INTERNSHIP

A training reports
Submitted in partial fulfillment of the requirements for the award of degree of

BACHELOR OF BUSINESS ADMINISTRATION (HONS)

Submitted to

LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA, PUNJAB

From 18/01/2022 to 30/05/2022

SUBMITTED BY
Name of student:
Mali Babu Gembali

Registration Number:
12115992
Signature of the student:
Student Declaration
To whom so ever it may concern

I, Mali Babu Gembali 12115992 hereby declare that the work done by me on
Internship in GOODSPACE COMPANY from JUNE 2022 to AUGUST 2022, is a
record of original Work for the partial fulfillment of the requirements for the award of
the degree, MSc forensic science

Name of the student; Mali Babu Gembali

Signature of the student

 160-B, Western Avenue,
Sainik Farms, New Delhi-110062.

10"' August 2022

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Malibabu Gembali has successfully completed an internship with
GoodSpace a Marketing Intern in the Marketing Department from 10th June 2022 to
10th August 2022.

Top Skills Covered:

Attention to Detail
Interpersonal Skills
Leadership
Adaptability
Communication

Besides showing high comprehension capacity, managing assignments with the utmost
expertise, and exhibiting maximum efficiency, he/she has also maintained an outstanding
professional demeanor and showcased excellent moral character throughout the internship
period.

We hereby certify that Malibabu Gembali’ s overall work is good to the best of our
knowledge. Wishing the candidate all the best in his/her future endeavors.

For E Social

Adesh Gupta
Co-Founder- GoodSpace
 Declaration by the supervisors

To whom so ever it may concern

This is to certify that Mali Babu Gembali 12115992 from Lovely Professional
University, Phagwara, Punjab, has worked as a trainee in GOOD SPACE
COMPANY under my supervision from JUNE 10, 2022, to AUGUST 10,2022. It
is further stated that the work carried out by the student is a record of original work
to the best of my knowledge for the partial fulfillment of the requirements for the
award of the degree, MBA.
 ACKNOWLEDGEMENT

The internship opportunity I had with the GOODSPACE COMPANY was a great
chance for learning and professional development. Therefore, I consider myself as a
very lucky individual as I was provided with an opportunity to be a part of it. I am also
grateful for having a chance to meet so many professionals who led me though this
internship period.

It’s my great privilege to express my sincere gratitude to external supervisor visual

instructor, and state forensic science laboratory, Goa for his motivation, suggestion and
dedicated guidance on internship work to its completion

I perceive as this opportunity as a big milestone in my career development. I will strive

to use gained skills and knowledge in the best possible way, and I will continue to work
on their improvement, to attain desired career objectives. Hope to continue cooperation
with all of you in the future,

Sincerely,

Mali Babu Gembali 12115992

S.No. Table of contents Page No.

1 Introduction 8 – 14

2 Origin Of the Report 14 – 15

3 Scope Of the Report 15 – 17

4 Overview Of the 18 – 22
Company

5 Products And 23 – 25
Services
6 Training Needs 26
Analysis
7 Employee, 27 – 28
Recruitment, Services

8 Market, Research And 29 – 33

Analysis

9 Secondary Market 33 – 36
Research

10 Benefits Of Market 37 – 38
Research

11 Company Analysis 38 - 41
INTRODUCTION TO THE ORGANISATION

Good Space is a digital recruitment platform and a growing community of trusted professionals,
freelancers, recruiters and service providers. The purpose behind this initiative is to help
employers find suitable talent and job seekers to get a fulfilling career. The process at Good
Space is very simple- · If you are a job seeker, build your profile on Good Space, showcase your
current skills and personal values · If you are an employer, create your account on Good Space
and instantly hire people Feature Highlights the Feedback feature helps you cultivate a Goodness
Score by quantifying your trustworthiness and increases your chances of getting high-quality
work opportunities. - Give and receive feedback from your friends and colleagues anonymously.
- Receiving positive feedback will help you develop a high Goodness score.

Advanced Way of Hiring & Finding Work - Build trust & Credibility

The post pandemic world offers several unique advantages to those who wish to find work.
Companies are now more comfortable than ever before with Work from Home, Remote &
Freelance workers from anywhere in the world, this has given rise to a Global Skills
Marketplace. The boundaries of fulltime and freelance work, in country and international work
have blurred considerably. The GoodSpace platform has been created to help people access the
worldwide market for their skills. On GoodSpace you can simultaneously and seamlessly access
opportunities for fulltime, part time, freelance, work from home, remote, consulting & business
opportunities anywhere. At GoodSpace we have designed a completely new and more efficient
way of finding work by adopting the marketplace approach. You can list your skills, strengths,
qualifications, work experience & expected compensation. However, like in any other market
you need to build trust and credibility with your customers, GoodSpace has designed a unique
way of doing this by enabling community feedback. The GoodSpace platform allows you to
receive feedback from your peers on your personal strengths & other attributes. The GoodSpace
algorithm converts this feedback into a goodness score. Think of your goodness score as a social
credit score. This helps employers from anywhere in the world shortlist you for their work
requirements with confidence.
Goodness Score

The Goodness Score is a measure of the community’s perception of an individual. This is

calculated based on independent reviews by other people and thus gives a fair indication of the
character strengths of the individual as perceived by his community.
According to Martin Seligman an American Psychologist and the founder of Positive
Psychology, an individual can find happiness and fulfillment in life if he plays on his character
strengths.
Teamwork, Friendliness, Helpfulness, Honesty, Reliability, Truthfulness & Kindness are the
seven character strengths that form a part of the goodness score.
Feedback received from other people helps an individual self-assess his character strengths.
There is no hierarchy of strengths so no one strength is better than the other. This merely helps
individuals identify their top three strengths. This also helps hirers finetune fitment and create a
happier workplace for everyone.
Goodspace team

