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DuBoff - Telegraph in Nineteenth-Century America
DuBoff - Telegraph in Nineteenth-Century America
DuBoff - Telegraph in Nineteenth-Century America
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The Telegraph in Nineteenth-Century
America: Technology and Monopoly
RICHARD B. DU BOFF
I. INTRODUCTION
571
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572 RICHARD B. DU BOFF
4 "The Magnetic Telegraph West," Public Ledger and Daily Transcript (Philadelphia), 24
August 1846, Henry O'Rielly Documents Collection, Journalistic Series I, New York Historical
Society, New York City.
5 F. Klemm, A History of Technology (New York, 1959), 354.
6 While telegraph and railroad marched across North America extending trading frontiers and
saving labor, capital, and time, the telegraph actually preceded the railroad in the expansion of
commerce westward. On this, and the market-perfecting effects of the telegraph, see R. B. Du
Boff, "The Telegraph and the Structure of Markets in the United States, 1845-1890," in
Research in Economic History, 8 (1983), 255-65.
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AMERICAN TECHNOLOGY AND MONOPOLY: THE TELEGRAPH 573
Scale Effects
The representative business firm seeks to expand sal
ket it serves; this has long been a constant of entrep
the telegraph, however, market outreach was const
commercial contact. But when the telegraph began
communication at speeds literally unimaginable just a
mation and transaction costs of serving a given mar
1851 a ten-word message could be sent from New Y
New York to Chicago for $1.00, New York to New
between Washington, D.C., and Cincinnati for $0
messages sent fell to $1.05 in 1868 and $0.39 in 187
were even larger, since the over-all price level rose
The spatial reach made possible by the expandin
tandem with railroads, raised the thresholds of
firms grew as more of them probed for sales outsid
zones. Distant markets beckoned firms the momen
businessmen to "speak to" a correspondent or banker
New York "and to get a response, in the same hour
merchants were promised "the business of the far
ness which New Orleans must shortly pour in [once
from Philadelphia to Louisville should be consum
1860s "the volume of sales which a single firm h
annual value of tens and hundreds of thousands of dollars to tens of millions
of dollars. Data on wholesalers in cities other than New York suggest that as
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574 RICHARD B. DU BOFF
soon as they reached out for the markets of the hinterland, they be
large as any mercantile enterprises in history," with annual sales fig
$10 to $50 million and higher. ' Such changes "turned the region east
Mississippi into a single market for most commodities and integrated a
portion of the trans-Mississippi West (Minnesota, Iowa, and eastern
and Nebraska) into this now near-national market."11
In the years following the Civil War efforts to forge a national m
turned considerably more aggressive. The leaders in nationwide mark
ation-the sewing machine and dressed beef industries-took part
vigorous action to penetrate local markets, hitherto the preserve of t
proprietorship and the hand trade. Their tools were the telegraph, the
and well-financed legal assaults on state and municipal barriers to "f
corporations.'2 In other industries like apparel and footware, tobacco
ucts, matches, soap, beer, oatmeal and flour milling, and canned mea
soups, national sales organizations were built to internalize the twin b
of continuous-process production methods and market penetration tec
furnished by the telegraph and railroads.13 The telegraph was a prere
for efficient scheduling and dispatching of freight and passenger trains,
mention the extension of trunk lines west and south. As with any ind
which unit costs of production fall when output expands, potentially
economies of scale created strong centralizing incentives for the tele
industry-and for its business customers, who were increasingly enco
to lower their own unit costs through mass merchandising of brand
goods soon familiar to New Yorkers and Iowans alike.
For that matter, the first business institutions which were actually
by electronic communications were inherently nationwide. These we
seven major commodity exchanges formed between 1845 and 1854-th
same years of the initial growth phase of commercial telegraphy. Spec
exchanges for wheat, corn, oats, and cotton were established in
(1845), Chicago (1848), Toledo (1849), New York (1850), St. Louis
Philadelphia (1854), and Milwaukee (1854).14 Their dependence on the
graph was unmistakable; and from the start they "were almost who
voted to the [national] grain trade rather than the general commercial
of the cities in which they were located."''5
10 Alfred D. Chandler, Jr., The Visible Hand. The Managerial Revolution in Ameri
ness (Cambridge, Mass., 1977), 218.
