MASTER OF BUSINESS

A D M I N I S T R AT I O N
(90 ECTS)
TABLE OF
CONTENTS

01. About upGrad

02. About IU

03. Why study with IU

04. Hear from Our Learners

05. Curriculum

06. Learning Experience

07. Batch Profile

08. Onshore Alumni Benefits

09. Admission Process

ABOUT
UPGRAD
upGrad is an online education provider that helps individuals to develop their professional potential
in the most engaging learning environment. Online education is a fundamental and much needed
disruption that will have a far-reaching impact. At upGrad, we are working towards transforming this
online education wave into a tsunami! We are taking a full-stack approach of leveraging content,
technology, marketing and services to offer quality education at scale in partnership with universities
abroad and academics to offer a rigorous and industry relevant program.

Through our partnerships with universities abroad, we are building a portfolio of unique study
abroad programs which will help parents and students in leveraging online learning to study flexibly
at an affordable cost for part of the program in India and then transfer to a foreign university campus
to complete their degree abroad. These programs not only reduce costs for students and parents
but also provide potential opportunities for graduates to work in destination countries through post
study work visas.

upGrad, in collaboration with International University of Applied Sciences, Germany is excited to

offer a one-of-its-kind, academically rigorous and industrially relevant Master of Business
Administration Program. The faculty includes an average of 15+ years of experience. This program
cover topics such as sales, pricing and brand management, corporate finance and investment, data
science and analytics, consumer behaviour and research, accounting and many more.

Our aim is simple:

We strive to create
high-impact, on-campus
hands-on experiences that
prepare students for
meaningful and productive
careers.

Ronnie Screwvala
Co-founder & Executive Chairman

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ABOUT
IU

More than 95,000

Founded 1998
Students

28 Campus Locations & Students from more than

more than 40 Examination
110 Countries
centers in Europe

More than 200

International Campus
Bachelor’s, Master’s and
in Berlin, Germany MBA programmes

>10,000 WES
Business Cooperations Recognised

In today’s globalised world a simple degree is not enough. IU recognised this fact long ago, and
therefore, we have always striven to offer our students much more than a simple degree. With our
innovative, international, English-based Bachelor’s and Master’s programmes, our goal is to redefine
the standards of what it takes to be a manager. Through the in-depth, subject-specific knowledge
taught by IU’s highly experienced professors, and the practical experience they are exposed to
during their studies, our students gain a cutting edge advantage over public university students.
With a network of over 10,000 reputable partner companies and organisations around the world, IU
can make your career in a competitive, global environment possible.

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COMBINE
CAMPUS AND ONLINE LEARNING

EXPERIENCE CAMPUS LIFE, FOR PART OF YOUR DEGREE!

IU’s flexible on-campus study option offers you the perfect opportunity to live in Berlin or Bad
Honnef while getting your accredited degree. The mix of in-person and online classes means you
can build a network, socialise, and benefit from real-time, practical teaching.

MYSTUDIES AT A GLANCE
 Study with Others 
Attend live courses and study on campus
with your fellow students.
 Ultimate Flexibilty
Choose which semester you want to
spend on campus and which semesters
you would like to learn online.
Advantages
• Combination of online self-paced
and in-person classes
• Start online or on campus
• Switch between online and campus any
time
• Two or four intakes on campus per year
(programme dependent)
• All programmes taught in English
• Full advantage of services on campus
• Networking opportunities with students
and partner events

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WHY STUDY
WITH IU?

01
Maximum Flexibility
02
We Support You
• Full or part-time online studies • 24/7 online support
• Balance studying with daily life • Simpler admission processes
• Study 1st semester online and flexibly • Online forums & chats
choose between online or on-campus
for rest of the two semesters

03
Your Career in Focus
• Practical study content
• Career services & support
(on-campus)
• Experienced professors
• Top name industry partners
• Boosted career prospects
04
Broadening Your Horizons
• English study content
• 2 campuses in Germany
• International student community
• Large alumni network

