San Beda College Alabang

SENIOR HIGH SCHOOL DEPARTMENT

8 Don Manolo Blvd., Alabang Hills Village

Alabang, 1770 Muntinlupa City
P.O. Box 402 Ayala Alabang

A project Business Plan of

Primecraft Events Planner and Solutions Inc.

In Partial fulfillment of the requirement

In Entrepreneurship subject,
2nd Semester AY 2017 – 2018

Prepared by

Apolonia, Dianne Patricia E.

Cipriano, Jamie Marionne M.
Faller, Maria Isabela Louise B.
Luna, Irahlene P.
Publico, Jacob Elrick C.
Ravasco, Luis Cali D.

Submitted to:

Ms. Geraldine Advincula

April 2018
 INTRODUCTION
BUSINESS NAME:

PrimeCraft Events Planner and Solutions Inc. is a service business developed by

Dianne Apolonia, Jamie Cipriano, Isabella Faller, Jacob Publico, Irahlene Luna, and Cali
Ravasco as a part of their Entrepreneurship Subject (ENT 110). The company has its
name because every service we offer is ensured to be given in the best quality. Prime
Craft will make every event appointed to us reach only its highest potential. The Prime
Craft logo shows (with its lines) that the company's methods are organised and
systematic. No two lines collide or tangle but rather alongside or atop each other in a
swift and orderly manner. Just like the logo, our events will run just as smoothly and
satisfying.

We believe that proconsumer satisfaction can be met through Excellence,

Honesty, Integrity, and Commitment. The company and its team would function at its
best once these values are met; hence, we revolve in upholding these.

BUSINESS CONCEPT AND BUSINESS MODEL

PrimeCraft Events Planner and Solutions Inc. is a service-oriented company. It is

centered in serving its customers through organizing events with an affordable price.
Believing that our customers deserve the best service, PrimeCraft ensures quality
events that would definitely leave an unforgettable memory within our customers. That
of which, the company also believes that the customers’ ideas should be the main
priority, and our goal is to help them achieve it in the most grandeur manner.
 VISION

To be the leading events that caters memorable affairs for a reasonable price,
that every client who leaves our desk leaves so with a smile.

MISSION

Providing unforgettable events planner known to servicing memorable moments,

exceeding client expectations and making event planning available to everyone.

CORE VALUES

1. Excellence
- We, the business owners, want to give our customers the quality of being
outstanding in every aspect of our service. We want to give our customers
the best experiences and memories to remember through our business by
giving them the quality that they deserve.

2. Honesty
- We promise our customers honesty by disclosing all the details and being
transparent with them in every transaction. This value is important in every
business because it will connote a positive impact in our business. It will
drive our employees to live by our core values, the investors will gain
confidence in our business and our customer’s confidence with transacting
with us is positive.

3. Integrity
- It is one of the fundamental values in business. It is the foundation in
which people build relationships, trust and effective interpersonal
relationships. As a service business who promises to serve with
excellence, honesty, and commitment, we are to stay true in every way.
With this, customers will view us as trustworthy and dependable even
when no one is watching.

4. Commitment
- We guarantee our customers that we take positive action and to follow our
vision without wavering. We want to give our customers what they want
 even if the tasks are hard, and in time constraint because we value the
customers needs and wants.

OBJECTIVES, KEY RESULT AREAS, PERFORMANCE INDICATORS

Objectives Key Result Areas

1. To establish a widespread market 1.1 Additional number of establishments

presence through social media as well as in Central Luzon after two years.
in Central Luzon 1.2 Increase of reach people through
sponsored promotions.