11 Lance Davis and D. C. North, Institutional Change and American Economic Grow
York, 1971), 170.
12 Charles McCurdy, "American Law and the Marketing Structure of the Large Corpo
1875-1890," Journal of Economic History, 38 (September 1978), 632; Chandler, Visib
403-6.
13 Chandler, Visible Hand, ch. 9.
14 See S. S. Huebner, "The Functions of Produce Exchanges," Annals of the America
Academy of Political and Social Science, 38 (September 1911), 319-53.
15 Morton Rothstein, "Antebellum Wheat and Cotton Exports: A Contrast in Marketin
Organization and Economic Development," Agricultural History, 40 (April 1966), 96.
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AMERICAN TECHNOLOGY AND MONOPOLY: THE TELEGRAPH 575
Control Effects
The expected saving from a given market search will be higher the gr
dispersion of prices and other relevant information and the larger the
ture on the resource or service sought. For example, the only way to
the prices which various buyers and sellers are quoting at a given m
would be to bring about a complete centralization of the market; only
costs of canvassing, or search, be at a minimum. Conversely, with
decentralization these costs will reach a maximum. To lower them, it
centralize-to reduce spatial dispersion and the number of independe
sion makers.
The telegraph opened the way toward such cost savings, which virtually
invited centralization of executive powers. The prime example is the railroads
themselves, the first enterprises to face problems of administration on a recog-
nizably modem scale. The New York and Erie, the first railway to use the
telegraph in scheduling and dispatching operations, employed a "Superinten-
dent of Telegraph" in 1855. "Hourly reports are received by telegraph,
giving the position of all the passenger and the principal freight trains,"
according to the Erie's 1855 Annual Report.16 By 1870 several roads had
special telegraph departments with their own lines and operators, making
possible the "control through statistics" that became a hallmark of corporate
management. 17
The first of the mass retailers, the department stores, appeared in the 1860s
and 1870s, "as soon as they were able to exploit a market as large as that
covered by the wholesalers." 18 Concentration of population in cities and the
spread of railroads were both reducing the costs of distribution, but depart-
ment stores like Macy's, Arnold Constable, Marshall Field, and Wanama-
ker's depended on fast inventory turnover of a wide variety of consumer
goods. For these stores, effective inventory management by means of the
telegraph was the opening wedge toward competitive advantages which could
then of course be enhanced by mass communication in the form of advertis-
ing. For meat packers, the head offices were "in constant telegraphic commu-
nication with the branch houses and commission agents during the progress of
the sale of each carload of beef, obtaining information and giving advice."
Remote control was imperative in a nationwide business based on bulk pur-
chases of cattle, small margin between cost and selling price, and prompt sale
at specific times to avoid spoilage.19 In the cotton trade following the Civil
War, the telegraph was employed by a new class of dealers to purchase cotton
from planters, farmers, and storekeepers at the railheads and to sell directly to
16 Alfred D. Chandler, Jr., ed., The Railroads. The Nation's First Big Business (New York,
1965), 102-5.
17 Chandler, The Railroads, 97-100.
18 Chandler, Visible Hand, 224.
19 United States Bureau of Corporations, Report of the Commissioner of Corporations on the
Beef Industry. March 3, 1905 (Washington, D.C., 1905), 207.
