro believe that our
audits are conducted after Centro Compliance people are so important to our business growth.
has helped the factory to comply with these. Our We take utmost care to ensure that we go beyond
compliance team goes every day to factories and the requirements of the law to provide a safe,

74 Bangladesh Textile Today | September 2022


Buyers' Views

healthy and enjoyable working environment for our Henrik Bruun: End consumers will be pushing brands
employees. We try to ensure a lot of out-of-the-box & retailers to become more sustainable. No doubt that
events, get together’s, fruit festivals, sports activity this pressure will keep growing with new generations
programs, company/ family dayout and many more being so much more aware of our global environment.
activities for Centro’s employees to keep them motivated. At present, 60% of Centro’s cotton-made apparel is
sustainably sourced. And 35% of polyester garments
We arrange training programs and knowledge-
are made from recycled polyester.
sharing programs as a part of our internal
development initiatives for employees. By 2025, we have a target of achieving 100%
sustainable cotton-made apparel and all man-made
A very satisfying culture is that anyone can come
fiber products will be recycled.
anytime to management and can share his/her mind.
This is how we give maximum priority to our employees. Mind you, the end consumers will be very critical in
terms of transparency to the products being labelled
Textile Today: Please share the future business
“Sustainable” as there have been some “Green-
growth plan of Centro Tex.
washing” issues in the past and this will not be
Henrik Bruun: We have a very strong foundation, tolerated in any way and rightfully so.
so Centro can and will now exuberantly grow and
One could argue whether sustainability should
sustain in a wide array of challenges. Now a day,
cost more.. but at the end of the day this is an end
business and environmental sustainability is the
consumer “decision” and RMG sector, hand in hand
crucial ingredient for success. Anybody can witness
with brands & retailers will be playing a very vital role
rapid growth for a period of time but eventually,
here and must be ready to face this challenge together.
it will not last long if the foundation is not built
strongly which is Centro’s top priority. Last but not the least, we ALL play a vital role in
everything we do, in every action we make whether
Textile Today: Please share the future trend of
in the industry or in our homes… it’s all about
sustainable cotton and man-made fiber apparel.
PEOPLE-PRODUCT-PLANET.

BGMEA & BKMEA


attended a meeting JOBS CIRCULAR
of STAR Network in PURE CHEMICALS
Cambodia Position: HR & Admin
(Executive)
Position : Sales & Marketing
(Executive)
Vacancy: 01 Vacancy: 03
Desk Report
Responsibilities Responsibilities

A delegation of BGMEA led by Vice President • Recruitment and Hiring, Training and • Conduct market research to identify selling
Development, Manage Employee possibilities and evaluate customer needs
Miran Ali attended a meeting of the STAR Network
Benefits. • Actively seek out new sales opportunities
(Sustainable Textile of the Asian Region) organized
• Maintain Company Culture, Handle through cold calling, networking.
by the German development agency GIZ in Siem Disciplinary Actions. • Prepare and deliver appropriate
Reap, Cambodia recently. • Ensuring office supplies are maintained, presentations on products and services.
including checking inventory and
The delegation included BGMEA Director Barrister • Ensure the availability of stock for sales
working with vendors to ensure and demonstrations
Vidiya Amrit Khan, Chair of BGMEA Standing adequate levels of necessary supplies at
• Ability to take challenge for fill up target.
Committee on Foreign Mission Cell Shams Mahmud all times.
Requirements:
and Director of TRZ Group Zarin Rashid. • Assisting human resources department
• Graduation /BBA on Marketing or BSc
with payroll and personnel databases.
Vice President Miran Ali apprised the STAR on Textile.
• Conferring with accounting department
Network of how the RMG industry of Bangladesh to help make payments, process • Job experience minimum 02 years in
responded to the unprecedented impacts of incoming invoices, and verify receipts. relevant field.
• Unmarried.
Covid-19 and turned around by overcoming the Requirements:
• Male can apply.
challenges. He also gave an overview of the RMG • Graduation /BBA on Human Resource.
• Full time duty.
industry’s renewed vision that aims to pursue • Job experience minimum 03 years in
relevant field. • Salary negotiable.
growth in a manner that is sustainable and
• Unmarried. • Age: Up to 30.
positively impacts the economy, the environment
• Male and Female can apply.
and the lives of people.
• Full time duty.
BKMEA Vice President Fazlee Shamim Ehsan and • Age: Up to 30. Deadline:
Director Mohammed Shamsul Azam represented • Salary negotiable. 20 September, 2022
BKMEA in the meeting.

