PROFESSIONAL EXPERIENCE

TEADS, ACCOUNT MANAGER, BOGOTA (COLOMBIA)

JHON JAIRO ALVAREZ AUG 2021 - UNITL NOW
Lead digital marketing, business, digital asset, innovation, user and market research and
innovation strategies to generate effective solutions to each client's needs.
Maximizing client media spend, working closely with the sales team to achieve the numbers
www.linkedin.com/in/jhon-jairo-alvarez-castillo-digitalmarketing-
strategyandgrowth-programmatic
locally; enabling Teads to be in all core media plans, activation budgets. Encouraging testing
of new Teads innovation.
jjac0796@hotmail.com Guiding and participating in brand building, finding insights for brand activation and product
innovation.
Wa: (+57)3143218144 Accomplishments:
Bogotá - Colombia Lead strategy that led to increase top of mind, top of heart and purchase intent for Nestlé,
J&J, Porsche and Cencosud.
Consolidate multidisciplinary teams generating greater efficiency and customer satisfaction
with respect to the service and/or product delivered.
MICHAEL PAGE (HUAWEI PROJECT), PROJECT MANAGER, BOGOTA (COLOMBIA)
FEB2021 - AUG 2021
Structuring and coordinating Huawei's Education4All project from its initial stage, being an
EXECUTIVE SUMMARY interlocutor with various agents: suppliers, public administration, partners or company
managers, customers, etc. (Innpulsa - entrepreneurship and innovation agency of the
I am a bilingual (C1) international business professional National Government and the Sergio Arboleda University).
and master in digital marketing with experience in the Coordinate the online presence of the project, developing a new website responding to the
design and implementation of digital marketing needs of the brand and the needs of users.
Achievements:
strategies for the growth and positioning of brands; I
Design of all stages and processes necessary for the development of the project with a
have skills and knowledge in Strategy & Growth and
target of 57,000 beneficiaries.
brand management. I am a passionate person and Forming strategic alliances with more than 10 universities.
committed to achieving all the goals I set for myself. I Decrease by 50% the dropout rate of students participating in the program.
like to work in a team and I know how to overcome
difficult situations. I am very interested in marketing
PUBLICIS, JUNIOR CAMPAIGN MANAGER, BOGOTÁ (COLOMBIA)
AUG 2020 - FEB 2021
strategy development, market research and strategic
Responsible for the implementation and execution of all T-mobile campaigns focusing on the strategy and
planning.
objectives of the campaign through the appropriate media buying tools for each territory.
LANGUAGES
Lead the process of data analysis and reporting, finding relevant insights that together with the creative
SPANISH Native speaker development area we can improve the digital experiences.
Exhaustive monitoring of campaign budgets, issuing periodic analysis of projections and reallocation
ENGLISH TOEFL B2 recommendations, as well as supporting opportunities to improve client campaigns in order to increase
the client's ROI.
FRENCH B1 (In progress) Accomplishments:
Developed reports that measured the effectiveness of digital campaigns. Included managing metrics
GERMAM A2
CTR-Click through Rate, CPA-Cost per Action, ROI-Return on Investment and sales.
Managed budgets of 20,000 USD for the paid search area.
CERTIFICATIONS
- YOURSURPRISE.COM, BUSINESS DEVELOPER (SPANISH MARKET) - (NETHERLANDS)
-Trading Essentials (The Trade Desk) SEP 2019 - AGO 2020
Discovering consumer trends, global and local, to keep clients up to date and at the
-Marketing Foundations (The Trade Desk)
forefront of what is happening in their sector.
-Teads Ad manager 101 (Teads Academy) Responsible for the online positioning of a fast-growing e-commerce in the Spanish market,
-Traffic acquisition: driving qualified traffic (Teads applying different digital strategies (SEO, SEA, influencer marketing, affiliate marketing,
Academy) social media, e-commerce) with a focus on consumer culture and behavior.
In charge of the development and planning of new product launches and the planning of
-Introduction to Data Studio certification (Google)
commercial activities in conjunction with the sales force.
-Advanced Google Analytics (Google) Achievements:
-Google Analytics for Beginners (Google) Participated in closing major deals with unit sales turnover of around 5,000 USD.
Consolidated a team of around 15 niche influencers for different brand initiatives.
-The fundamentals of Digital Marketing (Google)
Increased more than 1000 subscribers per month to our newsletter.
-Campaign Manager Exam (Google)

-Google Ads Video Certification (Google)
-Shopping Ads Certification (Google)
-Display & Video 360 Certification Exam (Google)
-Google Ads Measurement Certification (Google)
-Google Ads Search Certification (Google)
- DATA ROKA, COMMUNITY MANAGER - BOGOTÁ (COLOMBIA)
MAY 2018 - AUGUST 2019
Develop and lead traditional and digital marketing strategies, branding, communication, market
research, user and innovation, with the objective of generating recognition and positioning.
Guide and participate in brand building, find insights for brand activation and product
innovation.
Transform the company's official website in search of generating new sales channels and
improving user experience.

COMPETENCES EDUCATION
Platforms:DV360, Google Ads, The Trade -- MSC IN DIGITAL MARKETING AND COMUNICATION
desk, Teads Ad Manager, Facebook ESC Rennes School of Business - Rennes, Francia
Knowledge of Microsoft Office -BACHELOR IN INTERNATIONAL BUSINESS ADMINISTRATION
(Word,Excel, PowerPoint), Sentiment Universidad del Rosario - Bogotá, Colombia
analysis, SAP, NVivio, Robin (CRM), SPSS,
Tableau, SQL.