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Search Experience to IP h
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17 atur
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The Ads 4.6 Quality
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172

TELUS International confidential

 The Task

The Search Experience to Ad Usefulness task type17will 2.1 urdapresent you with
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an ad and an accompanying worksheet that guides you bthrough
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After
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you have identified if the landing page offer an alternative to what the
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user 6.2 seeks,
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it will be time for you to review your previous answers before
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rating theVu hlanding
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most
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accurate rating ng
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TELUS International confidential 2

 Review you responses

After you answer all the questions, you will find this grid indicating your
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previous responses.
17 atur
(Please note that the below grid is blank, and will appear with answers2.1 da selected at the end of
6.2 y, M
54
.6 ay 7
each completed worksheet) by ,
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This grid will help you to choose the best rating range on the following final section of the task.
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Please, take your time while reviewing your answers to make sure they are correct. You can
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always go back to the questions and change your response.
Sa 6.25
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4
172
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17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
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a y 7 y Vu
a y , M y Th
d b
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S 6.
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172

TELUS International confidential 3

 Review you responses

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Your responses in the grid above should inform your overall rating172of
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● An ad with at least ONE red square should usually be rated Egregious.
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NO yellow or red and a MIX of green and blue squares should be rated Okay.
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●Satur6An
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4 ad with ALL or nearly all blue squares should be rated Good.
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17 atur
2.1 da
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That said, there are guidelines, and you should use your judgement based on the above
54
.6 ay 7
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Th 2022
guidelines and the following descriptions of each rating.
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Once you have decided on a rating, it will be time to submit the task. a
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tur 254.6
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S 6.
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TELUS International confidential 4

 Usefulness of the Ad

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17 atur
Egregious Poor Okay 2.1 da
6.2 y, M
Good
54
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Egregious ads areIP h Poor ads are typically Okay ads are typically Good ads are almost
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m
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almost always 2 2 negative
a negative experiences. positive experiences. always positive an
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experiences. ,
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find them useful. user will find them useful.is almost certain to find
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consider them to be
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useful,
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have significant
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negative positive aspects such
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aspects such y V as
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when shown. a y 7 convenient
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Sa 6.25
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 Tips

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17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
● There are plenty of learning materials including quizzes and webinars about this task
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IP h oa
type, which
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fr ng you
o m an can find in the Community Portal. ng IP
an
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● Use your judgment while rating, putting yourself into the user shoes and rating in
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Sa 6.25
accordance with the task Instructions as closely as possible.
172
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17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
, h
a y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
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172

TELUS International confidential 6

 S
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
IP h u h from
oa
m
fr ng an
o ng IP
2 2 a an
7 , 20 u ho h
M ay hy V
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ay 6 by
tu
Sa 6.25
. 1
r d
4 .
Thank You!
172
S adsquality@telusinternational.ai
17 atur
2.1 da
6.2 y, M
54
.6 ay 7
by ,
Th 2022
yV
u h from IP
oa
ng IP r o m anh
f
an
h 2 0 22 oang
, h
a y 7 y Vu
a y , M y Th
d b
a tur 254.6
S 6.
.1
172

TELUS International confidential