THE BRAND

Over 1600 professional makeup and skincare products and advanced accessories.
It was born in 1997 from an idea of Stefano Percassi, one of the six children of
Antonio Percassi, the founder of the family group. The first store of the new
cosmetics line consists of an 8 square meter corner inside the historic Fiorucci
store in Piazza San Babila , Milan .
KIKO MILANO is an Italian professional cosmetics brand that has revolutionized
the rules of cosmetics and won over the most demanding beauty addicts with over
700 points of sale across 14 countries and a developed e-commerce business in 35
countries around the world.
KIKO MILANO is constantly committed to a single objective: to allow all women
to treat themselves to quality skincare and colour cosmetics without having to
sacrifice their budget. Innovation and quality are no longer synonymous with high
prices.

TECHNICOLOR INNOVATION
Creativity and quality are part of the Italian DNA. The Italian taste for elegance
and fashion, the passionate love for beauty and vivid colours surely influences
KIKO’s collections and products, but being in Milan also means being exposed to
all sorts of contamination from designers, stylists, make up artists and trendsetters
from all over the world, which makes for a brand that loves its heritage but
embraces diversity.
The KIKO MILANO universe is an example of innovation in form – due to its
display with the largest makeup color palette made of vibrant and pure pigments –
and in substance, thanks to the exclusive formulas and the revolutionary textures of
its cosmetic and skincare products.
The brand offers a frequent pace of product innovation, with limited edition
products and trend-inspired collections always on offer and displayed at the heart
of the store.
KIKO is much more than KIKO.
We are part of the Percassi business group, a solid and dynamic company that
successfully anticipates market trends. Thanks to its commercial vision that goes
far beyond Italian borders, Percassi keeps innovation and quality as its status quo.
Our business specialises in cosmetics, retail, food sector and real estate market,
with own brands including Caio, Casa Maioli, D-Mail, Womo and Bullfrog, as well
as partnerships with major brands such as Starbucks, Lego, Victoria's Secret, Nike
and Wagamama.

By primary activities Kiko are:

-commercial (and a developed e-commerce business in 35 countries around the
world)
State involvement :
-private enterprises
Origin of capital:
-national
By sized:
-large because won over the most demanding beauty addicts with over 700 points
of sale across 14 countries and a developed e-commerce business in 35 countries
around the world.
By form of business:
-sole proprietors