Secondary Data collection Only

For all Undergraduate/Postgraduate Dissertations and

Research Projects

Please complete all the following sections:

- Section A: Ethics form and proposed research
- SectionB: Data management and storage form
Section A:

Please answer the following question:

Do you intend to collectsecondary data ONLYfor your research?

☐ Yes ☐No

Title of project:Is Internet Marketing a viable Promotional Tool? (A case study of “ZARA)

Name of Student (Given name, Surname):

Email:@student.uwl.ac.uk

Name of supervisor:

PROJECT DESCRIPTON

Please answer the following questions:

1. Do you intend to involve human participants in the conduct of your research?

☐ Yes ☐No

2. Does your research involve vulnerable adults or under-18s?

☐ Yes ☐No

3. Could your research potentially expose you, anyone assisting you, or participants
to emotional harm?

☐ Yes ☐No

4. Will your research involve travelling to geo-politically unstable regions/countries

(e.g. areas affected by war, civil unrest, natural disasters, or listed as unadvisable
to travel by the UK government?

☐ Yes ☐No
5. Will your research involve access to security-sensitive material? If yes, you must
include a data management statement.

☐ Yes ☐No

There is an obligation on the researcher to bring to the attention of the School Ethics
Panel any issues with ethical implications not clearly covered by the above checklist.

PLEASE TICK EITHER BOX A OR BOX B BELOW AND PROVIDE THE DETAILS
(if box B is ticked)IN SUPPORT OF YOUR APPLICATION.

Please tick

A. I consider that this project has no significant ethical implications to be brought before 
the School Ethics Panel.

B. I consider that this project may have ethical implications that should be brought
before the School Ethics Panel, and/or it will be carried out with children or other
vulnerable populations.

I have discussed with my supervisor on any potential ethical issues relevant to my research
project as part of my preparation for this module.

Signed ___________________________ Print Name ______________________

Date _______________

(Student)

Signed ___________________________ Print Name ______________________

Date _______________
 (Supervisor)

Research project outline

Introduction to the research project

With over 4.8 million daily users, digital advertising is the simplest and most cost-
effective approach to contact potential clients in today's globe. Marketing is all about
getting business message in front of the right people at the right time (Varma et al., 2020).
The definition of online advertising is the use of internet resources to generate leads, boost
traffic, and increase income. The phrase "Internet marketing" is a helpful umbrella term
since it covers a wide range of marketing approaches and strategies. This research is based
on an examination of the value of internet marketing as a promotional technique for
improving Zara's market position.
Topic: “the importance of internet marketing as a promotional tool within the Zara
promotion”.
Aims and objectives
Aim: The research is to identify the importance of internet marketing as a tool of
promotion within the Zara production.
Objectives:
• To access the impact of internet marketing on promotion and production
• To conclude the issues and challenges faced by Zara in order to maintain set
performance.
• To access the benefit of internet marketing on retail organisations.
Research questions
• What is the role of internet marketing for Zara production and promotion?
• What is the influence of internet marketing in the company to thrive strategic
performance?
• Why internet marketing isAB- the best promotional tool in the competitive business
world

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 Data and Method

Research approach
A research approach is the procedure and also the plan that engages the assumptions and
also the use of different methods and techniques in order to gather, analyse as well as
interpret data or information related to the research topic. There are two different research
approach inductive and deductive approach. This research will use inductive approach of
research to collect reliable and authentic qualitative data related to the research topic
(Stokes 2017).
Research method

Right research method is most important in the success of a research or a project since it presents the complete
findings of the research with outcomes. Secondary source of data collection (qualitative method) is used in this
research project to identify as well as analyse the qualitative information to meet the purpose and objectives of
the research (Johnston, 2017).

Data collection

The use of right technique or method of data collection is important to ensure the completion of the research
successfully before the deadline. All project use primary or secondary source of data collection method or even
both methods as per the nature and characteristic of the research. Concerning the current pandemic situation
secondary source of data collection is used in this research to avoid personal contacts. The secondary data
collection method will help to collect information that is reliable related to the topic of research “the importance
 of internet marketing as a promotion tool for Zara production.”

Data analysis

The interpretation of data and study in this research project is very essential to produce reliable and pertinent
findings and to attain the research aims and objectives. The qualitative research approach engages the use of
theoretical and thematic data interpretation methods.

Ethics

When gathering data through secondary sources, for researcher it is very necessary to carry out authentic and
dependable information. The ethical form has signed in which proper information is provided for the resources
and information used. Thus, the researcher use reliable information related to the research topic and give proper
citation and full reference to the original source of information and present the data in own understanding and
words.

Limitation

Limitations of research consists those factors that limit the researcher in performing their research on the
selected subject in an ethical and systematic way. Research limitations could engage the timeframe, funds and
many other limitations, which could confine the researcher in performing the research ethically and effectively
(Bell et al., 2018). The main limitation in this research is connected to the availability of funds and time to
complete the research project successfully.

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References

Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university
press.

Johnston, M. P. (2017). Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries, 3(3), 619-626.

Stokes, P., & Wall, T. (2017). Research methods. Red Globe Press.

Varma, M., Dhakane, N., & Pawar, A. (2020). Evaluation of Impact of Instagram on
Customer Preferences: The Significance of Online Marketing. International Journal of
Scientific & Technology Research, 9(2), 548-554.
Section B:[Student to sign the form below]

DATA MANAGEMENT AND STORAGE STATEMENT

All applicants should familiarise themselves with the Data Protection Act 1998, and adhere to
its principles in all aspects of their research:

http://www.uwl.ac.uk/sites/default/files/Departments/About-us/Web/PDF/policies/policy-on-
data-protection.pdf

Research data covers a broad range of types of information (see examples below), and digital
data can be structured and stored in a variety of file formats.

EXAMPLES OF RESEARCH DATA

Some examples of research data:

Documents (text, Word), spreadsheets

Laboratory notebooks, field notebooks, diaries

Questionnaires, transcripts, codebooks

Audiotapes, videotapes

Photographs, films

Test responses

Slides, artefacts, specimens, samples

Collection of digital objects acquired and generated during the process of research

Database contents (video, audio, text, images)

Models, algorithms, scripts

Methodologies and workflows

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Contents of an application (input, output, logfiles for analysis software, simulation software,
schemas)

Standard operating procedures and protocols

As a student or member of staff undertaking a research project, I understand that I am

responsible for the following:

 The security and confidentiality of all data collected

 Mitigating all risks to anonymity, privacy and confidentiality posed by all kinds of
personal information storage, processing, including computer and paper files, e-mail
records, audio and video files, and any information that directly identifies an
individual. It is recommended that data be anonymised at the point of collection.

I will ensure that:

 Data and codes and all identifying information will be kept in separate locked filing
cabinets/files and working files will contain no identifying information, and will only
be accessed by one or two persons

 All audiotapes will be transcribed using codes or pseudonyms for identification of

individuals and destroyed upon completion of the research project

 Access to computer files will be available by password only

 Research data will be stored for up to 5 years after the end of the project, after which
they should be disposed of safely.

Name: (Signed) (Printed)

Date:

Student ID:

Project title:
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