2. To benefit customers and owners 2.1 An increase of information sharing

through a mutual sharing of ideas and between client and company by 50% in
creativity after two years

3. To make PrimeCraft a rewarding work 3.1 Decrease of employee absences by

place 100% (excluding holidays, sick leaves,
etc.) after two years
3.2 An annual team building event which
can start after two years

4. To partner with small scale local 4.1 Consistent logistical full partnership
business for logistic enhancement to with small local business in all projects
provide quality and unforgettable events

Objectives Performance Indicators (in two years)

1. To establish a widespread market 1.1 Growth of company sales by 125%

presence through social media as well as 1.2 Growth of company projects, via
in Central Luzon referrals, by 50%

2. To benefit customers and owners 2.1 Growth of online idea-sharing

through a mutual sharing of ideas and database inside exclusive website by
creativity 100%

3. To make PrimeCraft a rewarding 3.1 Consistent employee productivity by

workplace 100% in all projects

4. To partner with small scale local 4.1 Sales increase of small scale local
business for logistic enhancement to business by 25% in every project
 provide quality and unforgettable events

EXECUTIVE SUMMARY
The business proponents as comprised by the Management Committee and the
Staff keeps the company objective and less excessive in members which could lead to
unnecessary spending of income and assets. Moreover, company members function
multiple roles which keeps efficiency up, while leaving particular slots open to challenge
employees to excel.

EventBrite, Cvent, and Social Tables are all softwares known for its features to
track customer preferences and manage venues for events. With the utilization of these
software, PrimeCraft may forecast customer demands and preferences.

PrimeCraft provides quality and worth-the-cost services. One of its features is

that it enables customers to be partners than just being clients. The company gauges
their capabilities, and with transparent operations, we enable our customers to be
informed and knowledgeable of events planning. In addition, the company offers open
access to its customers an exclusive website dedicated for the customers’ consumption
when it comes to planning for an event.

The company promotes mutuality with its customers where we deem to keep in
touch and keep our presence within their choice for events planning. Forming this kind
of culture, the company does not become just a money-making business but it becomes
an extension for people to be open for growth both in ideas and experience.

The company’s Input, Throughput, and Output follows the conventional

procedure. When it comes to marketing, PrimeCraft believes that consumers become
prospects once we tap into their experience and senses. Through traditional marketing
like fliers and new media means, the company is able to cater to a wide range of ages.
Furthermore, we believe that treating our consumers as exclusive participants enables
us to get more referrals through the power of word of mouth.

The company also prioritizes “happy staff” as a desired outcome since we believe
that happy and satisfied staff makes them more productive and efficient. Allowing them
to experience work this way, protects their options of lingering away to other companies,
and protect company investments on its people. Likewise, they become more
determined to work and meet company deadlines and targets.

The company complies to all major government regulations as required in

establishing a business. They are as follows:
1. Tax Reform Act of 1997
2. The Local Government Code of the Philippines (R.A. No. 7160)
3. Labor Code of the Philippines (Presidential Decree No. 442)
4. Intellectual Property Code of the Philippines (R.A. 8293)
5. Social Security Act of 1997(R.A. No. 8282)
6. National Health Insurance Act of 1995 (R.A. No. 7875)
7. Home Development Mutual Fund Law of 2009 (R.A. No. 9679)
8. Food and Drug Administration (FDA) Act of 2009 (R.A. No. 9711)
9. Consumer Act of Philippines (R.A. No. 7394)
10. The Magna Carta for Micro, Small and Medium Enterprises (MSMEs)
11. Barangay Micro Business Enterprises (BMBEs) Act of 2002 (R.A. No. 9178)
12. Anti-Violence Against Women and Children Act of 2004 (R.A. No. 9262)

Finally, in the Capital Structure, all members namely Jacob Publico, Dianne
Apolonia, Jamie Cipriano, Cali Ravasco, Irahlene Luna, and Isabela Faller are to
contribute an amount of 35,000Php each. PrimeCraft would loan an amount of
5,790,000Php from Banco de Oro Small Business Loan payable in 10 years time. In
total, the capital structure would be 6,000,000Php.

