Accelerating Your Serverless Journey With AWS Lambda SVS205-L

© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
SVS205-L
Accelerating your serverless

journey with AWS Lambda
David Richardson
Vice President, Serverless
AWS
Fastest way to build
Lowest cost of ownership
Guiding tenets
Agility Performance Cost Security
Serverless applications increase agility
Less code Reduced Built-in Continuous

to write maintenance capabilities improvement
Neiman Marcus increases speed to market by 50%
AWS SERVERLESS CUSTOMERS RESPOND RAPIDLY TO CHANGING CUSTOMER NE EDS
“Engagement has been strong, especially

when we shut down during the COVID-19
pandemic. Connect was one of the few
avenues associates could use to continue
serving customers.“
Sriram Vaidyanathan
Senior Director of Omni Engineering,
Neiman Marcus
Taco Bell shifts to meet demand for delivery
AWS SERVERLESS CUSTOMERS RESPOND RAPIDLY TO CHANGING NEEDS
“We see a path to where 50% of our orders

will be digital. It’s about the experience
where there will be multiple touchpoints.”
Vadim Parizher
Vice President of Engineering and Analytics,
Taco Bell Corp.
Source: https://aws.amazon.com/solutions/case-studies/taco-bell/
Developer agility
AWS Lambda – The pioneer in Serverless
Provisioned Functions with AWS Step Functions
concurrency up to 10 GB of Workflow Studio
memory
AWS Lambda Doubles Lambda CloudWatch Functions
supports Python, 15-minute Lambda AWS Lambda powered by
AWS SAM Lambda@Edge memory console
functions Insights Extensions GA AWS Graviton2
5-minute functions capacity deployments
Node.js C# Service level Amazon SQS FIFO Lambda 1 ms

X-Ray AWS SAM Go
AWS Lambda GA Ready billing
support support support Local support agreement support
Partners
2015 2016 2017 2018 2019 2020 2021

IAM
AWS Lambda Amazon SQS as Lambda Event
AWS Step Functions condition
supports Java an event source destinations filtering
keys
Lambda raises AWS SAM

Access resources Amazon EFS Enhanced console
concurrency limit implementation Amazon EventBridge
in a VPC support experience
to 1,000 open source
AWS Lambda
Container
Enhanced console participates in AWS SAM
image
experience Compute Accelerate
support
Savings Plans
Small pieces,
loosely joined
AWS SAM Accelerate
Build only the parts Quickly sync Tail application

of your code that code changes logs from all
have changed with the cloud resources in a
single command
AWS Serverless Application Model (AWS SAM)
:~$
AWS SAM transform AWS SAM CLI

Infrastructure as code for Develop, debug, build,
serverless applications package, deploy
AWS SAM Pipelines
Create CI/CD Built-in Integrated with

pipelines in templates and your favorite
minutes best practices systems
Total cost of
ownership
Let’s talk about costs
Infrastructure
Infrastructure
Resilience
Infrastructure
Resilience
Utilization
Infrastructure Development
Resilience
Utilization
Infrastructure Development
Resilience Maintenance
Utilization
Infrastructure Instance Instance Instance
Application Load
Balancer
Application Load
Balancer
Instance Instance Instance
Resilience
Application Load
Balancer
Resilience
Utilization
Traffic Traffic Traffic
Maximum
capacity
Maximum
capacity Maximum
capacity
Time Time Time
Traditional/on-premises Instance-based (EC2) AWS Serverless
Over capacity Under capacity
Development and maintenance
Team size Built-in Ongoing

capabilities maintenance
1 ms billing granularity for AWS Lambda
Save up to 70% on Lambda functions
Reduced the billing granularity for function

duration from 100 ms to 1 ms
Filtering for Lambda Event Sources
Filter events at source for Amazon Kinesis,

Amazon
Amazon DynamoDB, and Amazon Simple Queue
Kinesis Service (Amazon SQS)
AWS
Save up to 70% by only invoking a Lambda
Amazon
DynamoDB Lambda function if the event matches specific criteria
Amazon SQS Eliminate unnecessary Lambda invocations
AWS Lambda functions powered by Graviton2
Deliver up to 34% better price performance
Minimal changes to code
Customers are realizing substantial cost savings
AWS SERVERLESS CUSTOMERS REDUCE OPERATIONAL BURDEN
Cost of ownership savings
Customers are realizing substantial cost savings
AWS SERVERLESS CUSTOMERS REDUCE OPERATIONAL BURDEN
Reduction of operating
expenses for scan resources
Serverless offers the lowest TCO
Only pay for Less code Built-in Reduced

what you use to write capabilities maintenance
Deloitte - Determining the Total Cost of Ownership: Comparing