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576 RICHARD B. DU BOFF
New England and English mills. Although the telegraph thus decentralized
cotton marketing, moving it away from the few southern port cities where
most sales had been handled by middlemen-factors-and relocating it in-
land in numerous small markets, the net effect was to concentrate the buying
of cotton in the hands of strategically placed cotton dealers at the premanufac-
turing stage of the production and distribution process. Between 1870 and
1900 a small number of cotton merchant firms, American and European,
came to dominate the business, transferring cotton by telegraphic orders
throughout the world.20 Dispositions of basic commodities as different as
grains and iron represented other cases of backward integration and removal
of middlemen, with railroad-telegraph networks behind the shift toward
monitored marketing by large-scale commodity dealers or integrated
producers.21
Extending control over far-flung operations naturally drew attention to
problems resulting from congestion in chains of orders, trans-shipments, and
production. The existence of the telegraph induced firms to internalize ex-
changes that normally required market mediation-and positive transactions
costs. Through intrafirm coordination of transportation, delivery, inventory
holdings, and output rates, the successive stages of processing could be man-
aged so as to reduce errors stemming from limited knowledge and uncertain-
ty. After 1870 vertical integration not only undercut the function of mid-
dlemen but helped producers to achieve a regulated, uninterrupted flow of
materials all the way to their retail outlets. Horizontal mergers too appeared
on a national scale "only as the railroad and telegraph network went into full
operation in the 1870s and 1880s."22
Intelligence Effects
Speed and secrecy are ingredients essential to any successful intelligence
operation-military, political, or economic. For private enterprise, the attrac-
tion of the telegraph lay in its unmatched speed of communication, and speed
was relatively more important for business than any off-setting cost of tele-
graph service.23 It follows that ultimately the telegraph may have improved
efficiency between the command centers of business firms even more than it
increased efficiency among markets. Communication technology in the nine-
teenth century, in other words. promoted large-scale bureaucratic organiza-
20 Harold Woodman, King Cotton and His Retainers. Financing and Marketing the Cotton
Crop of the South, 1800-1925 (Lexington, Kentucky, 1968), 288-89.
21 John Clark, The Grain Trade in the Old Northwest (Urbana, Illinois, 1966), 256-58; Glenn
Porter and H. C. Livesay, Merchants and Manufacturers. Studies in the Changing Structure of
Nineteenth-Century Marketing (Baltimore, 1971), ch. 3.
22 Chandler, Visible Hand, 316.
23 On the low price elasticity of demand for telegraph service on the part of business users, see
R. B. Du Boff, "Business Demand and the Development of the Telegraph in the United States,
1844-1860," Business History Review, 54 (Winter 1980), 461-62.
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AMERICAN TECHNOLOGY AND MONOPOLY: THE TELEGRAPH 577
24 Glenn Porter, The Rise of Big Business, 1860-1910 (New York, 1973), 43. Similarly,
Chandler, Visible Hand, 287, states, "The new mass producers were keenly aware of the national
and international markets opened up by the new transportation and communication infrastruc-
ture."
25 Alfred Vail, The American Electro Magnetic Telegraph with the Reports of Congress, and
a Description of All Telegraphs Known (Philadelphia, 1845), 49.
26 Du Pont de Nemours Powder Company, Private Telegraphic Code 1905 (Philadelphia,
1905), 58, 194; idem, List of Holders of Private Telegraphic Code of E. I. Du Pont de Nemours
Powder Co. (Wilmington, Delaware, 1906) (both in Du Pont Company Archives, Eleutherian
Mills Historical Library, Wilmington, Delaware).
27 Thomas Cochran and William Miller, The Age of Enterprise. A Social History of Industrial
America, rev. ed. (New York, 1961), 66.
28 Reid, Telegraph in America, 596.
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578 RICHARD B. DU BOFF
29 George Prescott, Electricity and the Electric Telegraph (New York, 1877), 682.
30 On private telegraph lines, see Reid, Telegraph in America, 621-26; Prescott, Electricity
and Electric Telegraph, 672-82.
31 United States Congress, Senate, Investigation of Western Union and Postal Telegraph-
Cable Companies, 60th Cong., 2d sess., S. Doc. 725 (Washington, D.C., 1909), 21-22.
32 "The Southern Telegraph," New Orleans Commercial Times, 13 July 1847, O'Rielly
Documents, Journalistic Series I.
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AMERICAN TECHNOLOGY AND MONOPOLY: THE TELEGRAPH 579
33 J. S. Gibbons, The Banks of New-York, Their Dealers, the Clearing House, and the Panic
of 1857 (New York, 1859), 356-57.
34 0. M. W. Sprague, History of Crises under the National Banking System (Washington,
D.C., 1910), 43-44.
35 D. A. Wells, Recent Economic Changes and Their Effect on the Production and Distribu-
tion of Wealth and the Well-Being of Society (New York, 1889), 82.