BUSINESS PROPONENTS: ORGANIZERS WITH THEIR

CAPABILITIES AND CONTRIBUTIONS
A. MANAGEMENT COMMITTEE
(1) President
- Negotiates with stakeholders, financiers, business partners, etc.
- Releases company budget
- Salary: 65,000Php

(2) Operations Manager

- Makes sure that the company works within allowable means to ensure a healthy
bottom line
- Salary: 50,000Php
(3) HR and Admin Manager
- Oversees employee needs, learning and development
- Makes sure of government regulatory compliance is met
- Provides company support
- Recruitment
- Salary: 40,000Php

(4) Sales and Marketing Manager

- Strategizes business sales, advertisements, and strategies
- Salary: 40,000Php

B. STAFF

(1) Program Coordinator

- Works with staff members, budget, and procedures to ensure the implementation
and a success of programs
- Salary: 18,000Php

(2) Meeting Planner

- Meet with clients to understand the needs of the event
- Inspect venues to ensure that the client’s requirements are met
- Salary: 18,000Php

(3) Exhibition Organizer/Sales and Marketing Assistant

- Provides opportunities for potential buyers to meet a wide range of sellers within
a single venue and range from general consumer showing specialist trade events
- Market to potential customers
- Salary: 14,000Php

(4) Staff Assistant

- Serves as assistance
- 12,000Php

(5) Driver/Collector/Messenger
- Runs package deliveries for the company
- Transports company employees from one place to another
- Salary: 12,000Php
 TARGET CUSTOMERS AND THE MAIN VALUE
PROPOSITION TO THE CUSTOMER

CUSTOMER’S PROFILE
DEMOGRAPHICS

CATEGORY

1. Age ● 25- 60 years old

2. Income Classes ● Class A - C

3. Social Classes/ Reference Group ● Serve people who likes to socialize:

○ Parties
○ Students/young entrepreneurs
○ Family events/reunion

4. Occupation ● Corporate workers

● Business men/women
● Students

5. Domiciles ● People living in condos, hotels,

apartments and exclusive villages.

PSYCHOGRAPHICS

CATEGORY

1. Motivations - Wants a quality event, but is too busy to

organize the event.

2. Perceptions - Sees gatherings as a way to celebrate

big events.
3. Preferences - Prefers being with friends or crowd than
staying at home and being at a quiet
place

- Tends to prefer big social gatherings

planned by a professional events planner
than small gatherings

4. Lifestyle -People who are socialites and are

interested in partying. All they want to do
is hang out with friends, family, and have
a good time.

- High Class to Middle Class

TECHNOGRAPHICS
1. A customer who’s organizing an event for the first time is just looking for
someone who can organize the party the way he/she envisioned it to.
2. A customer who has experience in organizing an event might want more high
quality designs that is still affordable for him/her.
3. A customer who has a lot of experience in organizing an event might want to
acquire a sales promotion which he/she use in the future

MAIN VALUE PROPOSITION

1. Captive Market - Memberships or loyalty cards are given to customers who plan
to make future projects with PrimeCraft Events Planner and Solutions Inc. The
membership or loyalty cards are ways of capturing a market to buy again.
2. Affordability - PrimeCraft Events Planner and Solutions Inc. provides high
quality service to clients with the most affordable and reasonable price.
3. Real Value for the Customer - PrimeCraft will organize events that will meet the
client’s expectations. If otherwise, the company will offer a replacement that has
the same quality as the previous design or feature.
4. Uniqueness and Differentiation - Customers acquire exclusive access to the
company’s server for events ideas to help them in starting up their own. They can
also share their ideas in that server.
 MARKET
MACRO ENVIRONMENTAL FACTORS

1. Socio-cultural Environment
Our company aims to provide services to clients whom are ages are ranging from
25 – 60 years old. Also, our company deems to educate staff to different cultures and
traditions of the surrounding population in order to cater their needs and wants.

2. Political Environment
Our company aims to fulfill all the requirements needed in order to conform to the
rules and regulations of the community it is situated in. Registering the business in the
Department of Trade and Industry, securing a mayor’s permit or business permit from
the local government of the city or municipality where the business is located; and
registering for the Bureau of Internal Revenue (BIR) and Social Security System (SSS).
Finally, the company will obtain Employer’s Liability to cover all employees.

3. Economic Environment
The company’s target is to cater to customers with an income at least 20,000
Php.

4. Ecological Environment
The company will restrain from using materials that can deeply affect our
environment. Also, the company will dispose the wastes that it produces in appropriate
locations. Materials such as those of hazardous to the environment and causes heavy
light and sound pollution would be prevented of use.