Serverless and Server-based Technologies
https://s12d.com/serverless-TCO
Building applications
Getting started
IT automation Data processing Core compute
Small pieces,
loosely joined
Asynchronous designs are the
natural way to build evolving,
reactive applications
Data Processing:
Transform and analyze
data at scale Amazon
DynamoDB
Amazon
Kinesis
Amazon S3 Amazon EFS
+ many
more
› Structured and unstructured data Amazon MSK Amazon
Aurora
› Process streaming data (Kinesis, DynamoDB, etc.)
› Extract & enrich metadata
› Orchestrate complex data processing workflows
› Run data analytics serverlessly
› Run machine learning inference
AWS Step Functions AWS Lambda
AWS Lambda ephemeral storage Pre-announcement
Provision up to 10 GB of ephemeral storage
Run data-intensive or machine learning workloads
WillyWeather runs weather predictions with AWS Lambda
“The system responds in real time and is highly

available. It also provides the reliability and
scalability to ensure all our 5 million users will
be notified about any significant weather
events as soon as possible”
David Allen
Technical Director and Founder, WillyWeather
Asurion builds on-demand ML with AWS Lambda and
Amazon EFS
“We really wanted to use AWS Lambda to make

our ML inference elastic but thought we
wouldn’t be able to because of the size of data
the process required. With Amazon EFS, we
were easily able to give our function all of the
storage space it needs.”
Jeff Tougas
Senior Principal Software Engineer, Asurion
Built-in service-to-service
integration
Built-in integrations
AWS Step Functions Amazon API Gateway AWS Step Functions Amazon API Gateway
AWS SDK AWS Step Functions Amazon EventBridge Amazon DynamoDB

Express Workflows
Orchestration of complex distributed workflows
Manage state across AWS Cloud

distributed tasks AWS Step Functions workflow
Start
while reducing
application code Detect sentiment
and improving POST
resiliency {form data} Generate ref #
Amazon
Comprehend
Record transaction
Client Amazon API Gateway
{Response} Good or bad?
Good Bad
Notify admin
End Amazon SES
AWS Step Functions Workflow Studio
Build workflows faster
Interact visually with your workflows
Event-driven
architectures
Events are the language of
serverless applications
A familiar and versatile pattern
Amazon Simple Storage AWS Lambda

Service (Amazon S3)
A familiar and versatile pattern
AWS Targets
AWS Lambda
Amazon EventBridge API Destinations
API Gateway
External API Endpoint
External Webhook
Event sources Targets
Events increase flexibility and extensibility
AWS
AWSCloud
Cloud
Inventory service
Order acceptance Payment processing
New order
AWS Step
Functions
API Gateway SQS Queue Start payment workflow EventBridge
function event bus Fulfilment service
Accounting service
Mathem.se scales grocery delivery app
“For day-to-day innovation, we’re 5 to 10 times

faster.”
“…our tech team is 100 percent dedicated to

development, rather than infrastructure
management.”
Fredrik Sewen
CTO, MatHem.se
Event sources
180+ AWS Your Third-party SaaS

services applications applications applications
Serverless helps you innovate
Agility Performance Cost Security

AWS SAM Accelerate, Ephemeral storage AWS Lambda functions Built-in
AWS Step Functions powered by Graviton2
Workflow Studio
Go build!
Thank you!

Accelerating Your Serverless Journey With AWS Lambda SVS205-L

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© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Accelerating your serverless

Lowest cost of ownership

Agility Performance Cost Security

Less code Reduced Built-in Continuous

“Engagement has been strong, especially

“We see a path to where 50% of our orders

Node.js C# Service level Amazon SQS FIFO Lambda 1 ms

2015 2016 2017 2018 2019 2020 2021

Lambda raises AWS SAM

Build only the parts Quickly sync Tail application

AWS SAM transform AWS SAM CLI

Create CI/CD Built-in Integrated with

Instance Instance Instance

Instance Instance Instance

Instance Instance Instance

Traffic Traffic Traffic

Time Time Time

Traditional/on-premises Instance-based (EC2) AWS Serverless

Over capacity Under capacity

Team size Built-in Ongoing

Save up to 70% on Lambda functions

Reduced the billing granularity for function

Filter events at source for Amazon Kinesis,

Amazon SQS Eliminate unnecessary Lambda invocations

Deliver up to 34% better price performance

Minimal changes to code

Cost of ownership savings

Only pay for Less code Built-in Reduced

Deloitte - Determining the Total Cost of Ownership: Comparing

IT automation Data processing Core compute

AWS Step Functions AWS Lambda

Provision up to 10 GB of ephemeral storage

Run data-intensive or machine learning workloads

“The system responds in real time and is highly

“We really wanted to use AWS Lambda to make

AWS SDK AWS Step Functions Amazon EventBridge Amazon DynamoDB

Manage state across AWS Cloud

{Response} Good or bad?

End Amazon SES

Build workflows faster

Interact visually with your workflows

Amazon Simple Storage AWS Lambda

Amazon EventBridge API Destinations

External API Endpoint

Event sources Targets

“For day-to-day innovation, we’re 5 to 10 times

“…our tech team is 100 percent dedicated to

180+ AWS Your Third-party SaaS

Agility Performance Cost Security

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