CMI

All hands call

13 January 2022

We’ll start in a few minutes!

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Happy 2022!
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Thank you!
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Agenda for today
2022 context
| 10 min

2022 priorities
| 20 min

Q&A
| 30 min

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2022 context

Budget Governance Transformation

challenge project

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Update on sanitary measures

Guidance on sanitary measures across

International perimeter remains aligned with
advice of local government

▪ Remember to follow the latest guidelines for business

travel, meetings and training on the OBS intranet Visit the Covid-19 special report on
▪ Look out for local communications from your country the OBS intranet for the latest
updates from OBS and Orange Group
manager / site leader

Update on sanitary measures published by

Orange Group for France on anoo

▪ Update on measures to be taken upon exposure to

Return to Office kits Employee Assistance program:
contacts who have tested positive for Covid
tailored by site/country full details on iris: more live webinar
▪ Reinstatement of 3-4 days per week teleworking until and posted on the dates to follow / confidential
31 Jan General Services plazza counselling /online resources
Coronavirus Global Digital Toolkit
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2022 priorities - reminder

Transform for
Support
operational efficiency
Business enablement
and OBS foundations

Anticipate for long- Make OBS shine

term innovation internally and
leadership externally

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IT priorities for 2022

Support
▪ Ensure IT solutions reliability and end users satisfaction
Business
enablement ▪ Engage with business to deliver 2022 roadmap commitments

Transform for ▪ Continue our technological renovation (Cloud, API, Tests,

operational Enablers)
efficiency and ▪ Take an active part of OBS agile and value-driven transformation
OBS foundations ▪ Reinforce our portfolio and project governance

Anticipate ▪ Design collectively with Business our portfolios strategies

IT for tomorrow ▪ Train, experiment and share to build tomorrow skills

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Customer Experience priorities for 2022
Get the Net Promoter Score back to growth!
Engage 2025 objective for 2022: NPS (IB + DGC) > 25

Some priorities will include:

▪ Accelerate on agility & simplification, especially on Request & Incident Management. Projects:
Smart Service Desk, agile@OBS
▪ Deliver a pragmatic CX framework to extended account teams: facilitate access and
interpretation of survey results, empower the teams on CX. Projects: CX Makers evolution,
New Generation Customer Teams, Satmetrix into EDH, NPS For Business (with B&D)
▪ Put the customer at the centre of product development: leverage the Design Skill Center,
embed CX/UX into TTM/ATM throughout the whole product lifecycle
▪ Improve the listening ecosystem: develop solution-related customer insights, support the
migration of CX data into the EDH, simplify the IB survey process

Most of these projects are cross-CMI collaborations!

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Innovation priorities for 2022
Support Transform for operational
Business enablement efficiency and OBS foundations
Continue to convince customers on our innovative Infuse transformation
edge ▪ OBS innovation portfolio – ensure we invest in
▪ Foresight and co-innovation the right topics
▪ CIC, as a business enabler ▪ OBS innovation model – transform the way we
▪ Customer Innovation Board drive innovation
▪ Drive our skills priorities

Anticipate for long-term Make OBS shine internally and

innovation leadership externally

Leverage the richness of our innovation ecosystem Incite OBS employees to innovate
▪ Stay closer to the field and enable our internal ▪ Give the means to innovate
customers ▪ Leverage the innovation makers community to
▪ Simplify governances and interactions support initiatives

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CTO priorities for 2022 Software
Automation & Modern Ops

Embrace the tidal wave (Hybrid) Cloud (Native)

of technology changes
Telco (5G, Edge, SDx)
API & Platforms
Data & AI

Anticipate technologies that will impact global digital transformation by 2025:

Anticipate
▪ “Tech Breakthrough by 2025”: an exploration framework to make our tech
for for long-term
foundation futureproof
innovation
▪ Tech vision consolidated with CTO Board (Tech Radar, local/global tech strategy)
leadership
▪ Shared with OBS Strategy and triggering transversal initiatives

