Jhon Jairo

City: Bogotá

Alvarez
Phone: +57 3143218144
Email: jjac0796@gmail.com
URL: www.linkedin.com/in/jhon-jairo-alvarez-castillo-digitalmarketing-strategyandgrowth-
programmatic
Professional Profile

I am a bilingual (C1) international business professional and master in digital marketing with experience in the design and implementation of marketing strategies for the growth and positioning
of brands; I have skills and knowledge in Strategy & Growth and brand management. I am a passionate person and committed to achieving all the goals I set for myself. I like to work in a team
and I know how to overcome difficult situations. I am very interested in marketing strategy development, market research and strategic planning.
Work Experience
Teads - Account ManagerAccount Manager
08.2021 – Until now
Responsibilities (duties)
● Lead digital marketing, business, digital asset, innovation, user and market research and innovation strategies to generate effective solutions to each client's needs.
● Maximizing client media spend, working closely with the sales team to achieve the numbers locally; enabling Teads to be in all core media plans, activation
budgets. Encouraging testing of new Teads innovation.
● Guiding and participating in brand building, finding insights for brand activation and product innovation.
Accomplishments
● Lead strategy that led to increase top of mind, top of heart and purchase intent for Nestlé, J&J, Porsche and Cencosud.
● Consolidate multidisciplinary teams generating greater efficiency and customer satisfaction with respect to the service and/or product delivered.
Huawei – Project Manager
02.2021 – 08.2021
Responsibilities (duties)
● Structuring and coordinating Huawei's Education4All project from its initial stage, being an interlocutor with various agents: suppliers, public administration, partners
or company managers, customers, etc. (Innpulsa - entrepreneurship and innovation agency of the National Government and the Sergio Arboleda University).
● Coordinate the online presence of the project, developing a new website responding to the needs of the brand and the needs of users.
Accomplishments
● Design of all stages and processes necessary for the development of the project with a target of 57,000 beneficiaries.
● Forming strategic alliances with more than 10 universities.
● Decrease by 50% the dropout rate of students participating in the program.
Publicis Groupe- Campaign Manager
08.2020 – 02.2021
Responsibilities (duties)
● Responsable de la implementación y ejecución de todas las campañas de T-mobile enfocando la estrategia y los objetivos de la campaña a través de las
herramientas de compra de medios adecuadas para cada territorio.
● Responsible for the implementation and execution of all T-mobile campaigns focusing on the strategy and objectives of the campaign through the appropriate media
buying tools for each territory.
● Lead the process of data analysis and reporting, finding relevant insights that together with the creative development area we can improve the digital experiences.
● Exhaustive monitoring of campaign budgets, issuing periodic analysis of projections and reallocation recommendations, as well as supporting opportunities to
improve client campaigns in order to increase the client's ROI.
Accomplishments
● Developed reports that measured the effectiveness of digital campaigns. Included managing metrics CTR-Click through Rate, CPA-Cost per Action, ROI-Return on Investment and
sales.
● Managed budgets of 20,000 USD for the paid search area.
Business Developer Spanish market- YourSurprise
09.2019 – 08.2020
Responsibilities (duties)
● Discovering consumer trends, global and local, to keep clients up to date and at the forefront of what is happening in their sector.
● Responsible for the online positioning of a fast-growing e-commerce in the Spanish market, applying different digital strategies (SEO, SEA, influencer marketing,
affiliate marketing, social media, e-commerce) with a focus on consumer culture and behavior.
● In charge of the development and planning of new product launches and the planning of commercial activities in conjunction with the sales force.
Accomplishments
● Participated in closing major deals with unit sales turnover of around 5,000 USD.
● Consolidated a team of around 15 niche influencers for different brand initiatives.
● Increased more than 1000 subscribers per month to our newsletter.
Data Roka – Marketing representative
02.2020 – 07.2020
Responsibilities (duties)
● Develop and lead traditional and digital marketing strategies, branding, communication, market research, user and innovation, with the objective of generating
recognition and positioning.
● Guide and participate in brand building, find insights for brand activation and product innovation.
● Transform the company's official website in search of generating new sales channels and improving user experience.
Accomplishments
● Leading the construction of a new website with the intention of making it more user friendly and allowing to generate more sales.
● Generating outstanding results in terms of number of leads (Aruba and Intel).
● Generating a 30% increase in organic traffic to the company's official website through Google Ads, Google Analytics, Facebook Ads, Google Shopping.
Education
Rennes School of Business, Digital Marketing and Communication, Rennes, 2019.
● Laureate tesis
● Honor student
Universidad del Rosario, Administración de negocios internacionales, Bogotá, 2018.
● Honor student
Skills
● Google Ads
● Google analytics
● SEA
● Excel
● Looker

Languages

● Español Nativo

● Inglés C1

● Frances B1