THE ADVISORY BOARD

Peyush Bansal is the CEO and co-founder of

Lenskart. He is also the co-founder of two other
companies, John Jacobs and AQUALENS. Mr
Peyush was an engineer in the U.S when he
decided to quit his job in 2007 and take a bet. In
2010, he founded Lenskart to sell contact lenses
online. Aside from his entrepreneurial journey,
Peyush Bansal is on the advisory board of
GoodSpace and empowering the organization
with his guidance

Former Senior Advisor of Tata Trust, Ajit

Singh is also on the advisory board of
GoodSpace. He is the Managing Director and
General Partner at Artiman Ventures, a Silicon
Valley- based VC firm focused on early-stage
technology and Life Science investments.
Besides, Mr Ajit has been serving as an
Adjunct Professor at Stanford University for 10
years. He has 20-year tenure at Siemens
Healthcare, including 10 years in global CEO
roles, followed by CEO role in a startup in
cancer diagnostics, BioImagene.

The leadership teams

GoodSpace is the brainchild of Vinay

Pasricha, the chairman of WLC, College. In
his earlier stints, Vinay Pasricha was the
Director of Orange Technology Pvt. Ltd and
Cube Communications Pvt. Ltd. Currently; he
is spearheading the rapid growth of
GoodSpace. Mr Vinay holds expertise in
starting, scaling up and managing diverse
businesses at a national scale. He has
successfully run companies in the areas of -
Information Technology, Online Directories,
Software, and Corporate Training &amp,
Education.

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 Malobika SenGupta is involved in Director
Operations and responsible for the direction and
coordination of an organization. Earlier, Ms
Malobika was the CEO and Director at WLC
College. She is a marketing professional with
over 18 years of experience in the industry.
Besides, she worked for around 24 years in the
education field. Her expertise lies in product
development, brand and media management,
marketing, administration and developing and
implementing strategies in India and overseas.

Adesh Gupta is the Vice-President of

GoodSpace and is responsible for the overall
operation. He has been heading the IT and
Digital Marketing Depart at WLC, College for
over 16 years. Mr Adesh has infused his
professional skills at WLC very well and today,
he knows ins and outs of the industry with over
a decade of experience in distinct fields
including advanced SEO, paid advertisements,
E-commerce sites, Website Planning and
Creation, On-Page, Off Page, PPC (With Video
Marketing), social media.

Team members
An alumnus of Delhi Technological
University, Saksham Sandhu is designated as
the CTO at GoodSpace. He handles the tech
side and supports the company to reach new
heights. The enthusiastic tech professional
comes with an advantageous skill set and work
experience. He began his career in the second
year of college with IOSD as the co-founder,
and subsequently, he co-founded Placement
Saga, a decisive platform for coding Interview
Preparation for upcoming Software
Developers.

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Pushpender Bhandari is a proactive, talented
communicator well-versed in all aspects of Android
Application Development. Results-oriented with more
than 5 years of experience. Holding a degree of B
Tech from MDU Rohtak, his skillset ranges from
Java, Kotlin, and then ofcourse, Android Application
Development. Intelligent and hardworking Mobile
App Developer with background of working in E-
Learning and Enterprise Mobility System (EMS)
based industries.

Abhishek Kumar has recently joined the

company as an IOS developer and has
become a vital part of the team. He is skilled
in Python and Swift with great capability of
mastering new technologies. In academics,
Abhishek has done bachelor’s in computer
application from Amity University, Noida.

Abhishek Kumar has recently joined the company

as an IOS developer and has become a vital part
of the team. He is skilled in Python and Swift
with great capability of mastering modern
technologies. In academics, Abhishek has done
Bachelor in Computer Application from Amity
University, Noida.

Amit Kumar works as an SEO specialist mastering in

areas from on page SEO to Google Analytics. Amit is
known to strategically use his SEO tools to increase
the quality and quantity of our website’s traffic. Apart
from this, his expertise serves very well in operations
such as Social Media department. With experience of
one year and 3 months, it is safe to say that Amit has
a long way ahead of him.

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 Recently graduated in 2020, Raj Chhadva studied Chemical
Engineering. Before joining GoodSpace as a Marketing
Executive, Raj worked as an instrument engineer. Having a
wide range of interests, Raj can dig deep into a business case
study while also staying at top of the music game.

Origin of the Report

Internship Program of lovely University is an Undergraduate requirement for the BBA students. The
main purpose of internship is to fulfill the requirements of BUS 400 (Internship) as the part of my BBA
program and the student gets exposed to the job world. The main challenge as an intern was to translate
all the theoretical concepts which I have learned in my MBA program into real life experience.

• The internship program and the study have following purposes:

• Have the experience of the Corporate World

• To compare the real scenario with the lessons learned in Lovely Professional University

• To provide intensive field experience allowing for firsthand computer work.

• Introduce you to potential future work environments to fulfill the requirement of MBA
Program.

This report is the result of three months long internship program conducted in Business Solutions
Limited and is prepared as a requirement for the completion of the MBA program of Lovely University.
As a result, I need to submit this report based on the “Sales & marketing Strategies of Business
Solutions.” This report also includes information on the other services of company, the overview of the
organization. As the students of Business Administration, I was assigned by my course instructor to
involve in this study. My course instructor has advised me to develop a thorough understanding of the
“Sales & marketing Strategies of Business Solutions” as I have completed my internship program from
Business Solutions Limited where my Manager – Business Development, Market Operation Division.

