Improving Rapido

PM School Live Challenge # 99

Efforts by : Kartik Chopra

www.linkedin.com/in/kartikchopra125
Email Address

 About Rapido

Auto and Bike Ride Hailing Platform Operations in more than 100 cities in India

Valued at 830 million dollars (2022) 15 million + registered customers.

Competitors Business Model
Rapido has a commission based business
model. The company makes its wealth by
performing as a bridge between the taxi -
driver ("Captain") and the customer. The
company charges 20% of the total fare as it's
commission
During Covid-19, Rapido
expanded its operations in
logistics, providing hyperlocal
delivery for local businesses
and e-commerce companies via
a B2C model.
Problem Statement
You’ve recently joined as Head of Product at Rapido.

You have realized that even though your platform only provides bike
and auto services, you have to compete every day with giants such as
Uber and Ola for auto services. Thorough customer research has
provided insights that users constantly switch between Uber, Ola, and
Rapido while booking an auto, and finalizing the booking which
provides the perfect combination of price and expected time of arrival
at their doorstep.

You wish to launch 2-3 new features in the current app, which can
reduce the switching of users, and make sure they stick to your app.
 User Persona
Name: Poonam Sharma
Age: 39
Profession: Homemaker
Location: Mumbai, Maharashtra
About: Poonam is an urban homemaker . She has no
problems navigativing tech apps and likes the fact
that apps like Rapido have made it easier to go
wherever she wants, thereby removing the burden
of negotiating with autowallahs in scorching heat.
Primary Pain Point: Due to the fact that Poonam is a
homemaker, she mostly spends in cash . She has a bank
account, but it's mostly sitting idle. For her, using UPI is
not a option, and because of that, auto drivers not
having "spare change" is a huge problem.
Name: Varun Agrawal
Age: 11
Profession: Student
Location: New Delhi
About: Varun is a curious student. He enjoys
going to school and meeting friends. Now that his
school has started offline classes again, he looks
forward to each day, and tries to enjoy as much
as he can.
Primary Pain Point: After the Covid-19 wave
subsided, Varun was surprised to know that most
van drivers had left the business during the
pandemic and gone to their villages to do some
other business. He now has to take an auto every
day for school.
 Possible Solutions
Poonam's problem isn't a new one, in
1 fact, the problem of spare change
has been present since eternity. This
could be solved if the feature had a
small "Driver should have spare
change" tick box along with the
"cash" option when booking a ride.
Unlike Poonam's problem, Varun's
2 problem is very new. Most van
drivers have left the business during
Covid-19, and many students like
Varun have to call a new auto every
day to take them to school. This
entire market could be captured by
Rapido by adding a feature that
allows people to book an auto for the
entire month that picks and drops at
the same time everyday.
Feature 1

When the user

checkmarks this
box, only the auto
drivers around in the
area who have spare
change with them
should accept the Driver Should have spare change

request and arrive at

the location.
 Feature 2

When the user

touches this option,
the application opens
a new interface for
booking an auto that
can arrive at the same
time everyday for
picking the kids to and
from their school. Switch to school mode!
Go To Market Strategy 06

Beta Testing: Release the product for some users (Beta

Testing) with defined success metrics.
Final Release: After all analysis, iterate the process, and if found
succesful, release the final product.

Design and Development: This process includes extensive

research for examining all the potential risks and hurdles User Input and Improvement: Inputs provided by the end-
that need to be overcomed to get the product to market. users help in enhancing the quality of the product further
and lead to its success
Success Metrics
(No. of times the "Driver with spare change" option is selected ) divided by
1 (Number of times a ride was booked via the app.)

Time spent by users operating in the "School mode". If the amount of time
2 spent is increasing, then we have correctly identified a huge open market.
 08

Thank You!

Efforts by : Kartik Chopra

www.linkedin.com/in/kartikchopra125
Email Address