05
Accreditations & Awards
About us

• No fixed exam periods

• Online exams
• Online seminars
• Get in touch with fellow students
and tutors

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01
Maximum
Flexibility
On campus or 100% online
With our roots in Bad Honnef, near
Bonn, we have grown to serve
75,000 students around the world.
We maintain our original campus in
Bad Honnef and also welcome
students to our newer campus in the
German capital of Berlin. You can
choose if you want to study with us
on campus or take your degree fully
online. Our highly rated online
learning tools and teaching methods
provide you with all you need to
study comfortably from home. At
home, travelling the world, or on
campus in Germany, so long as you
can access our digital study
materials, you choose where you
want to study. Plus, you’re free to
change you mind regarding study
models for programmes that are
available both online and on campus.
Study Online
Studies In The Comfort Of Home
True to our international approach and digital core, we
provide study programmes that are fully online to help
you study when and where it is most convenient. Our
digital, user-friendly learning materials and online
support services give you the student experience with
added flexibility to make studying suit your schedule.
Wherever you are, you can gain an accredited and
recognised degree while keeping up with work or
family commitments.
All our online degrees are taught using digital,
user-friendly learning materials and we provide many
podcasts and eBooks for learning on the go. You can
chat online with fellow students and your professors
and access our online library for reading material.
• Learn on-the-go with podcasts and eBooks
• Chat online and receive remote coaching
• Take exams in a more relaxed environment
• Don’t worry about visas, accommodation, or travel
expenses
• Study alongside work and family commitments
• Demonstrate motivation and self-discipline to future
employers
Ultimate freedom for your studies
We are proud to offer you flexibility in your studies with
our combined on campus studies study model. For
programmes with this flexible option, you can choose
to join us on one of our campuses for a semester, or
more, to experience campus life. You simply need to let
us know in advance. Start online or on campus.
• Experience online learning and campus studies
• Study each semester where it makes most sense to
you
• Be home when you need
• Experience a new city and campus life when you can
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On Campus
We have two great campuses located in Germany: one in the
busy, international capital Berlin, and one in a picturesque
spa town outside of Bonn, near to Cologne. In terms of
educational quality, Germany is considered one of top study
destinations in the world and considered one of the best
providers of education. A leader in innovation, business, and
engineering, career prospects with a German degree are
diverse and far reaching. Our university is at the heart of
Germany with degree programmes accredited by the
country’s educational standards agencies.

• Benefit from a more structured way to learn

• Head to the library or study rooms to concentrate
• Experience a new city and the German lifestyle
• Study and network with international students in person
• Take advantage of on-site facilities and dining options
• Join sports clubs and associations

Berlin Campus
INTERNATIONAL CAMPUS IN THE GERMAN CAPITAL
Dynamic, progressive Berlin is set to become Europe’s
leading start-up hub and entrepreneurial capital. With a
multinational population of around 3.76 million, the city is a
powerhouse for networking and collaboration. The campus is
located in the heart of Berlin, with around 2000 students
studying in the cultural hotspot. Students have access to
libraries and facilities across the city and we are happy to
support in finding accommodation.

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02
We Support
Support That’s Individual to You
We support you in a range of ways, from academic
support in online learning, as well as career services
on-campus. We’re here to ensure every student feels
comfortable and can fulfil their potential.

Connected, even from far away

Exchange ideas on study content on our online
campus in chats and forums, work together using
You study wikis, or organise group work using our tools.
Access all you need in your online learning
environment and contact your professors over chat to
schedule appointments. And, contact the Student
Student Office Office and our team whenever you need support for
your studies or personal advice.
We want you to feel comfortable and
prepared during your studies to
ensure you graduate successfully
and head straight into a great career.
Your Student Office helps you find
the support and services you need.
Plus, the International Office is the
first point of contact for incoming or
exchange students. Whether you’re
moving to our campus in Germany to
study or joining an exchange
programmes at a partner university,
the team can provide you with
information and support in finding the
right documentation or contacts.

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03
Your Career
In Focus

Building Your Career
We know that employability after
graduation is very important to our
students. Our international Career
Office assists students in reaching
their career goals. In fact, 94% of our
graduates start careers within six
months of graduating. Through
individual consultations, workshops,
networking opportunities and access
to our exclusive job database, we will
support you in finding a great
position after graduation.
Career Office
The corporate world is looking for globally oriented
professionals and motivated graduates. Take
advantage of our excellent reputation in academia,
extensive partner network, and individual support to
build a successful career. Our team of professional
advisors and educators support you with your search
for internships, job placements, and events. We
organise company presentations on campus, carry out
applicant training and interview coaching, review your
applications, and offer you advice to ensure you have
every chance to boost your career.

Invest In Your Future

94% of our graduates have a job

within six months of
Our professors have a minimum
of 5 years’ industry experience
graduation. and help you develop practical
of our graduates work in an and relevant skills.
75% international environment.

80% of our graduates move into

a management position
within two years.

