SMAC IN IT SECTOR

Traditional services account for a major portion of the revenue of Indian information technology (IT) firms.
Application, development and maintenance work alone accounts for 35-40% of the revenue of most IT firms.

But with increased automation and platform-based services that can be replicated across segments and non-linear
initiatives, analysts agree that SMAC (social, mobility, analytics and cloud services products) will allow the IT
industry to offer more value to clients.

the technological inventions that gave birth to the Digital Marketing and a big applause to the pioneers in SMAC.
Yes, Smart Marketers Adopt Change, they embrace SMAC (Social, Mobile, Analytics, and Cloud) to get
maximum returns on marketing investments. The integration of social media, mobile technology, data analytics
and cloud computing make the fusion stronger, scalable, striking and more successful than their implementation
in segregation. Around the globe, marketers are availing this phenomenal fusion and SMAC’s worldwide revenue
is expected to reach as high as $200 billion by the end of 2020. Moreover, at 30 percent CAG, the value of SMAC
driven market will be $1 trillion (Approx.) by the end of the current decade.
We are in the midst of a strong disruption in the IT sector and it is predicted that the global 2000 firms will spend
15–16 percent of their IT services on SMAC and the Indian IT sector is expected to export $15 billion worth of
SMAC software and services!
The IT boom in India started from the Y2K opportunity, led by these new delivery models centered around
outsourcing, and is now expected to reach an annual revenue of $350 Billion by the year 2025.
In 2018, it is estimated that there will be around 283 million social network users in India, up from close to 216.5
million in 2016. The most popular social networks in India were YouTube and Facebook, followed by social app
WhatsApp. Facebook is projected to reach close to 319 million users in in India by 2021.

India shares the characteristics of other global internet users in its passion for social media. In 2021, it is estimated
that there will be around 358.2 million social network users in India, a significant increase from 2016, when this
figure stood at about 216.5 million.

This means that the share of the Indian population that accesses social networks is expected to jump from around
16.3 percent in 2016 to just over 25 percent.

Energy & Utilities

With our knowledge of the entire value chain of Energy and Utilities industry we understand your network
operations, customer service, trading and asset management. With our experience and focus on contemporary
skills and methodologies - such as Social, Mobile, Analytics and Cloud - we can help transform your business.
Right from marketing and sales to achieving business growth and future goals, SMAC comes handy.

Communications
The communication industry is the most data-rich among all verticals. They have the access to a vast array of
potential customer data, which unfortunately is not being utilized properly. The data mostly is unstructured and
that’s the bottleneck. We at Arc Web can help you utilize the SMAC strategy to maintain, safeguard and retrieve
insightful reports in order to ensure data quality and capitalize on it.

Education
Applying SMAC in Education is the next big thing in IT. Virtual classrooms, vast amounts of assignments, real-
time images and data insertion into projects, sharing with fellow-mates and associated guides, analysis of results,
studying the future and scope of subjects according to demographics and basically everything else related to
Education can be empowered through SMAC. Arc Web lets Education industry reach newer destinations through
the application of SMAC.

E-Governance
Governments throughout the world are now considering giving the entire administration an SMAC push. It’s
already in place in many countries while in others quite a few departments have been brought under e-Governance.
With everything else going online, it’s imperative that the rest of processes need to catch up. SMAC in e-
Governance will help in gathering public suggestions, grievances, complaints etc. The data hence collected can
be used to better the administration and make future strategies, at both domestic as well as international levels.
Retail
A few years back the e-commerce boom hit the retailers a bit too hard. But with SMAC, things are beginning to
change back since the platform can be used by anyone to sell online. Although it causes ecommerce to slow down
a bit, it will bring the online and offline retail business equilibrium. Our advanced algorithm induced retail app
will generate a hyper-local market where buyers and sellers will be interconnected through social and mobile
networks whereas Analytics and Cloud prowess will determine marketing and sales volume of retailers as well as
third-parties.

Financial
In the financial industry almost, every big decision is based on data collected from financial analysts. Earlier
reports were filed, studied, approved, printed and distributed from a single location due to security. With SMAC,
now analysts can work from fields and file and report data through mobile which can then be accessed from
anywhere with the required security clearance. While a trusted cloud partner can help with data security, analytics
tools can be used to create reports faster from the data available on social media or on fields.

Hospitality
The Hospitality industry probably deals with the most divergent demography. With people from various locations
travelling all over the world, bigger Hotel chains got to get competitive to keep their customers with them,
wherever they go. SMAC implementation shares the stress at micro-levels by taking care of everything, starting
from travel bookings to customer preferences in every matter. It can be implemented in marketing, customer
retention and exclusive service offerings as well.

Healthcare
Today the patient behavior is entirely based on information collected through various mediums such as Social
media and Mobile apps rather than brand names. SMAC makes a paradigm shift in information-gathering and
making intelligent sense out of it. It combines data collected from social networks and mobile apps regarding
epidemics, health-camps, availability of doctors and endless other things which in turn can be used to market your
healthcare brand, tend to queries, understand market scenario, etc. SMAC has the power to entirely restructure
your business.