Executive Summary - Comfee

1.Founded in mid-October of the year 2021, COMFFEE first specialized in making coffee.
From our situation, we saw and recognized the opportunity for the coffee business and its
benefits to a huge number of people like making you feel comfortable, happy, and
energetic. COMFFEE is a coffee business owned by Kurt Manalili, and it is a Sole
Proprietorship type of business. COMFFEE specialized in making comfort coffee. Our
product range, which continues to grow through development initiatives, includes different
coffee types.

1.1 - Comfee - is the amalgamation of comfortable + coffee = comfee, as we all know

people regard coffee as a comfort beverage. And it’s amazing to know that coffee induces
rampant endorphins production which are known as the stress reliever hormone which
makes our body harmonious and more relaxed and also Coffee is a beverage created from
the roasted and ground seeds of the coffee plant by the process of percolation, infusion, or
decoction. Coffee can be hot or cold, depending on what makes you feel better. We name
our company "COMFFEE", "COM" came from the word comfortable, while "FFEE" came
from coffee. COMFFEE because we want everyone especially our customers to be
comfortable every time they buy and drink our coffee.

1.2 tagline - “A Coffee that brings comfort” - Every day, we all have various reasons to
be pleased. There is only one reason for coffee addicts - a cup of strong aromatic coffee!
That is why we came up with "A coffee the brings comfort" because our coffee will for all
intents and purposes make you generally feel more comfortable and happy, not just every
morning but anytime of the day.

1.3 - The logo includes the company name, a figure of a coffee bean resting in a cup of
coffee, and the coffee bean plant, all enclosed by a coffee stain frame for emphasis. As the
researchers will be in the coffee business, the industry is signified by its own logo. In
parallel, there is a coffee bean resting inside of a cup, indicating that coffee is one of
everyone's best-loved comfort foods. Aside from that, the coffee bean plant serves as the
primary source ingredient. The figures displayed emphasized the product's innovation as
well as its comfort value. Displayed figures accentuated both the innovation and solace
value of the product. These symbols will attract attention and will create an impact on those
who will see them. It will be effective make a great start in the marketing aspect of the
business.
1.4 Our business is located at J.P. Rizal Extensio n and Gen. Arellano St., West Rembo, Makati
City. Makati is a first
class, highly urbanized city in the Philippines' National Capital Region. Makati is one
of the foremost easily accessed trade local within the Philippines. Local public transportation
within the city is generally facilitated with inexpensive jeepneys and buses for commuters
working in the district. West Rembo is a barangay in Makati City. According to the Philippine
Statistics Authority, its population was 29,649 as of the 2020 Census. In addition, a reason why
we chose this is because this place is near the University of Makati and which is always
crowded. Lastly, the store is along the highway and it makes the store visible to riders and
drivers.

2- Base Coffee- Flat White (Steamed Milk, Espresso)

Cold Variants - Glace (Ice cream, espresso)

Breve (Milk foam, Half and half milk, Espresso)

Raf Coffee (Cream, Vanilla Sugar, Espresso)

Hot Variants -Doppio (Espresso)

Vienna Coffee (Whipped Cream, Espresso)

Cafe Latte (Milk foam, Steamed Milk, Espresso)

Additives:

Whipped Cream
Whole milk

Skim Milk

Regular Milk,
Steamed Milk

Sugar,

Brown Sugar,
Cocoa,

Ice,

Syrups (Caramel, Chocolate),

Ice Cream (vanilla),

artificial flavoring (Caramel, Vanilla, Dark Chocolate)

3. Our target market here is the students, teachers and parents, so we decided that our
business location is at the side of the University of Makati. Many people pass by here because
it's on the highway and it’s beside school. Our product will serve as their energy source and
break, or some people call it coffee break. According to philatlas, the West Rembo population
determined by the 2020 Census was 29,649. The results of the analysis benefit the company by
opening the right market and attracting customers. The potential clients of Comfee reach across
all genders. The target age of our business is 15 to 49 years old, but everyone can purchase
our product. Our direct competitors are the sari sari stores who sell drinks and those vendors of
palamig beside us.

4.
Project Cost 1st of month 2nd of month 3rd of month

Store P 15,000 P 15,000 P 45,000.00

Equipment

Furniture & P 17,910.00 P 17,910.00 P 53,730.00

Fixtures

Rent Expense P 25,000.00 P 25,000.00 P 75,000.00

Leasehold P 2,000.00 P 2,000.00 P 6,000.00

Improvement

Total Capital P 179,730.00

Expendiurets:

5. The love for coffee abruptly rise and, now become part of our culture. People nowadays
drink coffee out of habit and enjoy drinking it, especially when there's a task to finish. Our
business serves the best ingredients and service. We offer hot and cold variants of coffee
and, customers can request any additives they like in their coffee. Our coffee will become
handy for you to stay awake. The researchers did their best to validate everything that it is
safe and, we have the documents for our shop. The business is sole proprietorship because
it is the easiest and has an inexpensive process to set up a business. Our team aims to
place the coffee shop beside UMAK.

6. The love for coffee abruptly rise and, now become part of our culture. People this time,
drink coffee out of habit and enjoy drinking it, especially when there's a task to finish. The
business will launch by creating a Facebook page and Instagram account. The researchers
will then use online boosting to reach wide audiences, thus, getting known to the
aforementioned platforms. The Word of Mouth marketing strategy is also a good way to
introduce Comffee to the market, where the researchers will promote the product to their
loved ones, relatives, or simply a Facebook friend. Furthermore, the researchers plan to
create flyers that will compress the nature of the business and will
be posted on the social media platforms of the business. Through these methods,
knowledge about Comffeewill pass from people to people, and target customers will find
their way to the business.

7. If the business will go under conservatism, the researchers will proceed with the
alternative which is the shake business. The researchers have come up with the shake
business as it shares similarities with the Comffee. The store equipment will be sold for
depreciated amounts and will use the cash for the materials needed in proceeding with the
alternative business.

REGULATORY AND LEGAL ISSUES

● Bureau of Internal Revenue (BIR)

● To attain all the necessary business permits and licenses.

● Barangay Clearance
● To certify that the business is complying with the requirements of the barangay
where it operates.

● Department of Trade and Industry (DTI)

● To protect the business name from being used by others. To ensure that the
business will operate without any illegal hassles along the way.

● Mayor's Permit / Business Permit

● To ensure that the business is safe to operate under the city ordinance.
● Sanitary Permit
● To grant the establishment to operate the business under the authorization of the
Department of Public Health and Social Services.

● Fire Safety Inspection Certificate

● To ensure that the facility has been inspected and complied with the Fire Code of the
Philippines or RA 9514.