Confront our tech vision to the market

Support ▪ Sales/Pre-Sales awareness sessions,
Business ▪ CTO2CTO discussions at CAB,
enablement ▪ CTO publications,
▪ Analyst sessions and round tables

Transform for Fill the gap between new tech standards and our capabilities
operational ▪ Recommendation on new partners opportunities,
efficiency and ▪ key achievements in our tech transformation programs (Cloud Native, Edge,
OBS foundations Blockchain and Data/AI*)
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DDSM priorities for 2022
Support
Business enablement
▪ New data ambition & acceleration to meet OBS
strategic plan challenges DDA
‐ New ambition & focus on value development
‐ Key topics to improve & secure (Data quality, Enablers &
referential)
▪ Marketing campaign delivery with Pipe valuation DDA
▪ Support on transversal data studies for strategic
priorities (Voice transformation, Fix access in France..)
▪ Enforce WithU2.0 Product & Multi-Product process
▪ Roadmap alignment & pruning acceleration
▪ Marketing intelligence & marketing dashboard
offers project
Anticipate for long-term innovation
leadership
▪ Strat Plan priorities “deep dives” through Strategic
Marketing plan
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Transform for operational
efficiency and OBS foundations
▪ Improve customer journeys, increase digital share
thanks to UX approach & data usage DDA
‐ Actionable parc to directly perform acts, I Need Help journey
‐ Identity and Access Management enhancement
‐ Design Skill Center & governance set up
▪ Deliver new APIs ambition to move at scale DDA
‐ Roll out API for Business for DGC on Cx domain & extend to
IB customers
‐ Secure APIs strategy execution to move at scale
▪ Offers catalogues governance refoundation
Make OBS shine internally and
externally
▪ Amplify OBS.com showcase redesign DDA
▪ Develop an eCommerce ambition DDA
Workplace Together priorities for 2022

9,1% revenue growth

An objective shared across IB, OCB, DEF, DGC, SMS, OGSB, OCD, D&D and CMI

Product meta- Sales toolkits

Reviews
Business
Strategy
Customer
roadmap
events and Nurturing
Propositions
Global Value

Simpler sales
demos campaigns
Innovation

Analysts
Battle cards Multi-product

journey
Awareness TTM/ATM
campaigns
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GMC priorities for 2022:
imperatives supporting Business & OBS transformation
Support
Business development
Articulate & operationalize our 5 strategic priorities
▪ Portfolio marketing expertise build-up
▪ Integrated global campaigns, processes, roadmap
& governance
▪ Consistent in front of the customer
▪ One story « easy to understand »
▪ End-to-end CVPs « easy to buy from »
Anticipate for long-term
innovation leadership
Prepare for the future with
▪ Strong Thought Leadership programs
▪ Re-branding & comms integration of affiliates
into external comms & influencers programs
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Transform for operational
efficiency and OBS foundations
Continue transformation of operational marketing
▪ Global marketing & budget governance, Y2
▪ Establishment of clear processes & their agile
execution at each operational level
▪ Maximize ROI across all entities
▪ Manage execution with KPIs and dashboards
▪ Develop best practices (esp on digital)
Make OBS shine internally and
externally
Develop OBS awareness on digital services
▪ Repositioning campaign
▪ Rebranding of affiliates
▪ Rethink our Internal Comms model
Back to Wassila: more proximity & interactions

New office More time for Q&A

Digital coffees
in stadium in all hands calls

Site visits
CMI Kick-off
as soon as possible

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My request to you: make these words resonate even more!

Prioritize People & Skills

Metrics & renouncements! Attrition / workload

Leverage & scale Simple Value creation

Vital for OBS Bold & sharp

Leadership Digital state of the art

Just take it Faster

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 In 2022,
let’s dare to take
leadership &
accountability

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 Thank you!

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Questions
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