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04
Welcome To Germany:
Post-Study Visa
In Germany, skilled professionals are
in high demand and around 20% of
the German population has a
migration background. The country is
welcoming to educated immigrants
and offers the EU Blue Card scheme
for residency. Additionally, post-study
visas are available: If you choose to
carry out your last semester in
Germany, you have the chance to
remain in the country for 1.5 years
after graduating to search for a job.
You will need to find employment that
has adequate compensation and is in
the professional area relating to your
completed studies.
Broadening
Your Horizons
Build Your International Network
We’re proud to have an ever-expanding community of
international students and alumni, a network of 6,000
partner institutions, and 650+ Professors, lecturers &
employees. We continue to grow and grow, and as we
do your network grows, too. You can lean on our large
community during your studies for extra support and
advice and make long-lasting connections that could
turn into to profitable career partners for your future.
All programmes taught in English—
the international business language
All studying content and teaching at is in English,
widely recognised as the international business
language. This can help boost your career prospects
internationally once you graduate.
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 05Our Accreditations Ensure Our Quality
We offer high quality study programmes with career relevant content and a practical approach.
Our study programmes, both online or on campus, have received multiple accreditations and
awards, and IU is one of the top institutions on the CHE university ranking.

Build Your International Network

Our programmes are recommended by 60,000+ students, including students and alumni that
work at:

10,000+
business partners
98%
recommendation
110+
countries
95,000+students
rate represented

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HEAR FROM
OUR LEARNER
See how studying at IU International University of Applied Sciences has helped our students
and alumni get to where they want to be. Each of our graduates is one more reason we’re proud
to provide accessible, flexible, and practical higher education internationally.

I am an architect with seven-year experience. I am a double master’s

degree holder. My focus had always been on Urban Engineering and
Sustainable Development, but I felt that an MBA degree can give wings
to my career and offer me business knowledge as well.

Challenge, diversity, and a welcoming atmosphere

I chose IUBH Berlin as my preferred university for higher studies. Friendly
batchmates, highly supportive faculty and the cultural diversity that IUBH
Zena Massaad offers, are some of the reasons that makes it a global hub of education.
Even with challenging workload, I always felt at home at IUBH.
Two paths towards fulfilment
After graduating from IUBH, I decided to reside in Berlin. My life took two
paths: the passion and the career. For passion, I joined an NGO and for
career, I started working as Senior Architect. In both my passion and my
career, the skills, and competencies I learned during my MBA at IUBH
have made a big difference in many ways.
Zena Massaad, 35, was born and raised in Syria. An architect by
training, she holds a series of degrees from Syria, France and
Germany. She is currently a Senior Architect at PMS AG in Berlin, and
is also involved with the NGO, Space2Grow, which won first place in
the Deutscher Integrationpreis (2018) and was nominated for the
Deutscher Engagementpreis (2019). To find out more about their work,
visit www.space2grow.de.

“
“
In both my passion and my career, the skills and competencies I learned at IUBH
have made a big difference

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MASTER OF BUSINESS ADMINISTRATION

SEMESTER 1 30 ECTS

LEADERSHIP 5 ECTS

This course presents the necessary competencies of the leader in a modern, knowledge based
organization. Central questions raised by modern leadership theory are presented and discussed.
In doing so, the course focuses on requirements and instruments of professional leadership,
aspects of situational leadership, and leadership communication and interactions, both in the
context of strategic management and change processes.

Module Contents
• Foundations of professional leadership
• Leadership and motivation in the corporation
• Leadership and corporate culture
• Leadership and change management

INNOVATION AND ENTREPRENEURSHIP  5 ECTS

This course introduces students to the ideas behind, motives, and drivers of entrepreneurial activity
and innovation and teaches them the practical aspects of the identification, analysis, and
development of innovations and business ideas. The core competence of the entrepreneur—the
ability to negotiate with investors and partners—is also addressed.

Module Contents
• Innovation management and entrepreneurship in a globalized world
• Basics of entrepreneurship
• Business ideas and company foundations
• Financing sources and processes
• Internet, digital business, and artificial intelligence
• Strategic alliances
• Family-owned companies

INTERNATIONAL MARKETING  5 ECTS

This course shall therefore analyze and discuss contemporary case studies involving multinational
corporations to elucidate these potential threats. Industry-based case studies also offer students
the opportunity to put into practice the knowledge and tools acquired in this course to address
some of the specific challenges of international marketing.

Module Contents
• Introduction to international marketing
• The international context of corporations
• International marketing strategies
• Features of the marketing-mix specific to the international context
• Trends in international marketing
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 PERFORMANCE MEASUREMENT  5 ECTS

Performance measurement and performance management support the implementation of strategy

by using performance measures to address financial and non-financial/operational aspects.
Consequently, students get to know the function of performance measurement and performance
management as part of the overall management functions. Furthermore, they will acquire an
understanding of various performance aspects (e.g. financial drivers measured by the economic
value added, customer drivers measured and managed by customer lifetime value, process drivers
measured and managed in the context of continuous improvement programs). Understanding
financial performance measurement concepts is especially crucial before students go on to identify
operational drivers.