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Objective of the Report

The objective of the report can be viewed in two forms:

* General Objective

* Specific Objective

General Objective:

This internship report is prepared primarily to fulfill the Bachelor of Business Administration (M.B.A.)
degree requirement under the Faculty Mital Business School, of Lovely University.

Specific Objective:

More specifically, this study entails the following aspects:

• To focus and discuss the Sales and Marketing Strategies of Business Solutions limited.
• To give an overview of Business Solutions limited.
• Business Associations and Networking with Prospects through INTRODUCTION TO THE
ORGANISATION Online Platforms and Business Networking and Relationship Building via
Key Marketing Initiatives
• To focus on the various services, work environment and facilities provided by Business
Solutions limited. · To focus on the importance, benefits, reasons of Marketing Strategies of
Business Solutions limited

Scope of the Report

The scope of the study is the Sales and Marketing Strategies of Business Solutions limited. The report
covers details about the various services, overview and different departments and divisions in Business
Solutions Limited. The focus is on the analysis of the Sales and Marketing Strategies. However, the

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study is only related to the Market Operation Division as I was provided an opportunity to only work in
this division.

1.4. Methodology

The internship has been conducted in a systematic procedure starting from selection of the topic to final
report preparation. The overall procedure and process of methodology followed in the study is
explained further.

1.4.1. Selection of the topic:

The topic of the report is the Sales and Marketing Strategies of Business Solutions limited. The topic
was thoroughly discussed with both of my supervisors from my university as well as from Business
Solutions Limited also, so that a well-organized internship report can be prepared.

1.4.2. Sources of Data:

i) Primary Sources:

Primary Data was derived from the practical deskwork which I had been doing in my three months long
internship program.

ii) Secondary Sources:

Internal sources- Different documents provided by my supervisor and other senior employees and
information provided by my supervisor. External source- Websites, Textbooks, articles, several other
reports, and other sources.

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1.5. LIMITATION

The report has been prepared from the feedback and information provided by the Market Operation
Division and the learning ‘s throughout these 3 long months of internship program. Market Operation
Division is a very confidential department in terms of its information. The information ‘s is very much
private and confidential. The information about this division can only be shared among very few other
divisions and employees in Business
Solutions itself. The information ‘s cannot be disclosed to the external world. Though the report would
be helpful to Business Solutions Limited a lot, but the information ‘s was confidential enough to
disclose to the external world. Another problem was time constraint. Though it was a 3-month program,
but the activities of this division are so vast that 3 months program would not be enough to get the full
idea about all the activities of this division. This period is not enough for a complete and clear study.
Although there were many limitations, I tried to give best effort to furnish the report.

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Chapter :2.

Overview of the Company

This chapter emphasizes on the overall background of the company under study, overview of the
company, their services and market condition of Business Solutions Limited.
Mainly Business Solutions do the corporate level customized training and monthly workshop. They
provide various services company’s training place or their own training venue. Even if anyone select
their training place in somewhere else still, they can operate it with their event management.

Business Solutions have National & International professional trainers from different countries for
different sectors. They also have good training materials and updated information. Moreover, Business
Solutions work as a selected resume provider. It is a sister concern of GOODSPACE COMPANY.
GOODSPACE COMPANY has kept on its forward march with visionary goal, best use of its human
resources and meticulous planning. Varied range of products with ensured standard, quality services
and most effective managerial efficiencies have made the company a market leader in the respective
sectors of its operation. Keeping focus on business expansion and growth in the most prospective
sectors, the group is continuously taking up projects to make it the largest conglomerate in the business
arena of Bangladesh despite fast-changing business trend and tricky situation. Business Solutions are
the very first one to provide selected resumes. They provide companies with the resumes that match
with their Job description. In this way they will find the perfect person for the right post.

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Defining the Selection Process
Every organization has a defined selection process when recruiting individuals to fill vacant positions.
The major aim of the selection process is to find and recruit competent candidates for available job
openings. Ideally, the selection process begins with a job opening with a distinctively defined function
profile (He & Xu, 2018). The job description includes the number of candidates needed, educational
background, years of work experience, and proficiency in certain skills.

Components Included in the Selection Process

Application
After creating a job advertisement, the human resource unit posts it, and candidates make applications.
The number of applicants varies depending on the job type, industry, company size, employer brand,
pay rates, benefits such as health insurance, and opportunities for progression (Kamran, Dawood &
Hilal, 2015). The job advert could be posted on the company's website, social media platforms such as
Goodspace and Facebook, online job boards like Indeed, and recruitment sites.

Screening and Pre-selection

The initial screening of applicants is the second component. The second phase aims to decrease the
candidates' pool from a huge collection to a manageable group ranging from 3 to 10 individuals that can
be interviewed depending on the number of candidates required. The phase involves, resume screening,
phone screening and chat-bot, pre-selection and pre-employment assessment.

Interview
An interview is the third phase in the applicant selection process which is profoundly known to many
and the most visible of them all. The candidate can be interviewed by the immediate supervisor, or the
entire management to assess the competency in the role. Ideally, the interview avails insight into a
candidate's technical knowledge, verbal fluency, and sociability (Gatewood, Feild & Barrick, 2015).
The interview may be virtual or in-person or both. Interviews can either be structured or unstructured
where the former refers to a standardized set of questions with a uniform process of recording
information while the latter involves unstandardized questions and methodologies. Accordingly,
interviews can be evaluated through a STAR approach which entails situation, task, action, and results

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analysis (Kusumawardani & Agintiara, 2015). The technique tests applicants’ experience in different
situations, consistent with the job opening.

