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17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Search Experience to IP h
Th 2022
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u h from
oa
m
fr ng an
o ng IP
Ad Usefulness: 7
2 2
, 20 u ho
ay hy V
a an
h

Examples of
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Sa 6.25
r d
,
4
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ay 6 by
.
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1
how to rate
172
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.

17 atur
September
2 .16 day
.25 , M
2021
The Ads 4.6 Quality
ay
by 7, 2 Team
Th 022
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u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
, h
a y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential


Introduction

In this document you will find different examples the ones


17 atur will give you clues
S
2.1 da
6.2 y, M
about how to rate taking into account the following grid with 54
.6 ayyour
by 7, 2
T 02
responses.
hy
Vu 2 fro
IP h ho m I
m an P
2 fr ng an
o ga
2 a nh
7 , 20 u ho
M ay hy V
, T
r d ay 6 by
tu 4 .
Sa 6.25
. 1
172
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
, h
a y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential 2


Introduction

S
17 atur
2.1 da
Please, review the instructions below to understand each example. 6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
IP h u h from
oa
m
fr ng an
o ng IP
● An ad with at least ONE red square should usually be rated Egregious.
2 2 a an
7 , 20 u ho h
● An ad with NO red and at least ONE yellow square should usually be rated Poor.
, M ay hy V
T
d ay 6 by
● tuAn ad with NO yellow or red and a MIX of green and blue squares should be rated Okay.
Sa 6.25
r 4 .
. 1
● 172 An ad with ALL or nearly all blue squares should be rated Good.
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
, h
a y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential 3


Examples

If we are faced with this grid, where there is one yellow answer andS four green answers, the
17 atur
2.1 da
accurate rating range to choose would be... 6.2 y, M
54 a
.6 y
by 7, 2
Th 022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
, T
r d ay 6 by
tu 4 .
Sa 6.25
. 1
172
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
h
POOR: An ad with NO red and at least ONE yellow square should usually be rated Poor.
a
,
y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential 4


Examples

If we are faced with this grid, where there is one red answer and S four yellow answers, the
17 atur
2.1 da
accurate rating range to choose would be... 6.2 y, M
54 a
.6 y
by 7, 2
Th 022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
, T
r d ay 6 by
tu 4 .
Sa 6.25
. 1
172
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
h
EGREGIOUS: An ad with at least ONE red square should usually be rated Egregious.
a
,
y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential 5


Examples

If we are faced with this grid, where there is one green answer 1and
Sa four blue answers, the
72 turd
.16 ay
accurate rating range to choose would be... .25 , M
4 a .6 y
by 7, 2
Th 022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
, T
r d ay 6 by
tu 4 .
Sa 6.25
. 1
172
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
h
GOOD: An ad with ALL or nearly all blue squares should be rated Good.
a
,
y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential 6


Examples

If we are faced with this grid, where there are two blue answers andS three green answers, the
17 atur
2.1 da
accurate rating range to choose would be...6.2 y, M
54 a
.6 y
by 7, 2
Th 022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
, T
r d ay 6 by
tu 4 .
Sa 6.25
. 1
172
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
h
OKAY: An ad with NO yellow or red and a MIX of green and blue squares should be rated
a
,
y 7 y Vu
y , M y Th
Okay. a
d a
tur 254.6
b
S 6.
.1
172

TELUS International confidential 7


Examples

If we are faced with this grid, where there are four red answers 1and
Sa one yellow answer, the
72 turd
.16 ay
accurate rating range to choose would be... .25 , M
4 a
.6 y
by 7, 2
Th 022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
, T
r d ay 6 by
tu 4 .
Sa 6.25
. 1
172
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
h
EGREGIOUS: An ad with at least ONE red square should usually be rated Egregious.
a
,
y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential 8


Examples

If we are faced with this grid, where there are five blue answer, 1theSa accurate rating range to
72 turd
.16 ay
choose would be... .25 , M
4 a .6 y
by 7, 2
Th 022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
, T
r d ay 6 by
tu 4 .
Sa 6.25
. 1
172
S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
h
GOOD: An ad with ALL or nearly all blue squares should be rated Good.
a
,
y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential 9


S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
, T
ay 6 by
tu
Sa 6.25
. 1
r d
4 .
Thank You!
172
S adsquality@telusinternational.ai
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
, h
a y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential

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