Call for Book Chapters

“Developing Relationships, Personalization, and Data Herald in

Marketing 5.0”

Proposal Submission Extended Deadline: November 17, 2021

For details visit https://www.igi-global.com/publish/call-for-papers/call-details/5587

No Publication
Fee

Dear Academicians/Researchers/Practitioners,
We are floating this Call for Chapters based on your expertise in the field Marketing. Currently, we are in the process of editing a book
entitled “Developing Relationships, Personalization, and Data Herald in Marketing 5.0” to be published by IGI Global (www.igi-
global.com) scheduled for release in 2022.
In order to strengthen the overall quality of this publication, we invite you to contribute chapters within the scope of this book. In
compliance with the time and to bring out the volume as per schedule, we request you to submit a chapter proposal before 17th November,
2021. Other important dates are also mentioned in this announcement.

Topics Covered (Not limited to...)

• Artificial Intelligence for marketing automation
Important Dates:
Proposal Submission : 17th November, 2021
• Agile marketing
• “Segments of one” marketing Acceptance of proposals : 1st December, 2021
• Contextual technology Full Chapter Submission : 30th January, 2022
• Facial recognition and voice tech for marketing
Review Result Returned : 15th March, 2022
• The future of Customer Experience (CX)
• Transmedia storytelling Final Acceptance Notification : 26th April, 2022
• The “Whatever-Whenever-Wherever” service delivery Final Chapter Submission : 10th May, 2022
• “Everything-As-A-Service” business model
• Internet of Things and blockchain for marketing
• Virtual and augmented reality marketing
• Corporate activism Online Submission:
• Marketing in Pandemics Please note that authors will have to submit their
• Personalization and Marketing proposals through eEditorial Discovery® online
• Relationships and Marketing submission manager.
• Role of Data Herald in Marketing https://www.igi-global.com/publish/call-for-
papers/call-details/5587
• Integrating Traditional and Digital Marketing
• Marketing Science and Technology
• Neuromarketing
• Omnichannel and Marketing Communication

Book Editors:

Dr. Jasmine Kaur Dr. Priya Jindal Dr. Amandeep Singh

Chitkara Business School, Chitkara Business School, Chitkara Business School
Chitkara University, Chitkara University, Chitkara University,
Punjab, INDIA. Punjab, INDIA. Punjab, INDIA.
Mobile: 8283820311
E-Mail: jasmine.kaur@chitkara.edu.in