Without Rosewood Branding

Total number of unique Guests 115,000.00

Average daily Spend 750
Number of days average guest per stay 2
Average gross margin per room 32%
Average number of visits per year per guest 1.2

Average Marketing expense per guest (system-wide) 130

Average new guest acquisition (system wide) 150
Total number of repeat guests (s) 19,169
of which: Total number of multi-property stay guests 5750
Discount Rate 8%
Average Guest Retention Rate (f) 16.67%
Average gross Profit Guest 576

Without corporate
Years 0
Revenue/customer 1800
Gross profit/guest 576.00
Acquisition expense per new guest 150
Marketing expense per guest 130
Net profit per guest 296.00
Retention factor ( rate = 16.67%) 1
Discount factor ( rate = 8%) 1
Net present value 296.000
CLTV 384.100
Total CLTV 44171496.4423109

With corporate b
Years 0
Revenue/customer 1950
Gross profit/guest 624.00
Acquisition expense per new guest 150
Marketing expense per guest 142.86
Net profit per guest 331.14
Retention factor ( rate = 21.67%) 1
Discount factor ( rate = 8%) 1
Net present value 331.143
CLTV 462.485
Total CLTV 53185778.8454135

Change in CLV 78.385

Change in CLV(115000 guests) 9014282.40310261
With Rosewood Corporate Branding
115,000.00
750
2
32%
1.3

138.70
150
24,919
11500
8%
21.67%
624

Without corporate branding

1 2 3 4
1908.00 2022.48 2143.83 2272.46
610.56 647.19 686.03 727.19
- - - -
133.90 137.92 142.05 146.32
476.66 509.28 543.97 580.87
0.16670 0.02779 0.00463 0.00077
1.080 1.166 1.260 1.360
73.573 12.133 2.000 0.330

With corporate branding

1 2 3 4
2067.00 2191.02 2322.48 2461.83
661.44 701.13 743.19 787.79
- - - -
147.14 151.56 156.10 160.79
514.30 549.57 587.09 627.00
0.21670 0.04696 0.01018 0.00221
1.080 1.166 1.260 1.360
103.193 22.126 4.743 1.016
 5 6
2408.81 2553.33
770.82 817.07
- -
150.71 155.23
620.11 661.84
0.00013 0.00002
1.469 1.587
0.054 0.009

5 6
2609.54 2766.11
835.05 885.16
- -
165.61 170.58
669.44 714.58
0.00048 0.00010
1.469 1.587
0.218 0.047