Assessment
The phase incorporates a full assessment process which includes, the General Mental Ability (GMA)
test commonly referred to as an IQ test, and a Personality test through the Five Factor Model.
Conceptually, higher IQ correlates to faster learning and heightened top performance (Kamran, Dawood
& Hilal, 2015). On the personality aspect, more conscientious applicants tend to perform better since
they are detail-oriented, dutiful, hard-working, and achievement oriented.

References and Background Check

The phase focuses on a few selected candidates between 1-3 individuals. It is an essential step in the
applicant selection process. Accordingly, the reference checks substantiate the accuracy of the
information given by the candidate and the recruiter's impressions of them.

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Decision
The phase helps choose suitable candidates with the greatest potential for organizational growth.
Sometimes, it means picking less qualified personnel now but who is dedicated to staying and growing
with the organization for an elongated timeframe. Certainly, the selection panel should use a data-
driven methodology for a fair hiring decision. Ideally, it incorporates pre-defined criteria that rate each
candidate after which the most suitable candidate is chosen.

Job Offer and Contract

After settling on a particular candidate, the applicant needs to accept the offer. When the selected
candidate accepts the offer, the company drafts a contract and both parties sign it. Only after both
parties sign the contract that the selection process becomes complete.

The Most Important Selection Process

Accordingly, references and background check are the most significant selection process since any
doubt exhibited during the interview process on certain competency or skill can be confirmed. The
process helps gather diversified information from a different perspective to help choose the best
candidate. Certainly, government jobs or openings involving heightened confidential information like
banking and healthcare roles amongst others obliges a reference and background check mainly to
ascertain one's integrity and dignity. Nonetheless, a background check could be a prerequisite before
applying and be incorporated in the pre-selection phase. For instance, confirming good conduct and
other criminal record checks are essential as it helps eradicate candidates who abuse their duty of care
over susceptible individuals (Gatewood, Feild & Barrick, 2015). Similarly, employers can use private
firms to conduct reference and background checks.

2.1. Vision, Mission & Theme of Business Solutions Limited

The era of information and communication technology has changed the world with a
whisker and now communication has emerged as the key to trade and development. The
rapid development of information and communication technology has turned the world
into a global village. Moreover, globalization and its all-pervasive impacts on states and
their economies have made life more competitive, complex and technology driven.
Now ‘staying competitive’ is the key to survival in today’s world of business were
quality rules and standard products and services sneak in shedding physical boundaries.
Depending on the firm foundation and highly professional human resources, the
GOODSPACE is still making good use of its business potentials and contributing to the

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development of the local corporate culture and making a significant contribution to the
overall development of the country and its economy. Despite intriguing growth and
business expansion, the company’s aims and objectives remain the same – to serve
people with maximum satisfaction and keep on working for the greater welfare of the
people and the country. Still each GOODSPACE companies care for their clients as
their obligation and customer. This merely helps individuals identify their top three
strengths. This also helps hirers finetune fitment and create a happier workplace for
everyone.

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Chapter: 3.

Products and Services

Business Solutions Limited offers various services and Products. Now I am going to describe some of
the products Business Solutions provide are as follows:

• Perfect resume providing

• Selected resume providing

• Team Wise Marketing

• Social Media Marketing

• Company presentation

- Perfect Resume Providing

Here the job is to ensure that client ‘s time is spending in more productive way. Business Solutions help
the employers by not just sending any applicant who has interest in the job; rather they will short list
the resumes that match with the job description then we will contact the candidates over phone. After
that within 15 working days they will provide the resumes to the employer through email.

- Selected Resume Providing

Business Solutions provide companies with the resumes that match with their job description. They
work their best to provide the client with their desired candidates. The main job is to ensure that the
company will be completely free from the hassle of searching perfect resume from countless and
unwanted resumes they get through job advertisement.
This will help companies to save their valuable time and energy and they will also find the perfect
person for the right post. For this, at first, they collect resumes on the company’s job description. Next,
they will sort out the resumes that match with the JD, take a brief interview and then provide the

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selected resumes to the company within 15 working days through email. Finally, the company will call
their preferred candidates to interview.
- National & International Training

Business Solutions provide national and international training as per client’s requirement. They do the
corporate level customized training and monthly workshop. Also provide services in company’s
training place or in specific training venue. If client-side, select the training place in preferred venue
they can still operate it with their event management. Business Solutions have National & International
professional trainers from different countries for different sectors. They also have good training
materials and updated information. So, they can perform the training or workshop program successfully
This merely helps individuals identify their top three strengths. This also helps hirers finetune fitment
and create a happier workplace for everyone.

- Company presentation

Business Solution This merely helps individuals identify their top three strengths. This also helps hirers
finetune fitment and create a happier workplace for everyone. s limited also prepare company
presentation based on the topic the company wants to focus on. Social Media Marketing by way of
Campaign, Branding, Goodspace, Facebook, Instagram, Twitter, Email, and Bulk SMS.

