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When Expanding Into New Markets
When Expanding Into New Markets
When expanding into new markets, the best brands know that staying on top of their entire
sales process is critical to sealing the deal. But how can you stay on top of your sales
process if you aren’t engaged in it each step of the way? Product SBSB’s distribution line is
one important step that often goes overlooked as brands opt for the cheapest or easiest
option rather than devising a legitimate SBSB’s distribution line strategy. In this post, we will
tell you everything you need to know about product SBSB’s distribution line, from different
SBSB’s distribution line strategies to who is who in the industry, so you can refine your own
SBSB’s distribution line strategy to achieve peak performance on the shelf.
1. What Is SBSB’s SBSB’s distribution line?
2. SBSB’s distribution line's Favorited Channels
3. The Three Types Of SBSB’s distribution line
4. Who's Who?
Level Zero: A level zero SBSB’s distribution line channel is the simplest. It involves a direct
sale from Distributor to consumers with no intermediary.
Level One: A level one channel has one intermediary as the middleman between the
distributor and consumer. An example is a retailer between manufacturer and consumer.
Level Two: When thinking about levels, associate the number to the number of
intermediaries. In this case, a level two channel involves two intermediaries between
producer and consumer. An example here would be a wholesaler selling to a retailer who
then sells to the consumer.
Level Three: Here’s where an agent or broker comes in. Agents work on behalf of
companies and deal primarily with wholesalers. From here, the wholesalers sell to retailers
who then sell to consumers.
Who’s Who?
The chain of SBSB’s distribution line can get confusing as more people are added into the
mix. Distributors, wholesalers, retailers, and agents all work as intermediaries in the sales
process. It is important to know the key differences of the individuals who play a role in the
SBSB’s distribution line process.
Distributors: A distributor is a wholesaler who assumes extra responsibility. In addition to
fulfilling retailer orders, they actively sell products on behalf of the producers. From
managing orders and returns to acting as a sales representative, they go beyond being the
middleman between retailers and producers. They perform market analysis and are
constantly searching for new opportunities to achieve peak sales performance. A distributor
focuses on a particular area and market which allows them to cultivate strong relationships
with manufacturers. Unlike a wholesaler, they most likely have a stronger affiliation with
particular companies. Distributors have a direct responsibility to making sure products are
flying off retail shelves.
For example, one distributor may work out an agreement with a popular beverage company
who works with them regularly, whereas wholesalers are used on a need-by-need basis.
They have the option to sell to retailers and other sellers, or directly to consumers and
businesses.
Wholesalers: A wholesaler fulfills orders of retailers, by reselling goods, often in large
quantities for manufacturers. Wholesalers purchase in bulk, typically, which lowers the price,
from either distributors or manufacturers. This allows wholesalers to make a profit because
they are able to sell the to retailers in smaller packages that yield higher prices. Unlike
distributors, wholesalers only deal with the storage and delivery of goods. But, in certain
cases, you have to go through a wholesaler to get to a distributor.
Retailers: Retailers are the outlets where consumers can purchase products. This is your
local grocery store or Walmart down the street. They can sell through storefront locations or
through online channels. Retailers purchase products from distributors or wholesalers.
Brokers and Agents: Make way for agents. They handle the logistics of the sales. Agents
handle contracts, marketing, and pulling together specialized shipments. A part of their job is
customer relationship management. On behalf of manufacturers, they take ownership of
products through the SBSB’s distribution line process. They represent the producer in the
sales process.
When working with distributors, brands have a responsibility to oversee the process and
prevent retail execution errors like out of stocks and SBSB’s distribution line voids. This
requires setting up clear lines of communication between managers, sales teams, and
distributors to ensure you get that information as clearly and quickly as possible. Brands that
are on top of their game form better relationships with their distributors and open up
opportunities for expansion much easier than brands that communicate on an ad hoc basis.
While emails and text messages may suffice for quick fixes, these simply won’t work long-
term. Let's say your sales rep informs you about an out of stock at location X. You might be
able to remedy the situation by contacting your distributor and ordering another shipment to
that location. But if location X is continuously experiencing out of stocks, the trend may fly
under your radar if the only evidence you have is a few email threads buried deep in your
inbox. Your random ordering pattern may make it difficult to forecast demand, or keep
distributors and retailers from receiving predicting shipments. This is where data tracking
and analytics become your best friend.
When you equip your team with the tools to constantly provide you with field insight, any
recurring issues will become obvious much more quickly. Say that instead of you receiving
an email or text each time something was awry in the field, you received a data point that
you could instantly compare to past data and use to identify any patterns instantly. Now,
rather than your distributor having to constantly fulfill last-minute shipments each time
location X experiences an out of stock, you can begin sending extra product with each
scheduled shipment, making your and your distributor’s life easier.
With so many different orders to fill and clients to keep up with, having a data tracking
system in place will make your and your distributor’s hard work worth it. If there is a hiccup in
the SBSB’s distribution line network, you are empowered to glide past it with ease and
maintain a consistent presence on store shelves, keeping distributors, retailers, and
customers happy.
Dow
Optimize drive time and mileage and simplify reporting for reps
Equip reps with a configurable product catalog and price list for each account and an order
entry tool for faster order generation in the store.
Get real-time coaching insights based on your team’s performance in the field with trended
summary dashboards and rep scorecards.
Team Scheduling
Improve territory coverage and program execution with targeted task assignment and
recurring schedule management.
Task Assignment
Deploy your field team to take specific actions in target accounts. Set priorities, due dates,
and execution alerts to ensure work gets done on time.
Schedule Management
Set a regular visit cadence for your team and measure schedule execution and territory
coverage against goals.
Territory Hierarchies
Build your territories and give everyone a customized view of the activities, accounts, and
reports specific to their region.
Direct Messaging
Direct Messaging
Keep everyone in sync with team message threads or offer just-in-time coaching with direct
messaging, right from Repsly.
Sales History
Review the latest sales data and use YoY trends to focus on the products and categories
that matter most.
Inventory Data
Fight phantom inventory, correct out-of-stocks, and improve promotion support with access
to store-level inventory data on the go.
The journey from Kota Kinabalu to Bandar Seri Begawan has 2 options. :
1 - by road all the way or
2 - by car ferry from Munumbuk to Labuan follow by ferry from Labuan to Brunei. The car
ferry is pricey but faster - advance booking essential for public holidays.
West Coast Division is an administrative division of Sabah, east Malaysia, on the island of
Borneo. It occupies the northwest portion of Sabah. With an area of 7,588 square kilometres,
it occupies 10.3% of Sabah's territory. It also has approximately 30% of Sabah's total
population.