Module Contents
• Performance measurement concepts
• Measuring financial performance
• Drivers of financial and operational performance

CORPORATE FINANCE  5 ECTS

This course offers answers to these and other complex questions on the topic of financing and
investing. The introduction deals with portfolio selection and capital market theory. With this
theoretical foundation, various financing types and capital structures are then explained in detail.
Well-known corporate assessment procedures, such as the discounted cash flow method, are
presented, as are different calculations that can be used to inform decision making. A critical
element of the course is the topic of mergers and acquisitions.

Module Contents
• Portfolio and capital market theory
• Financing and capital structure
• Company assessment procedures
• Acquisition, corporate control, and governance
• Finance planning

MANAGERIAL ECONOMICS  5 ECTS

This course takes an in-depth look into the economic framework underlying markets and
economies and the economic rationale underlying strategic decisions. In order to enable students
to analyze the economic environment and draw conclusions from a managerial perspective, the
first part of the course is devoted to the description and analysis of market forces.

Module Contents
• The nature of managerial economics
• Market forces: Demand and supply
• Market structures and competition
• Strategy analysis and decision-making

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SEMESTER 2 35 ECTS

STRATEGIC MANAGEMENT 5 ECTS

Various methods of strategic market analysis are presented in this course so as to allow students
to evaluate risks and opportunities in markets and understand strengths and weaknesses of
organizations that face specific market situations. Supported by new developments in the field of
market research, the process for identifying and analyzing core competencies and competitive
advantages in national and international environments is discussed at length.

Module Contents
• Foundations and concepts of strategic management
• Strategic planning process
• International challenges of strategic management

OPERATIONS AND INFORMATION MANAGEMENT  5 ECTS

This course provides students with the knowledge and skills to apply theoretically-sound and
practicerelevant concepts of operations management in the context of different problems and tasks
(taking into account central megatrends) and draw process-relevant conclusions for verifiable
performance improvements.

Module Contents
• Preparation of reliable demand forecasts
• Site planning
• Process design and process planning
• Inventory management and production control
• Information systems in the supply chain
• Behavioral operations management

BUSINESS ETHICS AND CORPORATE GOVERNANCE  5 ECTS

Students are required to demonstrate their capacity to link business ethics and corporate
governance, both theoretically and based on an example from business practice. The students
show the ability to familiarize themselves with the topic, to link scientific theory and entrepreneurial
practice and to present their findings in a structured systematic way.

Module Contents
• Introduction to Business Ethics and Corporate Governance
• Ethics Theories
• Business Ethics Problem Areas and Solutions
• Basic Perspectives of Corporate Governance
• Monitoring Concepts for Corporate Governance
• Combining Business Ethics and Corporate Governance

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ELECTIVE A 10 ECTS

ELECTIVE B 10 ECTS

SPECIALIZATIONS & ELECTIVES OPTIONS

For part of your degree, you will choose two electives so you can focus on an area or industry
you're interested in. You have the possibility to combine your electives freely or to set a content-re-
lated focus by choosing subject-specific specialisations.

• Artificial Intelligence • Big Data Management

• Elective A: Artificial Intelligence • Elective A: Data Science and Analytics
• Elective B: AI in Practice • Elective B: Big Data

• Engineering Management • E-Sports Management

• Elective A: Manufacturing Methods • Elective A: E-Sports Management
Industry 4.0 and Internet of Things • Elective B: E-Sports Marketing and
• Elective B: Product Development and Eventmanagement
Design Thinking

• Finance & Accounting • Healthcare Management

• Elective A: Corporate Finance and • Elective A: Health Systems and Policy
Investment • Elective B: Economics of Health
• Elective B: Accounting

• Human Resource Management • Innovation & Entrepreneurship

• Elective A: Human Resource • Elective A: Entrepreneurial Ecosystems
Management: Theory • Elective B: Innovation and Design Lab
• Elective B: Human Resource
Management: Practice

• International Marketing • IT Management

• Elective A: Sales, Pricing and • Elective A: IT Project and Architecture
Brand Management Management
• Elective B: Consumer Behaviour • Elective B: IT Governance and
and Research Service Management

• Salesforce • Supply Chain Management

• Elective A: Salesforce Consultant • Elective A: Supply Chain and Sourcing
Specialization Management
• Elective B: Salesforce Sales • Elective B: Aspects of International
Specialization Management

SEMESTER 3 25 ECTS

CAPSTONE PROJECT THESIS & DEFENSE 25 ECTS

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UPGRAD
LEARNING EXPERIENCE

EXPERT FEEDBACK
AND LEARNING
• TA sessions
• Regular live sessions by experts to clarify concept related doubt
• Receive unparalleled guidance from industry mentors, teaching assistants and graders

STUDENT SUPPORT
TEAM
• Student support available 7 days a week, 24*7
• You can write to us via studentsupport@upgrad.com or for urgent queries, use the “Talk to us”
option on the learn platform

Q/A FORUM
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching
assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification
on conceptual doubts.