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3.1. Service Charges:

3.2. Training Program

Business Solutions Limited also arranges professional training programs, such as:

International & National training

International & National training is a form of education that helps to develop a person’s abilities to gain
new knowledge, acquire new skills and employ creative methods of problem-solving. Business
Solutions offering training program, which is based on a participatory approach, i.e., on the method of
participation. The entire group effectively participates in the procedure of learning, allowing individuals
to share and exchange their knowledge and problems, and then they simultaneously search for optimal
solutions to their general issues. Business Solutions have conducted their International customized
training program in countries like Australia, USA, Malaysia, and in Bangladesh.
Business Solutions provide national and international training as per client’s requirement. They do the
corporate level customized training and monthly workshop. Also provide services in company’s
training place or in specific training venue. If client-side selects the training place in preferred venue,
they can still operate it with their event management.
Business Solutions have National & International professional trainers from different countries for
different sectors. They also have good training materials and updated information. So, they can perform
the training or workshop program successfully for their honorable clients.

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Training Needs Analysis (TNA)

Training Analysis, sometimes called Training Needs Analysis (TNA) is the process of
identifying the gap in employee training and related training needs. Training needs
analysis is the first stage in training process and involves a procedure to determine
whether training will indeed address the problem that has been identified. Effective
TNA is particularly vital in today's changing workplace as new technologies and
flexible working practices are becoming widespread, leading to corresponding changes
in the skills and abilities needed. Our Training analysis looks at each aspect of an
operational domain so that the initial skills, concepts and attitudes of the human
elements of a system can be effectively identified and appropriate training can be
specified. A successful TNA will identify those who need training and kind of training
required. It is counter-productive to offer training to individuals who do not need it or
to offer the wrong kind of training. A Training Needs Analysis helps to put the training
resources to good use.

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Employee Recruitment Services

As the era of information and communication technology has changed the world with a whisker and
now communication has emerged as the key to trade and development. In this regard to assist corporate
world Business solutions limited offering employee recruitment services.
Business Solutions secondary activity is Permanent staff recruitment and Temporary Staffing for either
single, large volume or ongoing staffing requirements. They recruit at all employment levels, from
junior to senior and across a broad range of employee categories and sectors. The service line also
includes:

• Permanent staff recruitment

• Volume based recruitment
• Pay rolling services
• HR Consultancy services
• Provision of labor hire personnel
• Labor hire personnel to permanent staff conversions
• Marketing and Sales Personal

Sales and Marketing Strategies Solutions

Now ‘staying competitive’ is the key to survival in today’s world of business were
quality rules and standard products and services sneak in shedding physical boundaries.
Therefore, businesses need proper sales and marketing plan. Business Solutions aims at
assisting other businesses to develop effective strategic solutions. Now we are going to
describe the areas in which Business Solutions usually work:

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The average sales professional spends just 33 percent of their day in active selling. The sales
effectiveness and efficiency practice identify the root causes of inefficiency on the sales floor, along
with a proven and tactical program (including process improvements, technology implementation and
more) to amazing increase sales team satisfaction, efficiency and results.
Therefore, Business Solutions primary focus is on sales & marketing candidates, where they have
variety of programs suiting the demands of the clients. The focus areas include:

• Training of Candidates required for Sales (On field)

• Basic Skills

• Computer Skills and many more to adopt the needs of client

• Marketing facilities for client which includes target-based product sales and target-based
reports (on discussion with Client)

• They also work together with the client’s company as an alliance to work as an
outsourcing unit regarding the marketing targets, business targets to ensure profitable
companionship of both the companies.

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Market Research & Analysis

Marketing research can give a business a picture of what kind of new products and services may bring a
good sum of profit. For products and services already available, marketing research can tell companies
whether they are meeting their customers' needs and expectations. By researching the answers to
specific questions, small-business owners can learn whether they need to change their package design
or tweak their delivery methods--and even whether they should consider offering additional services. A
good market research plan indicates where and who your customers are. It will also tell you when they
are most likely and willing to purchase your goods or use your services. Business Solutions believe to
be an expert in Market research & analysis. As they relate to various group of companies their work is
to recognize the link between customer relationships and business outcome which allows companies to
optimize and execute their customer strategies.

Branding
Branding is an important aspect of any business; large or small, retail or B2B. Marketing may
contribute to a brand, but the brand is bigger than any marketing effort. The brand is what remains after
the marketing has swept through the room. It’s what sticks in your mind about a product, service, or
organization—whether at that moment; you bought or not. The brand is ultimately what determines if
you will become a loyal customer or not. The marketing may convince you to buy a particular Toyota,
and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you only
buy Toyotas for the rest of your life.
Business Solutions is confident to establish the branding reputation in this competitive Market.
Business solution create, plan and manage branding strategies for clients, but can also involve support
for advertising and other forms of promotion.

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Product Catalog
The product catalog is a set of information about individual models. Models are specific versions or
various configurations of an asset. Models published to the product catalog are automatically published
to the service catalog. Business Solutions limited can efficiently do this service catalog that includes
information about goods (models) and services.

Advertisement plan
An advertising plan is a basic part of a marketing strategy. It helps a business to establish smaller goals
as part of a larger marketing strategy. For example, an advertising plan may be created for a few
months to a year, where a complete marketing strategy may aim to corner a part of the market in 5
years. An advertising plan lays out exactly how and when a business will reach out to potential
customers through various types of media. This includes setting advertising goals, identifying a target
audience, defining a message to that audience, and clarifying a plan of action to achieve those goals.
Business Solutions do this planning program through our highest professional expertise.

Social Media Marketing

Social media itself is a catch-all term for sites that may provide radically different social actions. For
instance, Twitter is a social site designed to let people share short messages or “updates” with others.
Facebook, in contrast is a full-blown social networking site that allows sharing updates, photos, joining
events and a variety of other activities. Social allow individuals and businesses to interact with one
another and build relationships and communities online. When companies join these social channels,
consumers can interact with them directly. The professional expertise team engages all the time on this
service through some rules and regulations.

