ENGLISH FOR BUSINESS

T2 evaluation: PEST analysis

1. Company description:
 Company’s name: Banco Fallabella
 History of the company: Prosefin was created in 1995 and the next
year the company was incorporated under the name of Financiera CMR.
In January 1997, the first customers with the CMR Card were captured.
and in 1999 the first passive product was launched on the market: Fixed
Term Savings. In 2001, the first Financial Center in the province was
inaugurated at the Piura. After three years, the CMR Puntos program
was launched on the market, as well as the Effective Credit and the
Vehicle Credit. In August 2007, approval was obtained from the SBS to
begin operations as Banco Falabella. In addition, passive products such
as Classic Savings, Programmed Savings and CTS were launched.

Banco Falabella provides financial services, focusing on loans and

checking accounts with credit cards. The CMR Visa credit card is the
institution's main product. It has 129 years in the international market,
with more than 100,000 employees in countries such as Peru, Chile,
Colombia, Argentina, Mexico, among others, with plans to expand to
other countries. In Peru, Banco Falabella has branches in major cities. By
2014, the bank already had more than 1,530,000 customers for credit
cards, loans, and savings products.3 Since 2018, Juan Carlos García
Martínez has served as General Manager in Peru.
 Industry: Financial
 Products / services: Consumer credit, Mortgage Credit, College credit,
Credit card, Current account, Term deposit, Savings deposit, Mutual
funds.
 Location: Las Begonias n° 0611 int 2do piso.

Pág. 1
 ENGLISH FOR BUSINESS

2. PEST analysis

Political factor Economic factor

 Due to the economic threat to  Falabella announced the
the country, it is going reduction of his interest rate
through a political crisis from 1.50% to 0.90% since
where the resources of large the payment and credit
companies are affected system must be sustained
 There are new requirements and in this way the resources
international trade and he financially supports
agreements and a large the companies
increase in competitors  Low economic value in income
with higher inflation
Social factor Technology factor
 Due to the threat caused by  With the value and increase of
the pandemic, the number of virtual banking operations,
banking affiliations increased the theft of bank accounts
since many carry out their also increased by 150%
transactions from home  There are programs,
 Given the increase in resources and help for the
population, there is greater treatment of massive
income for financial information and functions
institutions, since most with low cost
acquire some banking
product

Group members:

# Complete name UPN code

01 VICTORIA MIRELLA VARGAS YOVERA N00209809
02 ALMENDRA KARINA DORADO N00220103
03 GERALDINE LIZBETH REYES RAMIREZ N00222386
04 JOSE MIGUEL GAMARRA VICTORIO N00281879
05 YOSELIN MIRELLA ABAL CASTILLO N00276423

Pág. 2