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BATCH
PROFILE 40>

20-25
35-40
2%

7%
17%
30-35
25-30

26%
48%

A. PERSONAL DEMOGRAPHICS
- AGE WISE DISTRIBUTION

12+

2-4

8-12
14%
5%
33%
4-8

48%

B. PROFESSIONAL DEMOGRAPHICS
-WORK EXPERIENCE DISTRIBUTION
(IN YEARS)

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 BATCH
PROFILE

MALE

26%
FEMALE

74%

C. GENDER

TAX 2% ARTIFICIAL
AUTOMOTIVE 2% INTELLIGENCE 2%
SERVICES 2% BANKING 2%
NA 2% AUTOMOBILE 4%
SALES 2% CYBER SECURITY 2%
HOSPITALITY 2%
INSURANCE 4%
PHARMACEUTICAL 2% HR 2%

OPERATIONS 2%
EDUCATION 4%

OIL AND GAS 2%

MANUFACTURING 2% MARKETING 4%

LOGISTICS AND
NA 4%
SUPPLY CHAIN 2%

OTHERS 7%
27%

IT/TECHNOLOGY FINANCIAL SERVICES 11%

D. INDUSTRY

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UPGRAD ABROAD
ONSHORE ALUMNI BENEFITS
Our support does not end up once you board a flight to your study destination but also continues
in the University you join. Once you reach the University, you will be provided following additional
support by upGrad abroad:

• upGrad Abroad Onshore Buddy

Entering a foreign land can be a blissful experience when one knows that someone is always
there to assist in attuning to the culture and other important aspects related to the country.
With upGradabroad courses, the students will be entitled to one such service which is onshore
upGradabroad buddy.
As the name suggests, the onshore upGradabroad buddy will extend the support in many
ways like helping them with the orientation session, arranging the city tours, guiding you with
the local visa process, finding the accommodations, city registration, opening a bank account,
and other mandatory services.
Not only this, the onshore buddy will organize insightful sessions on destination country
cultures so that the students can easily get along with the local students at the university. The
onshore buddy will extend his support in finding part-time work at the university or outside
University (if allowed) and providing guidance on how to apply for a post-study work visa /
OPT (optional practical training).

• Extended upGrad Career Services

There are also extended career services offered by upGradabraod and that include building a
strong resume, organizing mock interviews, and providing guidance on the best practices to
find onshore jobs.

• Alumni Portal
As an upGradabroad student, the students are entitled to access the Alumni portal where they
can build a professional network with other upGradabroad Alumni for assimilating information
related to finding jobs or social integration.

• upGrad Alumni Discount

Under the upGrad Alumni discount, the students can avail of great discounts on the courses
that they would like to take up in the future which can help them in upskilling their careers and
suit their resume for jobs abroad.

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 ADMISSION
PROCESS
PROGRAM FEE
Program Duration and Format Online (including GST) in INR On-campus in Euros

Option A 1 Semester Online +

2.75 Lakhs 9,028
2 Semesters On-Campus
Option B 3 Semesters Online 4.75 Lakhs

Note -
In case student wishes to continue full course online than INR 2 Lakhs additional will be charged
at the beginning of 2nd semester.

Living cost per annum in Germany - EUR 11,208

ELIGIBILITY CRITERIA
• Learners score should be less than or equal to 3.50 of German GPA in graduation (3 or 4 Years), 2
years of work experience after the completion of graduation and
medium of instruction for graduation should be in English (MOI letter is required for admission
purposes).
• For on-campus transition - Recommended to have an additional English Language Certificate for
Visa appointment (IELTS score of minimum 6.0 bands, TOEFL - Minimum 80, PTE Minimum 56).

PROGRAM START DATES

Please refer to the website for program start dates.

SELECTION PROCESS

Application & Shortlisting Block Your Seat

Document Submission

For further details, contact:

admissions@upgrad.com
1800-210-2020
upGrad Education Private Limited
Nishuvi, 75, Dr. Annie Besant Road Worli, Mumbai - 400018
info@upgrad.com | 1800-210-2020
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