BINGHAM DRAFT- 3/1/11

MARS CHOCOLATE NORTH AMERICA, LLC SNICKERS ICE CREAM TWITTER SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. SWEEPSTAKES BEGINS AT NOON (ET) AND ENDS AT 2:59:59PM (ET) ON JULY 1, 2011 (ENTRY PERIOD). 1. HOW TO ENTER: The Judge/Administrator (defined below) will post, via the SNICKERS Ice Cream Twitter handle, a Tweet announcing the Sweepstakes (the Sweepstakes Tweet) at approximately 10:00:00AM ET on 7/23/2011. To enter, retweet the Sweepstakes Tweet during the Entry Period. (A Twitter account is needed to enter. You may obtain a Twitter account at no cost at www.twitter.com.) Each retweet will constitute one (1) entry. ENTRY LIMIT : one (1) entry per person. If you access Twitter and/or send and receive tweets via a mobile device, standard messaging and rates apply. ALL ENTRIES MUST BE RECEIVED BY 2:59:59 PM (ET) ON 7/23/11. No illegible, incomplete, forged or altered entries will be accepted. Each entrant may use only one (1) Twitter account to participate in this Sweepstakes and the same Twitter account may not be used by more than one (1) entrant. Each entry will be deemed to have been submitted by the natural person assigned the Twitter account associated with the entry. If any entrant uses more than one Twitter account to enter or if more than one entrant uses the same Twitter account to enter, Sponsor reserves the right to disqualify all entries associated with the entrant(s) and Twitter account(s) involved and to declare all prize(s) associated with such entries forfeited. Participation is subject to terms and conditions associated with use of a Twitter account and the Twitter websites. All entries become the exclusive property of Sponsor and will not be returned. 2. SELECTION OF WINNERS: Winners will be selected from all eligible entries received in a random drawing to be held approximately 7/25/11. Drawing will be conducted by the Judge, whose decisions are final on all matters relating to this Sweepstakes. Each winner will be notified, via Twitter Message at the Twitter account used to enter, approximately 3 days after the end of the Entry Period. 3. PRIZES AND ODDS: Ten (40) Prizes: a package of SNICKERS Ice Cream Bars (6 bars per package). Approximate Retail Value (ARV): $5.50 each. Total ARV of all prizes: $202.00. Odds of winning depend upon the number of eligible entries received. All prizes will be awarded (assuming sufficient number of eligible entries). PRIZE LIMIT : one (1) prize per entrant. Sponsor reserves the right to substitute prizes of equal or greater value. No other substitution or transfer of prizes permitted. Sponsor is responsible only for prize delivery; not responsible for prize utility or otherwise. Taxes and fees, if any, are the responsibility solely of winners. 4. ELIGIBILITY: Sweepstakes open to individual legal residents of the 48 contiguous United States & District of Columbia, age of majority or older as of

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-27/23/11, except employees (and their immediate families and members of the same household) of Sponsor and the Judge and their respective affiliates, agents, judges and advertising and promotion agencies. 5. VERIFICATION OF WINNERS AND DELIVERY OF PRIZES: Each winner must respond to the winner notification Twitter Message (Winner Notification) by sending a Twitter Message containing all of the requested information back to the SNICKERS Ice Cream Twitter handle within three (3) business days after the date of the Winner Notification. Each winner may be required to sign an affidavit of eligibility and liability release and, where permitted, a publicity release. Any prize may be awarded to alternate winner if Winner Notification or prize is returned as undeliverable, if entrant does not respond to Winner Notification within three (3) days after the date of such Winner Notification or if affidavit/release (if any) is not returned within ten (10) days after sending to winner. Each winner agrees to use of his/her name, address, likeness and/or prize information by or on behalf of Sponsor for promotional purposes in any medium without additional compensation to the extent permitted by law. 6. GENERAL: This Sweepstakes is void in Puerto Rico, the U.S. territories and possessions, outside the United States and where prohibited or restricted by law and is subject to all applicable federal, state and local laws and regulations. This Sweepstakes will be governed by the internal laws of the State of Delaware. Any and all legal actions or claims arising in connection with this Sweepstakes must be brought in a court of competent jurisdiction within the United States of America. Sponsor and Judge are not responsible for late, lost, stolen, damaged, garbled, incomplete, misaddressed or misdirected entries or communications, for errors, omissions, interruptions, deletions, defects, or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of computer hardware, software, communications devices or transmission lines or data corruption, theft, destruction, unauthorized access to or alteration of entry materials, loss or otherwise. Further, Sponsor and Judge are not responsible for electronic communications which are undeliverable as a result of any form of active or passive filtering of any kind or insufficient space in entrant's e-mail or Twitter account to receive messages or for any action or inaction of Twitter, Inc., including but not limited to any action or inaction that affects the administration or proper conduct of the Sweepstakes. The use of automated software or computer programs to participate in the Sweepstakes is prohibited and any individual who uses, attempts to use or Sponsor suspects (in its sole discretion) of using such methods to participate will be disqualified. Sponsor disclaims any liability for damage to any computer system resulting from participation in, or accessing or downloading information in connection with, this Sweepstakes, and reserves the right, at its sole discretion, to modify, cancel, terminate or suspend this Sweepstakes at any time for any reason, including but not limited to any virus, bug, technical failure, unauthorized human intervention or other cause beyond Sponsors control that affects the administration, security, fairness, integrity or proper conduct of the Sweepstakes. In the event of any such cancellation, termination or suspension, a notice will be posted on the Twitter page associated with the Sweepstakes Tweet and a random drawing will be held from among all eligible, non-suspect entries received prior to such time. Sponsor reserves the right, at its sole discretion, to disqualify any entrant (and all of his/her Sweepstakes entries)

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-3from this Sweepstakes (or any other promotion conducted now or in the future by Sponsor or any of its affiliates) if he/she tampers with the entry process or if his/her fraud or misconduct affects the integrity of the Sweepstakes. Sponsors reserve the right to correct clerical or typographical errors in promotional materials. By participating in this Sweepstakes, each entrant accepts the conditions stated in these Official Rules, agrees to be bound by the decisions of the Judge and warrants that he/she is eligible to participate in this Sweepstakes. By accepting prize, winner agrees to release Sponsor, Twitter, Inc. and their respective directors, employees, officers and agents, including without limitation, their advertising and promotion agencies, from any and all liability, loss or damages arising from or in connection with the awarding, receipt and/or use or misuse of prize or participation in any prize-related activity. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. 7. QUESTIONS & WINNERS LIST: To obtain list of winners or ask a question about this Sweepstakes, send an email dhawkins@engauge.com. Winners list requests must be received by 5:00pm ET on 7/23/11. Winners list will be sent after selection and verification of winners. 8. JUDGE/ADMINISTRATOR: Engauge, 375 N Front Street, Suite 400, Columbus OH 43215

9. SPONSOR: Mars Chocolate North America, LLC, High Street, Hackettstown, NJ

07840. / trademarks Mars, Incorporated 2011. All rights reserved. Twitter, Inc. is not a sponsor of this Sweepstakes.

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