5. Technological Environment
The company will use up – to – date computers that has updated softwares that
will allow it to be more organized and productive. Some of these are EventBrite, Cvent,
and Social Tables. The company will also make use of MS Excel for computations,
information, and more. Finally, we aim to establish a well – kept database free from
mishandling of client information that would damage the company’s reputation.

The table shows examples of opportunities and threats that are present within
the macro environment to Events Planning business.
 Factors Opportunities to the Threats to the
Enterprise Enterprise

1. Social
● Trend having a ● Event Organizers are
grand party for demanded by
the 18th birthdays customers

2. Political ● Protection of
● Compliance to the consumers including
R.A. 7394 The the business activity
Consumer Act of
the Philippines

3. Economic ● Opportunity to cater ● A large number of

● Establish the to customers with an potential rivals is
company in income of 20,000 within the vicinity.
affordable office Php
spaces within
business districts

4. Ecological ● Protection from ● Must find a

● ·Compliance to violating any substitute supply
the R.A. 9003 government that can replace
Ecological Solid implementations: the one have in
Waste keeping a desirable mind.
Management Act image to customers
of 2000, and R.A. ● Attracts customers
6969 Toxic with deep concerns
Substances, towards use of
Hazardous and ecological hazardous
Nuclear Waste substances (i.e.
Control Act of advocates, etc.)
1990

5. Technological ● Opportunity to ● Customers can

● Use of advanced market to distant evaluate us
computer individuals whom are openly, with tons
software for better outside the vicinity of of people may
the company’s scope
 promotion of via social media be able to view
services promotions the post.
● Protects company
cyber operations,
including personal
information of
customers, through a
well constructed and
protected database
and website

PRODUCT AND SERVICE OFFERINGS

SERVICE OFFERED

1. Party Needs 1.1 Invitation

1.2 Souvenirs
1.3 Cakes & Pastries
1.4 Magicians
1.5 Face Painting

2. Rentals 2.1 Photobooth

2.2 Costumes & Gowns
2.3 Catering Equipment
2.4 Food Carts

3. Events 3.1 Event Coordinator

3.2 Event Stylist
3.3 Host/emcee
3.4 Balloon Arrangement

4. Services 4.1 Catering

4.2 Rentals
4.3 Party Needs
4.4 Hosting
4.5 Photo & Video Coverage
4.6 Lights & Sound
4.7 Photobooth
4.8 And Others
 PACKAGES

BIRTHDAY ₱120,000.00 Catering 100 pax Inclusions:

PACKAGES Buffet for 70 adults ● Basic Sound
● 30 Kiddie System
Platter ● Themed
● Candy Buffet Cake
● Cotton ● Event Styling
Candy Cart ● Entertainmen
● Popcorn t:
Cart ○ Magici
an
○ Host
○ Game
s/Prog
rams
○ Prizes
○ Photo
booth
(2hrs)
○ Face
Paintin
g

● OTD Video
coverage
● Inflatable
rides or Ball
pit
● Tarpaulin
Standee for
the celebrant

DEBUT ₱120,000.00 Catering 100 pax Inclusions:

PACKAGES Buffet for 100 guest ● Basic Lights
● Soup and Sounds
● 4 main ● Venue Styling
course ● 2 tiered cake
○ Chick ● Photobooth
en (3hrs)
 ○ Pork ● Photo &
○ Fish Video
Coverage
● Pasta ● Event
● Vegetable Coordinator
● Desert ● Emcee
● Steamed ● 18 Roses
Rice needs
● Bottomless ● 18 Candles
Houseblend needs
Iced Tea

WEDDING ₱120,000.00 Catering 100 pax Inclusions:

PACKAGES Buffet for 100 guest ● Basic Lights
● Soup & Sound
● 4 main ● Venue Styling
course ● 2 tiered Cake
○ Chick ● Photobooth
en (3hrs)
○ Pork ● Photo &
○ Fish Video
Coverage
● Pasta ● A family (and
● Vegetable friends) tree
Salad seating chart
● Desert ● Convenient
● Steamed Child Care
Rice
● Bottomless
Houseblend
Iced Tea

