RGV Inc

To: Rgv Inc

From: Anna Romo

Cc Dr. Rachel Sale

Date: April 15, 2022

Re: Revenue Statement

Thank you for providing me with an excellent opportunity to review your sales data. I appreciate it
very much for making recommendations that will assist you in increasing your sales. It was
developed based on your provided information, which spans August 2004 to June 2006; the
analysis and recommendations are presented below. The research that follows is solely based on
this set of data. As a result of this, suggestions should be put forward. Understanding the provided
business realities and your target market will boost your self-assurance. Please let me know if we
can assist you with any questions about the analysis findings or recommendations.
Analysis 1 Salesperson Performance Analysis

After reviewing the information provided, it is clear that Margaret is the top salesperson, having
outsold her colleagues by $52842.35.

Total Sales for salesperson

80000
60000
40000
20000
0
Margaret

Margaret

Margaret

Margaret

Margaret

Margaret
Janet

Robert

Janet

Janet

Janet
Margaret
Robert

Janet

Janet

Janet

Janet
Margaret
Robert
Robert

Robert

Robert

Robert

Robert

(blank)
Nancy

Nancy

Nancy

Nancy

Nancy

Nancy

Nancy

Nancy
Michael

Michael

Michael

Michael

Michael
Andrew
Laura

Steven
Andrew
Laura
Michael
Steven
Andrew
Laura
Michael
Steven
Andrew
Anne
Laura

Steven
Andrew
Laura

Steven
Andrew
Laura
Michael
Steven
Andrew
Anne
Laura

Steven
Andrew
Anne
Laura

Steven
Anne

Anne

Anne

Anne

Anne
Beverages Condiment Confection Dairy Grains/ Meat/ Produce Seafood (
s s Products Cereals Poultry b
l
a
n
k
)

Recommendation

Depending on the salesperson's performance, Rgv Inc. could establish a baseline for sales and
performance and require all salespeople to remain with the company. They need to keep their job
to survive. If outliners cannot sell consistently, they may lose their jobs. It might help motivate
salespeople to perform better.

2
Analysis 2 Category Analysis

Performing an analysis of the data, dairy and beverages are the most frequently purchased items.
I believe that to sell the other things; the salesperson should be able to promote the other items to
aid in selling the less popular items. However, having a better understanding of a country’s culture
could help boost sales tremendously. For example, most middle eastern countries that are
dominantly Muslim have religious convictions about specific food items such as pork. Educating
sales teams and offering products that support their religious beliefs would benefit both the
consumer and the organization.

Total Sales by Category

350000
300000
250000
200000
150000
100000
50000
0
ts )
es ns ct
s ls ltr
y ce oo
d
nk
ag en tio u ea ou
u
af la
er im ec od er od (b
v d n f Pr /C t/P Pr Se
Be on C
o iry i ns ea
C a ra M
D G

Recommendations:

Salespeople who successfully increase sales in the bottom two categories, produce and
grains/cereals, should be recognized with an incentive based on product demand. Increasing
sales by 20 percent will allow a profit to be realized every quarter.

Two of the chart's most underperforming products are produce and grains/cereals. I recommend
we survey our suppliers to see if any product deficiencies could be causing stalled sales. Another
factor to consider is a cost analysis to understand better our prices versus what the local market is
selling a similar product. Creating an incentive program for low-performing categories could also
help boost sales and increase quarterly revenue.

Analysis 3 Sales Analysis per Country

3
 While analyzing the data for the number of purchases made by each company, it becomes clear
that some countries have a greater demand for certain products when a standard deviation is
considered. More room for improvement exists among the countries that rank in the bottom
quarter percentile.

Count of Country
300000

250000

200000

150000

100000

50000

0
a m da nd y l y ay al en K
el
a
tin iu a a an Ita w g
ed
U
en lg an nl m or rtu ez
u
g Be C Fi e r N o Sw n
Ar G P
Ve

Recommendations

Based on the sales generated in each country, it would be ideal to consider expanding
relationships with the 50 percent quartile of customers. Investigating the possibility of increasing
sales with these countries would help stimulate the economy and generate more revenue.

Based on the data in the chart I would ensure that our more lucrative customers remain happy
with our products. Customer loyalty programs have been highly effective for companies such as
Starbucks and Southwest Airlines. The analysis also identifies corporate weaknesses, which are
integral in making an effective change that could help strengthen less lucrative deals.

ANALYSIS 4 Promotional Analysis

4
When the data for discounts and promotions applied to the item's price was examined, it was
discovered that the first quartile qualified for significant savings on the things they purchased.
From 2004 to 2006, there was an increase in the number of promotions given out. 
A company's ability to increase short-term and long-term sales volume, increase revenue, create a
greater sense of urgency for customer loyalty, and improve inventory turnover rates, will all benefit
from its understanding of the effectiveness of promotions.

300000

250000

200000

150000
Sum of Revenue minus
discount
100000
Sum of Quantity

50000

0
y y l
tin
a
um da nd an
l ay ga de
n K la
i a a Ita w U
zu
e
en lg an nl rm or tr u e
g Be C Fi e N Po Sw n e
Ar G
Ve

Recommendations

Based on the sales by country, including the promotional discount, a strategy should be developed
to limit the number of promotional discounts given to different countries. Three outlier countries
received promotional discounts; instead of awarding them discounts, they should be given
incentives to stimulate their economies.

5
ANALYSIS 5 Total sales per person

Analyzing the total sales per person is significant to management to ensure that operations are
moving toward corporate goals and visions. Identifying which teams are finding success and
which are struggling could allow management to utilize resources for training properly. Another
critical factor in analyzing sales performance is to support the creation of incentives to help
motivate the sales team. Several organizations around the world have adopted incentive
programs with proven effectiveness.

300000

250000

200000

150000
Sum of Total revenue
Sum of Revenue minus
100000
discount

50000

0
w e et ra et el y rt n k)
d re nn an au gar ha anc obe eve lan
A J ic
An
L ar
M N R St (b
M

Recommendations:

Anne, Michael, and Steven could regroup with the top salesperson. For example, Margaret might
be able to help train these individuals. According to the presented data and considering that
promotional discounts are given out on a quarterly basis, the company, every quarter, motion on
items with a higher cost to export to European countries compared to countries with lower logistic
fees. There is a suggestion for sales goals that should be put into place immediately to ensure
that both salespeople and the company will meet their sales goals. 

6
Analysis 6 Quantity per country

Total
10000
9000
8000
7000
6000
5000
Total
4000
3000
2000
1000
0
y l
tin
a
um da nd an
l y ay ga en K
el
a
i a a Ita w ed
U
en lg an nl rm or tr u
ez
u
g Be C Fi e N Po Sw n
Ar G
Ve

Analysis: Identifying the quantities per country plays an integral role in supply chain management.
For example, the United States has shown to be the largest purchaser of products. This type of
analysis would be helpful when planning the logistics of getting the product to the supplier quickly
and cost-effectively.

Recommendations: I highly recommend that marketing resources continue to be utilized in the

countries generating more revenue. However, it is also essential to complete systematic market
analyses of the underperforming countries to identify new trends and make sales teams alter
existing strategies. For example, diet trends are viral in countries like the United States. Offering
products that support the new popular diet would be wise during these movements.