Interested candidate please send your updated CV with


expected Salary & mention position in subject line to below
Email: businessdevelopment@purechemicals.com.bd
Tra d e & B i z

UK to continue duty-free market access


to Bangladesh after LDC graduation
Textile Today Report

The UK will continue to provide journalists at a program titled


Bangladesh with duty-free access “Meet the Ambassador” organized
to its market after the country’s by the Centre for Governance
graduation from the LDC category. Studies (CGS) in cooperation
with Friedrich-Ebert-Stiftung
British High Commissioner to
Bangladesh in Dhaka on August 22.
Bangladesh Robert Chatterton
Dickson said this while responding Md. Shahidullah Azim said the
to a query from Acting President of UK is the 3rd largest export Figure: The British government has
BGMEA Md. Shahidullah Azim about destination for Bangladesh’s announced a new scheme named
“Developing Countries Trading Scheme”
the duty-free market access for RMG with exports of 4.49 billion in place of the existing GSP
Bangladesh after the LDC graduation. dollars in the last fiscal year
2021-2022, and the bilateral government for the new scheme,
The British government has
economic relationship between saying that it would support
announced a new scheme
the two countries has been Bangladesh in enhancing trade
named “Developing Countries
growing significantly over the past significantly.
Trading Scheme” in place of
decades. He hoped that the friendly support
the existing GSP. According to
the new scheme, 98 percent of “As we are preparing for the next of the British government for the
Bangladesh’s products will be growth phase of our industry, we development of Bangladesh would
eligible for the duty benefit after have set priorities to enhance our continue in the coming years.
LDC graduation. business capabilities, particularly Dr. Manjur A Chowdhury, Chairman;
in the areas of diversification of Zillur Rahman, Executive Director of
The British High Commissioner
products, investment in high-end the Centre for Governance Studies
spoke on different issues and
textile sectors through innovation, and Shadhan Kumar Das, Program
answered various questions
value-addition, and upgrading Co-coordinator of Friedrich-Ebert-
from stakeholders including
technologies,” he added. Stiftung Bangladesh, among others,
political leaders, business leaders,
economists, academia and He expressed thanks to the British were present at the program.

Global apparel market share of Bangladesh to reach 10% in 2025


Textile Today Report

Bangladesh Garment meet the press event.


Manufacturers and Exporters
In the event, The BGMEA President
Association (BGMEA) at a press
revealed that Bangladesh is
conference declared that by 2025
expecting at least 15% year-on-
apparel manufacturers want to
year growth in export receipts in
increase Bangladesh's apparel
the current FY.
export share in the international
apparel market to 10% from the The BGMEA boss stressed that
current 7%. And by the end of FY despite intensified worldwide
Figure: The British government has
2022 – the apex trade body for insecurity amid the current Russia- announced a new scheme named
Ukraine war and runaway inflation “Developing Countries Trading Scheme”
garment want to raise it by 8%. in place of the existing GSP
– Bangladesh’s readymade
BGMEA President Faruque Hassan
garment (RMG) exporters are opened a floodgate of opportunities
highlighted on the fact that
strong as China rift is opening for Bangladesh," Hassan said.
Bangladesh’s RMG exports to
an opportunity for Bangladesh.
non-traditional markets like Japan, BGMEA also stressed that to
Factories are witnessing an increase
India, South Korea and other Asian catch 10% market share – garment
in work orders due to that.
markets have showing a good entrepreneurs are increasing their
prospect. And BGMEA will press "We are anticipating a greater RMG capacity to man-made fibers
on these markets to achieve the export growth in India and Japan (MMF) along with cotton-blend
10% apparel export share in the in the near future, and the Prime fiber to receive greater prices from
‘Made in Bangladesh Week’ related Minister’s recent visit to India has global brands and retailers.

76 Bangladesh Textile Today | September 2022


Tra d e & B i z

Container handling charge jumps to 25%


N. Tania

Recently, a total of 19 private inland container depots


(ICDs) raised container handling charge of imported
goods by 35%, handling of empty containers by 24%,
and export package charges and VGM charges by 25%.
ICDs site the recent fuel price hike as the main
reason behind this raise. As per Bangladesh Inland
Container Depot Association (BICDA), they increased
the prices after a meeting with their members, along
with representatives from the Bangladesh Garment
Manufacturers and Exporters Association (BGMEA)
and Bangladesh Freight Forwarders Association (Baffa).
Although BICDA hiked container handling fees for Figure: ICDs raise container handling charge by 25%.
imported products by 35% in its diesel-only service.
sub-sector leaders threw caution in the wind as the
In contrast, carrying and lift on/off charges for
recent global business trend is on the downside. A
diesel-powered facilities between bare container
BGMEA leader opined that already a lot of factories
handlers, were augmented by 24%.
are facing difficulty to pay their workers’ salaries
As most of the export products are from the textile without bank loans and some prominent companies
and garment industry, the recent meeting also were working factories at half of their capacity due
included leaders of the BGMEA, after which the to shorter gas pressure and electricity supply.
prices were fixed after an agreement.
At the same time, some major buyers are also
Although textile and apparel and the related canceling orders, he added.

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