QUANTITATIVE RESEARCH

OBRA, JOHANNE E.
PADER, SHAYNA G.
ELAMPARO, ALLEN MAE A.
LORENZO, PRECIOUS ZYRA MAE O.
WHAT IS QUANTITATIVE
RESEARCH ?
Quantitative research is a systematic investigation of
phenomena by gathering quantifiable data and performing
statistical, mathematical, or computational techniques. It
can be used to find patterns and averages, make
predictions, test causal relationships, and generalize
results to wider populations. Quantitative research
collects information from existing and potential customers
using sampling methods and sending out online surveys.
CHARACTERISTICS OF QUANTITATIVE
RESEARCH
1.CONTAIN MEASURABLE VARIABLES-Data
gathering instruments are instruments that solicit
measurable characteristics of the population.
These characteristics include age, the number of
children, educational status, and economic
status.
2.USE STANDARDIZED RESEARCH INSTRUMENTS-
Pre-testing helps identify areas in the research
instruments that need revisions. The data
collection instruments include questionnaires,
polls, or surveys. Pre-testing ensures that
respondents provide the expected answers or
satisfies the intent of the researcher to meet
the research objectives.
3.ASSUME A NORMAL POPULATION DISTRIBUTION- For more
reliable data analysis of quantitative data, a normal
population distribution curve is preferred over a non-
normal distribution. This requires a large population, the
numbers of which depend on how the characteristics of the
population vary. It also requires adherence to the principle
of random sampling to avoid researcher's bias in
interpreting results.
4. PRESENT DATA IN TABLES, GRAPHS, OR
FIGURES- Data obtained using quantitative
methods are organized using tables, graphs,
or figures that consolidate large numbers of
data to show trends, relationships, or
differences among variables. This fosters
understanding to the readers or clients of
the research investigation.
5.USE REPEATABLE METHOD- Researchers
can repeat the quantitative method to
verify or confirm the findings in another
setting. This reinforces the validity of
groundbreaking discoveries or findings
thus eliminating the possibility of spurious
or erroneous conclusions.
6. CAN PREDICT OUTCOMES-Quantitative
models or formula derived from data
analysis can predict outcomes. If-then
scenarios can be constructed using
complex mathematical computations with
the aid of computers.
7.USE MEASURING DEVICES-Advanced digital or
electronic instruments are used to measure or
gather quantitative data from the field. The
instruments ensure an objective and accurate
collection of data provided that these are
calibrated. Calibration means that the
instruments used by a researcher matches the
measurements of a reference instrument.
WHEN TO USE QUANTITATIVE
RESEARCH?
Quantitative data are used when a researcher
is trying to quantify a problem, or address the
"what" or "how many" aspects of a research
question. You can use quantitative research
methods such as A/B testing for validating or
choosing a design based on user satisfaction
scores.
DIFFERENT TYPES OF QUANTITATIVE
RESEARCH
•SURVEY RESEARCH- The purpose of the research is to
widely explain the characteristics of a particular
group or a bunch of population. This analysis is most
typically employed by both small and large
organizations for a proper understanding of their
customers. It is the most elementary tool for all sorts
of quantitative research techniques.
•DESCRIPTIVE RESEARCH-seeks to explain the current
status of an identified variable, such as people,
settings, conditions, or events, or to provide an
understanding of how they relate to each other and the
world at large. The aim of descriptive research is to
explain and interpret, the current state of a person,
setting, condition, or event.
•EXPERIMENTAL RESEARCH- True experimentation,
uses the scientific method to establish the cause-
effect relationship among a group of variables.
Multiple theories can be used to conduct this
research. The components of the experimental
research design are prescribed below. It is based on
one or more than one theory.
•CORRELATIONAL RESEARCH-It can be used to
establish a relationship between two close
entities and determine how one impacts the
other. For this, a researcher needs at least two
separate groups who are experts in their field.
•CAUSAL-Comparative research is employed to
conclude the cause-effect equation between two
or more variables, where one variable depends on
the opposite experimental variable. An
independent variable is not manipulated by the
experimenter, and the effects of the independent
variable is on the dependent variable are
measured.
SOURCES:
https://www.scribbr.com/methodology/quantitative-research/
https://www.questionpro.com/blog/quantitative-research/amp/
https://libguides.usc.edu/writingguide/quantitative
University of Southern California (2015)Quantitatine methads. Retrived on 03,
January,2015http://goo.gl/GMiwtCite this article as : Regional, Patrick (January
3,2015).Quantitative Research Methods : Meaning and ChersateritiesIn research
basedArticles. Retrived fromhttps://simplyeducate.me/2015/01/03
Quantitativemethods -meaning and characterists

us.sagepub.com
https://www.foolproof.co.ukus.sagepub.com
https://www.questionpro.com/blog/quantitative-
research/amp/https://www.educba.com/types-of-quantitative-research/