Project Plan
A project plan is a formal document designed to guide the control and execution of a project. A project
plan is the key to a successful project and is the most important document that needs to be created when
starting any business project. The professional expertise of project planner can do this kind of activities
more efficiently for our honorable clients.

Web Development

Web development is a broad term for the work involved in developing a web site for the Internet
(World Wide Web). Web development can range from developing the simplest static single page of
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plain text to the most complex web-based internet applications, electronic businesses, and social
network services. A more comprehensive list of tasks to which web development commonly refers,
may include web design, web content development, client liaison, client-side/side scripting, web server
and network security configuration, and e-commerce development. Business Solutions are confident to
develop any kind of Web related work successfully.

Payroll
Payroll is essential to a company’s financial accounting for many reasons. In accounting, payroll is
important because payrolls (and payroll taxes) greatly affect the net income of most companies. Payroll
is also often subject to numerous laws and regulations that companies need to cooperate with. Of
course, payroll is also incredibly important to its recipients: the employees of a company. Employee
morale can be negatively affected by errors and irregularities in payroll, so an organization must
distribute payroll in an appropriate and precise manner. It is critical that every employee receives their
pay accurately and with the correct withholdings and deductions, and for an organization to guarantee
that all these withholdings and deductions are submitted in an appropriate manner to the correct entities.
This may include salary payments, paycheck deductions and tax withholdings.

Event Management

Event management is the application of project management to the creation and development of large
scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It
involves studying the brand, identifying the target audience, devising the event concept, planning the
logistics and coordinating the technical aspects before actually launching the event. The process of
planning and coordinating the event is usually referred to as event planning and can include budgeting,
scheduling, site selection, acquiring necessary permits, coordinating transportation and parking,
arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans.
Business Solutions can do to arrange any kind of event for their clients in country through expertise.

Types Of Market Research

Whether an organization or business wishes to know purchase behavior of
consumers or the likelihood of consumers paying a certain cost for a product, market
research helps in drawing meaningful conclusions.

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Depending on the methods and tools required, following are the types:

Primary Market Research

Primary market research is a process, where organizations or businesses get in touch
with the end consumers or employ a third party to carry out relevant studies to
collect data. The data collected can be qualitative data (non-numerical data) or
quantitative data (numerical or statistical data).
While conducting primary market research, one can gather two types of information:
Exploratory and Specific. Exploratory research is open ended, where a problem is
explored by asking open ended questions in a detailed interview format usually with
a small group of people also known as sample. Here the sample size is restricted to
6-10 members. Specific research, on the other hand, is more pinpointed and is used
to solve the problems that are identified by exploratory research.
As mentioned earlier primary market research is a combination of qualitative market
research and quantitative market research. Qualitative market research study involves
semi-structured or unstructured data collected through some of the commonly used
qualitative research methods like:

Focus groups: Focus group is one of the commonly used qualitative research
methods. Focus group is a small group of people (6-10) who typically respond to
online surveys sent to them. The best part about focus group is the information can
be collected remotely, can be done without personally interacting with the group
members. However, this is a more expensive method as it is used to collect complex
information.

One-to-one interview: As the name suggests this method involves personal interaction in the form of
an interview, where the researcher asks a series of questions to collect information or data from the
respondents. The questions are mostly open-ended questions and asked in a way to facilitate responses.
This method is heavily dependent on the ability and experience of the interviewer to ask questions that
evoke responses.

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Ethnographic research: This type of in-depth research is conducted in the natural settings of the
respondents. This method requires the interviewer to adapt himself/herself to the natural environment of
the respondents which could be a city or a remote village. Geographical constraints can be a hindering
factor in conducting this kind of research. Ethnographic research can last from a few days to a few
years.

Qualitative research method: It is used by organizations to conduct structured market research by

using online surveys, questionnaires and polls to gain statistical insights to make informed decisions.
This method was once conducted using pen and paper. This has now evolved to sending structured
online surveys to the respondents to gain actionable insights. Researchers tend to use modern and
technology-oriented survey platforms to structure and design their survey to evoke maximum response
from respondents.

Secondary Market Research:

Secondary research uses information that is organized by outside source like government agencies,
media, chambers of commerce etc. This information is published in newspaper, magazines, books,
company website, free government and nongovernment agencies and so on. Secondary source makes
use of the following:

Public sources: Public sources like library are an awesome way of gathering free information.
Government libraries usually offer services free of cost and a researcher can document available
information.

Commercial sources: Commercial source although reliable are expensive. Local newspapers,
magazines, journal, television media are great commercial sources to collect information.

Educational Institutions: Although not a very popular source of collecting information, most
universities and educational institutions are a rich source of information as many research projects are
carried out there than any business sector.

Steps for Conducting Market Research

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 Define Define Carry out Analyze Make the
Make
the the data the reserch
decisions
problem sample collection results report

Knowing what to do in various situations that arise during the investigation will save the researcher’s
time and reduce problems. Today’s successful enterprises use powerful market research survey
software that helps them conduct comprehensive research under a unified platform and hence provide
actionable insights much faster with fewer problems.

