MARKETING MANAGEMENT

BAMM QUIZ 01

1. --- is the reason customer buy from you and not the competition
-unique sales proposition
2. Negative feedback and customer complaints are stumbling blocks to a
business success
-false
3. If you engage in direct selling to individuals, find out your customers
demographics like Agee, gender, occupation, marital status and interest.
- true
4. Your unique sales proposition is permanent even if the market changes.
- False
5. At the center every successful business is knowing understanding
customers needs
-true
6. No matter how good your product or service is, the reality is that no one
will buy it if they don’t see it.
- False
7. A study showed that 80% of U.S consumers say they would spend more
just to ascertain.
- A superior customer service
8. Inbound marketing cost 62% less per lead than outbound marketing
- True
9. Is the most basic concept for marketing
- Human needs
10. Humanize your communication means
- All of the above
11. Increase in customer base happens when you are nice to them
- False
12. The surge of information accessible on the internet has caused a
radical stuff in consumer purchasing behavior
13. Traditional outbound marketing uses
- All of the above
14. It is not proper to monitor what your competition is doing because of
business ethics
 - False
15. What we want is largely influenced by
-culture and individual personality
16. Are the major factors of customer commitment
- Customer satisfaction and trust
17. Marketing is a management process that includes 4 elements,
namely:
- Price, place, promotion, product
18. Marketing is positioning the right product in the right place, at the right
price when there is any opportunity
-false
19. Knowing your customer can be done by
- All of the above
20. Inbound marketing is also known as
- Pull marketing