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Multimodal Analogs To Infer Humanities Visualization Requirements
Multimodal Analogs To Infer Humanities Visualization Requirements
Richard Brath
Uncharted Software Inc.
The contribution shows opportunities for Note that the digital equivalent of this experience
extensions to visualization techniques, such as (e.g. Amazon) provides interaction with the meta-
improved overview and clustering (Section 2); data (filters) but no haptic interaction (What does
cues and collaboration from other visitors (3), and the material feel-like? How will the material
broader comparison tasks (4). These are discussed drape? Does it crease? Does it stretch?); nor
and situated to prior and future research (5). derived attributes (How does this look in
sunlight?). Furthermore, post-Covid evidence
2 SOME CONFIRMATIONS indicates people returning to real-world retail
Some real-world techniques match patterns experiences, presumably indicating a desire for
promoted in visualization design. different experience in analog environments [4,5].
Arguably, current digital retail experiences provide
2.1 Overview, Zoom, Details a poor overview: consider the number of goods
visible upon entry in Figure 1 vs. the online
The heavily cited Shneiderman visualization experience.
mantra is, “Overview first, zoom and filter, then
details-on-demand,” [1]. This pattern occurs in 2.2 Multi-dimensional reduction
many real-world environments, such as the
fashion retailer in Figure 1. which has a physical Clustering, and more broadly multi-dimensional
3D arrangement organized to create a visual reduction of high dimensional spaces into 2 or 3
dimensions, is a popular topic in visualization (e.g. 3 SOCIAL CUES AND COLLABORATION
[6,7,8]). It is also a commonly solved problem in In many real-world analogs there are strong
real-world analogs. Figure 2, shows a series of collaborative interactions.
bottles with a wide variety of characteristics, e.g.
brand, alcohol content, source grain, frequency of 3.1 Serendipitous Eavesdropping or
use, etc., organized so that highly similar contents Collaborative Interpretation
are closest together [9]. In this real-world analog, a
human curator has organized the content to suit Figure 4 shows an art gallery with many visitors
the needs (presumably facilitating fast visual [10]. Movement through the gallery requires
search, quick retrieval of most popular items, and recognition of other visitors, to avoid collision, and
overviewing the breadth of beverages available). more generally provides additional information,
such as which art works are more popular
(number of people at a work), how to interact with
a particular piece (are people appreciating it from
afar or up close?), what content within an artwork
is being engaged with (where is the visitor’s
attention with regards to a work?), what might
people be saying about a particular work (how are
individuals commenting about a particular piece?),
and so on. As opposed to serendipity across
cultural artifacts [11]; this is serendipity across
viewers, visible to the information flaneur [12].
Figure 2: Bottles organized by muiltivariate similarity. Figure 4: Crowded galleries for art appreciation and serendipitous
This clustering curation is central to organizing interpretation.
analog collections of artifacts such as museums Although galleries can be viewed with less people
and art galleries. Figure 3 shows a museum (e.g., early morning, or in the last few days of a
floorplan with rooms labeled across orthogonal show), the rich interaction between humans is
topics such as Korea, dinosaurs, toy soldiers, important—private galleries are particularly busy
biodiversity and florals, yet a visitor would have a at show openings: people want to be with other
high degree of confidence regarding the items they people in addition to the art, e.g. [13].
would find in each of these rooms.
3.2 Collaborative Selection
Content engagement may be directed and
encouraged by trusted relationships, such as
friends or staff, as shown in Figure 5 [14,15].
Figure 6: Collaborative sorting. Figure 8: Sculptures by indigenous artists curated together with
contemporary mainstream art forcing the viewer to compare
4 COMPARISON AND COORDINATION the relation between the two.
Comparison is a frequent task in visualization, with Symmetry and repetition invite comparison, such
subjects required to assess the relative sizes, as choreographed routines, as in Figure 9 [23].
positions, and so forth between marks within a While choreographed attributes could be directly
visualization e.g., [18,19,20]. The richness, visualized and compared, e.g., such as positions
complexity, and nuances of cultural objects invites and angles and deviations among performers; the
many comparisons and are thus frequently placed viewer may also attend to other comparisons, such
in proximity to facilitate comparison – although as performers’ expression, lighting, hairstyle,
not necessarily comparison of quantitative data. complexion, and so forth.
4.1 Curated comparison
A museum curator or shopping display may
deliberately place items adjacent to each other to
world analog can literally be dragging objects
overtop each other.
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