Following are the steps to conduct an effective market research:

Step 1: Define the Problem

Having a well-defined subject of research will help researchers when they ask questions. These
questions should be directed to solve problems and they must be adapted to the project. Make sure the
questions are written clearly and that the respondents understand them. Researchers can conduct a test
with a small group to know if the questions are going to know whether the asked questions are
understandable and will they be enough to gain insightful results. Research objectives should be written
in a precise way and should include a brief description of the information that is needed and the way in
which it will obtain it. They should have an answer to this question “why are we doing the research?”
Learn more: Interview Questions

Step 2: Define the Sample

To carry out market research, researchers need a representative sample that can be collected using one
of the many sampling techniques. A representative sample is a small number of people that reflect, as
accurately as possible, a larger group.

• An organization cannot waste their resources in collecting information from the wrong population. It
is important that the population represents characteristics that matter to the researchers and that they
need to investigate, are in the chosen sample.

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• Consider that marketers will always be prone to fall into a bias in the sample because there will
always be people who do not answer the survey because they are busy, or answer it incompletely, so
researchers may not obtain the required data.

• Regarding the size of the sample, the larger it is, the more likely it is to be representative of the
population. A larger representative sample gives the researcher greater certainty that the people
included are the ones they need, and they can possibly reduce bias. Therefore, if they want to avoid
inaccuracy in our surveys, they should have representative and balanced samples.

• Practically all the surveys that are considered in a serious way, are based on a scientific sampling,
based on statistical and probability theories. There are two ways to obtain a representative sample:

• Probability sampling: In probability sampling, the choice of the sample will be

made at random, which guarantees that each member of the population will have
the same probability of selection and inclusion in the sample group. Researchers
should ensure that they have updated information on the population from which
they will draw the sample and survey the majority to establish representativeness.

• Non-probability sampling: In a non-probability sampling, different types of people are seeking to

obtain a more balanced representative sample. Knowing the demographic characteristics of our group
will undoubtedly help to limit the profile of the desired sample and define the variables that interest the
researchers, such as gender, age, place of residence, etc. By knowing these criteria, before obtaining the
information, researchers can have the control to create a representative sample that is efficient for us.
28When a sample is not representative, there can be a margin of error. If researchers want to have a
representative sample of 100 employees, they should choose a similar number of men and women. The
sample size is very important, but it does not guarantee accuracy. More than size, representativeness is
related to the sampling frame, that is, to the list from which people are selected, for example, part of a
survey. If researchers want to continue expanding their knowledge on how to determine the size of the
sample consult our guide on sampling here.

Step 3: Carry out data collection

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First, a data collection instrument should be developed. The fact that they do not answer a survey or
answer it incompletely will cause errors in research. The correct collection of data will prevent this.

Step 4: Analyze the results

Each of the points of the market research process is linked to one another. If all the above is executed
well, but there is no accurate analysis of the results, then the decisions made consequently will not be
appropriate. In-depth analysis conducted without leaving loose ends will be effective in gaining
solutions. Data analysis will be captured in a report, which should also be written clearly so that
effective decisions can be made on that basis. Analyze and interpret the results is to look for a wider
meaning to the obtained data. All the previous phases have been developed to arrive at this moment.
How can researchers measure the obtained results? The only quantitative data that 29will be obtained is
age, sex, profession, and number of interviewees because the rest are emotions and experiences that
have been transmitted to us by the interlocutors. For this, there is a tool called empathy map that forces
us to put ourselves in the place of our clientele with the aim of being able to identify, really, the
characteristics that will allow us to make a better adjustment between our products or services and their
needs or interests.

Step 5: Make the Research Report

When presenting the results, researchers should focus on what do they want to achieve using this
research report and while answering this question they should not assume that the structure of the
survey is the best way to do the analysis. One of the big mistakes that many researchers make is that
they present the reports in the same order of their questions and do not see the potential of storytelling.

Step 6: Make Decisions

An organization or a researcher should never ask “why do market research”, they should just do it!
Market research helps researchers to know a wide range of information, for example, consumer
purchase intentions, or gives feedback about the growth of the target market. They can also discover
valuable information that will help in estimating the prices of their product or service and find a point
of balance that will benefit them and the consumers.

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Benefits of Market Research

MAKE WLL INFORMED DECISIONS

GAIN ACCURATE INFORMATION

DETERMINE MARKET SIZE

CHOOSE AN APPROPRIATE SALES SYSTEM

LEARN ABOUT CUSTOMER PREFERENCES

GATHER DETAILS ABOUT CUSTOMER PERCEPTION ABOUT THE BRAND

PRODUCTIVE BUSINESS INVESTMENT

• Make well-informed decisions: The growth of an organization is dependent on the

way decisions are made by the management. Using market research techniques, the
management can make business decisions based on obtained results that back their
knowledge and experience. Market research helps to know market trends, hence, to
carry it out frequently to get to know the customers thoroughly.
• Gain accurate information: Market research provides real and accurate
information that will prepare the organization for any mishaps that may happen in
the future. By properly investigating the market, a business will undoubtedly be
taking a step forward, and therefore it will be taking advantage of its existing
competitors.
• Determine the market size: A researcher can evaluate the size of the market that
must be covered in case of selling a product or service to make profits.
• Choose an appropriate sales system: Select a precise sales system according to
what the market is asking for, and according to this, the product/service can be
positioned in the market.
• Learn about customer preferences: It helps to know how the preferences (and
tastes) of the clients change so that the company can satisfy preferences,
purchasing habits, and income level.

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• Gather details about customer perception about the brand: In addition to
generating information, market research helps a researcher in understanding how
the customers perceive the organization or brand.
• Productive business investment: It is a great investment for any business,
because thanks to it they get invaluable information, it shows researchers the way
to follow to take the right path and achieve the sales that are required.