36 See Frank Parsons, The Telegraph Monopoly (Philadelphia, 1899); and Gardiner Hubbard,
"Government Control of the Telegraph," North American Review, 324 (November 1883), 521-
28.
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580 RICHARD B. DU BOFF
ciency of contacts normal to large cities.37 Telegraph users could reap bene-
fits of urban scale that were by-products of the high frequency of transactions
and communications emanating from central places. In essence, these were
little different from the external economies of "the same neighborhood of
industries" familiar to students of Alfred Marshall.
In the pretelegraph period, as Allan Pred has shown, "spatial biases"
existed in the flow of information among east coast cities as a function of
geographic location and distance. But Pred seems to say that trade flows
follow information flows: trade adjusts itself to avenues of communication
because spatial biases are a function of geographic distance, which can be
shortened only by improvements in transportation and communication. In
fact, however, the telegraph itself had little impact on the location of commer-
cial activity. While telegraphy removed some of the pure spatial biases, it
facilitated long-distance, extralocal interactions and thus reinforced the ad-
vantages of the older urban centers over smaller places with less effective
channels of communication.38 Goods flows and information flows necessarily
share the same spatial bias, but the flow of information, rather than playing an
autonomous biassing role, followed the simultaneous flow of commerce, just
as the geographical diffusion of the telegraph followed established routes of
travel or trade. Larger cities, and the businesses attracted to them for their
superior access to market information and their auxiliary services, were pre-
cisely the ones the telegraph first linked together-New York, Philadelphia,
Boston, Washington, New Orleans, and St. Louis. Access to the telegraph
thus became a matter of queuing. It was further constrained by geographical
and institutional factors, combined with technical considerations of maximum
wire capacity.
In concrete terms, telegraph users in smaller towns often found that the
lines were tied up by heavy volumes of messages travelling between and
within major cities. The situation was aggravated by the priority status given
to government, police, and some press dispatches. In 1848 a business reply
sent in New York state from Troy to Rochester took more than twenty-four
hours to be transmitted to Rochester "solely because the [Troy] operator
could not get his turn at the wires." A dozen attempts by the Rochester
telegraph office to inquire about the status of the message met with frustra-
tion: "In the morning, two or three of the most important stations, such as
New York, Albany and Buffalo, have exclusive possession of the wires till
their business is completed [and this leads to] a struggle for the wires." In
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AMERICAN TECHNOLOGY AND MONOPOLY: THE TELEGRAPH 581
39 Quoted by Alvin Harlow, Old Wires and New Waves. The History of the Telegraph,
Telephone, and Wireless (New York, 1936), 150-51.
40 Reid, Telegraph in America, 168-69; Government Telegraphs. Argument of William Or-
ton, President of Western Union Telegraph Company on the Bill to Establish Postal Telegraph
Lines (New York, 1870), 18; and United States Congress, Senate, Committee on Post-Offices
and Post-Roads, To Provide for the Establishment of a Postal Telegraph, 48th Cong., 1st sess.,
S. Rept. 577, pt. 2 (Washington, D.C., 1884), 63-64, where Gardiner Hubbard points out that
the heavy flow of messages between the mercantile exchanges of New York and Chicago clogged
lines and excluded many smaller users from the lines.
41 Du Boff, "Business Demand," 470-71.
42 R. L. Thompson, Wiring a Continent. The History of the Telegraph Industry in the United
States, 1832-1866 (Princeton, 1947), ch. 14.
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582 RICHARD B. DU BOFF
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AMERICAN TECHNOLOGY AND MONOPOLY: THE TELEGRAPH 583
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584 RICHARD B. DU BOFF
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AMERICAN TECHNOLOGY AND MONOPOLY: THE TELEGRAPH 585
50 Louis Girard, La politique des travaux publics du second empire (Paris, 1952), 107-8.
51 "The Telegraph," De Bow's Review, 16 (March 1854), 253.
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586 RICHARD B. DU BOFF
kets, efforts to free the process of innovation in this country from all kinds of
public control or guidance could generate social dislocations greater and more
widespread than anything experienced during the first communications revo-
lution of 1840-1910.
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