ENTERPRISE DELIVERY SYSTEM

INPUT THROUGHPUT OUTPUT MARKETING DESIRED

OUTCOME

Harnessing of Reservation of Execution Social Media Customer

human, money venue of event sponsored Satisfaction
and physical promotions
resources

Mobilization of Inventory of Fliers Sales volume

resources: equipment and attained
- Money logistics
- Men
- Machines
- Materials
- Methods
- Manageme
nt

Discounted Profits
promos to generated
previous
customers

Exclusive Productive and

access to happy staff
company
membership
website

Institutional
partnerships
and referrals

FINANCIAL FORECASTS AND EXPECTED RETURNS,

RISKS, AND CONTINGENCIES

SALES FORECAST

The table below outline our projected sales forecast for one whole year.

Sales ₱ 5,760,000

Operating Expenses

● Salaries and Wages ₱ 3,228,000

● Employees’ Benefits ₱ 57,600

 ● Rental Expenses ₱ 285,480

● Advertising ₱ 40,000

● Professional Fees ₱ 86,400

● Travel and Transportation ₱ 57,600

● Representation Allowance ₱ 57,600

● Training and Education ₱ 86,400

● Light, Water, and Power ₱ 86,400

● Office Supplies ₱11,400

● Depreciation ₱ 86,400

● Miscellaneous ₱ 57,600

Total Operating Expenses ₱ 4,140,880

Net Profit before Taxes ₱ 4,140, 880

● Taxes ₱ 496,905.6

Net Profit after Taxes ₱ 3,643,974.4

Balance Sheets as of December 31

 2019 2020
ASSETS
Current Assets
Cash 3,300,000.0 5,445,000.0

Accounts Receivables 2,880,000.0 4,752,000.0

Total Current Assets

6,180,000.0 10,197,000.0
Fixed Assets
274,660.0 362,850.0
Other Assets 125,000.0 125,000.0
Total Assets 6,579,660.0 10,684,850.0

LIABILITIES AND
OWNER’S EQUITY
Current Liabilities 579,000.0 579,000
Long Term Liabilities 5,211,000.0 4,632,000
Owner’s Equity 789,660.0 5,473,850.0
Total Liabilities & Owner’s 6,579,660.0 10,684,850.0
Equity

ENVIRONMENTAL AND REGULATORY COMPLIANCE

PrimeCraft Events Planner and Solutions Inc. complies to the following regulations:
1. Tax Reform Act of 1997
2. The Local Government Code of the Philippines (R.A. No. 7160)
3. Labor Code of the Philippines (Presidential Decree No. 442)
4. Intellectual Property Code of the Philippines (R.A. 8293)
5. Social Security Act of 1997(R.A. No. 8282)
6. National Health Insurance Act of 1995 (R.A. No. 7875)
7. Home Development Mutual Fund Law of 2009 (R.A. No. 9679)
8. Food and Drug Administration (FDA) Act of 2009 (R.A. No. 9711)
9. Consumer Act of Philippines (R.A. No. 7394)
 10. The Magna Carta for Micro, Small and Medium Enterprises (MSMEs)
11. Barangay Micro Business Enterprises (BMBEs) Act of 2002 (R.A. No. 9178)
12. Anti-Violence Against Women and Children Act of 2004 (R.A. No. 9262)

CAPITAL STRUCTURE AND FINANCIAL OFFERING:

RETURNS AND BENEFITS TO INVESTORS,
FINANCIERS AND BUSINESS PARTNERS

CAPITAL STRUCTURE

Contributors Amount

Jacob Publico 35,000Php

Dianne Apolonia 35,000Php

Jaime Cipriano 35,000Php

Cali Ravasco 35,000Php

Irahlene Luna 35,000Php

Isabela Faller 35,000Php

Banco de Oro Small Business Loan 5,790,000Php

Total 6,000,000Php

FINANCIAL OFFERING

Investors Business Partners

Part-ownership of the company 15% discount from services