CHAPTER 4: COMPANY ANALYSIS

Strengths for good space

Here are some factors which are helping Goodspace to develop into the amazing business.

• Active Users

Goodspace is growing with an impressive number of active users.

Granted the number of active users is very less in comparison to the number of people who have a
profile, it is still a very big deal to have millions of active users present and this number is growing as I
write this!

• Filters

It can get very annoying and extremely taxing to go through every piece of information from millions
of users online. Goodspace has filters available which make it a piece of cake to shortlist the necessary
information. You can very easily shortlist the search down to a person’s gender, state, city,
qualification, or job title and even more to save both time and effort. Similarly, the people looking for
jobs can easily filter professions best suited to their resumes or interests. Looking for a job? You know
where to go.

• Details

The level of detail which Goodspace enables its users to delve into is nothing short of remarkable.
There is nothing more aggravating for a recruiter or a person looking to get hired than having
incomplete and incoherent chunks of information. Goodspace profiles are elaborate but concise, they
cover everything that both ends of the hiring process might be interested in and it is all a matter of a few
clicks.

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 • Strong Customer Relationships

Goodspace has extraordinarily strong relationships with its customers because of the ease and
convenience it offers. No matter how big of a deal a brand becomes, it always needs to cozy up to
customers to maintain its position. They have a fully established and functioning customer relationship
management department to overlook all of this.

Weaknesses for Goodspace

• The Privacy Breach

This is a major weakness for businesses that are purely digital, the potential to get hacked. As
encryption services and data protection increase in strength, so do the hackers.

• Fake Users

Whereas it is amazing that so many people have had employment opportunities because of Goodspace,
a big hurdle in this scheme is the fact there is no given way to guarantee that a profile is legit. People lie
all the time, even here so there often are people with completely incorrect information on themselves or
on their companies. People get scammed often. There should be a way to distinguish between real and
fake profiles.

• Inappropriate Behaviour

Goodspace is NOT social media, but some people do not get this. With millions of users on it, there are
bound to be a few creeps per every 100. They skip the professional bounds of the service and try to flirt
with other people. It makes the experience a bit nauseating for some people.

• No Diversification

Some of the biggest brands in today’s world like Disney and Apple have become the conglomerates
that they are not by sticking to their core product or service offering, but by diversifying. It is
imperative to have other outlets and financial streams for businesses to stay alive for longer because if
trends change and users shift, they have other options of staying in the market. Unfortunately,
Goodspace does not have much else going on other than their core business; this can be a problem in
the future.

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Opportunities that Goodspace can explore

• Audio/Video Calling
Ever since the global pandemic hit, the world has transformed every activity into an online version.
Video calling has become second nature at this point. Besides, as soon as potential hiring appears, many
times the people are required to give interviews which are then redirected to Zoom or MS Teams, so
why not have a call/video feature on Goodspace. It will drastically improve the service and make things
even more efficient.

• Global Expansion
Many emerging nations are present which could use something like this; not only will it become an
extremely uncomplicated way of bridging the gap between potential employers and aspirational
candidates it will also expand the brand. Emerging countries are short on employment opportunities, to
begin with, Goodspace could expand its workforce as well.

Threats should Goodspace be wary of?

• Competition
Goodspace has competition in the market. Sure, no other platform is very significant in comparison, but
they are constantly emerging and evolving. Brands like Nexxt, Lets Lunch, and Atleto do keep
Goodspace on its toes. Think about the days when MySpace seemed invincible as the top social media
website. Facebook erased Myspace from the social media realm like it was nothing.

How long will it take before some other business tweaks the wrongs of Goodspace into rights and beats
it out of the park?

• Government Policies

With data breaches becoming more prevalent and dangerous, all countries around the world have been
cooking up different rules and regulations about peoples’ privacy on digital platforms.

Goodspace revolves around the display of a lot of information on every user’s profile; it is quite
possible that they may be required to make amends to their business model in lieu of governmental
policies of data protection.

Naturally having access to a lot of information is one of its biggest strengths so something of this nature
could ruin the business.
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 • Privacy Issues

Goodspace has dealt with a huge privacy breach in the past and there is no way of ensuring it won’t
happen again.

With the number of users increasing every second on the platform, the amount of information that can
be exploited and misused is insurmountable. Digital Brands like Goodspace are just one huge data
breach away from going through irreparable damage.

Goodspace SWOT Analysis: Conclusion

In this SWOT Analysis, we have seen that Goodspace is an extraordinarily successful brand and has a
very promising future if they play their cards right. Their strengths outweigh the weaknesses, and they
have some great opportunities to explore, however they have to be careful with users’ information.

They have a huge responsibility on their shoulders because what they get for providing their service to
customers is even more sensitive than money; it is data and information, commodities priceless in
today’s world.

Sure, the threats are scary, especially competition emerging, but Goodspace has managed to become the
market leader so they can maintain their position by being vigilant.

Overall, the time when Goodspace becomes obsolete is far away from today and perhaps might not
come at all. Hopefully, you found this article helpful!

A SWOT analysis is a framework that highlights the strengths, weaknesses, opportunities, and threats
of the entity being analysed. Knowing these four parameters of factors that influence the performance
of a company can be vital in determining its future.

This is precisely why everyone should have at least a basic understanding of how a SWOT analysis is
conducted. If you are new to the concept or if you want to practice a few times, we suggest the use of a
good template to set your hands on before going all aboard.

Another brilliant way of understanding SWOT in thorough detail is to do your homework; there are
countless examples of how it can be applied and utilized accurately and effectively.

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